S PUNTO DE VENTA
S PUNTO DE VENTA is the exclusive Venezuelan distributor of UROVO POS hardware, offering S UROVO and S PLUS payment terminals and custom financial software to SMB merchants and Venezuelan banks.
- Company typePrivate
- Founded2021
- HeadquartersCaracas, Venezuela
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What S PUNTO DE VENTA does
S PUNTO DE VENTA (legal name: Servicio Técnico POS 2021, C.A.) is a Caracas-based, privately held company that operates as the exclusive Venezuelan representative for UROVO TECHNOLOGY CO. LTD, a global provider of point-of-sale hardware. The company imports, distributes, customizes, and supports UROVO POS devices, branding them as S UROVO and S PLUS, and develops custom financial applications for banking partners. Its activities are concentrated in Venezuela, with nationwide distribution enabled by a strategic logistics alliance with Grupo ZOOM signed in March 2025.
The company's product portfolio spans two core lines. S UROVO is a premium POS device sold with a 2-year warranty, supporting magnetic stripe, EMV chip, NFC/contactless, and QR payments, with dual SIM, 3G/4G, WiFi, and a BCV exchange-rate calculator. S PLUS is a tiered service offering (S LITE at $100, S FULL at $180, S ULTRA at $250) with a prepaid daily tariff of approximately $0.94, plus a CCR Plan with tiered daily closing fees (UNO–SEIS, $1.5–$10). The company also sells original replacement parts and accessories. Recurring revenue is generated through per-closing fees and per-volume monthly tranches, while custom financial-application development for banks (Vuelto Digital, C2P, BCV calculator) represents a B2B service line.
S PUNTO DE VENTA serves two primary segments: SMBs and individual (natural-person) merchants across Venezuela, and banking and financial institutions (Banco Plaza, Banco de Venezuela, Banco Sofitasa, Banco Central de Venezuela, Credicard, SOFIPOS). Distribution combines an e-commerce storefront, WhatsApp-led sales (S Asistente), in-person visits, and the Grupo ZOOM logistics partnership. The company is registered with SUDeban and holds EMV, PCI DSS, AMEX, Mastercard, Visa PayWave, and ATEX certifications. The organization has 14 employees, no disclosed funding, and reports no revenue.
S PUNTO DE VENTA firmographics
Firmographics- Name
- S PUNTO DE VENTA
- Legal name
- Servicio Técnico POS 2021, C.A.
- Website
- https://spuntodeventa.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- S PUNTO DE VENTA is the exclusive Venezuelan distributor of UROVO POS hardware, offering S UROVO and S PLUS payment terminals and custom financial software to SMB merchants and Venezuelan banks.
- Ownership category
- akta.pro rank
S PUNTO DE VENTA industry classification
Industry- Product category
- Payment Terminals (Point of Sale Hardware)
- akta.pro primary industry
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
- akta.pro secondary industry
- Wire/RTP Reconciliation, Settlement & Nostro/Vostro Support (FSAMAHAH)
Keywords
Where S PUNTO DE VENTA is headquartered
LocationHeadquarters
- HQ city
- Caracas
- HQ country
- Venezuela
- HQ region
- Latin America
Offices1 record
Markets served
S PUNTO DE VENTA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- POS Hardware Sales: Sale of point of sale terminals (S UROVO, S PLUS tiers: Lite, Full, Ultra) and original replacement parts including batteries, chargers, cases, and accessories.
- Service Fee - CCR Plan (Tranches): Tiered daily service fees based on merchant's daily closing amount. Fees range from $1.5 to $10 per closing depending on sales volume tier (Plan CCR levels UNO through SEIS).
- Monthly Debt Service - Tranches: Fixed monthly debt generated based on merchant sales volume tiers for S UROVO Credicard clients. Monthly debt ranges from $2.50 to $10.00 USD depending on monthly sales volume.
- S PLUS Prepaid Plan: Daily tariff model where S PLUS users pay approximately $0.94 per day with prepaid activation, connecting to their own bank accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | S LITE - Entry-level POS device |
| One time/ perpetual license | Pay-as-you-go | S FULL - Mid-tier POS device |
| One time/ perpetual license | Pay-as-you-go | S ULTRA - Premium POS device |
| Transaction based/ take rate | Pay-as-you-go | CCR Plan - Volume-based daily fee |
| Subscription | Pay-as-you-go | S PLUS Prepaid Plan |
| Subscription | Monthly | S UROVO Tranches - Credicard |
| Unit Pricing | Pay-as-you-go | Replacement Parts and Accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
S PUNTO DE VENTA product offering
Product offeringCore offering
S PUNTO DE VENTA distributes and supports UROVO-based point-of-sale terminals in Venezuela through its S UROVO and S PLUS product lines (S LITE, S FULL, S ULTRA tiers), accepting magnetic stripe, chip, NFC/contactless, and QR code payments. The company also develops custom financial software applications for Venezuelan banking partners and offers original replacement parts and accessories for its POS devices.
Product overview
S PUNTO DE VENTA is a Venezuelan company that serves as exclusive representatives for UROVO TECHNOLOGY CO. LTD point of sale devices in Venezuela. The company offers two main product lines: S UROVO (premium tier) and S PLUS (tiered service with Lite, Full, and Ultra levels). Both are POS systems that accept card payments including contactless, chip, and magnetic stripe. The S PLUS operates on a prepay membership model with pricing based on sales volume tiers. The company also develops custom financial software for banking partners and offers original replacement parts and accessories for UROVO devices including chargers, batteries, cases, and protective covers.
Differentiator
Problem solved
Functional benefit
Brands
- S UROVO: Point of sale device with two-year warranty, contactless technology, WiFi and 3G/4G connectivity, dual SIM, and advanced financial features.
- S PLUS
- S ASISTENTE
Products and services
- S UROVO POS Terminal Premium point-of-sale terminal with contactless payment capability, 3G/4G connectivity, dual SIM support, WiFi, BCV exchange rate calculator, and a 2-year warranty. Supports both natural person and legal entity clients with same-day liquidation. Targeted at merchants needing a full-featured POS device.
- S PLUS POS Service Tiered POS service (S LITE, S FULL, S ULTRA) with daily tariff pricing based on sales volume. Supports national and international transactions, WiFi, 3G/4G, dual SIM, account statement consultation, and BCV rate calculator. Connects to the merchant's own natural or legal bank account.
- Custom Financial Application Development Bespoke development of financial software applications for banks and financial institutions, including Vuelto Digital, C2P payments, and BCV change calculator features integrated into POS systems. Targeted at banking partners requiring tailored POS functionality.
- UROVO Replacement Parts and Accessories Original replacement parts and accessories for UROVO I9100 POS devices, including paper holder (Porta Papel I9100, $49.99), case shell (Carcasa I9100, $49.99), original charger ($19.99), replacement battery HBL9100 5000 mAh ($35.00), back cover ($7.99), and acrylic protective cover.
Quantifiable outcome
- 2-year warranty available on S ULTRA tier (vs industry standard 1 year)
- +4 more outcomes
Companies that use S PUNTO DE VENTA
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
S PUNTO DE VENTA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
S PUNTO DE VENTA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Grupo ZOOMcoreStrategic alliance for nationwide logistics and equipment distribution in Venezuela. Enables rapid and secure delivery of POS equipment to any location including Caracas, Ciudad Bolívar, and all Venezuelan territory. Exclusive casillero (mailbox) 386768 established for efficient shipments under company name Soluciones Summabit, C.A. (RIF: J-406535214).
- UROVO TECHNOLOGY CO. LTDcoreExclusive strategic partnership making S PUNTO DE VENTA the exclusive representative for Venezuela of UROVO point of sale technology. UROVO is a global leader in automatic identification and data capture technology with over 20 years of market experience. S PUNTO DE VENTA imports, distributes, and provides technical support for UROVO devices in Venezuela, with custom branded S UROVO and S PLUS products.
- CredicardcorePrimary payment processor for S UROVO service with centralized billing system through tranche plans. Provides payment processing infrastructure and establishes monthly debt collection terms for merchants.
- Banco PlazacoreExclusive banking partner for Vuelto Digital (digital change) feature - exclusive to S UROVO clients of Banco Plaza. Custom financial applications developed for bank's specific needs including settlement integration.
- Banco de VenezuelamajorCustom POS applications developed for Banco de Venezuela with bank-specific features and integration with their payment platforms.
- Banco Central de Venezuela (BCV)majorIntegration with BCV official exchange rates for USD to Bolivar conversion calculator feature in POS devices, enabling merchants to calculate change using official BCV rates.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
S PUNTO DE VENTA competitors and assessment
Company assessmentDirect peers
- Clip: Mexican SMB-focused POS and payment-acceptance provider offering card-present terminals with banking integrations. Closely comparable business model to S PUNTO DE VENTA in another Latin American emerging market.
- Square (Block): Global POS hardware and software platform for SMBs. Comparable in combining payment-acceptance hardware with integrated software and banking/settlement services, though at vastly larger scale.
- SumUp: Global SMB POS and card-acceptance provider with deep presence in Latin America. Comparable hardware-plus-software model targeting small merchants with simplified onboarding and flat-fee pricing.
- PayPal Zettle (formerly iZettle): PayPal-owned SMB POS and payment-acceptance provider operating globally. Directly comparable in delivering card-present terminals and merchant-acquiring services to small businesses.
Broad incumbents
- Cielo: Brazil's largest payment acquirer providing POS terminals and acquiring services to merchants. Comparable in payment-acceptance focus, but with established incumbent scale and broader product portfolio.
- PagSeguro (PagBank): Latin American payments and digital banking platform offering POS devices, acquiring, and merchant accounts. Comparable in targeting SMBs with hardware plus banking services, but at significantly larger scale.
- MercadoPago: Latin American fintech giant offering POS acquiring, QR payments, and merchant credit. Comparable in serving SMB merchants in Spanish-speaking Latin America, though with a much broader product portfolio and online/offline integration.
- Stone Co. Major Brazilian payments acquirer offering POS hardware, software, and banking services to SMBs. Comparable in targeting Latin American merchants with full-stack acquiring, but operating at much larger scale and broader scope.
Others
- Ingenico (Worldline): Global payment-terminal manufacturer and acquirer serving banks and merchants. Comparable as a POS hardware ecosystem player whose products and bank-channel software compete in the same upstream value chain S PUNTO DE VENTA serves.
- PAX Technology: Global Chinese POS hardware manufacturer and direct competitor to UROVO. Comparable as an alternative POS hardware vendor that could plausibly supply or partner with Venezuelan acquirers, and a structural alternative to S PUNTO DE VENTA's UROVO dependency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
S PUNTO DE VENTA social profiles
Digital presenceS PUNTO DE VENTA compliance and trust
Trust signalCompliance6 records
S PUNTO DE VENTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
S PUNTO DE VENTA leadership team
Management profileNumber of profiles
S PUNTO DE VENTA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S PUNTO DE VENTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S PUNTO DE VENTA
What does S PUNTO DE VENTA do?
S PUNTO DE VENTA distributes and supports UROVO-based point-of-sale terminals in Venezuela through its S UROVO and S PLUS product lines (S LITE, S FULL, S ULTRA tiers), accepting magnetic stripe, chip, NFC/contactless, and QR code payments. The company also develops custom financial software applications for Venezuelan banking partners and offers original replacement parts and accessories for its POS devices.
Is S PUNTO DE VENTA a public or private company?
S PUNTO DE VENTA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was S PUNTO DE VENTA founded?
S PUNTO DE VENTA was founded in 2021. It employs 11 to 50 people.
Where is S PUNTO DE VENTA based?
S PUNTO DE VENTA is headquartered in Caracas, Venezuela, in the Latin America region.
How does S PUNTO DE VENTA make money?
Four revenue lines are on record. POS Hardware Sales are the primary driver. The others are service Fee - CCR Plan (Tranches), monthly Debt Service - Tranches and S PLUS Prepaid Plan.
Who are S PUNTO DE VENTA's main competitors?
Direct peers on record are Clip, Square (Block), SumUp and PayPal Zettle (formerly iZettle). Broad incumbents are Cielo, PagSeguro (PagBank), MercadoPago and Stone Co.. Others are Ingenico (Worldline) and PAX Technology.
Does S PUNTO DE VENTA have an API?
No public API is recorded for S PUNTO DE VENTA.
What industry is S PUNTO DE VENTA in?
S PUNTO DE VENTA's product category is Payment Terminals (Point of Sale Hardware). Its primary akta.pro industry code is FSAMAFAB, A2A Payment Initiation Service Providers (PISPs), with a secondary code of FSAMAHAH, Wire/RTP Reconciliation, Settlement & Nostro/Vostro Support.