What SQUARE RENOVATION does

Square Rénovation is a Paris-based general contracting company (entreprise générale du bâtiment) operating as a SASU with €30,000 registered capital, 11 employees, and headquarters in the 15th arrondissement at 20 Rue Dupleix. Founded in 2017, the firm delivers multi-trade (tous corps d'état) complete renovations of apartments, houses, lofts, and commercial premises across Paris and the inner suburbs (petite couronne), having completed more than 400 projects to date. Services span structural work, plumbing, electrical, plastering, painting, custom carpentry, and finishing, with a specialized line in Haussmannian apartment renovation that preserves period features while modernizing interiors.

The business operates a single project-based revenue model with no recurring or subscription streams. Pricing follows detailed itemized unit quotes produced after a free on-site assessment by a chargé d'affaires, with a 30% advance at contract signing, progress payments during works, and a balance at project reception; reference pricing is approximately €1,000/m² for non-structural full renovations, and typical project duration is 4-6 months. Each project is assigned a dedicated conducteur de travaux as single point of contact, with weekly progress meetings and written reports, supported by contractual delay penalties (1/1000th of project value per day, capped at 5%) and standard French construction guarantees (assurance décennale, garantie de parfait achèvement). The company also operates an in-house carpentry workshop, Atelier Square, producing custom joinery and built-ins for its projects.

Go-to-market is sales-led and direct: clients engage via website contact forms or referrals, site visits are scheduled, and quotes are issued. Customer acquisition relies on organic SEO content (blog articles on Parisian renovation topics), active social media (Facebook, Instagram, X), and a referral network of architects and decorators who direct clients to Square. Customer segments include owner-occupier residential clients (primary), property investors, expatriate owners requiring remote project management, and commercial clients such as medical practices, hotels, and professional offices. Notable commercial references include a partnership with Plaan Architecture on the renovation of Philippe Starck's Maison Le Moult on Île Saint-Germain. The firm is privately held with no external investors and growth funded entirely from operating cash flow.

Name

SQUARE RENOVATION

Legal name

Square Rénovation

Website

https://square-renovation.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Square Rénovation is a Paris-based multi-trade general contractor delivering complete apartment, house, and commercial renovations across Paris and its inner suburbs, having completed over 400 projects with dedicated site managers, fixed-price quotes, and an in-house carpentry workshop.

Ownership category

akta.pro rank

Product category

Residential and Commercial Renovation Services

NAICS

Residential Remodelers (236118), Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Full Gut Renovation (Studs-Out Remodel) (HSAPAEAA)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ)

Keywords

• Apartment renovation services
• General building contractor
• Haussmannian renovation
• Commercial premise renovation
• Custom carpentry workshop

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Renovation Project Contracts: Square Renovation earns revenue through one-time project-based contracts for complete renovation of residential and commercial properties. Pricing is based on detailed itemized quotes (devis) using unit prices for each work item. They charge a 30% advance payment at contract signing, then progress payments based on work advancement, with the balance due at project reception. For a complete 100m² apartment renovation, typical project duration is 4–5 months. No subscription or recurring revenue streams are mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Square Renovation is a Paris-based general building contractor (entreprise générale du bâtiment) providing complete multi-trade renovation of apartments, houses, and commercial premises. It operates as a single accountable general contractor managing all trades from structural work to finishing, with a dedicated site manager providing weekly progress reports and contractual commitments to fixed timelines, budgets, and quality.

Product overview

Square Rénovation is a general contracting company ('entreprise générale du bâtiment') specialized in comprehensive renovation of apartments, houses, and offices in Paris and the surrounding region. The company operates a unified service model centered on complete renovation projects ('rénovation intégrale'), offering services from architectural conception through to full construction execution. Their core offerings include apartment renovation (including Haussmannian specialty), house renovation, and office/professional premises renovation. Ancillary services include an in-house carpentry workshop (Atelier de Menuiserie), architectural and interior design conception for turnkey projects, and dedicated construction project management with weekly client reporting. The company emphasizes its 'method' combining clear communication, schedule and budget commitments, and quality standards across more than 400 completed renovation projects.

Differentiator

Problem solved

Functional benefit

Brands

• Notre Atelier de Menuiserie: A woodworking workshop operated by the company, accessible at atelier-square.com

Products and services

• Rénovation d'appartements Complete renovation of apartments in Paris, including total restructuring, redistribution of spaces, and full renovation from structural work to finishing touches. Targeted at residential property owners in Paris and surrounding suburbs.
• Rénovation de maisons Complete renovation and extension services for houses in the Paris region, including structural work and interior fitting-out. Targeted at Paris-area house owners.
• Rénovation de bureaux et locaux professionnels Renovation services for offices and professional premises, including complete restructuring for businesses, medical practices, and commercial spaces. Targeted at doctors, veterinarians, hotel owners, and business operators in Paris.
• Rénovation d'appartements haussmanniens Specialized renovation of Haussmannian apartments, preserving architectural character (moldings, parquet, fireplaces) while modernizing for contemporary use. Targeted at owners of historic Paris apartments.
• Notre Atelier de Menuiserie In-house carpentry workshop producing custom woodwork, built-in furniture, and bespoke joinery for renovation projects. Targeted at Square Renovation's own project clients and external customers seeking bespoke carpentry.
• Conception architecturale (Clefs en mains) Turnkey service including architectural design and interior design conception, followed by full execution of construction work, managed by a dedicated project manager. Targeted at clients seeking a single integrated design-and-build solution.
• Suivi de chantier Construction project management with dedicated work supervisor, weekly progress meetings, and detailed reports for clients throughout the renovation process. Targeted at clients who need structured oversight and single-point accountability for multi-trade renovation.

Quantifiable outcome

• 400+ renovation projects completed in Paris and surrounding region
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Houzz: Global home renovation and design marketplace connecting homeowners with professionals, active in France. Comparable to Square in targeting the Parisian renovation market, but operates as a marketplace/marketing platform rather than a general contractor.
• Saint-Gobain: Global leader in building materials and construction solutions with strong French market presence. Comparable as an upstream ecosystem participant whose materials flow through Parisian renovation projects, but not a direct competitor.
• Leroy Merlin: France's largest home improvement and DIY retailer with extensive Parisian footprint. Adjacent competitor for partial renovation scope (DIY, kitchen, bathroom) but not a direct peer for full-service general contracting.
• Castorama: Major French home improvement retailer (Kingfisher group) serving the renovation market with products, design services, and installation referrals. Adjacent to Square's customer base but operates in retail/install rather than full general contracting.

Direct peers

• illico travaux: Established French renovation franchise network specializing in home renovation project management. Directly comparable to Square's general contracting model for residential renovations, with a similar focus on coordinating trades and providing fixed-quote commitments to homeowners.
• La Maison Des Travaux: France's largest network of renovation project brokers, coordinating multi-trade renovation projects for residential clients. Comparable to Square in acting as the single point of accountability for multi-trade residential renovations, though operating through a broader franchise/affiliate model rather than in-house crews.

Emerging players

• Hemea: French renovation startup offering a digital platform connecting homeowners with vetted renovation contractors for kitchen, bathroom, and full-home projects. Comparable to Square in targeting residential renovation with structured project management, but leveraging technology rather than purely field-based execution.
• AlloMarcel: French home services platform connecting clients with trusted tradespeople for renovation, maintenance, and repair work. Overlaps with Square in residential renovation lead generation and trade coordination, but operates as a marketplace rather than a general contractor.

Broad incumbents

• Bouygues Construction: Major French general contractor covering residential, commercial, and civil projects across France and internationally. Comparable to Square in core general contracting activity, though operating at vastly larger scale and with broader scope beyond Parisian residential renovation.
• Vinci Construction: One of France's largest construction groups, with residential building and renovation activity alongside commercial and infrastructure projects. Comparable general contractor capability to Square but at enterprise scale and across all building segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SquareRenov
• Facebookfacebook.com/SquareRenovation
• Instagraminstagram.com/squarerenovation
• LinkedInlinkedin.com/company/square-renovation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SQUARE RENOVATION