SRH Berlin University of Applied Sciences
SRH Berlin University of Applied Sciences is a state-recognised private German university within the 18-campus SRH network, offering Bachelor's, Master's, MBA, certificate, and dual study programmes to German and international students across business, design, IT, health, and hospitality.
- Company typePrivate
- Founded1969
- HeadquartersHeidelberg, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What SRH Berlin University of Applied Sciences does
SRH Berlin University of Applied Sciences is a state-recognised private higher-education institution and one of 18 campus locations of SRH University of Applied Sciences Heidelberg, operated by SRH Hochschulen GmbH — a subsidiary of the SRH (Stiftung Rehabilitation Heidelberg) group, one of the largest education and healthcare providers in Germany. It offers Bachelor's, Master's, MBA, certificate, and dual study programmes across nine fields of study (Business, Design, Film & Music, IT & Data Science, Health, Psychology, Logistics, Hospitality, and Architecture/Engineering), serving both German and international students from more than 140 countries. The institution's pedagogy is built on the proprietary CORE (Competence Oriented Research and Education) principle and supported by a dedicated Learning Innovation Centre.
The business model is tuition-driven, with recurring monthly or annual fee streams varying by programme level, format, and nationality; revenue is augmented by employer-sponsored dual study arrangements (notably with Accor and SAP), continuing-education certificates, corporate room hire, and ancillary student services. Go-to-market relies on a multi-channel funnel: SEO, paid social/search, email automation via HubSpot, an Unibuddy peer-chat tool, on-campus open days and info sessions, and a global SRH Agent Network of international recruitment partners. Operations are run on a HubSpot CRM, Cobra CRM, and DreamApply application portal stack, with an AI chatbot (HubSpot Customer Agent) handling first-line prospective-student inquiries.
Following a 2024 merger consolidation, the network expanded with new campuses in Munich, Bremen, and Leipzig during 2025, deepened strategic partnerships with SAP (extended to India in 2026) and Accor (Preferred Partner status for dual programmes), and announced an SRH International College in Munich for 2026 while progressively closing the Hamm campus. Accreditations (AACSB, Wissenschaftsrat, Akkreditierungsrat) and external recognitions (German Design Award 2026, EXIST #1 ranking) support both domestic legitimacy and international student recruitment, though no financial disclosures are publicly available.
SRH Berlin University of Applied Sciences firmographics
Firmographics- Name
- SRH Berlin University of Applied Sciences
- Legal name
- SRH University of Applied Sciences Heidelberg
- Website
- https://srh-berlin.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SRH Berlin University of Applied Sciences is a state-recognised private German university within the 18-campus SRH network, offering Bachelor's, Master's, MBA, certificate, and dual study programmes to German and international students across business, design, IT, health, and hospitality.
- Ownership category
- akta.pro rank
SRH Berlin University of Applied Sciences industry classification
Industry- Product category
- Higher Education Services
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Polytechnic & Applied Sciences Universities (EDAHAEAB)
- akta.pro secondary industries
- Engineering & Technology Institutes (Comprehensive) (EDAHAEAA), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Technical Universities with Specialized Engineering Domains (EDAHAEAI)
Keywords
Where SRH Berlin University of Applied Sciences is headquartered
LocationHeadquarters
- HQ city
- Heidelberg
- HQ country
- Germany
- HQ region
- Europe
Offices18 records
Markets served
SRH Berlin University of Applied Sciences business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition Fees (Full-time and Part-time Programmes): SRH University generates the majority of revenue from tuition fees charged for Bachelor's, Master's, MBA, certificate, dual, and part-time study programmes. Fees vary by programme level, delivery format, and nationality (EU/non-EU). Payment is typically structured with options for monthly or annual billing.
- Dual Study Programme Partnerships: Revenue from partnerships with employers and corporations (e.g., Accor, SAP) for dual study programmes where students combine theoretical study with practical work, generating income from both tuition and employer sponsorship arrangements.
- Professional Services and Continuing Education: Income from expert services, consulting, room hire for corporate events, and short-course or certificate offerings for professional development.
- Student Accommodation and Ancillary Services: Revenue from student housing assistance services and ancillary student services including alumni network, career service, and international exchange programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bachelor's programmes - Full-time international |
| Subscription | Monthly | Master's programmes |
| Subscription | Monthly | Dual study programmes |
| Subscription | Annual | MBA programmes |
| Subscription | Monthly | Certificate and short courses |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
SRH Berlin University of Applied Sciences product offering
Product offeringCore offering
SRH Berlin University of Applied Sciences delivers state-recognised higher education through 200+ Bachelor's, Master's, MBA, certificate, dual and part-time programmes across 18 German campuses. Teaching is anchored in the proprietary CORE (Competence Oriented Research and Education) principle, supported by a Learning Innovation Centre, career service, and corporate partner network (SAP, Accor, Navitas). Revenue is generated primarily from tuition fees, dual-study partnerships with employers, and ancillary services such as corporate room hire.
Product overview
SRH Berlin University of Applied Sciences operates as a multi-campus higher education institution offering a comprehensive portfolio of degree programmes and educational services. The core offering includes Bachelor's, Master's, and MBA programmes, certificate courses, and dual study options across diverse fields including Business Administration, Computer Science, Design, Engineering, Health Sciences, Psychology, Hospitality, and Music. The university employs its proprietary CORE (Competence Oriented Research and Education) teaching principle and maintains 18 campus locations across Germany. Supporting services include the Learning Innovation Centre, Career Service & Development, SRH Graduate Academy for research, and the Founder Institute for entrepreneurship. The institution recently expanded through mergers and new campus openings in Munich and Leipzig, while establishing international pathway colleges through partnerships with Navitas.
Differentiator
Problem solved
Functional benefit
Products and services
- Bachelor's Degree Programmes
Quantifiable outcome
- 9,500+ enrolled students across Germany
- +3 more outcomes
Companies that use SRH Berlin University of Applied Sciences
Customer profileSegments5 records
Ideal customer profiles4 records
SRH Berlin University of Applied Sciences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability2 records
Feature3 records
SRH Berlin University of Applied Sciences partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AccorcoreSRH University became the Preferred Partner of Accor for dual study programmes in Germany in April 2026. The partnership covers hospitality management and related programmes, with Accor sponsoring and co-designing the curriculum for dual-track students who work at Accor properties while studying.
- SAPcoreSRH University and SAP extended their strategic partnership to India in March 2026, building on their existing collaboration to develop digital talent pipelines. The partnership includes curriculum co-development, student projects, and talent pathways into SAP. SRH also offers SAP-aligned computer science programmes.
- NavitascoreSRH University expanded its partnership with Navitas in February 2025 to establish a new embedded international college at SRH Campus Berlin. The Navitas international college provides pathway programmes for international students to progress into SRH degree programmes, functioning as a recruitment channel.
- FlywireminorFlywire is used as a payment processing provider to enable international students to pay tuition and fees conveniently across different currencies and payment methods.
- TransfermateminorTransfermate is used alongside Flywire to process international student payments, enabling cross-border tuition fee transactions.
- Evangelische Bank eGminorEvangelische Bank eG serves as a financial services partner for payment processing and is referenced as a payment method option for students.
- DAV (Deutsche Außenhandelsakademie) BremenminorPartnership with DAV Bremen for dual study programmes in logistics management. Students combine DAV vocational training in logistics with SRH University degree programmes.
- DreamApplycoreDreamApply provides the online application and admissions portal (apply.srh.de) used by SRH University for managing student applications and admissions workflows. DreamApply OÜ, based in Estonia, is the technology provider.
- HubSpotcoreHubSpot CRM powers SRH University's customer relationship management, marketing automation, email campaigns, AI chatbot (Customer Agent), and online appointment booking. HubSpot Inc. is based in the USA and is certified under the EU-US Data Privacy Framework.
- EBS Universität für Wirtschaft und RechtminorAffiliated SRH group university and connected company. Students and faculty may collaborate on research or cross-register for programmes.
- SRH Fernhochschule (Mobile University)minorAffiliated SRH group institution for distance learning. Part of the SRH higher education network.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
SRH Berlin University of Applied Sciences competitors and assessment
Company assessmentDirect peers
- University of Europe for Applied Sciences: Private German university of applied sciences offering programmes in business, design, film, music, and art across campuses including Berlin. Directly comparable to SRH's Berlin creative programmes portfolio and international student base.
- Hochschule Fresenius: Private German university of applied sciences part of the Carl Remigius Fresenius Education Group, offering applied Bachelor's and Master's programmes in business, health, design, and chemistry with multiple campuses. Closely comparable as a private, multi-campus applied sciences competitor.
- BSP Business and Law School: Private German university of applied sciences offering business, law, and psychology programmes across campuses in Berlin, Hamburg, and Munich. Comparable as a private Hochschule competing for fee-paying Bachelor's and Master's students in major German cities.
- IU International University of Applied Sciences: Largest private university of applied sciences in Germany offering Bachelor's, Master's, and MBA programmes across multiple fields via distance learning and on-campus formats. Directly comparable to SRH as a private Hochschule with corporate partnerships and a broad programme portfolio.
- Macromedia University of Applied Sciences: Private German university of applied sciences offering Bachelor's and Master's programmes in media, management, and creative industries across multiple German cities. Directly comparable as a private Hochschule serving design, film, music, and business segments — the same niches as SRH Berlin.
- Hochschule der Wirtschaft für Management (HdWM): Private German university of applied sciences focused on management, business, and dual study programmes with strong corporate employer partnerships. Comparable to SRH on dual study programme structure and corporate-led curriculum design.
- FOM University of Applied Sciences: One of Germany's largest private universities of applied sciences, focused on part-time and dual study programmes for working professionals, with strong corporate partner network. Directly comparable to SRH's dual study and corporate partnership model.
Emerging players
- CODE University of Applied Sciences: Berlin-based private university focused on software engineering, interaction design, and product management with a project-based, non-traditional pedagogical model. Partially comparable as a private Berlin institution with a differentiated pedagogy and tech-forward programme portfolio.
- SRH Fernhochschule (Mobile University): Distance-learning sister institution within the SRH group offering online Bachelor's, Master's, and MBA programmes. Partially comparable — both belong to the SRH higher-education network and overlap in online programme delivery and tuition-funded model.
Others
- Navitas (International Pathway Provider): Global education provider that partners with universities to deliver international pathway and college programmes — including a partnership with SRH for embedded colleges in Berlin and Munich. Comparable as an enabler of SRH's international student recruitment channel rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SRH Berlin University of Applied Sciences social profiles
Digital presenceSRH Berlin University of Applied Sciences compliance and trust
Trust signalCompliance9 records
SRH Berlin University of Applied Sciences financial estimates
Financial estimateRevenue estimate
Valuation estimate
SRH Berlin University of Applied Sciences leadership team
Management profileNumber of profiles
Profiles7 records
SRH Berlin University of Applied Sciences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SRH Berlin University of Applied Sciences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SRH Berlin University of Applied Sciences
What does SRH Berlin University of Applied Sciences do?
SRH Berlin University of Applied Sciences delivers state-recognised higher education through 200+ Bachelor's, Master's, MBA, certificate, dual and part-time programmes across 18 German campuses. Teaching is anchored in the proprietary CORE (Competence Oriented Research and Education) principle, supported by a Learning Innovation Centre, career service, and corporate partner network (SAP, Accor, Navitas). Revenue is generated primarily from tuition fees, dual-study partnerships with employers, and ancillary services such as corporate room hire.
Is SRH Berlin University of Applied Sciences a public or private company?
SRH Berlin University of Applied Sciences is a private company. It is classified as corporate owned and is currently operating.
When was SRH Berlin University of Applied Sciences founded?
SRH Berlin University of Applied Sciences was founded in 1969. It employs 251 to 500 people.
Where is SRH Berlin University of Applied Sciences based?
SRH Berlin University of Applied Sciences is headquartered in Heidelberg, Germany, in the Europe region.
How does SRH Berlin University of Applied Sciences make money?
Four revenue lines are on record. Tuition Fees (Full-time and Part-time Programmes) is the primary driver. The others are dual Study Programme Partnerships, professional Services and Continuing Education and student Accommodation and Ancillary Services.
Who are SRH Berlin University of Applied Sciences's main competitors?
Direct peers on record are University of Europe for Applied Sciences, Hochschule Fresenius, BSP Business and Law School, IU International University of Applied Sciences, Macromedia University of Applied Sciences, Hochschule der Wirtschaft für Management (HdWM) and FOM University of Applied Sciences. Emerging players are CODE University of Applied Sciences and SRH Fernhochschule (Mobile University). Navitas (International Pathway Provider) is listed as an others.
Does SRH Berlin University of Applied Sciences have an API?
No public API is recorded for SRH Berlin University of Applied Sciences.
What industry is SRH Berlin University of Applied Sciences in?
SRH Berlin University of Applied Sciences's product category is Higher Education Services. Its primary akta.pro industry code is EDAHAEAB, Polytechnic & Applied Sciences Universities, with a secondary code of EDAHAEAA, Engineering & Technology Institutes (Comprehensive). Its NAICS code is 6113 and its SIC code is 8200.