Schweizerisches Rotes Kreuz Kanton Baselland (SRK Baselland)

What Schweizerisches Rotes Kreuz Kanton Baselland (SRK Baselland) does

Schweizerisches Rotes Kreuz Kanton Baselland (SRK Baselland) is the cantonal chapter of the Swiss Red Cross serving the Canton of Basel-Landschaft in northwestern Switzerland. Founded in 1893 and headquartered at Fichtenstrasse 17 in Liestal, the organization operates as a ZEWO-certified non-profit with 12 employees, delivering a multi-service social welfare portfolio to individual beneficiaries and families across the canton. Its services span five verticals: Rotkreuz-Entlastungsangebote (relief services for elderly, ill, and disabled individuals, including senior visiting service, family relief, 24/7 emergency call, home care, dementia care, senior day care, transportation, and palliative care companionship), Gesundheit und Beratung (occupational therapy, counseling, and advance care planning), Soziales und Integration (refugee accompaniment via SALUTE, child accompaniment, early childhood programs, women's discussion groups, resilience training, literacy support, and financial assistance), Bildungsbereich (certified nursing and care training programs plus day courses), and Berufliche Integration (employment support).

The organization is volunteer-driven and community-led, relying on a network of trained volunteers to deliver in-home and community-based services. Its technology stack is utilitarian and consumer-facing: a Drupal-based website (srk-baselland.ch), a course booking portal (kurse.srk-baselland.ch), and payment processing through Payrexx AG with Swiss financial market infrastructure (SIX, PostFinance, Twint, Mastercard, Visa). Brand management is handled through Frontify and consent management through Usercentrics; communication runs on Microsoft Teams with Zoom as a backup. There is no proprietary software product; the "platform" is operational rather than technological.

SRK Baselland's revenue model is a blend of tax-deductible donations (one-time gifts, memberships, corporate donations, testamentary bequests, and memorial donations), course and training fees for certified programs, and professional care services likely reimbursed under Swiss health insurance frameworks or government contracts. The visiting service for seniors is offered free of charge with a one-time CHF 50 assessment fee, signaling an accessibility-driven pricing approach for flagship community services. Customer segments include seniors and the elderly (primary), families and caregivers, refugees and migrants, and children and youth, served through direct service delivery across the canton.

Name

Schweizerisches Rotes Kreuz Kanton Baselland (SRK Baselland)

Legal name

Schweizerisches Rotes Kreuz Kanton Baselland

Website

https://srk-baselland.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schweizerisches Rotes Kreuz Kanton Baselland is a ZEWO-certified Swiss Red Cross cantonal non-profit in Basel-Landschaft delivering volunteer-driven home care, senior companionship, refugee integration, and certified care training to residents of the canton.

Ownership category

akta.pro rank

Product category

Social Welfare and Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Respite In-Home Care (Short-Term Relief) (HLADAGAH)

akta.pro secondary industries

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM), Respite Care for Families of Children with Disabilities (HSAAAIAL), Emergency / On-Demand Respite Care (HSABAGAD), Respite Hospice Care (Short-Term Relief) (HSABAFAD), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

Keywords

• Humanitarian social services
• Home care services
• Refugee integration programs
• Volunteer coordination
• Certified nursing training

Headquarters

HQ city

Liestal

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: SRK Baselland relies on donations from the public, with specific mention of one-time donations, membership fees, corporate donations, testamentary bequests, and memorial donations. Donations are tax-deductible within the Canton of Basel-Landschaft.
2. Course and Training Fees: The organization offers various certified courses and training programs including nursing assistant programs, psychiatric accompaniment courses, and babysitting courses, generating revenue through enrollment fees.
3. Care and Support Services: Professional care services including home care, occupational therapy, and dementia care are provided, likely under government contracts or health insurance frameworks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SRK Baselland is the canton-level chapter of the Swiss Red Cross serving the Canton of Basel-Landschaft. It delivers a bundled portfolio of relief services for elderly, ill, and disabled individuals living at home, along with social integration programs for refugees, early childhood support, occupational therapy, and certified nursing/care training courses. The organization also recruits and coordinates volunteers to deliver companionship, transportation, palliative care, and emergency response services across the canton.

Product overview

SRK Baselland operates as a multi-service social welfare organization offering a unified portfolio of relief, health, social integration, education, and volunteer services. The core Rotkreuz-Entlastungsangebote (Red Cross Relief Services) bundle includes eight distinct services: Familienentlastung for family relief, Besuchsdienst für Senioren/innen for senior companionship visits, Rotkreuz-Notruf for 24/7 emergency response, Pflege und Betreuung zu Hause for home care, Dementia Care for dementia caregiver support, Senior/innen-Tagesstätte for day care, Rotkreuz-Fahrdienst for senior transportation, and Begleiten Palliative Care for end-of-life companionship. The Gesundheit und Beratung (Health and Counseling) division provides Ergotherapie, Beratung & Situationsabklärung, and Vorsorgeplanung. The Soziales und Integration (Social and Integration) portfolio includes schritt:weise, mitten unter uns, SALUTE, Femmes-Tische, PM+/Spirit, Schreibstube, and Finanzielle Einzelhilfe. The Bildungsbereich (Education) offers certified Lehrgänge in Pflege und Betreuung and Tageskurse covering dementia care, babysitting, memory training, and institutional offerings. Additionally, Berufliche Integration supports employment, and Freiwillig engagiert manages volunteer recruitment and coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotkreuz-Entlastungsangebote (Red Cross Relief Services)
• Besuchsdienst für Senioren/innen (Visiting Service for Seniors)
• Familienentlastung (Family Relief)
• Rotkreuz-Notruf (Red Cross Emergency Call)
• Pflege und Betreuung zu Hause (Care and Support at Home)
• Dementia Care
• Senior/innen-Tagesstätte (Senior Day Care Center)
• Rotkreuz-Fahrdienst für Senioren/innen (Transportation Service for Seniors)
• Begleiten Palliative Care (Palliative Care Accompaniment)
• Ergotherapie (Occupational Therapy)
• schritt:weise – Frühe Förderung von Kindern
• mitten unter uns – Begleitung von Kindern
• SALUTE – Begleitung von Geflüchteten
• Femmes-Tische – Gesprächsrunden für Frauen
• PM+/Spirit – Strategien für mehr Stärke im Alltag
• Schreibstube – Lese- und Schreibhilfe
• Lehrgänge in Pflege und Betreuung mit Zertifikat (Certified Care and Nursing Programs)
• Tageskurse (Day Courses)
• Berufliche Integration
• Freiwillig engagiert (Volunteer Engagement)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• Municipalities in Canton Basel-LandschaftcoreStrategic or Co-development PartnerSRK Baselland collaborates with local municipalities in the canton to provide transportation services for seniors, with local associations managing the driver coordination.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spitex Basel-Landschaft: Regional home care (Spitex) provider organization coordinating ambulatory nursing and basic care in the same canton. Direct overlap with SRK Baselland's Pflege und Betreuung zu Hause and dementia care offerings.
• Pro Infirmis Basel-Landschaft: Swiss disability advocacy and service organization providing integration support, family relief, and counseling. Comparable in social integration and family relief services for vulnerable populations.
• SRK Kanton Aargau: Another Swiss Red Cross cantonal chapter offering nearly identical service portfolio (visiting, family relief, training, integration). Highly comparable peer for benchmarking operations and service mix.
• Pro Senectute Basel-Landschaft: Primary Swiss foundation for elderly services. Operates in the same canton with overlapping services (visiting, transportation, advice, day programs) and competes for similar donor and volunteer bases.
• Schweizerisches Rotes Kreuz Kanton Basel-Stadt: Adjacent cantonal chapter serving Basel-Stadt with comparable services (relief, training, integration). Most direct peer given same service model, Red Cross identity, and proximity to SRK Baselland.
• Schweizerisches Rotes Kreuz Kanton Bern: Largest Swiss Red Cross cantonal chapter with comparable service portfolio. Useful peer for benchmarking scale, fundraising effectiveness, and service breadth.

Others

• Heime und Spitex Verband Baselland (HVS): Industry association representing care homes and home care providers in Basel-Landschaft. Comparable structurally as the sector umbrella where SRK Baselland's professional services participate.

Broad incumbents

• Schweizerisches Rotes Kreuz (Swiss Red Cross national): National umbrella organization of the Swiss Red Cross movement. Directly comparable as the parent network that defines care, training, and certification standards which SRK Baselland delivers at the cantonal level.
• Caritas beider Basel: Regional Caritas affiliate providing social services, refugee support, and family assistance in the Basel region. Comparable scope in social assistance and refugee integration, competing for similar donor and volunteer base.

Regional players

• Schweizerisches Rotes Kreuz Kanton Solothurn: Neighboring cantonal chapter with similar relief and integration services. Comparable in structure and service mix but operates in a different canton.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rotes-kreuz-baselland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Schweizerisches Rotes Kreuz Kanton Baselland (SRK Baselland)