Schweizerisches Rotes Kreuz Graubünden

What Schweizerisches Rotes Kreuz Graubünden does

Schweizerisches Rotes Kreuz Graubünden (SRK Graubünden), founded in 1892, is the cantonal Red Cross association of Canton Graubünden, Switzerland, operating as a ZEWO-certified charitable non-profit under the umbrella of the Swiss Red Cross national society. The organization delivers a multi-service humanitarian portfolio across daily-life support, integration, healthcare, and education, including the Rotkreuz-Fahrdienst volunteer transport service for elderly and mobility-limited persons, Rotkreuz-Notrufsysteme emergency call installations, Kinderbetreuung zu Hause professional in-home childcare, babysitter placement with accompanying Babysitting App SRK, debt counseling, advance directive services, and the Tischlein deck dich food recovery program.

Integration services comprise the Werknetz employment-integration unit (25 years operating), the eins zu eins and connect refugee accompaniment programs, and peer-to-peer youth projects. Healthcare delivery is anchored by five Ergotherapie-Zentren (occupational therapy centers across Chur, Ilanz, Samedan, and additional locations) providing pediatric, geriatric, hand rehabilitation, rheumatology, neurology, and psychiatric services billed under the Swiss health insurance tariff agreement via the ErgoPro documentation system. Education offerings include the Lehrgang Pflegehelfende SRK caregiver training program, dementia and palliative care modules, German-as-second-language courses for caregivers, babysitting courses, and ENSA mental health first aid courses. The mobile Infobus, funded by Fondazione Age and the cantonal Health Promotion Office, extends on-site counseling to elderly residents and caregivers across remote municipalities.

The organization is funded through a hybrid non-profit revenue model: tax-deductible individual donations and legacies, recurring membership fees, course fees for educational programs, insurance-tariff ergotherapy billings, corporate partnerships and volunteering programs, and cantonal government subsidies. Approximately 70 staff and 480+ trained volunteers operating across 14 service fields and contributing over 31,129 annual volunteer hours deliver services primarily free at point of use, supplemented by ErgoPro-billed therapeutic services. The 2 x Weihnachten initiative (in its 29th year) distributed 20.7 tonnes of essential goods to 29 partner social institutions in 2025. Technology infrastructure is built on a Drupal website platform with Mailchimp newsletters, Twint mobile payments, Microsoft Teams/Zoom communications, Google Analytics, and Usercentrics consent management. Leadership consists of CEO Diego Deplazes (Geschäftsführer) and President Hans Geisseler. The organization is preparing to launch Digital-Café 2.0 in summer 2026 in partnership with Caritas Graubünden to address digital literacy gaps among vulnerable populations.

Name

Schweizerisches Rotes Kreuz Graubünden

Legal name

Schweizerisches Rotes Kreuz Graubünden

Website

https://srk-gr.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schweizerisches Rotes Kreuz Graubünden is a ZEWO-certified cantonal Red Cross non-profit in Canton Graubünden, Switzerland, delivering transport, emergency call, childcare, ergotherapy, refugee integration, debt counseling, and caregiver education services to elderly, families, refugees, and vulnerable populations via ~70 staff and 480+ volunteers.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

akta.pro secondary industries

Refugee & Immigrant Support Services (BPAGAEAI), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)

Keywords

• Humanitarian services
• Social support services
• Community health services
• Refugee integration programs
• Volunteer coordination

Headquarters

HQ city

Chur

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Supply Chain

Revenue model

1. Donations and Contributions: Individual donations from the public, including one-time and recurring contributions. Donations to SRK Graubünden are tax-deductible in Switzerland.
2. Membership Fees: Annual membership fees from members who support the organization financially and receive benefits
3. Education and Training Courses: Revenue from various educational courses including nursing helper courses (Lehrgang Pflegehelfende SRK), babysitting courses, first aid courses, and German as a second language courses for caregivers
4. Ergotherapy Services: Therapeutic services provided through five ergotherapy centers across the canton, billed according to tariff agreements
5. Special Donations (Legacies, Memorial Donations): Estate bequests and memorial donations as special giving options
6. Corporate Partnerships and Sponsorship: Sponsorship arrangements and corporate volunteering programs with businesses
7. Government Subsidies: Cantonal government funding for various social services and integration programs

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Schweizerisches Rotes Kreuz Graubünden is the cantonal association of the Swiss Red Cross operating in Canton Graubünden, Switzerland. It provides humanitarian and social services including volunteer transport for elderly, home emergency call systems, in-home childcare, babysitter placement, debt counseling, occupational therapy across five centers, caregiver training, and refugee integration programs. Services are delivered through ~70 staff and over 480 volunteers across 14 fields of work.

Product overview

Schweizerisches Rotes Kreuz Graubünden operates as a comprehensive social services organization offering a multi-service portfolio centered on support, integration, education, and healthcare. The core offerings include practical support services (Red Cross transport service, emergency call systems, childcare at home, babysitter placement, digital literacy cafes, and a mobile info bus), integration programs (employment integration through Werknetz, refugee support through eins zu eins and connect programs), direct assistance (debt counseling, advance directives, food recovery), and healthcare (occupational therapy across five centers, caregiver training, mental health first aid courses, babysitting courses). The organization supports approximately 70 employees and over 480 volunteers delivering services in 14 different fields. Mobile applications (Babysitting App SRK, First Aid App SRK) complement the service offerings with interactive learning and emergency information tools.

Differentiator

Problem solved

Functional benefit

Brands

• Rotkreuz-Fahrdienst: Transport service for elderly and mobility-limited persons to medical appointments
• Werknetz
• Digital-Café 2.0
• Rotkreuz-Notrufsysteme
• Infobus

Products and services

• Rotkreuz-Fahrdienst (Red Cross Transport Service) Volunteer driver service transporting elderly, ill, or mobility-restricted persons to medical appointments and back home, providing mobility support for people with limited transportation options.
• Rotkreuz-Notrufsysteme (Red Cross Emergency Call Systems) Personal emergency alert systems installed at homes, enabling elderly and at-risk individuals to call for help in emergencies, connected to the Red Cross emergency response network.
• Kinderbetreuung zu Hause KBH (Childcare at Home) Professional in-home childcare service delivered by trained caregivers, supporting families and parents with childcare needs.
• Babysittervermittlung (Babysitter Placement) Babysitter matching platform connecting families with vetted babysitters across the canton.
• Digital-Café 2.0 Free digital literacy support service providing hands-on help with smartphones, tablets, and computers for people with limited digital experience, in collaboration with Caritas Graubünden at the Caritas Café in Chur.
• SRK Infobus Mobile information bus bringing support services and on-site counseling directly to elderly and caregivers in municipalities throughout Graubünden, in collaboration with Pro Senectute and Alzheimer Graubünden.
• Werknetz (Employment Integration Service) Job placement and professional integration service advising social assistance recipients on employment or social integration, including job placement, application support, and workplace integration assistance.
• Migration - eins zu eins One-on-one integration support for refugees, providing personal accompaniment and guidance for daily life integration in Switzerland.
• Migration - connect Volunteer support program connecting with refugees in collective accommodation facilities, providing companionship and social integration assistance.
• Beratungsstelle für Schuldenfragen (Debt Counseling) Professional debt counseling service helping individuals manage and resolve financial difficulties.
• Patientenverfügung SRK (Advance Directives) Advance healthcare directive consultation and deposit service, helping individuals document their medical care preferences.
• Tischlein deck dich Food recovery program redistributing surplus food to people in need.
• Lehrgang Pflegehelfende SRK (Caregiver Training) Red Cross caregiver training program in various formats including tandem programs and courses in Poschiavo, covering dementia care, long-term care, palliative care, and German as a second language for caregivers.
• ENSA Mental Health First Aid Course Mental health first aid course under the ENSA program, teaching participants to recognize and respond to mental health crises.
• Babysitting-Kurse (Babysitting Courses) Babysitting training courses for teenagers, accompanied by the Babysitting App SRK with interactive learning tools.
• Ergotherapie (Occupational Therapy) Occupational therapy services across five centers in Ilanz, Samedan, and other locations. Specialties include pediatrics, geriatrics, hand rehabilitation, rheumatology, neurology, and psychiatry, plus fall prevention and workplace ergonomics training. Billed according to tariff agreements and covered by health insurance.
• 2 x Weihnachten Gift distribution initiative collecting and redistributing essential goods and presents to people in difficult situations throughout Graubünden, running for 29 years and distributing 20.7 tonnes of goods to 29 social institutions in 2025.

Quantifiable outcome

• Distributed 20.7 tonnes of essential goods to people in need through 29 social institutions
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Caritas GraubündencoreStrategic or Co-development Partner · 1 June 2026Partnership with Caritas Graubünden for the Digital-Café 2.0 initiative launching summer 2026. The joint program provides free digital literacy support at the Caritas Café in Chur, helping people with limited digital skills access technology. This collaboration addresses the digital divide for vulnerable populations.
• Gebr. Kuoni Transporte AGcoreStrategic or Co-development PartnerLogistics partner for the 2 x Weihnachten initiative. The transportation company based in Domat/Ems handles delivery of donated essential goods to 29 social institutions across the canton. Contributes to efficient and reliable distribution of humanitarian aid.
• Pro Senectute GraubündencoreStrategic or Co-development PartnerCollaboration on the Infobus project providing mobile support for elderly people. Pro Senectute contributes expertise in aging-related topics and helps expand the range of information and services offered through the mobile outreach.
• Alzheimer Vereinigung GraubündencoreStrategic or Co-development PartnerPartner in the Infobus project, providing specialized knowledge about dementia and care for people with Alzheimer's. Collaborates on offering comprehensive information and support for affected families.
• Schweizerisches Rotes Kreuz (SRK)coreStrategic or Co-development PartnerParent organization of SRK Graubünden. Part of the Swiss Red Cross network, following shared principles and guidelines. Coordinates national initiatives and maintains international connections through ICRC and IFRC.
• International Committee of the Red Cross (ICRC)minorStrategic or Co-development PartnerGlobal Red Cross movement partner. SRK Graubünden participates in international humanitarian efforts coordinated through ICRC, particularly regarding data protection for tracing services.
• International Federation of Red Cross and Red Crescent Societies (IFRC)minorStrategic or Co-development PartnerGlobal federation of Red Cross and Red Crescent societies. SRK Graubünden maintains connection through the Swiss Red Cross national society.
• Benevol GraubündenminorStrategic or Co-development PartnerVolunteer organization network in Graubünden. SRK follows Benevol Switzerland standards for volunteer insurance and expense reimbursement.
• WerknetzcoreStrategic or Co-development PartnerEmployment integration service center that collaborates with volunteer job application support programs. Brings together job seekers receiving social assistance with trained volunteers for application coaching.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caritas Schweiz: National federation of Caritas Switzerland with overlapping humanitarian mission in social assistance, family support, debt counseling, and integration. Operates at national scale through cantonal chapters and is the umbrella peer of direct peer Caritas Graubünden.
• Schweizerisches Rotes Kreuz (Swiss Red Cross National): The national parent organization and umbrella federation of all cantonal SRK chapters including SRK Graubünden. Directly comparable in mission, service categories (training, integration, healthcare support), and reliance on the Red Cross brand, but operates at national scale across all 26 cantons rather than within one.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Global humanitarian federation that connects national Red Cross/Red Crescent societies including the Swiss Red Cross network. Comparable in mission and humanitarian principles but operates at global rather than cantonal scale.
• Hilfswerk der Evangelisch-reformierten Kirche Schweiz (HEKS): Swiss humanitarian aid organization with comparable social service portfolio including integration, family support, and community programs. Operates across multiple cantons with similar funding mix of donations, government contracts, and ecclesiastical support.

Direct peers

• Winterhilfe Schweiz: Swiss charity providing direct individual aid, family support, and social assistance across Switzerland including Graubünden. Comparable in reliance on donations, focus on poverty and hardship relief, and delivery of free individual aid services.
• Pro Senectute Graubünden: Cantonal chapter of Switzerland's primary senior services organization, also based in Graubünden and already partnering with SRK on Infobus. Directly comparable in elderly-focused service delivery including mobility support, social integration, and caregiver services.
• Spitex Graubünden: Cantonal home care services organization in Graubünden providing in-home care, mobile services, and coordination of care for elderly and chronically ill residents. Direct overlap with SRK's elderly support, transport, and ergotherapy services in the same geography.
• Caritas Graubünden: Direct local partner operating in the same canton with overlapping social service categories including family support, debt counseling, food recovery, and integration programs. Highly comparable in geographic scope, beneficiary populations, and dependence on donations and government funding.
• SRK Kanton Zürich: Another cantonal Red Cross chapter with comparable service portfolio (transport, ergotherapy, education courses, refugee integration) operating in Canton Zürich. Most structurally similar peer — same brand, governance, and service taxonomy — but in a much larger urban canton.

Emerging players

• Alzheimer Vereinigung Graubünden: Direct partner organization focused specifically on dementia care and support in the canton. Narrower scope than SRK but overlapping service populations (elderly, caregivers) and jointly delivers Infobus services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schweizerisches-rotes-kreuz-graubuenden

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Schweizerisches Rotes Kreuz Graubünden