Sub-Sahara Advisory Panel

Community Services and International Developmentssap.org.uk

Sub-Sahara Advisory Panel is a Cardiff-based UK charity (No. 1159990, founded 2009) that strengthens ties between Wales and Sub-Saharan Africa through community, youth, education, cultural, and enterprise programmes serving the African diaspora and partner communities in five African countries.

Company typePrivate
Founded2009
HeadquartersCardiff, United Kingdom
Headcount1–10
GTM typeB2C
OfferingServices

What Sub-Sahara Advisory Panel does

Sub-Sahara Advisory Panel (SSAP) is a UK-registered charity (Charity Number 1159990) headquartered at 24 Windsor Place, Cardiff, Wales, founded in 2009 to strengthen links between Wales and Sub-Saharan Africa. SSAP serves two principal beneficiary groups: the African diaspora and Black communities in Wales, and partner communities in the Democratic Republic of Congo, Uganda, Kenya, Tanzania, and Somalia. All services are provided free of charge.

SSAP's product surface is a portfolio of named community, youth, education, cultural, and enterprise programmes, including Hub Cymru Africa (the Wales-Africa partnership platform), Jamii 2 Project, TuWezeshe Akina Dada (women's empowerment), Next Gen BAME Activist Programme, Rooted Collective (formerly SSAP Youth), KumbuKumbu, How You Dey?, Good Ancestors Club, Madaraja/Pont/Bridges, One Stitch at a Time, Education For All Children, Wales and Africa Business Club, and Emerging Futures. The underlying technology is standard non-profit digital infrastructure — a public website, Mailchimp for communications, Zoom for delivery, and social media — with no proprietary software, platform architecture, or data assets disclosed.

The business model is grant-funded non-profit revenue. Income is sourced from institutional grantmakers including the Welsh Government, UK Government Foreign, Commonwealth & Development Office (FCDO), the National Lottery Community Fund, Arts Council Wales, and The Souter Charitable Trust, supplemented by individual donations. A specific disclosed grant is £50,000 from the National Lottery Community Fund awarded in July 2019 for the Next Gen BAME Activist Programme. SSAP operates with approximately 10 employees under CEO Fadhili Maghiya and Co-Chairs Dr Donald Mlewa and Donald Mutale. In April 2024 SSAP became the host of Hub Cymru Africa, succeeding WCIA as the convening body for the Wales-Africa solidarity sector.

Sub-Sahara Advisory Panel firmographics

Firmographics

Name: Sub-Sahara Advisory Panel
Legal name: Sub-Sahara Advisory Panel
Website: https://ssap.org.uk
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 1–10 employees
Short description: Sub-Sahara Advisory Panel is a Cardiff-based UK charity (No. 1159990, founded 2009) that strengthens ties between Wales and Sub-Saharan Africa through community, youth, education, cultural, and enterprise programmes serving the African diaspora and partner communities in five African countries.
Ownership category
akta.pro rank

Sub-Sahara Advisory Panel industry classification

Industry

Product category: Community Services and International Development
NAICS: Other Individual and Family Services (624190), Civic and Social Organizations (813410)
SIC: Services-Social Services (8300)
akta.pro primary industry: International & Local Implementing NGOs (HLAJAKAD)
akta.pro secondary industry: Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

Community outreach programs
African diaspora support
International development
Health and wellbeing programs
Policy advocacy services

Where Sub-Sahara Advisory Panel is headquartered

Location

Headquarters

HQ city: Cardiff
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Sub-Sahara Advisory Panel business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Grant Funding: SSAP receives grant funding from government bodies including Welsh Government, UK Government Foreign Commonwealth and Development Office, and charitable foundations such as The National Lottery Community Fund, Arts Council Wales, and The Souter Charitable Trust. These grants fund specific programs and operational costs.
Donations: The organisation accepts charitable donations through platforms like JustGiving to support its programs and community initiatives.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Sub-Sahara Advisory Panel product offering

Product offering

Core offering

Sub-Sahara Advisory Panel is a registered charity that delivers community programs and services for African diaspora communities in Wales and runs international development initiatives across Africa. Its core offerings include health and wellbeing programs, youth leadership development, cultural and creative projects, feminist leadership training, policy advocacy, and education support — all provided free of charge to beneficiaries through grant-funded partnerships.

Product overview

Sub-Sahara Advisory Panel (SSAP) is a charity and nonprofit organization (Charity Number: 1159990) based in Cardiff, Wales, focused on international development and supporting the African diaspora community. Rather than a technology product company, SSAP offers a portfolio of community programs and initiatives including: Hub Cymru Africa (a partnership supporting Wales-Africa community connections), the Jamii Health and Wellbeing Projects, TuWezeshe feminist leadership programme, youth leadership initiatives (Rooted Collective, Next Gen Activist Programme), creative cultural projects (Madaraja/Pont/Bridges, Good Ancestors Club), business development support (Wales and Africa Business Club), and educational initiatives. These programs are delivered in partnership with various organizations including North Wales African Society, Jukebox Collective, Soel Connect, and are funded by the Welsh Government, National Lottery Fund, and Arts Council Wales. The organization also provides resources including a directory of diaspora organizations, videos, and publications.

Differentiator

Problem solved

Functional benefit

Brands

Hub Cymru Africa: A partnership supporting the Wales Africa Community, bringing together the work of the Wales and Africa Health Links Network, the Sub-Sahara Advisory Panel, the Welsh Centre for International Affairs and Fair Trade Wales. It represents the global solidarity sector in Wales and supports the sector to advance the UN Sustainable Development Goals through partnership projects between Wales and Africa.
Rooted Collective

Products and services

Hub Cymru Africa A partnership supporting the Wales Africa Community that offers 1-to-1 advice, mentoring, training, events, awareness-raising, policy and advocacy to increase capacity and effectiveness of charitable and public organisations. It represents the global solidarity sector in Wales and supports the sector to advance UN Sustainable Development Goals through partnership projects between Wales and Africa.
Jamii 2 Project A 3-year health and wellbeing project for African communities in Wales, addressing health inequalities through fitness classes, workshops, healthy cooking, creative activities, and mental health support. Builds on Ubuntu/Harambee concepts of community cooperation.
Rooted Collective Youth-led project formerly known as SSAP Youth, facilitating young people from African and Black community in Wales through creative programmes, cultural events, leadership development and community-building initiatives.
TuWezeshe Akina Dada A feminist leadership programme for young African women seeking to inspire engagement in civil and political spheres and collective action against violence against women and girls (VAWG). Includes one-year fellowship with leadership training, mentorship, and social action grants.
One Stitch at a Time Women's empowerment project in North Kivu, Democratic Republic of Congo, establishing a sewing cooperative with 25 sewing machines for 50 women and girls to learn textile skills, with psychosocial support and business training.
Education For All Children Project working with Cerebral Palsy and Autism Renaissance Organization (CPARO) in Uganda to improve educational experience of 140 children with cerebral palsy and autism through teacher training and learning exchanges.
Good Ancestors Club Black-led artist club acting as an activator/disruptor for creative, collaborative and decolonised activism on climate and nature through international lens (Wales and Africa). Funded by Arts Council Wales.
How You Dey? Creative mental health project in Nigerian Pidgin targeting young and older Black people as a safe peer-led space to check in on wellbeing. Led by creatives from the community.
KumbuKumbu Website project combining mapping, storytelling and augmented reality to create a layering of mutual Welsh-African memories across the land, funded by National Lottery Heritage Fund.

Quantifiable outcome

Over 30 diaspora groups supported through Hub Cymru Africa
+3 more outcomes

Companies that use Sub-Sahara Advisory Panel

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Sub-Sahara Advisory Panel technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sub-Sahara Advisory Panel partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core and supporting.

Welsh Centre for International Affairs (WCIA)coreStrategic or Co-development Partner · 1 April 2024WCIA was the former host of Hub Cymru Africa Partnership for 10 years. After SSAP became the new host in April 2024, WCIA continues to remain a member of the partnership. The partnership supports the global solidarity sector and Wales Africa community.
North Wales African Society (NWAS)coreStrategic or Co-development PartnerPartnership delivering the Jamii Project in Cardiff (South Wales) and Bangor (North Wales). NWAS is a key partner for health and wellbeing initiatives for African communities in North Wales.
Jukebox CollectivecoreStrategic or Co-development PartnerPartnership in Jamii 2 Project consortium, providing creative and cultural activities. Jukebox Collective also collaborates on Madaraja/Pont/Bridges project with strong links to African youth movements.
Soel ConnectcoreStrategic or Co-development PartnerPartnership in Jamii 2 Project consortium, providing choir and music-based community activities focused on health and wellbeing for Black communities in Wales.
Watch Africa CymrucoreStrategic or Co-development PartnerCollaboration on Madaraja/Pont/Bridges project. Watch Africa Cymru is part of the consortium selecting artists and creatives for the project exploring Afro-Welsh cultural connections.
Choice and Control Consortium (CCC)coreStrategic or Co-development PartnerPartnership delivering the Next Gen Activist Programme. Usha Ladwa-Thomas leads trainers to deliver yearlong leadership development program.
Community Care And Wellbeing Services (CCAWS)supportingStrategic or Co-development PartnerFacilitator for Jamii II Anxiety Management Class, providing professional mental health support and workshops for Black communities.
Amgueddfa Cymru (National Museum Wales)coreStrategic or Co-development PartnerCollaboration on Reframing Picton project with SSAP Youth Leadership Network. New artworks commissioned for national collection to reframe colonial narratives.
Cerebral Palsy and Autism Renaissance Organization (CPARO)coreStrategic or Co-development PartnerPartnership for Education For All Children project in Uganda. CPARO is a registered NGO founded by persons with disabilities and their families.
Mukuru Collective (Kenya)coreStrategic or Co-development PartnerInternational collaboration on The Good Ancestor Project 2025, exploring climate and nature through decolonised lens with artists from Kenya and Wales.
Health and Social Care Partner – CAVUHB (Cardiff & Vale Health Charity)supportingStrategic or Co-development PartnerArts for Health and Wellbeing Team partnership for How You Dey mental health project.
WenpowersupportingStrategic or Co-development PartnerPartner in How You Dey mental health project.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Sub-Sahara Advisory Panel competitors and assessment

Company assessment

Broad incumbents

The Ubele Initiative: A UK-wide African diaspora-led social enterprise building sustainable Black and Minority Ethnic community organisations. Comparable in mission (African diaspora community empowerment, capacity building) but operating at significantly larger UK-wide scale than SSAP.
Race Equality Foundation: A larger UK-wide charity focused on race equality and social justice, with grantmaking and capacity-building functions. Overlaps with SSAP's anti-racism, health-equality, and community-empowerment work, and is a likely competitor for the same UK-wide race-equity grant pools.

Regional players

BAWSO (Black Association of Women Step Out): A Wales-wide charity supporting Black minority women and children affected by domestic abuse, violence, and trafficking. BAWSO's service delivery model and beneficiary overlap with SSAP's TuWezeshe Akina Dada feminist leadership programme make it a directly comparable Welsh BAME-support charity.
Race Equality First: A Wales-based race-equity charity providing advocacy, advice, and community support to Black and minority ethnic communities. Its anti-racism mission and BAME community focus align closely with SSAP's anti-racist values framework and policy-influence work.
EYST Wales (Ethnic Minorities and Youth Support Team): A Welsh charity supporting BAME children, young people, and families across Wales with comparable health, wellbeing, and youth leadership programming. SSAP's Rooted Collective and Next Gen Activist Programme directly parallel EYST's youth and community work.

Direct peers

Soel Connect: Core SSAP partner within the Jamii 2 Project consortium, providing choir and music-based health and wellbeing activities. Soel Connect runs directly comparable community-health programming for Black communities in Wales.
Jukebox Collective: Core SSAP partner on the Jamii 2 Project and Madaraja/Pont/Bridges, delivering creative and cultural activities for Black communities in Wales. Jukebox operates a comparable model of culturally rooted creative programming for African diaspora youth in the same Welsh geography.
Welsh Centre for International Affairs (WCIA): Former host of Hub Cymru Africa for 10 years and current member of the partnership alongside SSAP. Both organisations pursue Wales-Africa international development and global solidarity, and the host transition between them makes them directly comparable in mission and sector positioning.
Fair Trade Wales: A founding member of the Hub Cymru Africa partnership alongside SSAP and WCIA. Both operate within the Wales global-solidarity ecosystem supporting international development with sub-national UK funding, and overlap on Wales-Africa programming.
North Wales African Society (NWAS): Core SSAP delivery partner on the Jamii and Jamii 2 health-and-wellbeing projects across South and North Wales. NWAS serves African diaspora communities in Wales with very similar health, cultural, and community-cohesion programming, making it a directly comparable community-led charity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Sub-Sahara Advisory Panel financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sub-Sahara Advisory Panel leadership team

Management profile

Number of profiles

Profiles3 records

Sub-Sahara Advisory Panel funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sub-Sahara Advisory Panel M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sub-Sahara Advisory Panel

What does Sub-Sahara Advisory Panel do?

Is Sub-Sahara Advisory Panel a public or private company?

Sub-Sahara Advisory Panel is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Sub-Sahara Advisory Panel founded?

Sub-Sahara Advisory Panel was founded in 2009. It employs 1 to 10 people.

Where is Sub-Sahara Advisory Panel based?

Sub-Sahara Advisory Panel is headquartered in Cardiff, United Kingdom, in the Europe region.

How does Sub-Sahara Advisory Panel make money?

Two revenue lines are on record. Grant Funding is the primary driver. The others are donations.

Who are Sub-Sahara Advisory Panel's main competitors?

Broad incumbents on record are The Ubele Initiative and Race Equality Foundation. Regional players are BAWSO (Black Association of Women Step Out), Race Equality First and EYST Wales (Ethnic Minorities and Youth Support Team). Direct peers are Soel Connect, Jukebox Collective, Welsh Centre for International Affairs (WCIA), Fair Trade Wales and North Wales African Society (NWAS).

Does Sub-Sahara Advisory Panel have an API?

No public API is recorded for Sub-Sahara Advisory Panel.

What industry is Sub-Sahara Advisory Panel in?

Sub-Sahara Advisory Panel's product category is Community Services and International Development. Its primary akta.pro industry code is HLAJAKAD, International & Local Implementing NGOs, with a secondary code of BPADABAO, Technical Cooperation, Capacity Building & Policy Advisory Programs. Its NAICS code is 624190 and its SIC code is 8300.