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House of Innovation

Full company profile

uuid005d9pe

Namestring
House of Innovation
Websiteurl
ssehoi.com
Company typeenum
Private
Founded yearstring
-
Short descriptiontext

House of Innovation is a Stockholm-based company founded in 2018 that operates a branded short domain service (ssehoi.com) powered by Rebrandly's URL shortening platform, serving general business customers needing brand-consistent short links.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
Markets served

Serves global market

Keyword5 values
branded short URLs, custom link management, brand identity services, innovation consulting, digital branding tools
Product category
Branded Link Management
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Branded Short Domain Service
TypeSubscription Recurring
Description

House of Innovation utilizes Rebrandly's branded short domain service, likely as a subscriber or enterprise customer. The specific revenue model for House of Innovation is not disclosed in the source material.

custom.rebrandly.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components1 value
Technology or R&D
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Based on the available source material, the only evidenced commercial activity of House of Innovation is the operation of a branded short domain (ssehoi.com) via the Rebrandly platform, which enables custom-branded URL shortening using the company's own domain. The company's broader products, services, or line of business are not disclosed in the provided data.

Differentiator
Functional benefit
Problem solved
Partnership1 partner
1Rebrandly
Strategic tierCoreTypeTechnology or Integration
Description

House of Innovation utilizes Rebrandly's branded short domain technology platform to create custom branded URLs using their domain (ssehoi.com). Rebrandly provides the underlying URL shortening infrastructure, API, and management platform that enables branded link services.

Peers7 records
1Short.io
TypeDirect peer
Description

Short.io offers custom-branded short domains and link management for businesses and developers, with self-serve signup. It is a direct comparable to Rebrandly and therefore to any branded-link service House of Innovation may wrap or resell.

2Bitly
TypeBroad incumbent
Description

Bitly is the incumbent in URL shortening and link management with a large global user base and enterprise tier. It is comparable as a competing branded/short-link solution that House of Innovation's offering would be measured against if it operates in the link-management space.

3Dub.co
TypeEmerging player
Description

Dub.co is a modern open-source link management platform offering branded short links with developer-first APIs. It is an emerging alternative in the same category as Rebrandly/Bitly and a relevant comparable for any branded-link service.

4Linktree
TypeEmerging player
Description

Linktree operates a popular link-in-bio and short-link management platform serving creators and SMBs. Its self-serve, subscription-based PLG model mirrors the channel pattern House of Innovation uses via Rebrandly.

5BL.INK
TypeEmerging player
Description

BL.INK provides branded short links and link management focused on enterprise use cases. It overlaps with the branded-link category that House of Innovation's documented activity sits adjacent to.

6Rebrandly
TypeDirect peer
Description

Rebrandly is the underlying branded short-domain platform that House of Innovation uses and is the only platform relationship disclosed in the data. If House of Innovation resells or wraps Rebrandly services, Rebrandly is effectively a channel partner and direct comparable in the branded-link category.

7Stockholm School of Economics (House of Innovation)
TypeRegional player
Description

If the 'House of Innovation' name and 'ssehoi' domain connect House of Innovation to Stockholm School of Economics' House of Innovation unit, then SSE's innovation and entrepreneurship arm is the closest institutional peer — a Stockholm-based innovation/incubation entity, though not a commercial competitor.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

House of Innovation

Branded Link Managementssehoi.com

House of Innovation is a Stockholm-based company founded in 2018 that operates a branded short domain service (ssehoi.com) powered by Rebrandly's URL shortening platform, serving general business customers needing brand-consistent short links.

House of Innovation firmographics

Firmographics
Name
House of Innovation
Website
https://ssehoi.com
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
House of Innovation is a Stockholm-based company founded in 2018 that operates a branded short domain service (ssehoi.com) powered by Rebrandly's URL shortening platform, serving general business customers needing brand-consistent short links.
Ownership category
akta.pro rank

House of Innovation business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Technology or R&D

Revenue model

  1. Branded Short Domain Service: House of Innovation utilizes Rebrandly's branded short domain service, likely as a subscriber or enterprise customer. The specific revenue model for House of Innovation is not disclosed in the source material.

Go-to-market motion1 record

Distribution channels1 record

House of Innovation product offering

Product offering

Core offering

Based on the available source material, the only evidenced commercial activity of House of Innovation is the operation of a branded short domain (ssehoi.com) via the Rebrandly platform, which enables custom-branded URL shortening using the company's own domain. The company's broader products, services, or line of business are not disclosed in the provided data.

Differentiator

Problem solved

Functional benefit

Companies that use House of Innovation

Customer profile

Segments1 record

Ideal customer profiles1 record

House of Innovation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

House of Innovation partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • RebrandlycoreTechnology or IntegrationHouse of Innovation utilizes Rebrandly's branded short domain technology platform to create custom branded URLs using their domain (ssehoi.com). Rebrandly provides the underlying URL shortening infrastructure, API, and management platform that enables branded link services.

House of Innovation competitors and assessment

Company assessment

Direct peers

  • Short.io: Short.io offers custom-branded short domains and link management for businesses and developers, with self-serve signup. It is a direct comparable to Rebrandly and therefore to any branded-link service House of Innovation may wrap or resell.
  • Rebrandly: Rebrandly is the underlying branded short-domain platform that House of Innovation uses and is the only platform relationship disclosed in the data. If House of Innovation resells or wraps Rebrandly services, Rebrandly is effectively a channel partner and direct comparable in the branded-link category.

Broad incumbents

  • Bitly: Bitly is the incumbent in URL shortening and link management with a large global user base and enterprise tier. It is comparable as a competing branded/short-link solution that House of Innovation's offering would be measured against if it operates in the link-management space.

Emerging players

  • Dub.co: Dub.co is a modern open-source link management platform offering branded short links with developer-first APIs. It is an emerging alternative in the same category as Rebrandly/Bitly and a relevant comparable for any branded-link service.
  • Linktree: Linktree operates a popular link-in-bio and short-link management platform serving creators and SMBs. Its self-serve, subscription-based PLG model mirrors the channel pattern House of Innovation uses via Rebrandly.
  • BL.INK: BL.INK provides branded short links and link management focused on enterprise use cases. It overlaps with the branded-link category that House of Innovation's documented activity sits adjacent to.

Regional players

  • Stockholm School of Economics (House of Innovation): If the 'House of Innovation' name and 'ssehoi' domain connect House of Innovation to Stockholm School of Economics' House of Innovation unit, then SSE's innovation and entrepreneurship arm is the closest institutional peer — a Stockholm-based innovation/incubation entity, though not a commercial competitor.

Market position

Customer concentration

House of Innovation social profiles

Digital presence

House of Innovation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

House of Innovation leadership team

Management profile

Number of profiles

House of Innovation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

House of Innovation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Innovation

What does House of Innovation do?

Based on the available source material, the only evidenced commercial activity of House of Innovation is the operation of a branded short domain (ssehoi.com) via the Rebrandly platform, which enables custom-branded URL shortening using the company's own domain. The company's broader products, services, or line of business are not disclosed in the provided data.

Is House of Innovation a public or private company?

House of Innovation is a private company. It is classified as unknown and is currently operating.

When was House of Innovation founded?

House of Innovation was founded in -1. It employs 11 to 50 people.

How does House of Innovation make money?

One revenue line is on record: branded Short Domain Service.

Who are House of Innovation's main competitors?

Direct peers on record are Short.io and Rebrandly. Bitly is listed as a broad incumbent. Emerging players are Dub.co, Linktree and BL.INK. Stockholm School of Economics (House of Innovation) is listed as a regional player.

Does House of Innovation have an API?

No public API is recorded for House of Innovation.

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