Rebrandly
Rebrandly is a Dublin-based link intelligence platform that provides branded short URLs, QR codes, and link analytics to 1.5M+ customers, serving marketers, agencies, creators, developers, and global enterprises including Toyota, Oracle, Cisco, and Ubisoft.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rebrandly does
Rebrandly (legally RadiateCapital Limited) is a Dublin-headquartered, privately held link intelligence platform founded in 2015 that enables organizations to create branded short URLs on their own custom domains, generate dynamic QR codes, and track link performance across web, email, social, and SMS channels. The platform is built on AWS infrastructure and exposes a REST API capable of generating over one million links per minute, serving a customer base of 1.5 million+ users ranging from individual creators to global enterprises such as Toyota, Oracle, Cisco, Ubisoft, Volvo, and AXA. The product suite includes Smart Links (branded short URLs), QR Code Generation, Link in Bio galleries, Custom Domain management, Collaborative Workspaces, Conversion Tracking, Custom Reports, Webhooks, an AI optimization module, and a developer REST API consumed by more than 100,000 developers.
The business is monetized through a freemium subscription model, with a free tier that requires no credit card and paid tiers unlocking additional users, higher link volumes, advanced analytics, API access, integrations, and enterprise-grade security features (SSO/SAML, 2FA, audit logs, SOC 2 Type 2, GDPR, HIPAA, CCPA, 99.99% uptime SLA). Go-to-market combines product-led growth (self-serve sign-up through the web app, iOS, and Android) with an enterprise field-sales motion targeting larger organizations via "Talk to sales" and "Book a demo" CTAs. Distribution and credibility are reinforced through native integrations with HubSpot, ActiveCampaign, Hootsuite, and Google Analytics, a Zapier partnership providing access to 5,000+ apps, and 2025 recognition by Zapier as the #1 link shortener. The company maintains a lean 11-50-employee team distributed across multiple countries and is operationally scaled to roughly 3 billion clicks tracked per month.
Financially, Rebrandly operates without disclosed funding rounds, M&A activity, or public revenue figures, suggesting either capital-efficient bootstrapped growth or unobserved late-stage venture backing. Recent product momentum centers on the January 2025 MCP (Model Context Protocol) integration enabling AI-agent-driven link management, the 2026 launch of Conversion Tracking for revenue attribution, and ongoing expansion of enterprise compliance certifications that broaden the addressable vertical base into regulated industries.
Rebrandly firmographics
Firmographics- Name
- Rebrandly
- Legal name
- RadiateCapital Limited
- Website
- https://rebrandly.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rebrandly is a Dublin-based link intelligence platform that provides branded short URLs, QR codes, and link analytics to 1.5M+ customers, serving marketers, agencies, creators, developers, and global enterprises including Toyota, Oracle, Cisco, and Ubisoft.
- Ownership category
- akta.pro rank
Rebrandly industry classification
Industry- Product category
- Link Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Brand Strategy & Identity Systems (MPAAAEAA)
- akta.pro secondary industries
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Rebrand & Brand Refresh Programs (MPAAAEAJ)
Keywords
Where Rebrandly is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Rebrandly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Freemium model with free tier offering basic branded links, tracking, and analytics. Paid plans provide additional features including more links, users, API access, integrations, and enterprise security features. Pricing starts at affordable monthly rates for teams needing advanced features.
- Enterprise Licenses: Enterprise-tier subscriptions with dedicated support, SSO/SAML, 2FA, audit logs, HIPAA compliance, and 99.99% uptime SLA for large organizations
- API Access: Developer API access bundled with paid plans, enabling 100K+ developers to programmatically manage links
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals and small teams |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Rebrandly product offering
Product offeringCore offering
Rebrandly provides a SaaS-based link intelligence platform that enables marketers, creators, agencies, developers, and enterprises to create branded short links using custom domains, generate dynamic QR codes, and track click and conversion analytics in real time. The platform includes team workspaces, API-based programmatic link management, AI-powered social optimization, and enterprise security and compliance features (SSO, SOC 2 Type 2, HIPAA). It is sold via a freemium model with paid subscription tiers and enterprise licenses.
Product overview
Rebrandly is a link intelligence platform providing a unified suite of branded link management products. The core platform centers on Smart Links (branded short URLs) with integrated QR Code generation, while supporting modules include Link in Bio for social bios, Custom Domains for domain management, and Collaborate Workspaces for team access. Sharing capabilities are enabled through Social Sharing and SMS Links modules, while tracking and analytics are handled by Conversion Tracking, Custom Reports, and Webhooks. AI capabilities are provided through Rebrandly AI for optimization and content generation. For developers, API Solutions provides REST API access. Enterprise-grade security is addressed through Enterprise Security with SSO and audit logging. The platform serves diverse segments including marketers, SMS marketers, brick & mortar businesses, agencies, creators, developers, and enterprises through tailored solutions and workspace configurations.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Links (Branded Links)
Quantifiable outcome
- 39% boost in click-through rates with branded links vs generic short links
- +5 more outcomes
Companies that use Rebrandly
Customer profileNamed customers25 records
Segments7 records
Ideal customer profiles2 records
Rebrandly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature9 records
Rebrandly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZapiercoreZapier integration allows Rebrandly to connect with 5,000+ apps for workflow automation. Zapier recognized Rebrandly as the #1 link shortener in 2025, validating Rebrandly's position as a leading branded link management platform for automated workflows.
- AWS (Amazon Web Services)coreInfrastructure provider powering Rebrandly's platform. Enterprise-grade infrastructure built on AWS enables 99.99% uptime SLA and the ability to generate over 1 million links per minute.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Rebrandly competitors and assessment
Company assessmentDirect peers
- Bitly: Bitly is the dominant URL shortener and link management platform, offering branded links, QR codes, and analytics. It is the most direct competitor to Rebrandly with substantially larger brand recognition and user base.
- Linktree: Linktree is the leading Link-in-Bio platform for creators and influencers, offering branded link galleries, analytics, and monetization tools. It directly competes with Rebrandly's Link in Bio product in the creator segment.
- Short.io: Short.io is a branded link management platform offering custom domains, analytics, and API access for marketers and developers. It competes directly with Rebrandly on core link-shortening and branded-link features.
- BL.INK: BL.INK is an enterprise-focused branded link management platform with deep analytics, integrations, and security features. It targets similar enterprise customers to Rebrandly with a comparable feature set.
- ClickMeter: ClickMeter is a link tracking and management platform offering click analytics, conversion tracking, and branded links for marketers. It directly competes with Rebrandly on link analytics and tracking features.
- Beacons: Beacons is a creator-economy platform offering link-in-bio, storefront, and email marketing tools. It directly competes with Rebrandly's Link in Bio offering for the creator and influencer segment.
- Sniply: Sniply is a link management platform with branded link shortening, analytics, and call-to-action overlays. It offers comparable functionality to Rebrandly's core link management product.
Emerging players
- Dub.co: Dub.co is a modern link management platform built for developers and marketers with branded links, analytics, and a developer-first API. It is an emerging competitor with overlapping functionality but smaller scale than Rebrandly.
Broad incumbents
- Branch.io: Branch.io is a broader mobile attribution and deep linking platform that overlaps with Rebrandly's API/deep-linking capabilities. While not focused on branded marketing links, it competes for developer-led link and attribution budgets.
- TinyURL: TinyURL is one of the original URL shorteners, offering basic link shortening at scale. It competes at the low end of the market and represents a commoditized alternative to Rebrandly's branded link offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rebrandly social profiles
Digital presenceRebrandly compliance and trust
Trust signalCompliance4 records
Rebrandly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebrandly leadership team
Management profileNumber of profiles
Profiles9 records
Rebrandly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebrandly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebrandly
What does Rebrandly do?
Rebrandly provides a SaaS-based link intelligence platform that enables marketers, creators, agencies, developers, and enterprises to create branded short links using custom domains, generate dynamic QR codes, and track click and conversion analytics in real time. The platform includes team workspaces, API-based programmatic link management, AI-powered social optimization, and enterprise security and compliance features (SSO, SOC 2 Type 2, HIPAA). It is sold via a freemium model with paid subscription tiers and enterprise licenses.
Is Rebrandly a public or private company?
Rebrandly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rebrandly founded?
Rebrandly was founded in 2015. It employs 11 to 50 people.
Where is Rebrandly based?
Rebrandly is headquartered in Dublin, Ireland, in the Europe region.
How does Rebrandly make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licenses and API Access.
Who are Rebrandly's main competitors?
Direct peers on record are Bitly, Linktree, Short.io, BL.INK, ClickMeter, Beacons and Sniply. Dub.co is listed as an emerging player. Broad incumbents are Branch.io and TinyURL.
Does Rebrandly have an API?
Yes. Rebrandly offers a REST API for link management. The API supports generating over a million links per minute and is used by over 100K developers. Capabilities include link creation, management, bulk operations, and link analytics. Developer documentation is at developers.rebrandly.com.
What industry is Rebrandly in?
Rebrandly's product category is Link Management Software. Its primary akta.pro industry code is MPAAAEAA, Brand Strategy & Identity Systems, with a secondary code of MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its NAICS code is 5132 and its SIC code is 7370.