SSELECTRONICS

What SSELECTRONICS does

SS Electronics, legally S.S. Electronics, is an Indian sole proprietorship founded in 2004 and headquartered in Noida, Uttar Pradesh. The company operates as an authorized dealer and wholesaler of industrial automation and electrical products, sourcing branded goods from eleven global and domestic manufacturers—Meanwell, Selec, Schneider Electric, Salzer, Elmex, Woer, Amphenol FCI, Kusam Meco, MECO Instruments, Rexnord, and Soldron—and reselling them to B2B customers in India. SS Electronics does not develop proprietary technology platforms; its core capabilities are authorized-brand access, technical consultation, and pan-India logistics, supported by ISO 9001:2015 quality certification and proprietor-led operations under Mr. K. D. Joshi.

The company maintains a broad, catalog-style product portfolio covering power supplies and SMPS (Meanwell), temperature controllers, timers, and counters (Selec), measurement instruments including energy meters, voltmeters, multi-function meters, smart meters, clamp meters, multimeters, lux meters, phase sequence meters, and earth testers (Kusam Meco, MECO Instruments), protection devices such as MCCBs, MCBs, switchgear, and APC UPS systems (Schneider Electric), contactors and relays (Schneider, Siemens, L&T, Salzer), connectivity solutions including fiber optic patch cords, FCI and Elmax connectors, and Elmex terminal blocks, cable protection products (Woer), cooling fans (Rexnord), and soldering equipment (Soldron). The catalog spans roughly fifty dedicated product pages and is delivered via a digital-first lead capture funnel (website, SEO, branded landing pages, quote request) layered on top of traditional direct sales outreach.

The business model is value-added hardware distribution: revenue is earned through product margin on sales to OEMs, panel builders, system integrators, electrical contractors and EPC firms, manufacturing and process industry buyers, and testing/R&D institutions across roughly 200+ Indian locations. Pricing is fully quote-based and not publicly disclosed; the company handles both small recurring orders and large project-based supply requirements. Customer engagement is consultative, with technical-support-led selling differentiating against transactional grey-market resellers. With 15 employees, SS Electronics runs a lean operation that compensates for scale constraints via brand partnerships, ISO certification, digital marketing, and national logistics reach.

Name

SSELECTRONICS

Legal name

S.S. Electronics

Website

https://sselectronics.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SS Electronics is an authorized industrial automation product distributor and dealer based in Noida, India, reselling branded automation and electrical products from eleven global and Indian manufacturers to OEMs, panel builders, electrical contractors, EPC firms, and process industries across 200+ Indian locations.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531), Other Electronic Component Manufacturing (334419)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)

akta.pro secondary industries

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ), Power Conditioners & Voltage Regulators (HDACAJAD)

Keywords

• Industrial automation products
• Electrical components distribution
• Power supply products
• Control panel components
• Test measurement instruments

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Product Distribution: SS Electronics generates revenue through the wholesaling and distribution of industrial automation and electrical products sourced from branded manufacturers. Revenue is derived from product margin on sales to OEMs, panel manufacturers, system integrators, electrical contractors, and infrastructure developers across India. The business model includes bulk orders, project-based supply, and recurring small orders from long-term customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SS Electronics is a B2B authorized dealer and distributor of branded industrial automation and electrical products in India, operating as a one-stop channel partner for manufacturers (Meanwell, Selec, Schneider Electric, Salzer, Elmex, Woer, Amphenol FCI, Kusam Meco, MECO Instruments, Rexnord, Soldron). The company sources and supplies products across power supplies, industrial controllers, measurement and test instruments, protection devices, contactors, relays, switches, terminal blocks, cable protection, cooling solutions, and soldering equipment to OEMs, panel builders, system integrators, electrical contractors, and industrial customers. Revenue is generated through product margins on wholesale and project-based distribution with quote-based pricing.

Product overview

SS Electronics is an industrial automation and electrical products distributor/dealer offering a comprehensive portfolio of branded products from multiple global and Indian manufacturers. The company operates as a one-stop destination for industrial electrical and automation requirements, providing power supplies (Meanwell SMPS, Meanwell Power Supply, DC to AC Converters), controllers (Selec Temperature Controllers, Selec Timers, Selec Counters), measurement instruments (Energy Meters, Digital Voltmeters, Multi Function Meters, Smart Meters, Test Instruments including Clamp Meters, Multimeters, Lux Meters, Phase Sequence Meters, Earth Testers from Meco and Kusam Meco), protection devices (MCCB, MCB Schneider, APC UPS, Switchgear), contactors and relays (Power Contactors, Electrical Contactors, Schneider Contactors, L&T Contactors, Siemens Contactors, Schneider Relays, Latching Relays Schneider, Salzer Relays), connectivity solutions (Fiber Optic Patch Cords, FCI Connectors, Elmax Connectors, Elmex Terminal Blocks, Fuse Terminal Blocks), cable protection products (Woer Heat Shrink Sleeves, Wire Sleeves, Heat Shrink Tubing), cooling solutions (Rexnord Fans, Rexnord Cooling Fans), switches (Salzer Switches, Salzer Rotary Switches, Salzer Selector Switches), and soldering equipment (Soldron Soldering Irons, Micro Soldering Stations, Soldering Machines). The products are sourced from authorized distributors of Meanwell, Selec, Schneider Electric, Salzer, Elmex, Woer, Amphenol FCI, Kusam Meco, MECO Instruments, Rexnord, and Soldron brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Meanwell Power Supply Industrial-grade power supplies from the Meanwell brand used for automation, LED, and industrial power management applications.
• Meanwell SMPS Switch-mode power supplies from Meanwell providing high-efficiency AC-to-DC power conversion for industrial automation, control panels, and LED systems.
• DC to AC Converter Inverters that convert DC from batteries or solar panels into AC for household appliances, industrial equipment, and backup power systems.
• Selec Temperature Controller Selec temperature control devices including ON/OFF, PID, and digital-type controllers with thermocouple and RTD inputs for plastic processing, packaging, food processing, HVAC, and industrial manufacturing.
• Selec Timer Selec industrial timers for time-dependent functions such as motor sequencing, machine start delays, safety interlocks, and process automation in control panels.
• Selec Counter Selec counting devices for tracking machine cycles, production units, strokes, or events in automation systems for precise process control and output monitoring.
• Energy Meter Devices that calculate and record electrical energy consumption in factories and commercial buildings for billing, load management, and infrastructure applications.
• Digital Voltmeter Digital voltage measurement devices using analog-to-digital converters for accurate digital readings across electronics, automotive, and industrial applications.
• Multi Function Meter Multi-parameter electrical measurement devices that measure voltage, current, power, energy, frequency, and power factor within a single device for electrical distribution panels, substations, and automation systems.
• Smart Meter Advanced meters with communication capabilities for remote reading, energy consumption monitoring, and integration with building management systems.
• Woer Heat Shrink Sleeve and Tubing Heat shrink sleeves and tubing from Woer for insulation, protection, and strain relief of electrical wires and cables in power delivery, automation panels, solar systems, and automotive wiring.
• Wire Sleeve Protective wire sleeves that improve cleanliness in wiring, decrease wear on cables, prevent shorts, and improve reliability of panels.
• Salzer Switches (Rotary and Selector) Industrial rotary and selector switches from Salzer with high electrical insulation, precise switching, and durable materials for control panels and power distribution.
• Salzer Relay Salzer relays providing electrical isolation and reliable switching performance in control panels, automation applications, and industrial equipment.
• Fiber Optic Patch Cord Patch cords for connecting network devices such as switches, servers, and patch panels in data centers, telecom rooms, and industrial communication systems.
• FCI Connectors (Amphenol FCI) Industrial connectors from Amphenol FCI including board-to-board, wire-to-board, backplane, and I/O connectors optimized for fast data transfer in networking and data communications.
• Elmax Connector Industrial connectors from Elmax with robust enclosure, reliable contacts, and resistance to industrial heat, vibration, and cycle duty.
• Elmex Terminal Block Terminal blocks and panel wiring accessories from Elmex including feed-through terminals, earth terminals, and relay modules for safe and organized electrical connections.
• Fuse Terminal Block Terminal blocks with integrated fuses for protecting sensitive control and signal circuits with instantaneous overcurrent isolation.
• Rexnord Cooling Fan Industrial cooling fans from Rexnord for thermal management solutions that improve airflow within panels and maintain reliable equipment performance.
• Clamp Meters (Kusam Meco and MECO) Analog and digital clamp meters from Kusam Meco and MECO Instruments for AC/DC current measurement without breaking circuits, suitable for industrial maintenance, field service, panels, motors, and battery systems.
• Multimeters (Kusam Meco and MECO) Analog and digital multimeters from Kusam Meco and MECO Instruments for measuring AC/DC voltage, current, resistance, frequency, continuity, and diodes with robust construction for industrial use.
• Lux Meter Light measurement instruments for ensuring adequate lighting and safety compliance in offices, factories, warehouses, and laboratories.
• Phase Sequence Meter Testing devices for checking phase rotation to ensure proper and safe operation of three-phase connected loads.
• Earth Tester Grounding measurement devices for detecting poor ground conditions, preventing equipment failure, and ensuring worksite safety.
• Soldron Soldering Equipment Professional soldering irons, micro soldering stations, and automated soldering machines from Soldron for electronics assembly, PCB work, repair, and large production batches.
• MCCB (Molded Case Circuit Breaker) Molded case circuit breakers with adjustable trip settings and higher current ratings for industrial and heavy load protection in distribution panels and motor circuits.
• MCB Schneider (Miniature Circuit Breaker) Miniature circuit breakers from Schneider Electric for safe circuit protection in residential and commercial electrical installations.
• Switchgear Equipment for heavy current management, fault control, and protection of devices from overload or short-circuiting in industrial electrical environments.
• APC UPS Uninterruptible Power Supply systems from APC for stable performance, smart power management, and data protection in data-critical settings.
• Schneider Relays (Standard and Latching) Industrial relays and latching relays from Schneider Electric for long hours of control circuit operations, reducing signal errors and ensuring smooth control panel functionality.
• Power and Electrical Contactors Contactors for using low-voltage control signals to safely switch high-current motors, including Schneider, Siemens, and L&T branded contactors suited for Indian power conditions and integration with PLCs, timers, and relays.

Quantifiable outcome

• More than 20 years of industry experience since 2004
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• MeanwellcoreChannel Partner/ Reseller/ DistributorSS Electronics is an authorized dealer of Meanwell products in India, including Meanwell power supplies, SMPS, and DC to AC converters for industrial automation, LED, and power management applications.
• SeleccoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Selec products including temperature controllers, timers, counters, energy meters, and panel meters for industrial automation and electrical applications.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Schneider Electric products including MCBs, MCCBs, relays, contactors, switchgear, and smart energy solutions for industrial electrical applications.
• SalzercoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Salzer products including rotary switches, selector switches, relays, and wiring accessories for control panel and industrial electrical applications.
• ElmexcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Elmex terminal blocks, interface modules, and industrial connectivity solutions for panel wiring and electrical installations.
• WoercoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Woer heat shrink tubing, insulation sleeves, cable protection products, and electrical safety accessories.
• Amphenol FCIcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Amphenol FCI industrial connectors and fiber optic solutions for data communications and high-performance electronic systems.
• Kusam MecocoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Kusam Meco test and measuring instruments including clamp meters, multimeters, and other electrical testing equipment.
• MECO InstrumentscoreChannel Partner/ Reseller/ DistributorAuthorized dealer of MECO Instruments products including panel meters, clamp meters, multimeters, insulation testers, and power meters for industrial electrical testing.
• RexnordcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Rexnord industrial cooling fans and thermal management solutions for control panels and industrial equipment.
• SoldroncoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Soldron soldering irons, soldering stations, micro soldering stations, and desoldering equipment for electronics manufacturing and repair.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Radwell International: Radwell is an industrial automation parts distributor supplying new, refurbished, and repairable automation components globally; comparable in customer segment (manufacturers, panel builders) and product categories (relays, contactors, controllers).
• Element14 (Farnell) India: Farnell/Element14 operates a multi-brand electronic components and industrial automation distribution platform in India, authorized for global principals and serving OEMs, panel builders, and system integrators — directly comparable in authorized-dealer model and customer base.
• Mouser Electronics India: Mouser operates an India-specific B2B platform distributing semiconductors, connectors, relays, and industrial automation components from global manufacturers, mirroring SS Electronics' authorized-distributor positioning for industrial buyers.
• DigiKey India: DigiKey is a global broad-line electronic components distributor with an established India storefront serving OEMs and industrial buyers with millions of SKUs across relays, contactors, power supplies, and automation parts — a direct competitor for the same B2B industrial customer.

Emerging players

• Moglix: Moglix is an India B2B industrial procurement platform offering electrical, automation, and MRO supplies from multiple brands online; competes with SS Electronics' traditional distributor model by offering transparent pricing and digital ordering for the same buyer segments.
• Industrybuying: Industrybuying is an India B2B e-commerce marketplace for industrial supplies including electrical components, automation products, and MRO items — a digital-first competitor targeting the same OEM, contractor, and manufacturing buyer base.
• Pepperl+Fuchs India: Pepperl+Fuchs is an industrial automation manufacturer (sensors, interface modules, connectivity) operating its own India distribution and channel network — overlapping with SS Electronics in serving panel builders with automation components.
• Wago India: Wago manufactures terminal blocks, interface modules, and automation connectivity products and operates an India sales channel; comparable in terminal-block/connectivity categories where SS Electronics distributes Elmex, Amphenol FCI, and similar lines.

Broad incumbents

• Siemens India: Siemens is a global industrial automation incumbent whose contactors, relays, and switchgear SS Electronics distributes; competes with SS Electronics indirectly via direct enterprise sales and its own channel network in India.
• Schneider Electric India: Schneider Electric is one of SS Electronics' core principals and the largest industrial electrical equipment manufacturer in India, selling MCBs, contactors, relays, and switchgear both direct and through authorized distributors like SS Electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sselectronics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSELECTRONICS