What Industrybuying does

Industrybuying is an India-based B2B e-commerce marketplace that aggregates industrial, MRO (maintenance, repair, and operations), and business-supply purchases across more than 25 product categories including power tools, hand tools, material handling, electrical, safety, office supplies, cleaning, lab supplies, and industrial automation. The platform serves over 15 lakh (1.5 million+) registered business customers in India, with a catalogue of 10-20 lakh+ SKUs drawn from 8,000-12,000+ global and domestic brands (including Bosch, Ingco, Duracell, and Fulcrum). The operating entity is IB MonotaRO Private Limited (IMPL), incorporated in India and affiliated with the global MonotaRO MRO group, whose sister sites operate in Japan (Monotaro), South Korea (Navimro), and Indonesia (Monotaro Indonesia).

The technology stack centres on a multi-channel B2B commerce platform comprising an own storefront (industrybuying.com), a dedicated seller portal (seller.industrybuying.com), and native iOS and Android mobile applications. Differentiated platform features include a "Smart Quotation System" for bulk-order pricing, an embedded "IB Credit" product offering 30-day interest-free B2B credit at checkout, GST-compliant invoicing that enables buyers to claim up to 18% input tax credit on bulk purchases, and WhatsApp-based customer engagement. Sub-brands "IB Basics" (office/stationery) and "IBCab" (electrical accessories) indicate a private-label extension on top of the third-party marketplace.

Industrybuying monetises through marketplace commissions on third-party seller transactions, transaction/take-rate fees with differential pricing across COD, EMI, and IB Credit payment methods, financing income from the IB Credit lending product, and promoted/featured brand placements. Distribution is exclusively through owned digital properties and currently restricted to India-domestic fulfilment (international orders are not processed). The company was founded in 2013 by Rahul Gupta and Swati Gupta, is headquartered in New Delhi, employs 251-500 people, and has raised approximately $39.8 million across disclosed rounds in 2015-2018 from investors including Elevation Capital, Kalaari Capital, BEENEXT, Trifecta Capital, BlackSoil, and strategic investors Murugappa Group and T V Sundram Iyengar & Sons.

Name

Industrybuying

Legal name

IB MonotaRO Private Limited

Website

https://industrybuying.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Industrybuying is an India-based B2B e-commerce marketplace serving 1.5 million+ business customers with industrial, MRO, and office supplies across 25+ categories, operated by IB MonotaRO Private Limited and affiliated with the global MonotaRO MRO group.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Marketplace Commissions: Commission on transactions facilitated between third-party sellers and business buyers on the Industrybuying platform.
2. Transaction Fees / Take Rate: Per-transaction take-rate or processing fees on orders placed through the platform, with differential pricing for payment methods (COD, EMI, IB Credit).
3. IB Credit Lending Income: Revenue from the IB Credit product — 30-day interest-free credit lines extended to business buyers, generating usage-based/financing income beyond the interest-free period.
4. Promoted Listings / Brand Advertising: Implied revenue from featured/promoted brand placements and category sponsorships on the marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Industrybuying operates an India-based B2B e-commerce marketplace (industrybuying.com) connecting business buyers with third-party sellers across 25+ industrial and business supply categories, offering 10–20 lakh+ SKUs from 8,000–12,000+ global brands. The platform supports bulk procurement with GST-compliant invoicing for input tax credit, embedded 30-day interest-free B2B credit (IB Credit), and multi-channel access via web, mobile apps, and WhatsApp.

Differentiator

Problem solved

Functional benefit

Brands

• IB Basics: Industrybuying's own product line of office and stationery essentials, including ergonomic chairs, cobra files, and index files.
• IBCab

Products and services

• Industrybuying.com B2B Marketplace An online B2B e-commerce marketplace connecting Indian business buyers with third-party industrial and business supply sellers, offering 10-20 lakh+ SKUs across 25+ categories including power tools, hand tools, electrical, safety, cleaning, office supplies, material handling, IT/security, industrial automation, testing instruments, lab supplies, agriculture, and furniture/hospitality. Targeted at factories, contractors, retailers, and SMB business buyers across India.
• IB Credit An embedded B2B lending product offering 30-day interest-free credit lines to registered business buyers at checkout on the Industrybuying marketplace. Designed to improve buyer working capital and drive repeat purchasing beyond the interest-free period.
• IB Basics Industrybuying's own-brand product line of office and stationery essentials, including ergonomic chairs, cobra files, and index files. Sold on the Industrybuying marketplace to business and office buyers in India.
• IBCab Industrybuying's own-brand product line of electrical accessories, including self-locking nylon cable ties and plastic wall plugs. Sold on the Industrybuying marketplace to business and electrical buyers in India.

Quantifiable outcome

• Up to 18% input tax credit recoverable via GST-compliant invoicing on bulk purchases
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• MonotaRO (Japan)flagshipStrategic or Co-development PartnerSister site within the MonotaRO group. Industrybuying is operated by IB MonotaRO Private Limited (IMPL), implying shared ownership, supplier relationships, technology, and category best practices with the Japanese parent MonotaRO platform. The relationship is bidirectional ("Mutual") at the group level.
• Navimro (South Korea)coreStrategic or Co-development PartnerListed as a sister site of Industrybuying on the homepage, representing the Korean operations of the MonotaRO group. Likely shares supplier relationships and operational know-how with Industrybuying.
• MonotaRO (Indonesia)coreStrategic or Co-development PartnerListed as a sister site of Industrybuying, extending the parent group's footprint into Southeast Asia alongside India and Korea.
• Google (Google Analytics / Google Analytics Advertising Features)coreTechnology or IntegrationIndustrybuying integrates Google Analytics and Google Analytics Advertising Features for site measurement and remarketing/audience-building for paid display campaigns.
• WhatsApp (Meta)coreTechnology or IntegrationWhatsApp (wa.me) is used as a customer engagement and sales channel directly linked from the site, enabling conversational commerce and support.
• Google Play (Alphabet)coreChannel Partner/ Reseller/ DistributorDistribution partner for Industrybuying's Android mobile app, providing install, payment, and discovery infrastructure.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorDistribution partner for Industrybuying's iOS mobile app, providing install, billing, and discovery infrastructure.
• Top brand suppliers (Bosch, Ingco, Duracell, Fulcrum, Silvertone, Hillson, Powerwash, O-karmica Wellness)flagshipChannel Partner/ Reseller/ DistributorIndustrybuying's top brands section highlights marquee brand suppliers whose products populate the marketplace. These brand owners effectively supply the catalogue on the third-party seller marketplace; relationships are Them to Us (supplying the platform).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moglix: India's largest B2B industrial and MRO e-commerce platform, offering a comparable multi-category industrial assortment with embedded fintech (Credlix). Direct competitor for the same manufacturing, construction, and facility-procurement buyers.
• Tolexo (IndiaMART): IndiaMART's B2B industrial procurement marketplace offering tools, MRO, and industrial supplies to business buyers. Overlaps directly with Industrybuying's hand tools, power tools, and safety categories.
• Udaan: India's B2B commerce platform spanning industrial, MRO, and staples categories. Targets the same SMB buyer base with a marketplace model and category-by-category expansion into industrial supplies.

Broad incumbents

• Amazon Business India: Amazon's B2B procurement offering in India covering office, MRO, and industrial categories. Operates within a much broader e-commerce platform and competes for the same SMB and enterprise procurement wallet.
• Flipkart Wholesale: B2B arm of Flipkart serving kirana and SMB buyers across India with broad assortment including office and small-format industrial supplies. Competes for buyer wallet share on office, cleaning, and light MRO categories.
• Grainger: US-headquartered global MRO distributor with a deep industrial assortment, KeepStock inventory solutions, and embedded credit. A global category benchmark for Industrybuying's industrial/MRO marketplace model.

Emerging players

• Power2SME: B2B procurement platform focused on manufacturing SMEs in India, offering raw materials, MRO, and industrial supplies. Comparable in target segment and category mix though narrower in scale than Industrybuying.
• McCoy Mart: Indian B2B marketplace for industrial supplies, tools, and MRO products. Overlaps with Industrybuying's industrial categories and SMB buyer base, though at a smaller scale.
• IndustryKart: India-based B2B industrial supplies marketplace with comparable assortment of tools, safety, and MRO products. Targets a similar industrial buyer base with marketplace-led sourcing.

Regional players

• MonotaRO (Japan): Parent-affiliated Japanese B2B MRO marketplace and the operating reference for Industrybuying's model. Serves the same industrial/MRO buyer use case in a different geography, demonstrating replicability of the playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/industrybuying
• Facebookfacebook.com/industrybuying
• LinkedInlinkedin.com/company/industrybuying
• Instagraminstagram.com/industrybuyingofficial
• Pinterestpinterest.com/industrybuy0039

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrybuying