Shree Siddhivinayak Investment & Realty

What Shree Siddhivinayak Investment & Realty does

Shree Siddhivinayak Investment & Realty (SSIR) is a Mumbai-based, AMFI-registered mutual fund distributor and financial advisory firm founded on 24 August 1999 by Dilip M Agrawal. The firm distributes mutual funds, equity and ETFs, National Pension System (NPS) products, insurance (life, health, car, disability), Portfolio Management Services (PMS), and loans against mutual funds (MARS), serving individual retail investors in India. SSIR is registered with the Association of Mutual Funds in India (ARN: 36513), with the current registration valid through 29 October 2028, giving it access to distribute across AMFI-registered schemes nationwide. The firm is founder-owned and operates with approximately 6 employees, having reported more than 2,000 clients served over its 26-year operating history.

The firm's technology stack is third-party and lightweight: client servicing and transaction execution are delivered through NJ India Online's E-Wealth Account and Client Desk platforms, and the public website hosts standard financial calculators (SIP, lumpsum, retirement, NPS). There is no proprietary platform, no in-house engineering, and no disclosed AI or analytics capability. Service delivery is therefore relationship-led and human-advisory rather than productized or digital-native.

The business model is commission-based: SSIR earns transaction-based and trail commissions on mutual fund and insurance placements, distribution fees on PMS, and intermediation economics on MARS loans. Go-to-market is direct advisory, primarily in Maharashtra, with no disclosed institutional or corporate channel. Revenue is consequently a function of Indian retail capital market activity, MF SIP stickiness, and the cross-sell rate across the product shelf.

Name

Shree Siddhivinayak Investment & Realty

Legal name

Shree Siddhivinayak Investment & Realty

Website

https://ssir.co.in

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Shree Siddhivinayak Investment & Realty is a Mumbai-based, AMFI-registered mutual fund distributor founded in 1999, offering mutual funds, insurance, NPS, PMS, and loan-against-MF products to individual retail investors in India.

Ownership category

akta.pro rank

Product category

Financial Advisory and Mutual Fund Distribution

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Mutual fund distribution
• Financial advisory services
• Insurance advisory
• Portfolio management services
• Retirement planning

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mutual Fund Distribution: Revenue generated through AMFI-registered mutual fund distribution (ARN:36513). The firm serves as an intermediary between investors and asset management companies, earning commissions on mutual fund transactions.
2. Insurance Advisory: Certified insurance broker providing life, health, car, disability, and personal accident insurance products with advisory services.
3. PMS Advisory: Portfolio Management Services advisory for equity and hybrid PMS strategies from leading PMS providers.
4. NPS Advisory: Advisory services for National Pension System, a government-backed retirement savings scheme.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shree Siddhivinayak Investment & Realty (SSIR) is an AMFI-registered mutual fund distributor (ARN:36513) and financial advisory firm that provides personalized investment guidance and distributes mutual funds, equity and ETFs, National Pension System (NPS), insurance (life, health, car, disability), Portfolio Management Services (PMS), and loans against mutual funds. The firm serves individual retail investors through direct personal counsel complemented by digital client platforms (E-Wealth Account and Client Desk) for portfolio access and transactions.

Product overview

Shree Siddhivinayak Investment & Realty (SSIR) is a comprehensive financial advisory and distribution firm offering a suite of investment products and services. The core portfolio includes Mutual Funds Distribution, Equity and ETFs, NPS (National Pension System), Insurance (Life, Health, Car, Disability), PMS (Portfolio Management Services), and Loan against Mutual Funds. These products are supported by digital platforms including E-Wealth Account, Client Desk, and MARS for online account management. The firm also provides planning tools such as MF Calculators and Tools & Calculators. As a certified AMFI-registered mutual fund distributor (ARN:36513), SSIR acts as a single point of access to virtually all mutual fund schemes from all fund houses in India, complemented by comprehensive financial advisory services for wealth creation and management.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution Distribution of virtually all mutual fund schemes from all fund houses in India, providing diversification, liquidity, and professional management to individual retail investors.
• Equity and ETFs Advisory and distribution for direct equity investments offering company ownership and for ETFs providing diversified exposure through baskets of securities.
• NPS (National Pension System) Advisory Advisory for the government-backed National Pension System voluntary retirement savings scheme, with flexibility in investment choices across equities, government bonds, and corporate bonds.
• Insurance Advisory Distribution and advisory for insurance products covering life, health, car, and disability/personal accident risks, sourced from insurance companies via the firm's certified insurance broker role.
• PMS (Portfolio Management Services) Advisory Advisory for Portfolio Management Services offering equity and mutual fund strategies from leading PMS providers in India, including aggressive, defensive, and hybrid approaches.
• Loan against Mutual Funds Loan facility enabling investors to borrow against their mutual fund holdings as collateral, providing liquidity without selling assets.

Quantifiable outcome

• Over 2,000 satisfied clients served since 1999

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• NJ India OnlinecoreChannel Partner/ Reseller/ DistributorSSIR uses NJ India Online's digital platforms including E-Wealth Account and Client Desk for client portfolio management and transactions. The company is part of the NJ Wealth Partner network, distributing financial products through this ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ICICI Direct: Bank-affiliated online broking and mutual fund distribution platform. Comparable as a broad retail wealth distribution channel combining investing, loans and advisory.
• HDFC Securities: Large bank-affiliated brokerage and distribution platform offering mutual funds, equity and PMS across India. Reflects the scaled incumbent model SSIR would need to reach via inorganic growth.
• NJ India Invest: Parent-style partner and India's largest mutual fund distributor network. SSIR operates as a partner within the NJ Wealth Partner ecosystem, making NJ India the closest comparable large-scale MFD platform.
• IIFL Wealth: Diversified wealth management firm offering PMS, AIF and advisory services. Comparable on the PMS and financial advisory component of SSIR's service mix at the upper end.
• Motilal Oswal Financial Services: Diversified financial services group with broking, distribution, PMS and wealth advisory lines. Comparable to SSIR on the multi-product distribution and PMS advisory dimensions.

Emerging players

• Kuvera: Direct mutual fund investment platform targeting self-directed retail investors. Represents the disintermediation counter-model to traditional distributor-led advisory like SSIR.
• Scripbox: Goal-based mutual fund investment platform providing curated portfolios and rebalancing for Indian investors. Competes for the same retail MF advisory wallet with a digital product.
• Groww: Mobile-first investment platform for mutual funds and equities. A direct competitor for new-retail-investor onboarding that SSIR's relationship-led model was historically built for.
• INDmoney: Wealth management and personal finance super-app spanning mutual funds, stocks, loans and tax planning. Competes for the same retail Indian investor with a tech-first delivery model.

Direct peers

• FundsIndia (now FININDIA / ICICI Securities): Long-standing online mutual fund and equity advisory platform serving retail investors in India. Closely comparable business model spanning MF distribution, advisory and PMS introduction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shree-siddhivinayak-investment-realty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shree Siddhivinayak Investment & Realty