Stade Bordelais Omnisports

What Stade Bordelais Omnisports does

Stade Bordelais Omnisports is a non-profit association (association loi 1901) founded in 1889 and headquartered in Bordeaux - Caudéran, France. Operating as the largest omnisports club in Bordeaux and the second largest in the Nouvelle-Aquitaine region, it serves more than 6,200 members across 25 sports sections spanning 30+ disciplines — from rugby, athletics, BMX, judo and ultimate at elite level to fitness, wellness and leisure activities — supported by 15 youth sports schools, 59 paid staff and roughly 500 volunteers across six sports sites in Bordeaux Métropole. The association delivers specialized programming outside its core club offering, including Vacances Sportives (multi-activity holiday programs for children aged 6-14 with income-based pricing), Sport Santé (prescribed adapted physical activity for medical patients in partnership with CPAM and Polyclinique du Tondu), Sport Insertion Solidaire (PREPAS SPORTS re-engagement for at-risk youth aged 16-22 and Girl's Mouv activities for women detainees at Maison d'Arrêt de Gradignan) and a Comité Sport au Féminin promoting women's participation (34% female membership share).

Revenue is generated through a hybrid model combining annual membership subscriptions (priced by section and age, with municipal income-tariff scaling for vacation programs), recurring public subsidies from Bordeaux Métropole, Région Nouvelle-Aquitaine, Département Gironde, Ville de Bordeaux, Ville du Bouscat, CAF, Agence Nationale du Sport and EU programs (REACT-EU, NextGenerationEU), supporting-tier corporate sponsorships (Intersport, Leclerc Bruges, Caliceo, Domofrance), and transactional event revenue (e.g., pétanque tournaments). Distribution is primarily direct — through the club website, on-site registration at facilities, and the MonClub and Assoconnect platforms — and the GTM motion is community-led, leveraging 136 years of brand history, volunteer networks and grassroots word-of-mouth rather than paid acquisition. Underlying technology is conventional CMS/web infrastructure plus mobile and sport-club registration platforms; no proprietary AI or software products are disclosed.

Governance is led by President Laurent Baudinet, Director Clément Janin and the Sport au Féminin committee chair Josiane Dudignac. Recent sporting milestones — including four consecutive French women's rugby Elite 1 titles (2023-2026), the first-ever athletics Elite 1 club championship in May 2026, and ongoing tennis facility renovation at Sainte-Germaine — underscore the club's role as both a community institution and a competitive sporting force.

Name

Stade Bordelais Omnisports

Legal name

Stade Bordelais – Association Omnisports

Website

https://stade-bordelais.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

51–100 employees

Short description

Stade Bordelais Omnisports is a 136-year-old non-profit multi-sport association in Bordeaux, France, offering 30+ disciplines across 25 sections and 6 sites to over 6,200 members, funded through membership fees, public subsidies and community partnerships.

Ownership category

akta.pro rank

Product category

Multi-sport club services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Community sports club
• Multi-sport association
• Youth sports programs
• Sports facility membership
• Social integration sports

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees charged to 6,200+ members for access to 25 sports sections and 30+ disciplines
2. Public Subsidies: Funding from institutional partners including Bordeaux Métropole, Région Nouvelle Aquitaine, Département Gironde, Ville de Bordeaux, Ville du Bouscat, CAF, and Agence Nationale du Sport
3. EU Funding: European funding through REACT-EU and NextGenerationEU programs
4. Vacation Sports Program Fees: Fees charged for multi-activity sports vacation programs for children ages 6-14, with pricing based on family income levels
5. Event Revenue: Revenue from organizing sporting events, tournaments (petanque), and charitable matches

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Stade Bordelais Omnisports is a non-profit multi-sport association (loi 1901) that delivers access to 30+ sporting disciplines across 25 sections through annual membership, serving 6,200+ members of all ages across six sports sites in Bordeaux Métropole. Beyond core club membership, it operates specialized programs including Vacances Sportives (multi-activity holiday sports for children 6-14), Sport Santé (prescribed adapted physical activity), Sport Insertion Solidaire (civic service and reintegration via sport), and Sport au Féminin (women's sports development).

Product overview

Stade Bordelais Omnisports is a comprehensive multi-sport club based in Bordeaux, France, operating as a single unified offering with multiple specialized programs. The core product is the multi-sport club with 33+ sports disciplines across 25 sections serving 6,200+ members. This core offering is complemented by specialized programs including Vacances Sportives (vacation sports for children 6-14), Sport Santé (prescribed physical activity for medical patients), Sport Insertion Solidaire (social integration through sports with civic service and prison programs), and Sport au Féminin (women's sports development). Training programs like BAFA and sports prep courses round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Stade Bordelais Omnisports Multi-Sport Club Membership Annual membership granting access to 25 sports sections across 30+ disciplines for members of all ages and levels, delivered through six sports sites across Bordeaux Métropole with 15 sports schools for youth development.
• Vacances Sportives (Sports Vacation Program) Multi-activity sports vacation program for children aged 6-14, offered at two sites (Virginia and Bordeaux-Lac) with 10 different sports activities, meals included, and pricing scaled to family income via the Bordeaux municipal tariff system.
• Sport Sant\u00e9 (Prescribed Adapted Physical Activity) Adapted physical activity program for individuals with medical conditions who have been distanced from sport, offering aquagym, Nordic walking, gym, and bodybuilding activities prescribed by healthcare professionals and coordinated with CPAM and partner clinics.
• Sport Insertion Solidaire (Solidarity Sports Insertion) Social integration programs including Service Civique (25 young volunteers annually), PREPAS SPORTS (24 disengaged youth aged 16-22 each year), and Girl's Mouv (sports activities for women detainees at Maison d'Arrêt de Gradignan).
• Comit\u00e9 Sport au F\u00e9minin (Women's Sports Committee) Internal committee promoting and developing women's sports practice in competition or leisure, with initiatives such as STAD'L events and '1 jour / 1 femme' awareness campaigns.
• Formation (Training Programs) Training programs including BAFA (youth work diploma), Prépas sports, POEI (operational preparation for employment), and prevention des violences training.

Quantifiable outcome

• Women's rugby team achieved 4 consecutive French Elite 1 championships (2023-2026), first club in modern era
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• Bordeaux MétropolecoreStrategic or Co-development PartnerInstitutional local partner providing municipal support and sports facility access across the Bordeaux metropolitan area
• Région Nouvelle AquitainecoreStrategic or Co-development PartnerRegional council providing institutional funding and support for sports development programs
• Département GirondecoreStrategic or Co-development PartnerDepartmental authority providing institutional support and funding for sports programs
• Ville de BordeauxcoreStrategic or Co-development PartnerCity government providing sports facilities, funding, and institutional backing for club operations
• Ville du BouscatcoreStrategic or Co-development PartnerMunicipality providing access to Sainte-Germaine sports facilities and local support
• Caisse d'Allocations Familiales (CAF)majorStrategic or Co-development PartnerFamily benefits agency partnering on sports programs for children and families, including vacation sports
• 1 Jeune 1 SolutionsupportingStrategic or Co-development PartnerNational youth employment and engagement initiative supporting youth development programs through sport
• DomofrancesupportingStrategic or Co-development PartnerSocial housing organization supporting community sports initiatives
• Leclerc BrugessupportingChannel Partner/ Reseller/ DistributorLocal retailer providing sponsorship and support for club activities
• Caliceo BordeauxsupportingStrategic or Co-development PartnerWellness center partner supporting sports health programs
• IntersportsupportingChannel Partner/ Reseller/ DistributorSports equipment retailer providing sponsorship and potentially member discounts
• CPAM (Caisse Primaire d'Assurance Maladie)supportingStrategic or Co-development PartnerHealth insurance fund supporting Sport Santé (prescribed physical activity) programs
• Polyclinique du TondusupportingStrategic or Co-development PartnerPrivate clinic partnering on Sport Santé program for adapted physical activity

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Racing Club de France: Historic Parisian multi-sport club (founded 1882) offering 40+ sports. Closely comparable in legacy brand, multi-sport breadth, and the model of running both elite competitive programs and broad amateur membership across many disciplines.
• Paris Université Club (PUC): Large Parisian omnisports club with 30+ sports, a member-driven association model, and historical elite sections (notably in athletics and rugby). Direct analog to Stade Bordelais in operating philosophy and structural setup.
• FC Mulhouse Omnisports: Multi-sport association club in eastern France offering a similar community-based, multi-discipline membership model. Comparable in scale, governance, and reliance on municipal/regional support.
• ASPTT Bordeaux Omnisports: Local Bordeaux omnisports club operating the same multi-sport association model (notably linked via the club's Facebook handle 'Stade.Bordelais.Asptt.omnisports'). Directly competes for members, municipal funding, and facility access across the same metropolitan area.
• USO Mondeville: Multi-sport French club with strong women's programs (notably handball) and broad community offerings. Comparable to Stade Bordelais in combining elite women's competition with a diversified local membership base.
• Aviron Bayonnais Omnisports: Historic multi-sport French club combining elite rugby (Top 14) with 20+ other sports sections. Closely comparable to Stade Bordelais in combining amateur breadth with a high-performance flagship sport and a similar French provincial club identity.

Broad incumbents

• Decathlon (multi-sport/club initiatives): Global sports retailer that increasingly funds and operates community sport initiatives. Relevant as a broader incumbent shaping the competitive landscape for amateur club memberships and youth sports programming in France.
• ASPTT Grand Paris: ASPTT is a national network of multi-sport associations (originally tied to postal workers). Provides the broader competitive context for the ASPTT-branded Bordeaux club, and is comparable as a large multi-discipline association relying on public-sector roots.

Regional players

• Bordeaux Étudiants Club (BEC): Major Bordeaux-based multi-sport club (notably rugby and water polo). Direct local competitor for members, facility access, and municipal support in the same metropolitan area as Stade Bordelais.
• Club des Sports de Chamonix: Historic multi-discipline French sports club with strong winter and summer sport programs. Comparable as a French provincial omnisports club, though it operates in a different (mountain tourism) geographic and economic context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7CpTfwVf06l-8wmO_yuOjw
• Facebookfacebook.com/Stade.Bordelais.Asptt.omnisports
• LinkedInlinkedin.com/company/stade-bordelais
• Instagraminstagram.com/stadebordelais.omnisports
• TikToktiktok.com/@sb.omnisports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stade Bordelais Omnisports