FC Mulhouse

What FC Mulhouse does

FC Mulhouse is a French private sports association founded in 1893, recognized as the 2nd oldest football club in France, operating from Mulhouse in the Grand Est region. The club fields a senior men's first team currently competing in National 3 (4th tier), a women's senior team in Régional 2 Féminine, and a complete youth academy spanning U5 through U18 categories at regional competitive levels. It operates out of the Stade de l'Ill, a ~12,600-seat municipal omnisports stadium, with match day ticketing handled through Kalisport and HelloAsso and merchandise distributed via an online boutique offering 10+ SKUs (socks, beanies, hoodies, polos, parkas, t-shirts) priced €15-€90.

Revenue is generated through four streams: match day ticket sales, merchandise e-commerce, corporate sponsorship packages (25+ Alsatian SMBs plus institutional support from Ville de Mulhouse, m2A, Collectivité européenne d'Alsace, and Région Grand Est), and youth development programming including the FCM Kids Camp franchise and the annual Tournoi Futsal Paul Fimbel. The technology stack is minimal: a WordPress website managed by Mobytic, with payment processing via SumUp/Stripe, email via Brevo, analytics via Google Analytics, and ticketing via Kalisport. No proprietary technology, AI/ML capabilities, or data flywheel is present.

The club is governed by a committee director structure under President Rayan Zaien (since 2022), with strong volunteer dependence and two active supporter groups (Brigade Ultra 88, Sud Alsace Fans). In February 2025, FC Mulhouse signed a strategic partnership with Swiss Super League club FC Bâle 1893 covering youth player exchanges (from age 12), coach training, holiday camps, and women's section development, representing its most significant recent offensive alliance.

Name

FC Mulhouse

Legal name

FC Mulhouse

Website

https://fcmulhouse.net

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Mulhouse is a French football club founded in 1893, the 2nd oldest in France, operating a senior men's team in National 3, a women's R2F side, and a full U5-U18 youth academy out of the 12,600-seat Stade de l'Ill, funded via match day revenue, merchandise, sponsorships, and youth camps.

Ownership category

akta.pro rank

Product category

Amateur Football Club Operations

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Leadership, Debate & Model UN Camps (EDAMALAK), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Amateur football club
• Youth football academy
• Football merchandise retail
• Match ticketing services
• Youth football camps

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Match day revenue: Revenue from ticket sales for home matches at the Stade de l'Ill, with a capacity of approximately 12,600 seats
2. Merchandise sales: Online boutique selling official club merchandise including kits, training wear, accessories, and commemorative items (130th anniversary edition)
3. Sponsorship and partnerships: Corporate sponsorship packages offering brand visibility through stadium signage, kit branding, digital advertising campaigns, and exclusive partner events at the Stade de l'Ill
4. Youth development programs: Revenue from kids camps (FCM Kids Camp), detection sessions, and training programs for youth players

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

FC Mulhouse is an amateur football club that fields competitive senior men's and women's teams and operates a full youth academy from U5 to U18. The club sells match tickets, official branded merchandise, youth football camps, and youth detection programs to local supporters, families, and amateur players. Corporate sponsorships and partnership agreements with institutions and commercial brands provide additional commercial revenue.

Product overview

FC Mulhouse is a traditional football club offering a single integrated platform combining sports team management (youth academy from U5 to U18, men's senior National 3 team, and women's senior team), event programming (Kids Camps, Futsal Tournament Paul Fimbel, youth tournaments), and e-commerce merchandise (official boutique with HML branded apparel including socks, beanies, hoodies, jogging pants, parkas, polos, shorts, T-shirts, and limited 130th anniversary edition items). The club also provides ticketing services for matches and operates talent identification programs. The product portfolio centers on community football development with tiered team structures, supporting youth camps and international partnerships like FC Bâle for player development.

Differentiator

Problem solved

Functional benefit

Products and services

• FC Mulhouse Official Merchandise Boutique Online store offering officially branded club apparel including socks, beanie, hoodie, training pants, parka, polo, shorts, t-shirts, and a 130th anniversary t-shirt, sold to individual supporters and fans.
• Match Tickets (National 3 Senior Men's Team) Ticketed entry to home matches of the senior men's team competing in National 3, available to individual supporters and fans at Stade de l'Ill.
• FCM Kids Camp Structured football camp for children, delivered during school holidays by FC Mulhouse coaches, providing skill development to local youth players.
• Youth Detection Program Club-run scouting and talent identification program for young players, feeding the youth academy pathway from U5 to U18.
• Tournoi Futsal Paul Fimbel Regional futsal tournament hosted by FC Mulhouse, open to amateur teams and youth players in the Alsace region.
• Youth Academy Teams (U5 to U18) Competitive youth teams across age groups U5 to U18, providing training and match play for young amateur players registered with the club.
• Women's Senior Team (R2F) Competitive women's senior team playing in Régionale 2 Féminine, with associated training and match-day activity for female amateur players.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

34 partnerships are on record, tiered flagship, core and minor.

• FC Bâle 1893flagshipStrategic or Co-development Partner · 1 February 2025Strategic partnership signed February 2025 between FC Mulhouse and FC Bâle 1893. Includes weekly exchanges and joint training for coaches, holiday camps for young players starting age 12, specific support for women's football section development, and enhanced partner visibility with access to exclusive events and networking opportunities.
• Ville de MulhousecoreOthersInstitutional partner - local municipal government providing support for club operations and facilities
• Mulhouse Alsace Agglomération (m2A)coreOthersInstitutional partner - regional agglomeration providing facility access and financial support for youth programs including Centre Sportif Régional Alsace
• Collectivité européenne d'AlsacecoreOthersInstitutional partner - regional collectivity supporting club activities
• Région Grand EstcoreOthersInstitutional partner - regional council providing financial support and regional sports development
• KublerminorGTM or Marketing PartnerPrivate commercial partner - optical retailer with Destina Optique branding
• ECN (Radio ECN)minorGTM or Marketing PartnerPrivate commercial partner - local radio station media partner
• LogitudminorGTM or Marketing PartnerPrivate commercial partner - software/technology company
• Gherardi (EMEK)minorGTM or Marketing PartnerPrivate commercial partner - construction/engineering company
• GiogustominorGTM or Marketing PartnerPrivate commercial partner - ice cream/gelato company
• Kubler & WolfarthminorGTM or Marketing PartnerPrivate commercial partner - opticians
• BM AutosminorGTM or Marketing PartnerPrivate commercial partner - automotive services
• Garage MauriceminorGTM or Marketing PartnerPrivate commercial partner - automotive garage
• COVEDminorGTM or Marketing PartnerPrivate commercial partner - waste management/environment services
• McDonald's IllbergminorGTM or Marketing PartnerPrivate commercial partner - fast food restaurant franchise
• Bureau d'études LudwigminorGTM or Marketing PartnerPrivate commercial partner - engineering/consulting firm
• Atome Aménagement paysagerminorGTM or Marketing PartnerPrivate commercial partner - landscaping company
• Noblessa CuisinesminorGTM or Marketing PartnerPrivate commercial partner - kitchen furniture retailer
• Crédit Agricole Alsace VosgesminorGTM or Marketing PartnerPrivate commercial partner - regional bank
• Crédit Mutuel BlotzheimminorGTM or Marketing PartnerPrivate commercial partner - regional bank branch
• Koch ElectricitéminorGTM or Marketing PartnerPrivate commercial partner - electrical services company
• MCA (Mutuelle Complementaire Alsace)minorGTM or Marketing PartnerPrivate commercial partner - health insurance mutual
• SofitexminorGTM or Marketing PartnerPrivate commercial partner - staffing/temporary work agency
• Squash 3000minorGTM or Marketing PartnerPrivate commercial partner - sports facility
• ESGM FormationminorGTM or Marketing PartnerPrivate commercial partner - training/education provider
• TrybaminorGTM or Marketing PartnerPrivate commercial partner - windows/renovation company
• Cabosse PâtisserieminorGTM or Marketing PartnerPrivate commercial partner - pastry shop
• Flor FMminorGTM or Marketing PartnerPrivate commercial partner - local radio station
• AXAminorGTM or Marketing PartnerPrivate commercial partner - insurance company
• ALSA GranitminorGTM or Marketing PartnerPrivate commercial partner - granite/stone company
• Avenir RénovationsminorGTM or Marketing PartnerPrivate commercial partner - renovation company
• Mercedes KroelyminorGTM or Marketing PartnerPrivate commercial partner - automotive dealer
• L'Alsacienne de RestaurationminorGTM or Marketing PartnerCatering partner for FCM Kids Camp, providing hot meals during summer camps (based in Zillisheim)
• Marka SportminorGTM or Marketing PartnerEquipment supplier for FCM Kids Camp training programs

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• RC Strasbourg Alsace: Major Alsatian football club in Ligue 1 with overlapping regional sponsorship market and fan base; serves as the dominant local incumbent against which FCM positions its community and identity.
• AS Saint-Étienne: Historic French football institution currently navigating lower-tier professional football; shares the 'fallen historic giant rebuilding through youth and identity' narrative arc with FC Mulhouse.
• FC Metz: Regional incumbent in neighbouring Lorraine with established Ligue 1/Ligue 2 presence; comparable for governance, regional sponsorship dynamics, and youth academy structure.

Direct peers

• Le Puy Foot 43 Auvergne: National-tier French club with comparable scale, community engagement model, and youth-development focus; useful benchmark for operational and sponsorship economics.
• SAS Épinal: French football club from the Vosges region competing in National 2/3 with a similar historic profile and semi-professional scale, used as a direct benchmark for sporting and commercial performance.
• SC Schiltigheim: Alsace-based football club operating in similar amateur/lower-tier divisions with a comparable community-driven, volunteer-supported operating model in the same regional catchment.
• Thonon Evian Grand Genève FC: Mentioned as an upcoming FC Mulhouse opponent; comparable semi-professional French club at similar competitive level, with similar reliance on community matchday revenue and regional sponsors.
• SR Colmar: Alsatian football club listed as an upcoming FCM opponent, competing in similar tiers of French amateur football with comparable community-based operations and regional sponsorship base.
• FC Sochaux-Montbéliard: Historic Alsatian club currently competing in National tier (one level above FCM) with a similar footprint in the Bourgogne-Franche-Comté / Alsace corridor; benchmark for the next tier up the pyramid.

Emerging players

• FC Rouen 1899: French club rebuilding from lower tiers with strong community identity and youth-development focus; comparable trajectory and operational playbook for a club climbing back up the pyramid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FCMulhouse1
• Facebookfacebook.com/fcmulhouse
• LinkedInlinkedin.com/company/fcmulhouse
• Instagraminstagram.com/fcmulhouse
• TikToktiktok.com/@fcmulhouse_off

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Mulhouse