STADE MÉTROPOLITAIN

Name

STADE MÉTROPOLITAIN

Legal name

Stade métropolitain

Website

https://stade-metropolitain.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Rugby Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Rugby club
• Youth rugby
• Rugby training
• Sports membership
• Rugby academy

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions (Licences): The club generates revenue through membership fees and sports licences for players of all levels, from youth teams (U14, U16, U18/U19) to senior teams including the feminine squad.
2. Ticket sales (Billetterie): Revenue from match attendance tickets for championship games at the Stade Boiron Granger home venue.
3. Merchandise shop (Boutique): Sales of club merchandise including clothing items such as socks, shorts, tracksuits, t-shirts, and polo shirts.
4. Restaurant LE XV SANS 16: On-site restaurant operations generating food and beverage revenue during match days and events.
5. Seminars and corporate events: Venue rental and event organization services for corporate seminars, team building, and business meals at Stade Boiron-Granger.

Distribution channels3 records

Marketing channels4 records

Core offering

Stade Métropolitain operates competitive rugby teams across all ages and genders (U14 through senior men in Nationale 2 and Fédérale 2, plus a women's team and Espoirs), runs a youth rugby school (École de Rugby) and training/education center (Le CEL), sells match tickets and club merchandise, and operates the on-site LE XV SANS 16 restaurant. It also rents out the Stade Boiron-Granger venue for corporate seminars, team-building events, and business meals.

Product overview

Stade Métropolitain is a multi-faceted rugby club based in Villeurbanne, France, operating as the second-largest rugby club in the Lyon metropolitan area. The club offers a comprehensive ecosystem of rugby services including competitive teams across all age groups (from youth to senior, including men's and women's squads), a structured training academy (Le CEL), merchandise sales, match ticketing, and venue hospitality services including a restaurant and seminar hosting facilities. The club competes in Nationale 2 and Fédérale 2 leagues and hosts home matches at Stade Boiron-Granger.

Differentiator

Problem solved

Functional benefit

Brands

• LE XV SANS 16: Restaurant operated by the club

Products and services

• Competitive Rugby Teams (Nationale 2, Espoirs, Fédérale 2, Féminines, U18/U19, U16, U14) Competitive rugby teams fielded by the club across senior men's (Nationale 2, Fédérale 2), Espoirs, women's (Féminines), and youth (U14, U16, U18/U19) age groups. Players and members participate in league competition with home matches played at Stade Boiron-Granger.
• Rugby School (École de Rugby) Youth development program introducing children to rugby, nurturing future talent for the club.
• Le CEL (Centre de Formation) Training and education center offering structured rugby training programs and development pathways, including an academic pathway (Parcours scolaire) for student-athletes.
• Match Ticketing (Billetterie Matchs) Online ticket purchasing platform for match attendance at Stade Boiron-Granger.
• Merchandise Shop (Boutique) Club merchandise store offering official Stade Métropolitain apparel and items, including socks, shorts, tracksuits, t-shirts, and polo shirts, available online and at the stadium.
• Restaurant LE XV SANS 16 On-site restaurant at the club offering food and beverage services for members and visitors during match days and events.
• Seminar & Event Hosting (Séminaires & Événements) Corporate event hosting services at the Stade Boiron-Granger venue, including venue rental for corporate seminars, team-building sessions, and business meals.
• Online Membership Registration (Adhésions en ligne) Online membership registration system, powered by AssoConnect, for players and supporters to join the club and obtain rugby licenses across all age and skill levels.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major partner and institutional partner.

• LENOIR METALLERIEmajor partnerOthersFabrication and installation of metal works (steel, aluminum, glass): facades for building sector, locksmithing, carpentry.
• ILIADE ingénieriemajor partnerOthersMultidisciplinary engineering consultancy for buildings, from design to completion, with expertise in environmental engineering and sustainable development.
• MEUNIERmajor partnerOthersSpecialist in interior coatings and high-end decorative solutions, including stretched ceilings, wall coverings and custom fittings.
• HASAPmajor partnerOthersCustom interior fitting and layout solutions.
• PB CONSTRUCTIONmajor partnerOthersConstruction company specializing in structural work, masonry, construction of industrial, commercial and residential buildings, as well as renovation.
• EGAmajor partnerOthersSpecialized in electrical engineering, power systems, weak currents, climate engineering and renewable energies.
• ANAHOMEmajor partnerOthersReal estate developer specializing in housing, offices and commercial real estate promotion, with strong focus on environmental quality.
• STPLmajor partnerOthersCompany specialized in earthwork, demolition of constructions (total or partial) and exterior developments.
• SOVITRATmajor partnerOthersSovitrat Group specializes in interim, recruitment and temporary work, particularly in Industry, Tertiary, Construction, Transport-Logistics, Medical sectors.
• La Régioninstitutional partnerOthersRegional council of Auvergne-Rhône-Alpes - institutional support for the club.
• Métropole Grand Lyoninstitutional partnerOthersGreater Lyon metropolitan area - institutional partner located at 20 rue du Lac, 69003 Lyon.
• Villeurbanneinstitutional partnerOthersCity of Villeurbanne municipal government - local institutional support at Pl. du Dr Lazare Goujon, 69100 Villeurbanne.
• Rilleux-la-Papeinstitutional partnerOthersDistrict municipality in the Lyon metropolitan area - institutional partner at 165 Rue Ampère, 69140 Rillieux-la-Pape.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASM Clermont Auvergne: Top-tier Top 14 rugby club in the Auvergne region. Comparable as a same-sport, same-region powerhouse that anchors regional rugby economics and competes for visibility, sponsors and players — but operates at materially larger scale.

Regional players

• FC Grenoble Rugby: Professional rugby club in the broader Auvergne-Rhône-Alpes region (Grenoble), currently in Pro D2. Comparable as a same-sport, same-region French club sharing local sponsorship pools and a fan base, though competing at a higher tier.
• SO Chambéry Rugby: Rugby club in Savoie (within Auvergne-Rhône-Alpes) playing in French amateur divisions. Comparable as a same-region, same-tier rugby club reliant on local sponsorships, memberships, and community events at its home venue.

Direct peers

• CS Bourgoin-Jallieu (CSBJ Rugby): Historic rugby club from the Lyon/Auvergne-Rhône-Alpes region, currently competing in French lower professional divisions. Directly comparable as a same-region, same-tier French rugby club with an amateur/association governance model and community-driven fan base.
• Stade Aurillacois Cantal Auvergne: French rugby club competing in Pro D2/Nationale levels with a strong community identity and corporate-event venue model. Comparable to Stade Métropolitain in tier, regional anchor status, and diversification of revenue beyond matchday.
• Racing Club Aubenas (RC Aubenas): Smaller rugby club in the Auvergne-Rhône-Alpes region competing in French amateur divisions. Comparable as a same-region, association-structured rugby club operating with limited professional staff and a volunteer-heavy operating model.
• US Bressane (Union Sportive Bressane): Another rugby club from the broader Auvergne-Rhône-Alpes region operating in the French amateur/semi-professional pyramid. Directly comparable as a same-region, same-tier rugby club reliant on membership, ticketing, and local sponsorships.
• Provence Rugby: French rugby club competing in Pro D2, with a multi-tier community structure and venue-driven commercial strategy. Comparable to Stade Métropolitain as a semi-professional French rugby club leveraging corporate events and hospitality at its home ground.
• Stade Dijonnais (Dijon): Historic French rugby club competing in Fédérale/Nationale tiers with a community-driven membership model. Comparable to Stade Métropolitain as a same-tier French club focused on youth development, women's teams, and local sponsorship.
• LOU Rugby: The dominant professional rugby club of the Lyon metropolitan area, competing in the Top 14. Directly comparable as the same-sport, same-geography incumbent that Stade Métropolitain is explicitly positioned against as the 'second club' of the metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stademetro
• Instagraminstagram.com/https://www.instagram.com/stade_metropolitain_officiel
• LinkedInlinkedin.com/company/stade-m%C3%A9tropolitain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STADE MÉTROPOLITAIN