What Stade Dijonnais Rugby does

Stade Dijonnais Rugby is a French amateur rugby union club founded in 1923 and based in Longvic, in the Côte d'Or department of the Bourgogne-Franche-Comté region. The club operates as a private nonprofit sports association with approximately 42 employees and a network of 44 commercial partners, fielding senior competitive teams across regional and national amateur divisions and running a youth academy that serves the local rugby community. It is governed by co-presidents Rémy Cabus and Emmanuel Chevassu and is currently in a 'relance' (rebuilding) phase that began in 2025.

The business model is partnership-driven and typical of French amateur rugby: revenue is generated principally through commercial sponsorships (including a disclosed three-year agreement with Sodiver and recent additions such as Rosati, Century 21, and Dalmau), member subscriptions, gate receipts, and public/municipal subsidies, with no disclosed product, ticketing platform, or direct-to-consumer revenue stream. Operationally, the club has no proprietary technology platform, digital product, or AI/ML capability disclosed; competitive capabilities are delivered through coaching staff (including forward coach Clément Camuset) and a youth development pipeline. Recent sporting results — promotion to Fédérale 3 and a 2026 Bourgogne-Franche-Comté Régionale 1 championship — indicate that the relance program is converting into on-field momentum, though the club remains a sub-scale, community-rooted organization rather than a commercially scaled sporting enterprise.

Name

Stade Dijonnais Rugby

Legal name

Stade Dijonnais

Website

https://stadedijonnais.fr

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Stade Dijonnais Rugby is a French amateur rugby union club founded in 1923 and based in Longvic, Bourgogne-Franche-Comté, operating senior and youth teams and funded primarily through local commercial partnerships, member subscriptions, and public subsidies.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Rugby (Union & League) Leagues (MPAKAAAG), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Amateur rugby club
• Youth rugby academy
• Regional rugby competition
• Rugby sports association
• Rugby sponsorship programs

Headquarters

HQ city

Longvic

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Partnerships and Sponsorships: Local businesses and organizations sponsor the club at various levels (Principal Partner, Official Partner, Match Partner), providing financial support in exchange for visibility and brand association.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Stade Dijonnais is a French amateur rugby club that fields senior and reserve (Espoirs) rugby teams competing in the Bourgogne-Franche-Comté R1 division and qualified for Fédérale 3, alongside a youth academy (School of Rugby) developing young players. The club generates revenue through tiered commercial sponsorship programs (Principal, Official, Match Partners) sold to local businesses, and delivers live sports entertainment to fans at Stade Bourillot in Longvic.

Product overview

Stade Dijonnais is a rugby sports club founded in 1923 in Dijon, Burgundy, France. The club operates as a community sports organization rather than a technology product company. Its primary offerings include youth and senior rugby teams, partnership programs for local businesses, and sports events organization. The club offers partnership tiers including Partenaire Principal (Principal Partner), Partenaire Officiel (Official Partner), and Partenaire Match (Match Partner), providing varying levels of visibility and branding opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Rugby Team (Équipe Première)
• Espoirs / Reserve Team
• School of Rugby (École de Rugby)
• Partnership / Sponsorship Program

Quantifiable outcome

• Champions of BFC R1 (2026)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered principal, major, core and official.

• Century 21 Martinot Immobilier DijonprincipalGTM or Marketing Partner · 11 June 2026Real estate agency Century 21 Martinot Immobilier is a partner of Stade Dijonnais, providing visibility and brand association.
• RosatimajorGTM or Marketing Partner · 10 June 2026Partner and emblematic supporter of Stade Dijonnais for more than 10 years. Christophe Rosati and his team provide ongoing support to the club.
• Sodiver MiroiteriecoreGTM or Marketing Partner · 26 May 2026New partner for a duration of 3 seasons, as announced in May 2026. Represents a long-term commitment to the club.
• DalmaumajorGTM or Marketing Partner · 18 May 2026Major partner of Stade Dijonnais, represented by Filipe Evasconcelos. Received the official match ball during the regional final won at Beaune.
• ETS Lamblot - David MeuniercoreGTM or Marketing Partner · 18 May 2026Faithful and engaged partner of the club for many years, providing ongoing support to Stade Dijonnais.
• DecathlonprincipalGTM or Marketing PartnerMajor sporting goods retailer listed as a principal partner, providing equipment and sports gear support.
• Fromagerie DelinprincipalGTM or Marketing PartnerLocal cheese shop listed among principal partners, representing local artisan businesses supporting the club.
• Volt ÉnergiesprincipalGTM or Marketing PartnerEnergy company listed as a principal partner supporting the club.
• Ville de DijoncoreGTM or Marketing PartnerCity of Dijon as a public institutional partner supporting the rugby club.
• GeneraliofficialGTM or Marketing PartnerInsurance company listed as official partner among 44 total partners.
• GAN AssurancesofficialGTM or Marketing PartnerInsurance company listed as official partner.
• SopremaofficialGTM or Marketing PartnerConstruction materials company listed as official partner.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FC Grenoble Rugby: Alpine rugby club with a comparable amateur-to-professional trajectory, community-based stadium operations, and partnership-driven revenue model — useful peer for understanding facility-and-sponsorship economics for a regional rugby brand.
• Stade Aurillacois Cantal Auvergne: Rugby club from a comparable small-to-mid French city that climbed from Fédérale to Pro D2 — directly relevant comp for what sustained on-field success and community partnership can unlock for an amateur-rooted French rugby brand.
• US Dax: Historical French professional rugby club from Landes — useful comparable for a rugby organization rooted in a single department, with similar community-sponsorship revenue model and Stade-Bourillot-style operating footprint.
• USO Nevers (Nevers Rugby): Larger rugby club from the same Bourgogne-Franche-Comté region, now established at Pro D2 professional level — useful comparable for the upside trajectory an ambitious BFC amateur club can pursue over multiple promotion cycles.
• SU Agen: Established French professional rugby brand that has navigated promotion/relegation between Top 14 and Pro D2 — illustrates the upside trajectory and operational scaling required to commercialize a regional rugby identity beyond amateur level.
• AS Béziers: Historical French rugby powerhouse now operating in Pro D2 — comparable long-heritage community-rooted rugby brand that demonstrates the brand-equity upside available to a 100-year-old club.

Direct peers

• CA Périgueux: Historical opponent of Stade Dijonnais (1993 Group B Final), a Dordogne-based rugby club that has itself moved between amateur and professional levels — comparable in scale, regional identity, and long-history profile.
• CS Bourgoin-Jallieu: Historical French rugby club from Isère that has oscillated between amateur and professional levels, including a strong Stade Bourillot-style community base — comparable trajectory and operating model to Stade Dijonnais.
• Rugby Club Louhannais: Direct regional rival in Bourgogne-Franche-Comté; Stade Dijonnais's Espoirs beat them 74-13 in the 2026 BFC R1 Réserve final, so the two clubs compete head-to-head in the same amateur divisions and regional ecosystem.
• Rugby Club Beaunois (Beaune): Regional BFC rival that hosted the 2026 senior regional final in which Stade Dijonnais won promotion to Fédérale 3 — competes for talent, fans, and sponsors in the same Dijon-area catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@stadedijonnais-21
• Facebookfacebook.com/stadedijonnais
• LinkedInlinkedin.com/company/stade-dijonnais-rugby
• Instagraminstagram.com/stadedijonnaisofficiel
• TikToktiktok.com/@stadedijonnaisofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stade Dijonnais Rugby