Stade Saputo
Stade Saputo is a soccer-specific stadium in Montreal opened in 2008, owned by the Saputo family, and serving as the home venue for CF Montréal of Major League Soccer. It generates revenue from tickets, hospitality, merchandise, and corporate sponsorships including the Saputo naming rights deal.
- Company typePrivate
- Founded2008
- HeadquartersMontreal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stade Saputo does
Stade Saputo is a soccer-specific stadium located in Montreal, Quebec, Canada, opened in 2008 and owned by the Saputo family. It serves as the home venue for CF Montréal, a founding member club of Major League Soccer (29 clubs), and is the operational anchor for the club's first team, Academy youth development programs, and community initiatives including the Fondation Impact de Montréal. The stadium functions as a live-event and hospitality venue rather than a technology platform, with its commercial value derived from being a scarce, dedicated MLS asset in the Montreal market.
The venue generates revenue through four primary streams: ticket sales (individual match tickets, season subscriptions for the 2027 cycle, group bookings, and prestige seating), hospitality services (season loges and prestige seating packages sold to corporate clients on multi-year contracts), merchandise (via the MLS boutique online storefront and on-site retail), and corporate sponsorships anchored by the Saputo naming rights deal and complemented by BMO and TELUS as core partners. Distribution is multi-channel: direct online via billets.cfmontreal.com, the MLS boutique e-commerce site, on-site box office on match days, and the league-wide Apple TV / MLS Season Pass streaming partnership. Marketing and fan engagement run through the official cfmontreal.com website, iOS and Android mobile applications, an email newsletter, and TikTok.
The customer base spans individual soccer fans attending CF Montréal home matches, corporate clients purchasing hospitality and prestige seating (including BMO client privileges), and youth players and families participating in the Academy program and identification days. Reported direct headcount of 10 employees indicates the entity captured here is the stadium-operating layer rather than the full CF Montréal club organization, which limits the revenue base that can be attributed to the venue entity specifically. No proprietary technology, AI/ML capability, or recurring software revenue model is associated with the venue — its economics are entirely event- and sponsorship-driven.
Stade Saputo firmographics
Firmographics- Name
- Stade Saputo
- Legal name
- Stade Saputo
- Website
- https://stadesaputo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stade Saputo is a soccer-specific stadium in Montreal opened in 2008, owned by the Saputo family, and serving as the home venue for CF Montréal of Major League Soccer. It generates revenue from tickets, hospitality, merchandise, and corporate sponsorships including the Saputo naming rights deal.
- Ownership category
- akta.pro rank
Stade Saputo industry classification
Industry- Product category
- Sports Venue
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)
Keywords
Where Stade Saputo is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Stade Saputo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Revenue from individual match tickets, season ticket subscriptions (Abonnement de saison), group tickets, and prestige seating (Sièges Prestige) for MLS matches at Stade Saputo.
- Hospitality Services: Revenue from hospitality spaces including season loges (Loges de Saison) and hospitality areas (Espaces Hospitalité) for corporate clients and premium fans.
- Merchandise: Revenue from the MLS boutique (Boutique MLS) selling team merchandise and memorabilia.
- Sponsorships: Corporate sponsorship revenue from partners including Saputo (stadium naming rights), BMO, and TELUS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual match tickets |
| Subscription | Annual | Season Subscriptions (Abonnement de saison) |
| Subscription | Annual | Prestige Seating (Sièges Prestige) |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets |
| Subscription | Multi-year contract | Season Loges (Loges de Saison) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Stade Saputo product offering
Product offeringCore offering
Stade Saputo is a soccer stadium in Montreal, Quebec that operates as the home venue of CF Montréal in Major League Soccer. The venue hosts MLS home matches, provides corporate hospitality (season loges, prestige seating), operates an official merchandise boutique, and supports youth soccer development through the CF Montréal Académie and community programs. Revenue is generated through ticket sales, subscriptions, hospitality, merchandise, and corporate sponsorships.
Product overview
Stade Saputo is a soccer stadium venue that serves as the home ground for CF Montréal in Major League Soccer. The venue hosts home matches and various sporting/community events. This is a physical venue/product rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Stade Saputo Stadium Venue Physical soccer-specific stadium in Montreal, Quebec serving as the home ground for CF Montréal (MLS), hosting home matches, community events, and sporting/entertainment events.
- Individual Match Tickets (Billets individuels) Single-match ticket sales for CF Montréal home games at Stade Saputo, with prices varying by opponent and seating section. Available to individual fans.
- Season Subscriptions (Abonnement de saison) Annual season ticket packages (e.g., 2027 season) offering priority access and savings to dedicated supporters of CF Montréal home matches.
- Prestige Seating (Sièges Prestige) Premium annual seating with enhanced amenities for individual fans seeking an elevated matchday experience.
- Group Tickets (Billets de groupes) Discounted ticketing for group bookings at Stade Saputo, suited for organizations and large parties attending CF Montréal matches.
- Season Loges (Loges de Saison) Corporate hospitality suites sold on multi-year contracts for season-long access to CF Montréal home matches and corporate entertainment.
- MLS Boutique Merchandise Official team apparel, merchandise, and memorabilia sold via the MLS Boutique e-commerce store.
- Académie Youth Soccer Program CF Montréal youth development academy offering youth teams, soccer schools, partner clubs, identification days, and women's programming for young players and their families.
- 5050 Charity Raffle In-stadium and online charity raffle program running before and during home matches, supporting community initiatives through the Foundation Impact de Montréal.
Companies that use Stade Saputo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Stade Saputo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stade Saputo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- SaputoflagshipSaputo is the naming rights sponsor of Stade Saputo. The dairy and grocery products company has a prominent presence as the stadium's naming rights partner, with their logo displayed in the footer of the CF Montréal website.
- BMO (Bank of Montreal)coreBMO is a corporate partner of CF Montréal offering client privileges. Their logo appears prominently on the website with BMO client benefits mentioned in the navigation menu.
- TELUScoreTELUS is a telecommunications partner of CF Montréal, with their logo displayed in the footer of the official website alongside other sponsors.
- Apple TV / MLS Season PassflagshipMLS broadcasting partnership providing comprehensive coverage of all MLS matches including CF Montréal home games through the Apple TV MLS Season Pass.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stade Saputo competitors and assessment
Company assessmentDirect peers
- Providence Park (Portland Timbers): Home of the Portland Timbers. Comparable urban MLS soccer-specific venue with similar capacity (~22,000) and event-day services, sponsorship, and ticketing model.
- Chase Stadium (Inter Miami CF): Home of Inter Miami CF. Comparable MLS-specific venue with naming-rights sponsor, prestige seating, and full MLS Season Pass broadcast integration.
- TQL Stadium (FC Cincinnati): Home of FC Cincinnati. Recently built MLS-specific stadium with naming-rights sponsor, prestige seating, and modern premium hospitality — useful as a forward-looking design/operating benchmark.
- Q2 Stadium (Austin FC): Home of Austin FC. Modern MLS soccer-specific venue with naming-rights sponsor, premium hospitality, and Academy/community programs comparable to Stade Saputo.
- Audi Field (D.C. United): Home of D.C. United in MLS. Comparable as a soccer-specific stadium with naming-rights sponsor, premium hospitality offerings, and MLS NEXT ecosystem integration.
- BMO Stadium (LAFC): Home of LAFC and the shared BMO sponsor name. Comparable modern MLS-specific stadium with prestige seating, loges, and full MLS Season Pass content integration.
- Red Bull Arena (New York Red Bulls): Home of the New York Red Bulls. Soccer-specific MLS venue with comparable capacity (~25,000), corporate naming rights, and year-round non-MLS event programming.
- Lumen Field (Seattle Sounders FC): Home of Seattle Sounders FC. Comparable MLS venue with season-ticket subscription model, premium hospitality, and high-utilization multi-event operations.
- BMO Field (Toronto FC): Home of Toronto FC, the other Canadian MLS club. Most directly comparable peer — same league, similar soccer-specific stadium model, and Canadian market dynamics including BMO as a shared sponsor category.
Broad incumbents
- BC Place (Vancouver Whitecaps FC): Home of Vancouver Whitecaps FC (MLS) and a multi-purpose venue. Comparable Canadian MLS tenancy but operates as a larger multi-event facility rather than a soccer-specific stadium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stade Saputo social profiles
Digital presenceStade Saputo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stade Saputo leadership team
Management profileNumber of profiles
Profiles1 record
Stade Saputo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stade Saputo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stade Saputo
What does Stade Saputo do?
Stade Saputo is a soccer stadium in Montreal, Quebec that operates as the home venue of CF Montréal in Major League Soccer. The venue hosts MLS home matches, provides corporate hospitality (season loges, prestige seating), operates an official merchandise boutique, and supports youth soccer development through the CF Montréal Académie and community programs. Revenue is generated through ticket sales, subscriptions, hospitality, merchandise, and corporate sponsorships.
Is Stade Saputo a public or private company?
Stade Saputo is a private company. It is classified as family owned and is currently operating.
When was Stade Saputo founded?
Stade Saputo was founded in 2008. It employs 1 to 10 people.
Where is Stade Saputo based?
Stade Saputo is headquartered in Montreal, Canada, in the North America region.
How does Stade Saputo make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are hospitality Services, merchandise and sponsorships.
Who are Stade Saputo's main competitors?
Direct peers on record are Providence Park (Portland Timbers), Chase Stadium (Inter Miami CF), TQL Stadium (FC Cincinnati), Q2 Stadium (Austin FC), Audi Field (D.C. United), BMO Stadium (LAFC), Red Bull Arena (New York Red Bulls), Lumen Field (Seattle Sounders FC) and BMO Field (Toronto FC). BC Place (Vancouver Whitecaps FC) is listed as a broad incumbent.
Does Stade Saputo have an API?
No public API is recorded for Stade Saputo.
What industry is Stade Saputo in?
Stade Saputo's product category is Sports Venue. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAKAEAO, Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services). Its NAICS code is 7112 and its SIC code is 7900.