Stadslandbouw Mooieweg

What Stadslandbouw Mooieweg does

Stichting Stadslandbouw Mooieweg (also trading as SLB Mooieweg) is a volunteer-driven, non-profit urban agriculture foundation established in 2014 and headquartered at Mooieweg 17, Arnhem-Zuid, Gelderland, Netherlands. The organization operates a former Presikhaaf-bedrijven greenhouse complex on which approximately 125 active volunteers (rising from 10 at founding and totaling 138 registered by 2025) cultivate organic vegetables, herbs, small fruits, and cut flowers using biological methods, permacultuur techniques, natural pest management (including brandnetelextract for aphid control), year-round greenhouse production, and on-site composting with bokashi systems. Approximately 75% of the harvest is donated to Voedselbank Arnhem (Arnhem Food Bank) as part of Gemeente Arnhem's poverty policy, with deliveries made every year since founding and volumes increasing annually; the remainder supports volunteers and visitors through self-harvest days and on-site sales.

The organization's production portfolio combines unheated tunnel greenhouses and cold frames for winter crops (andijvie / endive, mosterdblad / mustard leaf, spinazie / spinach), a heated Tropische kas (tropical greenhouse) launched in 2020-2021 that cultivates Surinaamse cultivars (okra, kousenband, kangkong, bittermeloen, sim, bitawiri, antroewan, chauraya, tajerblad, lauki, sopropo) for the local Surinaamse community, a Permatuin established end of 2017, a Bloemenpluktuin (cut-flower garden) added autumn 2021, a dedicated composting area, and an on-site beekeeping group (imker). Notable technical differentiators include experimental seed-saving and fermentation techniques used by the Saturday working group and the cultivation of tropical vegetables in the Dutch climate, both of which depend on 11+ years of accumulated tacit farming knowledge.

The foundation is funded through a diversified mix of ANBI-recognized individual donations (starting at EUR 10 per year), annual subsidies from Gemeente Arnhem, project grants from foundations including Oranjefonds, Dullertsstichting, Diaconie Arnhem, and Bewonersplatform Rijkerswoerd / Wijkplatform Rijkerswoerd, plus modest transactional revenue from biweekly Zelfoogst Zaterdagen (self-harvest Saturdays, June-October), on-site workshops (EUR 3.50-6 per person, max 8 participants), the Buurtrestaurant community dinner (EUR 10 per person, max 60 guests), self-service seed sales at the farm gate (EUR 1 per packet), and the weekly Koffie in het Groen coffee mornings. Go-to-market is community-led rather than commercial: marketing runs through the website, a quarterly newsletter via LaPosta, organic social media, semi-annual Open Days (the 10-year anniversary in August 2024 attracted approximately 400 visitors), school programs (Mooi Voedsel Natuurlijk), and partnerships with Wageningen University (PARTIGAN research project), Rijnstad Jongerenwerk (Kunst op de Keet youth art project), and primary schools including Basisschool De Horizon. The organization is ANBI (Algemeen Nut Beogende Instelling) recognized, employs approximately 8 paid staff, and is governed by an unpaid volunteer board chaired by Johan van Rhenen as of March 2026.

Name

Stadslandbouw Mooieweg

Legal name

Stichting Stadslandbouw Mooieweg

Website

https://stadslandbouwmooieweg.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Stadslandbouw Mooieweg is a volunteer-driven, non-profit urban organic farm in Arnhem-Zuid, Netherlands. About 125 active volunteers cultivate organic vegetables, herbs, and fruits, donating roughly 75% of the harvest to Voedselbank Arnhem as part of municipal food security efforts.

Ownership category

akta.pro rank

Product category

Urban Agriculture / Community Farming

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Other Food Crops Grown Under Cover (111419), Community Food Services (624210)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA)

Keywords

• Urban organic farming
• Volunteer community agriculture
• Food bank supply
• Organic vegetable cultivation
• Permaculture gardening

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Donaties / Donations: Individual donors contribute annually starting from EUR 10 per year. The organization is ANBI-recognized (Algemeen Nut Beogende Instelling), allowing donors to deduct donations from Dutch taxes. This is the primary funding source alongside municipal and foundation grants.
2. Zelfoogst Zaterdagen (Self-harvest sales): During biweekly self-harvest Saturdays (June–October), visitors harvest their own vegetables, herbs, small fruit, and flowers at prices between supermarket and organic shop levels. Revenue funds seeds, plants, and operational costs.
3. Workshops en activiteiten: Fee-based workshops (e.g., biologisch moestuinieren, pompoensoep at EUR 6, composteren at EUR 3.50, tropische groenten) and the Buurtrestaurant community dinner (EUR 10 per person). Gelrepas holders receive discounts.
4. Overige verkoop: Occasional sales of seeds (EUR 1 per packet), jams, syrups, seedlings, and honey from the imker group.
5. Gemeentelijke subsidie: Annual financial support from Gemeente Arnhem. The organization explicitly states it does not want to be overly dependent on subsidies and aims to supplement with donations.
6. Fondsenwerving / Foundation grants: Project and start-up subsidies from Dullertsstichting (start subsidy), Oranjefonds (terrain redesign project subsidy), Natuurcentrum Arnhem (annual seedling donation), Diaconie Arnhem, and Wijkplatform Rijkerswoerd / Bewonersoverleg Vredenburg (tropical greenhouse subsidy).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Stichting Stadslandbouw Mooieweg is a volunteer-driven urban organic farming foundation that cultivates fresh vegetables, herbs, and small fruits on a former greenhouse site in Arnhem-Zuid. Approximately three-quarters of the harvest is donated to Voedselbank Arnhem to support people in food insecurity, with the remainder shared with volunteers, sold during biweekly self-harvest Saturdays, or used in community workshops and dinners.

Product overview

Stadslandbouw Mooieweg is a volunteer-driven urban farming initiative organized as a foundation (Stichting Stadslandbouw Mooieweg) that operates as a single integrated offering rather than a platform-plus-modules architecture. The core product is the cultivation and donation of organic vegetables, herbs, and small fruits to Voedselbank Arnhem. Supplementary offerings include Zelfoogst Zaterdagen (self-harvest days), Buurtrestaurant (community dinners), workshops, Koffie in het Groen (coffee mornings), educational school programs, and a cut flower garden. The organization also sells seeds, seedlings, and produce during seasonal events. The portfolio functions as an integrated community-building and food security ecosystem rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Biologische Groenten, Kruiden en Klein Fruit Fresh organic vegetables, herbs, and small fruits grown by volunteers on the urban farmland in Arnhem-Zuid. The majority of the harvest is donated to Voedselbank Arnhem, with a portion given to volunteers as a reward.
• Zelfoogst Zaterdagen (Self-Harvest Saturdays) Bi-weekly self-harvest days (June through October) where visitors pick their own vegetables, herbs, small fruits, and flowers directly from the garden. All produce is organically grown without artificial fertilizers or pesticides. Revenue funds seeds, plants, and operational costs.
• Buurtrestaurant (Community Restaurant) Community dinner events where neighbors and visitors enjoy a multi-course vegetarian meal prepared by local chefs using fresh seasonal vegetables from the urban garden. Maximum 60 guests per event. EUR 10 per person (EUR 5 for Gelrepas holders).
• Workshops (Pompoensoep, Composteren, Biologisch Moestuinieren, Tropische Groenten) Educational workshops on topics such as pumpkin soup making, composting, organic kitchen gardening, and tropical vegetables. Includes participation fee covering workshop, coffee/tea and refreshments. Maximum 8 participants per workshop.
• Koffie in het Groen (Coffee in the Green) Weekly coffee morning event held every Friday from 11:00–12:00 where neighborhood residents and visitors enjoy coffee or tea in the garden with brief tours of the facilities.
• Zaden Verkoop (Seed Sales) Self-service seed sales at the entrance of the property on the honor system. Primarily flower and tomato seeds sold for EUR 1 per packet.
• Mooi Voedsel Natuurlijk Scholenproject Educational program for primary school students teaching practical skills in vegetable gardening, soil health, healthy eating, and food poverty awareness through hands-on lessons and food bank visits. Delivered in partnership with Natuurcentrum Arnhem and Voedselbank Arnhem.
• Open Dagen (Open Days) Bi-annual open days (typically spring and autumn) inviting the public to tour the urban garden, participate in activities, self-harvest produce, and purchase homemade jams and syrups. The 10-year anniversary Open Dag on 31 August 2024 attracted approximately 400 visitors.
• Tropische Kas Producten Tropical vegetables grown in a dedicated heated greenhouse including kousenband, okra, kangkong, bittermeloen, Surinaamse spinazie, and tajerblad, catering to the Surinaamse community in Arnhem-Zuid.
• Bloemenpluktuin (Cut Flower Garden) Cut flower garden providing seasonal cut flowers during self-harvest days, while also contributing to biodiversity on the property.
• Zaden en Kiemplantjes Verkoop (Seedlings Sales) Seasonal seed and seedling sales to the public, including self-service seed bank at the entrance and spring plant markets.

Quantifiable outcome

• 125+ volunteers active, growing from ~10 at founding in 2014
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Wijkplatform RijkerswoerdcoreStrategic or Co-development Partner · 2 June 2022Formal collaboration agreement signed June 2, 2022. The platform advocates for neighborhood interests and organizes activities in Rijkerswoerd. Will invest in Stadslandbouw's infrastructure. Stadslandbouw's facilities will be freely available to the platform. Joint activities include vergroening projects in the neighborhood, buurtrestaurants, and the 'Mooi Voedsel Natuurlijk' school project. Funded the tropical greenhouse subsidy and promotional materials.
• Voedselbank ArnhemcoreStrategic or Co-development Partner · 1 January 2014The primary mission partner. The majority of the farm's harvest (~75%) is donated to Voedselbank Arnhem. Deliveries have occurred every year since 2014. Voedselbank Arnhem distributes fresh organic vegetables to clients experiencing food insecurity. The organization also conducted a volunteer visit to the food bank in February 2025 to strengthen the partnership.
• Natuurcentrum ArnhemcoreStrategic or Co-development Partner · 1 January 2014Supported the setup of the foundation and clearing of the terrain in 2014. Provides annual donations of seed potatoes (pootgoed). Actively involved in the 'Mooi Voedsel Natuurlijk' school project in partnership with Stadslandbouw Mooieweg and Voedselbank Arnhem. Also donates seedling plants to the farm.
• Zorgtuin ArnhemmajorStrategic or Co-development PartnerCo-located on the Mooieweg terrain since 2014. Offers day activities (dagbesteding) for Arnhem residents needing guidance and/or sheltered employment. Serves people with psychological, social, and/or hypersensitivity issues. The Zorgtuin's garden is a small-scale project based on the positive effects of gardening. Shares the site with Stadslandbouw Mooieweg.
• Dutchmoors SchapenminorStrategic or Co-development PartnerCo-located on the Mooieweg terrain. Pregnant female sheep arrive from late winter to lamb in a sheltered environment (February–May). The small-scale grazing keeps the grassland short. Owners Erik and Ouisal specialize in border collie training and give demonstrations of sheep driving and felt making. Also offer guided walks over the heath.
• Tuinderij de MijmeringminorStrategic or Co-development PartnerCo-located on the Mooieweg terrain from 2017 until 2026. Relocated to a new location in 2026. The freed land is being converted by Stadslandbouw Mooieweg into a 4th cultivation field to expand capacity. Previously participated in joint open days and the Buurtrestaurant events.
• Groen ArnhemminorStrategic or Co-development PartnerPartner organization in Arnhem's green network, listed as a collaboration partner on the Stichting page.
• Bloei in ArnhemminorStrategic or Co-development PartnerPartner organization. Ellen Karis of BloeiinArnhem designed promotional materials (flyer, swing board, 4-meter banner) for Stadslandbouw Mooieweg in 2021, funded by Bewonersplatform Rijkerswoerd.
• Arnhem KlimaatbestendigminorStrategic or Co-development PartnerListed as a partner organization on the Stichting page, working on climate-resilient greening initiatives in Arnhem.
• Eetbaar ArnhemminorStrategic or Co-development PartnerListed as a partner organization, part of the BloeiinArnhem network of edible urban gardening initiatives.
• Rijnstad (Jongerenwerk)minorStrategic or Co-development PartnerYouth work organization in Arnhem. Collaborated on 'Kunst op de Keet' (2021), a graffiti art project where local youth created murals on the farm's shed and beehive. Also collaborated on Buurtrestaurant events and the first Buurtrestaurant (July 2023).
• Basisschool De HorizonminorStrategic or Co-development PartnerPrimary school in Rijkerswoerd that partnered with Stadslandbouw Mooieweg, Natuurcentrum Arnhem, and Voedselbank Arnhem on the 'Mooi Voedsel Natuurlijk' educational pilot project (2021). Children from groups 5 and 6 participated in hands-on gardening lessons.
• Wageningen UniversiteitminorStrategic or Co-development PartnerParticipated in the PARTIGAN research project (Participatie in het Groen in Arnhem en Nijmegen). Researchers conducted surveys among Stadslandbouw volunteers in October 2020 and presented findings. The project investigates how to green neighborhoods and the effect of green spaces on participants' wellbeing and health.
• BolsterminorOthersBiological seed supplier from which Stadslandbouw Mooieweg orders organic seeds.
• Biologischpootgoed.nlminorOthersSupplier of organic seed potatoes. Also sources organic seed potatoes from Kwekerij Jongerius.
• Vreeken's ZadenminorOthersSeed supplier known for exotic and forgotten seeds, bulbs, and tubers. Provides rare and specialty seeds for the farm's experimental cultivation plots.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Zorgtuin Arnhem: Co-located on the Mooieweg terrain since 2014. Provides day activities (dagbesteding) for Arnhem residents needing guidance or sheltered employment, combining gardening with social care. Direct comparable in combining urban agriculture with social integration on the same site.
• Stichting Eetbaar Rotterdam: Rotterdam-based urban edible-gardening network, structurally analogous to Stadslandbouw Mooieweg's Arnhem work: community gardens, food bank supply, volunteer-driven, municipal support. Comparable as a city-level edible-greening foundation model.
• Tuinderij de Mijmering: Co-located urban farm on the Mooieweg terrain from 2017 to early 2026. Operated a similar small-scale organic farming model in Arnhem, participated in joint open days and Buurtrestaurant events. Relocating in 2026, freeing land for Stadslandbouw Mooieweg expansion.
• Stichting Eetbaar Arnhem: Partner organization listed on Stadslandbouw Mooieweg's Stichting page as part of the BloeiinArnhem network. Operates as an urban edible-gardening network in Arnhem, sharing the same neighborhood greening mission and donor/municipal ecosystem.
• Uit je eigen Stad: Rotterdam urban farm on a former school site, producing organic vegetables for the local community and restaurants. Comparable small-scale volunteer-supported urban farming operation with on-site sales and educational programming.
• Pluk! Amsterdam: Amsterdam community-supported agriculture (CSA) urban farm where members harvest their own produce. Closely comparable in the self-harvest model, organic methods, and direct community engagement that Stadslandbouw Mooieweg operates in Arnhem.

Emerging players

• Land van Ons: Dutch cooperative that acquires agricultural land for regenerative, biodiversity-focused farming with citizen support. Comparable in regenerative/sustainable agriculture mission and Dutch donor base, though operating at a larger land-purchase scale rather than single urban site.

Others

• Voedselbanken Nederland: The Dutch Food Bank network — Voedselbank Arnhem is the primary downstream customer. Functions as the demand-side anchor for Stadslandbouw Mooieweg's entire production model and is the structural partner whose continuity directly determines the organization's impact.
• Natuurcentrum Arnhem: Arnhem nature center that co-founded Stadslandbouw Mooieweg in 2014, provides annual seed potato donations, and co-runs the 'Mooi Voedsel Natuurlijk' school program. A founding partner and ongoing operational enabler rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@linnaeustrio2458
• Facebookfacebook.com/988148681622456
• LinkedInlinkedin.com/company/stadslandbouw-mooieweg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadslandbouw Mooieweg