Stadtbäckerei

What Stadtbäckerei does

Stadtbäckerei Westerhorstmann GmbH & Co.KG is a fifth-generation, family-owned German artisan bakery founded in 1905 by Josef Westerhorstmann in Düsseldorf-Wersten. The company produces and retails fresh-baked breads, rolls, sweet pastries, cakes, tortes, cookies, and coffee through a network of 21 points of sale covering 13 Düsseldorf neighborhoods plus Hilden, including standalone Fachgeschäfte and in-store concessions inside REWE (Benrath, Eller, Lierenfeld) and Netto (Bilk) supermarkets. All doughs are produced fresh daily in a single modern central bakery (Backstube) opened in 2005 at Nürnberger Straße 14 in the Düsseldorf-Reisholz commercial area.

The core product portfolio is organized into savory breads and rolls (Herzhaft & Rustikal, Brötchen, Brotkorb), sweet pastries and cookies (Süße Auszeit, Kleine Sünde, Tortenschlacht, Stuten), specialty items (Café da Lagoa Rainforest Alliance–certified coffee, Von Ecke zu Ecke nut bars, Giovanni L ice cream at Pempelfort), and dedicated dietary lines (vegetarian, vegan, lactose-free, gelatin-free). The business model is direct-to-consumer retail: customers purchase at point of sale in physical stores, with no public list pricing, no ecommerce sales channel disclosed, no app, and no named B2B contracts. Distribution is wholly regional (Düsseldorf metropolitan area), and revenue is generated through one-time retail transactions on baked goods and beverages.

Operationally the company is led by Geschäftsführer Frank Westerhorstmann-Bachhausen together with his wife Sandra (co-owner and editorial-responsibility officer under § 55 Abs. 2 RStV), with their daughter Laura active in the business as fifth-generation representative. The legal form is a German GmbH & Co.KG (limited partnership) registered in Düsseldorf under HRA 16945, with no external investors, no parent company, no funding rounds, and no M&A activity disclosed. Headcount is reported at 26, almost certainly a corporate headcount that does not include in-store retail staff given the 21-location footprint.

Name

Stadtbäckerei

Legal name

Stadtbäckerei Westerhorstmann GmbH & Co.KG

Website

https://stadtbaecker.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadtbäckerei Westerhorstmann is a fifth-generation family-owned artisan bakery founded in 1905 in Düsseldorf, operating 21 retail storefronts and supermarket concessions across the Düsseldorf metropolitan area and Hilden, selling fresh daily-baked breads, rolls, pastries, cakes, and coffee.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Artisan bakery products
• Fresh bread retail
• Traditional German bakery
• Baked goods sales
• Bakery storefronts

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail bakery product sales: Direct consumer retail sales of fresh baked goods including bread, rolls, pastries, cakes, tortes, and coffee through owned retail storefronts and in-store concessions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Stadtbäckerei Westerhorstmann is a traditional Düsseldorf family bakery producing fresh baked goods daily in its own production facility (Backstube) and selling them directly to consumers through owned retail storefronts and supermarket concessions. The portfolio includes rustic breads and rolls, sweet pastries, cakes and tortes, cookies, and freshly ground specialty coffee, with vegetarian, vegan, lactose-free, and gelatin-free dietary options available.

Product overview

Stadtbäckerei Westerhorstmann is a traditional family bakery operating since 1905, now in its fifth generation. The company offers a unified portfolio of freshly baked goods through its retail store network (Fachgeschäfte) across Düsseldorf and Hilden. The product portfolio centers on core bakery offerings organized into categories: savory breads and rolls (Herzhaft & Rustikal, Brötchen, Brotkorb), sweet pastries (Süße Auszeit, Kleine Sünde, Tortenschlacht, Stuten), specialty items (Kaffeegenuss, Von Ecke zu Ecke), and dietary options (Vegetarisch, Vegan, Laktosefrei, Gelatinefrei). All products are made fresh daily in the company's baking facility (Backstube) in Düsseldorf-Reisholz. The company also retails Giovanni L ice cream at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Herzhaft & Rustikal (savory rustic breads)
• Brötchen (bread rolls assortment)
• Aus dem Brotkorb (specialty breads)
• Süße Auszeit (sweet pastries)
• Kaffeegenuss (specialty coffee) Freshly ground Café da Lagoa coffee from a Rainforest Alliance-certified Brazilian farm, consisting of 100% Arabica beans, sold for on-the-go consumption or in-store cafés at Stadtbäckerei retail locations.
• Von Ecke zu Ecke (nut corners and bars)
• Herzhaft Lecker (savory snacks)
• Kleine Sünde (indulgent cookies) Indulgent cookies including Chia Cookies with almonds, cranberries, and cashews; Zimtuccini almond cookies with cinnamon and Calvados-cream filling; Heidesand shortbread with marzipan; and vegetarian Karamell-Cookies made with wheat flour, egg, caramel sugar syrup, salt, and natural flavoring. Sold through Stadtbäckerei retail storefronts and supermarket concessions.
• Tortenschlacht (cakes and tortes) Cakes and tortes for various occasions, including Strawberry-Mascarpone and Mandarin Cheese-Cream cakes. Sold through Stadtbäckerei retail locations.
• Stuten (traditional sweet buns) Traditional sweet buns available plain or with raisins or almonds, described as distinctive weekend specialties. Sold through Stadtbäckerei retail locations.
• Chia-Brot Wheat-rye mixed bread with chia seeds, sesame, flaxseed, green pepper, lemon juice, mustard, and beet syrup. Sold through Stadtbäckerei retail locations.
• Dietary bakery options (Vegetarian, Vegan, Lactose-free, Gelatin-free) Bakery product variants offered across the portfolio that exclude animal-derived ingredients (Vegetarian), are made exclusively with plant-based ingredients (Vegan), or are free from lactose and milk components (Laktosefrei) or gelatin (Gelatinefrei). Sold through Stadtbäckerei retail locations.
• Giovanni L ice cream (retail at Pempelfort) Giovanni L brand ice cream products retailed at the Stadtbäckerei Pempelfort store location under a supplier partnership.

Quantifiable outcome

• All doughs made fresh daily in own bakery (vs. industrial bakers, discounters, supermarkets)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• REWE GroupcoreChannel Partner/ Reseller/ DistributorREWE-Markt and REWE-City-Markt host Stadtbäckerei in-store concessions at multiple locations (Benrath, Eller, Lierenfeld). Products sold through REWE's retail footprint.
• Netto Marken-DiscountcoreChannel Partner/ Reseller/ DistributorNetto-Markt hosts Stadtbäckerei in-store concession in Bilk neighborhood.
• Giovanni LminorOthersGiovanni L provides ice cream products sold at the Pempelfort location.
• Rainforest AllianceminorOthersRainforest Alliance certification for Cafe da Lagoa coffee beans. The certification sets standards for human well-being, environmental protection, and fair trade.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dat Backhus: German retail bakery chain specializing in fresh baked goods sold through high-street Fachgeschäfte with on-site baking. Operates a similar owner-operated retail bakery model with comparable product portfolio and target customer of daily bread and breakfast shoppers.
• Niehoff's Bäckerei: Long-established German retail bakery chain operating multiple outlets plus in-store concessions, with own central production facility and comparable traditional bread/roll/pastry portfolio. Similar private-company profile and concession/agile-retail-channel mix.
• Schäfer's Brot- und Kuchen-Spezialitäten: German specialty bakery chain with retail outlets across multiple regions, focused on fresh breads, rolls, and cakes. Comparable in being a multi-store retail bakery operator with in-house production and similar traditional German product assortment.
• Bäckerei Bergmann: Long-established family-run retail bakery chain headquartered in the Düsseldorf/Rheinland region, operating multiple Fachgeschäfte with a comparable product mix of fresh daily in-house produced breads, rolls, and pastries. Most direct regional competitor, overlapping the same catchment area.

Regional players

• Bäcker Görtz: Familiarily-owned retail bakery chain based in the Lower Rhine region near Düsseldorf, with multiple Fachgeschäfte and an in-house central production facility. Closely comparable model, scale, and Rheinland geographic footprint, though primarily south of Stadtbäckerei's core area.
• Bäcker Veit: Family-owned multi-location retail bakery in Baden-Württemberg with own central Backstube, handcrafted breads, and café-style Fachgeschäfte. Similar owner-operator heritage model with comparable product breadth and family-business trajectory, though serving a different German region.
• Bäckerei Dreißig: Family-owned German retail bakery chain with central production and multiple neighborhood Fachgeschäfte in the Niederrhein/Westphalia region. Comparable family-business model, scale, and product range, though operating primarily west of Stadtbäckerei's Düsseldorf territory.

Broad incumbents

• Kamps GmbH: One of Germany's largest privately-owned retail bakery chains with hundreds of outlets nationwide, plus in-store concessions. Directly comparable B2C retail bakery model with central production and franchise/concession presence, though operating at much larger scale and broader geography.
• EDEKA / REWE / Netto in-store bakery programs: The major German grocery banners (REWE, Netto) host Stadtbäckerei concessions but also run their own in-house bakery programs (and similarly for EDEKA, Aldi, Lidl). These supermarket-embedded bakery offerings are the primary competitive pressure on Stadtbäckerei's price and convenience proposition.

Emerging players

• BackWerk: Self-service bakery franchise chain with German and European locations offering par-baked rolls and pastries at lower price points. Competes for the same breakfast/snack occasion but with a fundamentally different self-service model and lower price positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stadtb%C3%A4ckerei

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadtbäckerei