Bio- und Wellnessresort Stanglwirt

What Bio- und Wellnessresort Stanglwirt does

Bio- und Wellnessresort Stanglwirt operates a five-star luxury hotel integrated with a working organic farm (Bio-Bauernhof) in Going am Wilden Kaiser, Tyrol, Austria, in the Kitzbühel region. The property has been under continuous family ownership since 1722 and is marketed as welcoming guests for over 400 years with traditional Tyrolean hospitality and direct views of the Wilder Kaiser mountain range. Headcount is reported at 80, though this likely reflects core staff given the breadth of operations and typical reliance on seasonal hospitality labor in Austrian alpine resorts.

The core offering comprises multiple accommodation categories (Klassik double rooms at 20 m² through Kaisersuites and Bio Kaisersuites up to 100 m², plus dedicated family suites, studios, and a Hochzeitssuite), a 1,500 m² Stanglwirt-SPA within a 12,000 m² wellness world, year-round sports facilities (green tennis hall, golf, ski school, cross-country skiing, biathlon, biking, swimming, horseback riding), and culinary services sourcing from the on-site organic farm. Differentiated experiential products include the Kinderbauernhof (children's farm), Austria's first private Lipizzaner stud, the Felsensauna, and the Bergchalet Hüttlingmoos mountain chalet. Construction follows a baubiologische philosophy using Zirbenholz (stone pine), pure wool, and noble linen.

Revenue is generated through direct-to-consumer accommodation, gastronomy, wellness/SPA applications, sports and activities, and an online shop for souvenirs and gift vouchers. Distribution is entirely direct via stanglwirt.com, the proprietary booking platform booking.stanglwirt.com, the online shop, phone reservations, and on-site reception, with no third-party channel partners disclosed. Customer segments include luxury wellness travelers, families, sports enthusiasts, and eco-conscious travelers, all served in a high-touch hospitality setting without public pricing disclosure or any external funding, M&A, or public-market activity.

Name

Bio- und Wellnessresort Stanglwirt

Legal name

Bio- und Wellnessresort Stanglwirt

Website

https://stanglwirt.com

Company type

Private

Founded year

1722

Operating status

Operating

Headcount range

51–100 employees

Short description

Bio- und Wellnessresort Stanglwirt is a family-owned five-star luxury hotel integrated with an organic farm in Going am Wilden Kaiser, Tyrol, Austria, serving affluent leisure travelers and families with wellness, sports, and culinary experiences across a 12,000 m² wellness world and year-round alpine activities.

Ownership category

akta.pro rank

Product category

Luxury Wellness Resort Hospitality

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE), Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Luxury wellness resort
• Five-star hotel
• Organic farm hospitality
• Alpine spa services
• Family destination resort

Headquarters

HQ city

Going am Wilden Kaiser

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation Services: Luxury hotel rooms and suites ranging from 20m² to 100m², including various suite categories such as Junior Suite, Luxus Suite, Kaisersuite, Bio-Suite, Familien Suite, and specialty suites like the Hochzeitssuite (wedding suite)
2. Gastronomy: On-site restaurants serving Tyrolean and international cuisine
3. Wellness & SPA Applications: SPA treatments and wellness services across 1,500m² SPA and 12,000m² wellness world
4. Sports & Activities: Tennis, golf, skiing with ski school, cross-country skiing, biathlon, sledding, biking, swimming, and horseback riding services
5. Gift Shop: Online shop for souvenirs and gifts (shop.stanglwirt.com)
6. Gift Vouchers: Gift vouchers available for purchase

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bio- und Wellnessresort Stanglwirt operates a 5-star luxury hotel integrated with an organic farm, offering luxury rooms and suites, a 1,500 m² SPA and 12,000 m² wellness world, Tyrolean and international gastronomy using ingredients from the resort's own bio farm, sports facilities including tennis, golf, skiing with ski school, and horseback riding, and unique experience attractions such as a private Lipizzaner stud and children's farm. The property has been continuously family-owned since 1722 and is located in Going am Wilden Kaiser, Tyrol, Austria.

Product overview

Bio- und Wellnessresort Stanglwirt is a 5-star luxury hotel integrated with an organic farm, offering a comprehensive hospitality experience centered around wellness, sports, culinary arts, and sustainable living. The resort features diverse accommodation options (Zimmer & Suiten), a 1,500 m² SPA with 12,000 m² wellness world, extensive sports facilities (tennis, golf, skiing, biking), authentic dining experiences from its organic farm, and unique attractions like Austria's first private Lipizzaner stud and the world's first children's farm. The product portfolio is unified under the Stanglwirt brand, combining lodging, wellness, gastronomy, and leisure into a single destination resort experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Zimmer & Suiten (Rooms & Suites) Luxury accommodations including Junior Suite, Luxus Suite, Kaisersuite, Maisonette-Suite, Bio-Suite, Hochzeitssuite (wedding suite), Kaiserstudio, Sportstudio, Biohotel Studio, Klassik Doppelzimmer, Wohlfühl Zimmer, and various Familien Suite and Familiennest options, all featuring natural materials like Zirbenholz (stone pine wood), pure wool, and noble linen.
• Stanglwirt-SPA & Wellnesswelt Comprehensive wellness facility including a 1,500 m² SPA with applications and a 12,000 m² wellness world featuring sauna landscapes (including eventsauna with views), water experiences, and the Felsenbad (rock pool) for guests seeking relaxation and spa treatments.
• Sport & Vital (Sports & Vitality) Year-round sports facilities and services including tennis with the innovative green tennis hall (Begrünte Tennishalle), golf, biking, skiing with ski school, cross-country skiing, biathlon, swimming, and horseback riding.
• Kulinarik (Culinary) On-site restaurants serving traditional Tyrolean cuisine and international dishes made with organic ingredients sourced from the resort's own Bio-Bauernhof (organic farm).
• Erlebniswelten (Experience Worlds) Unique resort experiences including the world's first Kinderbauernhof (children's farm) integrated into a luxury resort, Austria's first private Lipizzaner stud farm, private fishing grounds, the Felsensauna (rock sauna) with panoramic views, and the Bergchalet Hüttlingmoos mountain chalet.
• Bio-Bauernhof (Organic Farm) The resort's own organic farm integrated into the five-star hotel operation since 1722, providing fresh sustainable ingredients for on-site restaurants and offering authentic agritourism experiences as part of the hotel's heritage.
• Stanglwirt Online Shop Online e-commerce shop selling souvenirs, gifts, and gift vouchers related to the Stanglwirt resort brand.

Quantifiable outcome

• 400+ years of continuous family hospitality operation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hotel & Spa Rosa Alpina: Relais & Châteaux luxury wellness hotel in the Italian Dolomites (South Tyrol). Closely comparable Alpine family-owned luxury property with strong culinary program, spa facilities, and ski access — overlapping target customer and product mix.
• Bürgenstock Resort Lake Lucerne: Recently redeveloped luxury Alpine resort in Switzerland with multiple hotels, extensive wellness facilities and panoramic lake/mountain views. Comparable destination-resort model targeting affluent international wellness and leisure guests.
• Grand Resort Bad Ragaz: Five-star luxury medical wellness and spa resort in the Swiss Alps. Comparable scale of wellness infrastructure, heritage positioning, and focus on premium wellness travelers seeking multi-day immersive stays.
• Alpenresort Schwarz: Family-owned five-star wellness resort in Mieming, Tyrol, Austria. Comparable Austrian family-run luxury wellness product with on-site farm, spa, sports and family amenities, competing in the same DACH leisure market.
• Hotel Schloss Elmau: Five-star luxury wellness and cultural retreat in the Bavarian Alps, Germany. Directly comparable to Stanglwirt as a family-run heritage luxury wellness hotel with extensive spa infrastructure, year-round programming, and a focus on affluent European guests.
• Schlosshotel Fiss: Family-run five-star superior wellness hotel in Fiss, Serfaus-Fiss-Ladis, Tyrol, Austria. Comparable Austrian family-owned luxury wellness and family resort targeting premium leisure travelers in the same Alpine region.
• The Omnia: Boutique design-led luxury hotel in Zermatt, Switzerland, with spa and wellness amenities and direct mountain views. Comparable premium Alpine positioning and experiential hospitality model.
• Spa-Hotel Jagdhof: Family-run five-star wellness and SPA hotel in Neustift, Stubai Valley, Tyrol, Austria. Closely comparable Austrian family-owned luxury wellness resort with extensive spa, culinary and sports offerings serving the same German-speaking premium leisure market.

Broad incumbents

• Aman Le Mélézin: Ultra-luxury ski-in/ski-out resort in Courchevel operated by Aman, a global ultra-luxury hotel group. Comparable premium Alpine destination experience and clientele, but part of a much broader global luxury portfolio rather than a single-property operator.

Emerging players

• Lefay Resort & SPA Dolomiti: Italian luxury wellness resort brand expanding into the Dolomites with a focus on holistic spa and sustainable luxury. Comparable wellness-led positioning with growing footprint that intersects Stanglwirt's Alpine luxury niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stanglwirt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio- und Wellnessresort Stanglwirt