Stanley Bay School

What Stanley Bay School does

Stanley Bay School is a New Zealand state primary school located at 15 Russell Street, Devonport, Auckland, serving Years 0-6 students (ages 5-11) primarily from the Devonport Peninsula on Auckland's North Shore. Established on 15 February 1909 as an extension of Devonport Primary School with 98 initial pupils, the school has grown to a current roll of approximately 200-240 students served by ~20+ teaching and support staff. The educational offering centres on a STEAM-focused curriculum (Science, Technology, Environment, Arts, and Maths) delivered through concept- and skills-based units of inquiry, supplemented by specialist teachers in Science, Music, Drama, and Art, and a comprehensive EOTC programme including the Waterwise water-safety initiative and Year 5/6 camps at YMCA Camp Adair. Cultural integration includes Te Reo Māori, tikanga Māori, kapa haka, and an Orakei Marae partnership. The school's technology stack is operational rather than transformational: Hero by LINC-ED provides parent communication and attendance tracking, Kindo handles payments/donations/lunch ordering/uniform sales, SchoolDocs manages policy compliance, and Google Workspace plus Google Forms support day-to-day administration. Structured literacy programmes (BSLA, The Code, STEPS, Quick 60), Numicon for mathematics, Perceptual Motor Program, ESOL support, and an ESOL programme address differentiated learning needs.

The school operates under a Board of Trustees governance model (five elected parent/community members, the Principal, and a staff representative), with no external ownership, private equity involvement, or parent company. Revenue is derived from four streams: government per-pupil funding (primary), voluntary school donations of NZ$400 per student (NZ$200 for third child) that fund curriculum extras beyond government baseline, fee-based before/after-school care (Breakfast Club at NZ$13/session, Step 2 Step after-school care), and international student tuition for students aged 5-11 on long or short-term placements. The international programme is supported by NZQA Code of Practice compliance and multilingual enrollment materials in Chinese, Korean, and Japanese. Distribution is direct-to-consumer via an online LINC-ED enrollment portal, the Kindo online shop, and a Director of International Students. Customer acquisition is community-led through the active Friends of Stanley Bay (FOSB) parent group, school website, weekly newsletters, Facebook page, and community events such as the annual Mud Run, which draws 1,000+ participants and raises approximately NZ$50,000 per year for school improvements.

Name

Stanley Bay School

Legal name

Stanley Bay School

Website

https://stanleybay.school.nz

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Stanley Bay School is a New Zealand state primary school in Devonport, Auckland, delivering Years 0-6 education (ages 5-11) to approximately 200-240 students via a STEAM curriculum, specialist teachers, and wraparound care, with supplementary international student tuition and community-funded donations.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (611110), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDAJAAAB

Public Elementary Schools

Education/K–12 / Primary & Secondary Education/Public K–12 Schools & Districts

Keywords

• Primary education services
• Primary school teaching
• Before and after school care
• International student education
• Curriculum enrichment programmes

Headquarters

HQ city

Devonport, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. School Donation: Voluntary school donation of $400 per student ($200 for third child) that funds additional curriculum resources and staff beyond government funding
2. Before & After School Care: Breakfast Club at $13 per session (7:30am-8:30am) and Step 2 Step after-school care (Monday-Thursday, half or full sessions) providing wraparound care
3. International Student Tuition: Fee-based programme for international students aged 5-11, long and short-term placements with immersion experience
4. Uniform and Stationery Sales: Sports uniforms, hoodies, sun hats, caps available via Kindo; stationery packs ordered through Educational Essentials partnership

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stanley Bay School is a New Zealand state primary school delivering Years 0–6 education (ages 5–11) to families on Auckland's North Shore Devonport Peninsula. The school provides core primary education, specialist classes (Science, Music, Art, Drama), structured literacy and numeracy programmes, cultural and STEAM offerings, EOTC experiences (camps and Waterwise water safety), wraparound before- and after-school care, extra-curricular sports, and an International Student Programme for short- and long-term placements.

Product overview

Stanley Bay School is a primary school offering Years 0-6 education on the North Shore of Auckland. The school's product portfolio centres on its core educational offering supplemented by communication tools (Hero by LINC-ED), administrative platforms (Kindo Online Shop), before/after school care services (Breakfast Club, Step 2 Step), specialist curriculum programmes (BSLA, The Code, STEPS literacy; Science, Music, Art specialists; Garden to Table, Robotics, Kapahaka), and an International Student Programme. The school provides EOTC experiences including Waterwise and Camp Adair, plus extra-curricular sports. The communication and payment systems (Hero, Kindo) serve as the primary digital infrastructure connecting families with the school's educational programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary School Education (Years 0-6) Full-time, government-funded primary education for children aged 5-11 covering Years 0-6, including core curriculum, specialist classes, EOTC, and cultural programmes, for local Devonport Peninsula families.
• Breakfast Club (Before School Care)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Indiana University of PennsylvaniaminorOthersInternational university partnership providing academic connection and potential student teacher placements
• Auckland University of Technology (AUT)minorOthersLocal university partnership for academic collaboration
• University of AucklandminorOthersLocal university partnership for academic collaboration
• LINC-ED (Hero App)coreTechnology or IntegrationTechnology partnership for Hero communication platform enabling parent engagement, attendance tracking, and school communication
• Devonport WaterwisecoreStrategic or Co-development PartnerWater safety education partnership teaching kayaking and sailing skills; Year 5 students at Millennium Institute of Sport, Year 6 at Narrowneck Beach
• Camp Adair (YMCA)coreStrategic or Co-development PartnerYear 5/6 camp experience: four days and three nights at YMCA Camp Adair with land and water-based activities
• Music Education CentrecoreChannel Partner/ Reseller/ DistributorProvides comprehensive music education across Auckland; students participate in small groups or one-on-one lessons during school day
• Kāhui Ako (Peninsula Schools Collaboration)coreStrategic or Co-development PartnerCollaboration with peninsula schools including Takapuna Grammar School for shared educational initiatives and professional development
• Takapuna Grammar SchoolcoreStrategic or Co-development PartnerLocal secondary school partnership; 2026 enrolment information shared with families; relationship includes cross-country events
• NumberWorks'nWordsminorGTM or Marketing PartnerEducational support sponsor providing maths tutoring sponsorship
• BayleysminorGTM or Marketing PartnerReal estate company sponsorship supporting school
• Les Mills InternationalminorOthersBoard member (Monty Duncan) is Finance Director at Les Mills International; corporate connection to school community
• Orakei MaraecoreStrategic or Co-development PartnerMarae partnership for cultural education and Māori language/cultural immersion; class visits for cultural learning experiences
• The Lake HouseminorOthersArts and music programme partnership
• Study Complaints (NZQA)minorOthersExternal complaints resolution service for international students as required under Code of Practice

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Takapuna Grammar School: Local secondary school on Auckland's North Shore and a formal Kāhui Ako partner; comparable as a North Shore state institution serving peninsula families, with Stanley Bay feeding students into Takapuna Grammar.
• Vauxhall Primary School: Devonport-area state primary school with similar Years 0-6 structure, directly comparable in size and demographic, competing for the same Devonport Peninsula enrolment pool.
• Belmont Primary School: Nearby North Shore state primary school serving the same Lake Road corridor; comparable in scale, governance model (Board of Trustees), and government-funding structure.
• Devonport Primary School: The school from which Stanley Bay was originally split in 1909; operates as a directly comparable state primary school in the same Devonport Peninsula catchment with overlapping families.

Broad incumbents

• Kristin School: Major private Auckland school in Albany on the North Shore; comparable as a high-fee independent alternative that draws families who might otherwise consider premium state primaries.
• ACG Schools: Multi-campus private school group in Auckland with significant international student enrolments; comparable as a North Shore/central education brand with established international student infrastructure that Stanley Bay's smaller programme emulates.
• Pinehurst School: Larger private Auckland school on the North Shore offering Years 1-13; comparable as a differentiated North Shore education provider competing for the same affluent family segment.

Others

• Westlake Boys High School: Prominent North Shore state secondary school and Kāhui Ako peer institution; comparable as a state education provider in the same peninsula ecosystem that Stanley Bay students feed into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stanleybayschoolfosb
• LinkedInlinkedin.com/company/stanley-bay-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanley Bay School