Stanley Built
Stanley 1913 is a consumer drinkware and food storage brand selling insulated stainless steel products globally through direct-to-consumer e-commerce in 17 countries, plus retail and Amazon, serving active lifestyle consumers and families.
- Company typePrivate
- Founded1913
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stanley Built does
Stanley 1913 is a consumer goods brand specializing in insulated drinkware, food storage, and outdoor accessories. Founded in 1913, the brand is operated by PMI WW Brands, LLC, a subsidiary of Pacific Market International (PMI), with corporate headquarters in Seattle, Washington. Its product portfolio is built on stainless steel vacuum insulation technology, with proprietary variants including AeroLight™ (spun-steel insulation for lighter weight), QuadVac™ (four-layer vacuum insulation), FreshVac™ (double-wall vacuum bowls with pressure-release seal), and FlowState™ (multi-position drink lids). Core categories span tumblers, water bottles, mugs/cups, barware, vacuum bottles, lunch boxes, coolers, camp cookware, bags/backpacks, and accessories, organized under sub-brands such as Quencher, IceFlow, Vitalize, Assembly, All Day, and Fresh-To-Table.
The company sells primarily direct-to-consumer through localized e-commerce sites (stanley1913.com) across 17 countries/regions in the Americas, Asia Pacific, and Europe, complemented by physical retail via a store locator and Amazon (Buy with Prime). Pricing is unit-based, with most SKUs in the $25–$75 range (lunch boxes $25–$60, water bottles $35–$40, premium bottles up to $75). A loyalty program (Stanley 1913 Club), operated in partnership with Yotpo, drives repeat purchases through points, early access, club exclusives, and vault drops. Customer segments include active lifestyle consumers (primary), families, and corporate/B2B buyers for gifting and wellness programs. Marketing is heavily social-led across TikTok, Instagram, Facebook, and YouTube, with influencer collaborations including a Stanley 1913 x Kacey Musgraves collection.
Stanley Built firmographics
Firmographics- Name
- Stanley Built
- Legal name
- PMI WW Brands, LLC
- Website
- https://stanley-pmi.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stanley 1913 is a consumer drinkware and food storage brand selling insulated stainless steel products globally through direct-to-consumer e-commerce in 17 countries, plus retail and Amazon, serving active lifestyle consumers and families.
- Ownership category
- akta.pro rank
Stanley Built industry classification
Industry- Product category
- Insulated Drinkware
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)
- akta.pro secondary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Stanley Built is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stanley Built business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Stanley 1913 generates revenue through direct-to-consumer sales of insulated drinkware, food storage containers, lunch boxes, coolers, and accessories via their e-commerce platform and retail stores. Products are sold at various price points ranging from $25 to $60+ for lunch boxes, $35-$40 for water bottles, with accessories at lower price points. The company offers a loyalty program (Stanley 1913 Club) that drives repeat purchases through points-based rewards.
- Loyalty Program Revenue: The Stanley 1913 Club loyalty program collects member data and drives incremental purchases through points earned on purchases, early access to products, exclusive member offerings, and vault drops. The program is operated in partnership with Yotpo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Assembly Lunch Box - $25.00 |
| Unit Pricing | Pay-as-you-go | All Day Midi Lunch Box 6.3qt - $60.00 |
| Unit Pricing | Pay-as-you-go | All Day Mini Lunch Box 4.2qt - $45.00 |
| Unit Pricing | Pay-as-you-go | IceFlow Bottle Flip Straw 2.0 24oz - $35.00 |
| Unit Pricing | Pay-as-you-go | Vitalize Tempo Bottle 24oz - $40.00 |
| Unit Pricing | Pay-as-you-go | Fresh-To-Table Leakproof Bowl 1qt - Not explicitly priced |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Stanley Built product offering
Product offeringCore offering
Stanley Built (operating as Stanley 1913) designs, manufactures, and sells vacuum-insulated stainless steel drinkware, food storage containers, lunch boxes, coolers, and related outdoor accessories. The product portfolio includes tumblers, water bottles, mugs, barware, lunch boxes, coolers, jugs, camp cookware, and bags/backpacks, leveraging proprietary insulation technologies such as AeroLight™, QuadVac™, FreshVac™, and FlowState™. Products are sold direct-to-consumer globally via e-commerce and through physical retail partners.
Product overview
Stanley 1913 is a consumer goods company specializing in insulated drinkware, food storage, and outdoor accessories. The product portfolio centers on core collections including the Adventure Quencher (leakproof travel tumblers), IceFlow (Aerolight Technology™ lightweight bottles and tumblers), and Flowstate™ products. Food storage includes the All Day lunch boxes (4.2qt Mini, 6.3qt Midi, and 3.7qt Assembly), Fresh-To-Table Leakproof Bowls with FreshVac™ technology, and Classic Legendary food jars. The Assembly Collection features coordinated backpacks and lunch boxes for back-to-school. The company offers proprietary thermal technologies including AeroLight™ (weight reduction), QuadVac™ (maximum insulation), and Flowstate™ (drinking optimization). Products are sold through the Stanley 1913 Club loyalty program, with a brand collaboration with Kacey Musgraves, and via Amazon Prime (Buy with Prime) as a marketplace channel.
Differentiator
Problem solved
Functional benefit
Brands
- Quencher: Line of large-format tumblers with FlowState lid technology
- IceFlow
- Vitalize
- Assembly
- All Day
- Fresh-To-Table
Products and services
- Quencher ProTour Flip Straw Tumbler A leakproof travel tumbler with flip straw lid designed for on-the-go hydration, featuring double-wall vacuum insulation.
- Vitalize™ Tempo Bottle A lightweight leakproof 24oz water bottle featuring AeroLight Technology™ for reduced weight while maintaining thermal performance; double-wall vacuum insulation keeps drinks cold for 12 hours or 30 hours with ice.
- IceFlow™ Bottle Flip Straw 2.0 A 24oz lightweight water bottle made from recycled 18/8 stainless steel with Aerolight Technology™ and flip straw lid; leakproof with easy-carry handle.
- IceFlow™ Flip Straw Tumbler A 30oz tumbler with flip straw lid and Aerolight Technology™ for lightweight leakproof performance suited to active lifestyles.
- Flowstate™ Spring Bottle A water bottle designed for hydration on the go, leveraging Flowstate™ technology for controlled drinking.
- Wellspring Bottle A trending 24oz water bottle in the Stanley 1913 product lineup for everyday hydration.
- All Day Mini Lunch Box A 4.2-quart insulated lunch box with crush-resistant molded EVA insulation, integrated shoulder strap, and compatibility with the Legendary Useful Box.
- All Day Midi Lunch Box A 6.3-quart insulated lunch box with crush-resistant molded EVA insulation, handle and optional shoulder strap, and compatibility with the Legendary Useful Box.
- Assembly Lunch Box A 3.7-quart foam-insulated lunch box made from recycled fabrics with padded top handle, exterior mesh bottle pocket, and buckle handle for attaching to the Assembly Backpack.
- Assembly Backpack A 21-quart (20-liter) backpack from the Assembly Collection designed to coordinate with Assembly Lunch Boxes for back-to-school use.
- Fresh-To-Table Leakproof Bowl A 1-quart double-wall vacuum insulated food bowl with FreshVac™ system and foam-insulated lid, featuring secure locking latches and a vacuum pressure release button for an airtight, leakproof seal. Keeps food hot for 4 hours and cold for 20 hours.
- Classic Legendary Food Jar + Spork An insulated 14oz food jar with included spork from the Legendary collection, designed to keep food at temperature for hours.
- Classic Legendary Bottle A 1.5-quart vacuum insulated bottle from the Legendary collection with Hammertone Green finish.
- Stay-Hot Camp Mug A 24-ounce stainless steel camp mug designed to keep beverages hot.
- Adventure Fast Flow Water Jug A 2-gallon capacity water jug designed for outdoor adventures and high-volume hydration needs.
- Lifted Spirits™ Steel Cooler A 26-quart steel cooler from the Lifted Spirits collection designed to keep beverages and food cold during outdoor activities.
- Adventure Quencher Travel Tumbler A best-selling travel tumbler series featuring leakproof design and double-wall vacuum insulation for extended temperature retention.
- Stanley 1913 x Kacey Musgraves Collection A limited-edition collaboration with artist Kacey Musgraves featuring drinkware designed for outdoor adventures.
- Stanley 1913 Club (Loyalty Program) A points-based loyalty rewards program offering early access to new arrivals, club-exclusive products, vault drops, and a referral program for repeat purchasers.
Quantifiable outcome
- Food stays hot for 20 hours and cold for 24 hours with Master Unbreakable Food Jar with QuadVac™ insulation
- +3 more outcomes
Companies that use Stanley Built
Customer profileSegments3 records
Ideal customer profiles3 records
Stanley Built technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stanley Built partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YotpocoreYotpo serves as the service provider that helps Stanley 1913 operate their Stanley 1913 Club loyalty program. Yotpo's platform enables the points-based rewards system, member communications, and program management for the brand's loyalty initiative.
Scale indicators3 records
Recent moves7 records
Expansion highlights7 records
Stanley Built competitors and assessment
Company assessmentDirect peers
- Owala (Bemis Company): Direct-to-consumer insulated drinkware brand with patented leak-proof lids; competes head-to-head in the same viral, youth- and lifestyle-driven bottled water segment.
- Takeya: Insulated bottles, tumblers, and cold-brew makers marketed to active and outdoor consumers; competes in the same vacuum-insulation product category.
- Corkcicle: Insulated tumblers, drinkware, barware, and coolers with a lifestyle-focused DTC strategy and comparable product/price architecture.
- Hydro Flask (Helen of Troy): Vacuum-insulated stainless steel water bottles, tumblers, and food containers sold across outdoor and lifestyle channels; direct competitor in product, pricing, and channel mix.
- YETI Holdings: Premium insulated drinkware (tumblers, bottles, mugs), coolers, and outdoor gear brand targeting the same active-lifestyle consumer with similar price points and DTC-plus-retail distribution.
- Thermos L.L.C. Heritage (since 1904) vacuum-insulated drinkware and food jars brand with overlapping product categories and similar thermal retention technology claims.
Emerging players
- Simple Modern: DTC insulated drinkware, lunch boxes, and bags with extensive color/size customization competing for the same value-oriented premium buyer.
- BrüMate: DTC-first insulated drinkware brand competing in the same premium tumbler and bottle category with strong social-media-led growth and similar price points.
- Ello (Makers/CS Packaging): Insulated drinkware (bottles, tumblers, mugs) including the popular 'Ella' glass-and-silicone range; competes in the same premium, design-forward segment.
Broad incumbents
- Igloo (Polytherm Group): Large incumbent cooler and insulated product manufacturer; overlaps with Stanley 1913's cooler and outdoor gear categories at broader price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Stanley Built social profiles
Digital presenceStanley Built financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stanley Built leadership team
Management profileNumber of profiles
Stanley Built funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stanley Built M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stanley Built
What does Stanley Built do?
Stanley Built (operating as Stanley 1913) designs, manufactures, and sells vacuum-insulated stainless steel drinkware, food storage containers, lunch boxes, coolers, and related outdoor accessories. The product portfolio includes tumblers, water bottles, mugs, barware, lunch boxes, coolers, jugs, camp cookware, and bags/backpacks, leveraging proprietary insulation technologies such as AeroLight™, QuadVac™, FreshVac™, and FlowState™. Products are sold direct-to-consumer globally via e-commerce and through physical retail partners.
Is Stanley Built a public or private company?
Stanley Built is a private company. It is classified as corporate owned and is currently operating.
When was Stanley Built founded?
Stanley Built was founded in 1913. It employs 1 to 10 people.
Where is Stanley Built based?
Stanley Built is headquartered in Seattle, United States, in the North America region.
How does Stanley Built make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are loyalty Program Revenue.
Who are Stanley Built's main competitors?
Direct peers on record are Owala (Bemis Company), Takeya, Corkcicle, Hydro Flask (Helen of Troy), YETI Holdings and Thermos L.L.C.. Emerging players are Simple Modern, BrüMate and Ello (Makers/CS Packaging). Igloo (Polytherm Group) is listed as a broad incumbent.
Does Stanley Built have an API?
No public API is recorded for Stanley Built.
What industry is Stanley Built in?
Stanley Built's product category is Insulated Drinkware. Its primary akta.pro industry code is CRAMAMAA, Camping, Hiking & Backpacking Gear Retail, with a secondary code of AFAIALAG, Bar & Beverage Service Supplies Wholesale. Its NAICS code is 33992 and its SIC code is 3949.