Stanley Built

What Stanley Built does

Stanley 1913 is a consumer goods brand specializing in insulated drinkware, food storage, and outdoor accessories. Founded in 1913, the brand is operated by PMI WW Brands, LLC, a subsidiary of Pacific Market International (PMI), with corporate headquarters in Seattle, Washington. Its product portfolio is built on stainless steel vacuum insulation technology, with proprietary variants including AeroLight™ (spun-steel insulation for lighter weight), QuadVac™ (four-layer vacuum insulation), FreshVac™ (double-wall vacuum bowls with pressure-release seal), and FlowState™ (multi-position drink lids). Core categories span tumblers, water bottles, mugs/cups, barware, vacuum bottles, lunch boxes, coolers, camp cookware, bags/backpacks, and accessories, organized under sub-brands such as Quencher, IceFlow, Vitalize, Assembly, All Day, and Fresh-To-Table.

The company sells primarily direct-to-consumer through localized e-commerce sites (stanley1913.com) across 17 countries/regions in the Americas, Asia Pacific, and Europe, complemented by physical retail via a store locator and Amazon (Buy with Prime). Pricing is unit-based, with most SKUs in the $25–$75 range (lunch boxes $25–$60, water bottles $35–$40, premium bottles up to $75). A loyalty program (Stanley 1913 Club), operated in partnership with Yotpo, drives repeat purchases through points, early access, club exclusives, and vault drops. Customer segments include active lifestyle consumers (primary), families, and corporate/B2B buyers for gifting and wellness programs. Marketing is heavily social-led across TikTok, Instagram, Facebook, and YouTube, with influencer collaborations including a Stanley 1913 x Kacey Musgraves collection.

Name

Stanley Built

Legal name

PMI WW Brands, LLC

Website

https://stanley-pmi.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Short description

Stanley 1913 is a consumer drinkware and food storage brand selling insulated stainless steel products globally through direct-to-consumer e-commerce in 17 countries, plus retail and Amazon, serving active lifestyle consumers and families.

Ownership category

akta.pro rank

Product category

Insulated Drinkware

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Insulated drinkware
• Vacuum insulated bottles
• Stainless steel tumblers
• Lunch boxes coolers
• Outdoor hydration gear

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Stanley 1913 generates revenue through direct-to-consumer sales of insulated drinkware, food storage containers, lunch boxes, coolers, and accessories via their e-commerce platform and retail stores. Products are sold at various price points ranging from $25 to $60+ for lunch boxes, $35-$40 for water bottles, with accessories at lower price points. The company offers a loyalty program (Stanley 1913 Club) that drives repeat purchases through points-based rewards.
2. Loyalty Program Revenue: The Stanley 1913 Club loyalty program collects member data and drives incremental purchases through points earned on purchases, early access to products, exclusive member offerings, and vault drops. The program is operated in partnership with Yotpo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Stanley Built (operating as Stanley 1913) designs, manufactures, and sells vacuum-insulated stainless steel drinkware, food storage containers, lunch boxes, coolers, and related outdoor accessories. The product portfolio includes tumblers, water bottles, mugs, barware, lunch boxes, coolers, jugs, camp cookware, and bags/backpacks, leveraging proprietary insulation technologies such as AeroLight™, QuadVac™, FreshVac™, and FlowState™. Products are sold direct-to-consumer globally via e-commerce and through physical retail partners.

Product overview

Stanley 1913 is a consumer goods company specializing in insulated drinkware, food storage, and outdoor accessories. The product portfolio centers on core collections including the Adventure Quencher (leakproof travel tumblers), IceFlow (Aerolight Technology™ lightweight bottles and tumblers), and Flowstate™ products. Food storage includes the All Day lunch boxes (4.2qt Mini, 6.3qt Midi, and 3.7qt Assembly), Fresh-To-Table Leakproof Bowls with FreshVac™ technology, and Classic Legendary food jars. The Assembly Collection features coordinated backpacks and lunch boxes for back-to-school. The company offers proprietary thermal technologies including AeroLight™ (weight reduction), QuadVac™ (maximum insulation), and Flowstate™ (drinking optimization). Products are sold through the Stanley 1913 Club loyalty program, with a brand collaboration with Kacey Musgraves, and via Amazon Prime (Buy with Prime) as a marketplace channel.

Differentiator

Problem solved

Functional benefit

Brands

• Quencher: Line of large-format tumblers with FlowState lid technology
• IceFlow
• Vitalize
• Assembly
• All Day
• Fresh-To-Table

Products and services

• Quencher ProTour Flip Straw Tumbler A leakproof travel tumbler with flip straw lid designed for on-the-go hydration, featuring double-wall vacuum insulation.
• Vitalize™ Tempo Bottle A lightweight leakproof 24oz water bottle featuring AeroLight Technology™ for reduced weight while maintaining thermal performance; double-wall vacuum insulation keeps drinks cold for 12 hours or 30 hours with ice.
• IceFlow™ Bottle Flip Straw 2.0 A 24oz lightweight water bottle made from recycled 18/8 stainless steel with Aerolight Technology™ and flip straw lid; leakproof with easy-carry handle.
• IceFlow™ Flip Straw Tumbler A 30oz tumbler with flip straw lid and Aerolight Technology™ for lightweight leakproof performance suited to active lifestyles.
• Flowstate™ Spring Bottle A water bottle designed for hydration on the go, leveraging Flowstate™ technology for controlled drinking.
• Wellspring Bottle A trending 24oz water bottle in the Stanley 1913 product lineup for everyday hydration.
• All Day Mini Lunch Box A 4.2-quart insulated lunch box with crush-resistant molded EVA insulation, integrated shoulder strap, and compatibility with the Legendary Useful Box.
• All Day Midi Lunch Box A 6.3-quart insulated lunch box with crush-resistant molded EVA insulation, handle and optional shoulder strap, and compatibility with the Legendary Useful Box.
• Assembly Lunch Box A 3.7-quart foam-insulated lunch box made from recycled fabrics with padded top handle, exterior mesh bottle pocket, and buckle handle for attaching to the Assembly Backpack.
• Assembly Backpack A 21-quart (20-liter) backpack from the Assembly Collection designed to coordinate with Assembly Lunch Boxes for back-to-school use.
• Fresh-To-Table Leakproof Bowl A 1-quart double-wall vacuum insulated food bowl with FreshVac™ system and foam-insulated lid, featuring secure locking latches and a vacuum pressure release button for an airtight, leakproof seal. Keeps food hot for 4 hours and cold for 20 hours.
• Classic Legendary Food Jar + Spork An insulated 14oz food jar with included spork from the Legendary collection, designed to keep food at temperature for hours.
• Classic Legendary Bottle A 1.5-quart vacuum insulated bottle from the Legendary collection with Hammertone Green finish.
• Stay-Hot Camp Mug A 24-ounce stainless steel camp mug designed to keep beverages hot.
• Adventure Fast Flow Water Jug A 2-gallon capacity water jug designed for outdoor adventures and high-volume hydration needs.
• Lifted Spirits™ Steel Cooler A 26-quart steel cooler from the Lifted Spirits collection designed to keep beverages and food cold during outdoor activities.
• Adventure Quencher Travel Tumbler A best-selling travel tumbler series featuring leakproof design and double-wall vacuum insulation for extended temperature retention.
• Stanley 1913 x Kacey Musgraves Collection A limited-edition collaboration with artist Kacey Musgraves featuring drinkware designed for outdoor adventures.
• Stanley 1913 Club (Loyalty Program) A points-based loyalty rewards program offering early access to new arrivals, club-exclusive products, vault drops, and a referral program for repeat purchasers.

Quantifiable outcome

• Food stays hot for 20 hours and cold for 24 hours with Master Unbreakable Food Jar with QuadVac™ insulation
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• YotpocoreTechnology or IntegrationYotpo serves as the service provider that helps Stanley 1913 operate their Stanley 1913 Club loyalty program. Yotpo's platform enables the points-based rewards system, member communications, and program management for the brand's loyalty initiative.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Owala (Bemis Company): Direct-to-consumer insulated drinkware brand with patented leak-proof lids; competes head-to-head in the same viral, youth- and lifestyle-driven bottled water segment.
• Takeya: Insulated bottles, tumblers, and cold-brew makers marketed to active and outdoor consumers; competes in the same vacuum-insulation product category.
• Corkcicle: Insulated tumblers, drinkware, barware, and coolers with a lifestyle-focused DTC strategy and comparable product/price architecture.
• Hydro Flask (Helen of Troy): Vacuum-insulated stainless steel water bottles, tumblers, and food containers sold across outdoor and lifestyle channels; direct competitor in product, pricing, and channel mix.
• YETI Holdings: Premium insulated drinkware (tumblers, bottles, mugs), coolers, and outdoor gear brand targeting the same active-lifestyle consumer with similar price points and DTC-plus-retail distribution.
• Thermos L.L.C. Heritage (since 1904) vacuum-insulated drinkware and food jars brand with overlapping product categories and similar thermal retention technology claims.

Emerging players

• Simple Modern: DTC insulated drinkware, lunch boxes, and bags with extensive color/size customization competing for the same value-oriented premium buyer.
• BrüMate: DTC-first insulated drinkware brand competing in the same premium tumbler and bottle category with strong social-media-led growth and similar price points.
• Ello (Makers/CS Packaging): Insulated drinkware (bottles, tumblers, mugs) including the popular 'Ella' glass-and-silicone range; competes in the same premium, design-forward segment.

Broad incumbents

• Igloo (Polytherm Group): Large incumbent cooler and insulated product manufacturer; overlaps with Stanley 1913's cooler and outdoor gear categories at broader price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Stanley1913
• Facebookfacebook.com/Stanley1913
• Instagraminstagram.com/stanley1913_brand
• TikToktiktok.com/@stanley1913
• LinkedInlinkedin.com/company/stanley-built

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanley Built