Starbucks Türkiye

What Starbucks Türkiye does

Starbucks Türkiye is the Turkish operating entity of the global Starbucks coffee brand, legally constituted as Shaya Kahve Sanayi ve Ticaret Anonim Şirketi and operated since 1999 under a master licensing agreement with Alshaya Group, a private Kuwaiti family-owned franchise operator established in 1890. The business runs 760+ physical stores across 59 Turkish cities, including 11 Drive Thru and 13 Reserve formats, supported by 2,100+ black-apron coffee masters and more than 7,500 baristas. The technology platform centers on the Starbucks Mobile App (QR-code payment, ordering, loyalty management), the Starbucks Card system (physical and virtual prepaid cards linked to deposit accounts), and FlavourLock™ packaging for retail coffee — all integrated with MasterPass and Akbank for payment processing.

The revenue model combines in-store beverage and food sales, prepaid Starbucks Card loads, e-gift card sales, and transaction-fee delivery orders through Yemeksepeti, Getir, and Trendyol Yemek. Customer segmentation spans individual consumers (primary), students aged 14-24 via the Student Club with 20% discount, and corporate customers via Corporate Solutions for bulk gifting and employee rewards. Distribution reaches customers through owned retail stores, three delivery aggregators, the e-gift storefront, and the mobile app as a self-serve channel.

Concept stores including Community Stores (Starbucks Ortak Alan) for youth development and the Signing Store (Starbucks Elden Ele) for the hearing-impaired community extend the retail proposition beyond pure coffee retail into ESG and social-inclusion positioning. The supply chain is localized — 100+ Turkish suppliers, 30 local food producers across 12 cities, fully local dairy sourcing at 70,000 liters per day, and 100 million locally produced food items delivered annually — supporting both cost resilience and brand narrative. Pricing is not publicly disclosed; loyalty tiers (Green default, Gold upgraded via star accumulation) and the Student Club subscription-like structure drive retention.

Name

Starbucks Türkiye

Legal name

Shaya Kahve Sanayi ve Ticaret Anonim Şirketi

Website

https://starbucks.com.tr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Starbucks Türkiye operates 760+ specialty coffee stores across 59 Turkish cities under license from Alshaya Group, serving individual consumers, students, and corporate customers via in-store retail, mobile app loyalty, and delivery partnerships with Yemeksepeti, Getir, and Trendyol.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail / Coffeehouse Chain

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee retail
• Coffeehouse chain
• Loyalty rewards program
• Food and beverage service
• Licensed café operations

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Beverage and Food Sales: In-store sales of coffee beverages, food items, and merchandise at 760+ physical stores across Turkey
2. Starbucks Card and Gift Cards: Physical and virtual Starbucks Cards, e-gift cards purchased by customers for gifting or personal use
3. Delivery Orders: Revenue from delivery orders placed through Yemeksepeti, Getir, and Trendyol platforms
4. E-gift Cards: Digital gift cards available in various designs for purchase through the website and mobile app

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Starbucks Türkiye operates a premium coffeehouse chain in Türkiye, selling handcrafted coffee beverages, tea, Frappuccinos, food items (cakes, pastries, breakfast), and packaged retail coffee through 760+ physical stores across 59 cities. The core experience is delivered in-store with Drive Thru and Reserve formats, supported by a mobile app for ordering/QR payment, a Starbucks Card prepaid system, and a tiered Rewards loyalty program (Green and Gold) for repeat consumer purchasing.

Product overview

Starbucks Türkiye operates a multi-channel coffeehouse and food service business under license from Alshaya Group. The core offering centers on premium coffee beverages and food items sold through 760+ physical stores across 59 cities, complemented by the Starbucks Rewards loyalty program with Green and Gold tiers accessible via the Mobile App and Starbucks Card system. The product portfolio includes specialty offerings like Starbucks Reserve premium coffees at dedicated locations, the Starbucks Delivers home delivery service integrated with Yemeksepeti/Getir/Trendyol platforms, E-Gift Cards for gifting occasions, and Corporate Solutions for B2B customers. Community-focused concepts include Community Stores (Starbucks Ortak Alan) and the Student Club for young members. The Coffee at Home line extends the brand into retail with whole bean and ground coffee for home brewing.

Differentiator

Problem solved

Functional benefit

Brands

• Starbucks Reserve: Premium rare coffee selection featuring small-batch roasted beans from exotic regions, available at specialized Reserve stores.
• Community Store (Starbucks Ortak Alan)
• Signing Store (Starbucks Elden Ele)

Products and services

• Menu - Beverages and Food Core in-store menu of handcrafted coffee beverages (lattes, Frappuccinos, protein lattes, matcha drinks), teas, and food items (cakes, pastries, breakfast items) with plant-based milk alternatives (almond, soy, coconut, oat), sold to individual consumers across 760+ stores in Türkiye.
• Starbucks Rewards Loyalty Program Free-to-join loyalty program with Green and Gold tiers; members earn Stars from beverage purchases redeemable for rewards, receive birthday bonuses (free tall drink at Green, free drink plus 50% dessert discount at Gold), and gain access to special offers throughout the year.
• Starbucks Mobile App Mobile application that enables customers to order and pay in-store via QR code, manage their Starbucks Card balance, earn and redeem Rewards Stars, and purchase/send digital e-gift cards.
• Starbucks Card (Physical and Virtual) Physical and virtual prepaid Starbucks Cards that let customers load funds, pay in-store, earn Rewards Stars, redeem rewards, and access gift certificates and discounts.
• E-Gift Cards Digital gift cards in various designs purchased through the Starbucks Türkiye website or mobile app for personal gifting or corporate gifting use cases.
• Starbucks Delivers Home delivery service enabling customers to order Starbucks beverages and food through third-party delivery platforms (Yemeksepeti, Getir, Trendyol Yemek) with a delivery-optimized menu.
• Starbucks Reserve Premium specialty coffee program featuring rare, small-batch beans from exotic regions and special brewing methods, served at 13 dedicated Reserve stores across Istanbul, Ankara, Izmir and Antalya.
• Corporate Solutions B2B offering for businesses that includes corporate gifting (e.g., bulk E-Gift Card purchases), bulk ordering capabilities, and enterprise partnerships for employee rewards and client hospitality.
• Starbucks Student Club Student-exclusive loyalty program for ages 14-24 offering 15 welcome stars upon first student certificate upload, 10 stars per friend referral invitation, and a 20% discount on all purchases, requiring a minimum 200 TL Starbucks Card balance.
• Community Store (Starbucks Ortak Alan) and Signing Store (Starbucks Elden Ele) Special concept stores focused on community engagement, youth development, education, sustainability, and inclusivity — including the Signing Store (Starbucks Elden Ele) at Göztepe Loft dedicated to the hearing-impaired community and Community Stores (Starbucks Ortak Alan) supporting youth development in partnership with Habitat Association.
• Coffee at Home Retail whole bean and ground coffee products for home brewing, packaged using proprietary FlavourLock one-way packaging technology that preserves freshness; offered in Blonde, Medium and Dark roast profiles with brewing guidance.

Quantifiable outcome

• 71 stores certified as Greener Store (Eco-Friendly Store)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Türk Eğitim Vakfı (TEV)coreStrategic or Co-development Partner · 1 November 2024Partnership through 'Stars Transform Into Goodness' project to support earthquake-affected youth education. Donations matched by Starbucks to support TEV's bursary fund.
• Toplum Gönüllüleri Vakfı (TOG)coreStrategic or Co-development Partner · 2 May 2024Partnership for earthquake relief efforts and community support. Organized activities for Hatay earthquake survivors including workshops for women and children, painting school walls, and volunteer coordination.
• AÇEV (Anne Çocuk Eğitim Vakfı)coreStrategic or Co-development Partner · 1 November 2022Support for 'A Reading Future' project providing early childhood education. Reached 7,600 children and parents in earthquake-affected regions. Funded by Starbucks Foundation contributions.
• Alshaya Group (MH Alshaya Co. WLL)coreOEM/ Whitelabel/ Licensing Partner · 1 January 1999Starbucks has operated in the Middle East since 1999 through a licensing agreement with Alshaya Group. Alshaya operates over 2,000 Starbucks stores in 13 countries including Turkey, MENA region, Kazakhstan and Azerbaijan. Alshaya is one of Starbucks' largest and longest-standing licensed partners worldwide, recognized as one of the leading brand franchise enterprises in the region.
• Conservation InternationalcoreStrategic or Co-development PartnerPartnership to protect forests in coffee-growing regions under threat of climate change and improve quality of life for coffee farmers. Conservation International is a global NGO fighting to protect nature for people.
• YemeksepeticoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Starbucks products through the Yemeksepeti platform. Menu options are limited for delivery.
• GetircoreChannel Partner/ Reseller/ DistributorDelivery partnership through GetirYemek app. Customers can earn 1 star per 100 TL spent on orders. Menu options optimized for home delivery.
• Trendyol YemekcoreChannel Partner/ Reseller/ DistributorDelivery partnership through Trendyol Yemek platform. Menu options limited and valid only at participating restaurants.
• Tohum Otizm Vakfı (Tohum Autism Foundation)coreStrategic or Co-development PartnerDonations from paper bag sales support 'Education and Technology Support Project for Children with Autism'. Contributed to creating 5 permanent special classrooms in earthquake-affected provinces.
• İşitme Engelliler Eğitim Faaliyetleri Derneği (İEEF)coreStrategic or Co-development PartnerPartnership for Turkey's first Signing Store (Starbucks Elden Ele) dedicated to hearing-impaired community, providing inclusive coffee experience.
• Habitat DerneğicoreStrategic or Co-development PartnerPartnership for youth career preparation and skills training through Community Store concept at İzmir Park Yaşam AVM.
• ArçelikminorStrategic or Co-development PartnerEarthquake relief partnership serving 28,000 cups of Turkish tea in container cities in Hatay, Kahramanmaraş, Malatya and Adıyaman established by Koç Holding.
• Planet Water FoundationminorStrategic or Co-development PartnerDeployment of AquaBlock emergency water systems providing clean drinking water to nearly 160,000 people daily in earthquake zone.
• World Central KitchenminorStrategic or Co-development PartnerEmergency food distribution efforts in earthquake zone, serving approximately 20 million meals.
• International Rescue CommitteeminorStrategic or Co-development PartnerSupport for hygiene items, health services, and safe spaces for earthquake-affected communities.
• Global Red Cross Red CrescentminorStrategic or Co-development PartnerHumanitarian aid including food, water, hygiene supplies, emergency shelter and medical care for earthquake victims.
• Aegean Forest FoundationminorStrategic or Co-development PartnerPartnership for afforestation through 'Paper Bags Turn into Goodness' project, supporting Starbucks Türkiye Guests' Memorial Forests.
• Kurtaran Ev AssociationminorStrategic or Co-development PartnerPartnership for animal welfare, supporting better lives for animals shared with humans.
• MasterCard Europe SAcoreTechnology or IntegrationProgram partner enabling secure payment processing through MasterPass system for Starbucks Card top-ups and in-app payments.
• Akbank T.A.Ş.coreTechnology or IntegrationProgram partner for payment processing and banking services within the Starbucks Rewards program.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caffè Nero: UK-based independent-style coffee chain operating an international network of espresso bars, comparable to Starbucks in urban café positioning, food pairing, and loyalty mechanics.
• Costa Coffee: Global coffee chain with presence in Turkey (operated via local franchisees) offering espresso-based beverages, food and a loyalty program in a similar premium-café format.
• Kahve Dünyası: Turkey's largest domestic coffee chain with hundreds of stores across the country, directly competing with Starbucks Türkiye in the premium coffeehouse segment with similar menu, store format and urban footprint.
• Gloria Jean's Coffees: International specialty coffee chain with a franchised store model and loyalty program, comparable in café format and beverage menu to Starbucks Reserve and standard stores.
• Tim Hortons Türkiye: Canadian QSR coffee chain that has rapidly expanded in Turkey, directly competing with Starbucks Türkiye on price, drive-thru, breakfast menu and suburban locations.
• Espressolab: Turkish-origin specialty coffee chain operating stores in Turkey and select international markets, competing head-to-head with Starbucks on third-wave coffee positioning and urban café real estate.

Emerging players

• Caribou Coffee: U.S.-origin premium coffee chain with growing international presence; comparable in product offering and café experience, though smaller footprint than Starbucks globally.
• McCafé (McDonald's Türkiye): McDonald's in-store coffee bar concept in Turkey, competing on price and convenience rather than café experience; relevant as a low-cost alternative within the same daily-coffee occasion.

Regional players

• Dunkin' Türkiye: International donut-and-coffee chain operating in Turkey via franchise, competing for morning coffee and snack occasions with a value-oriented proposition similar to Tim Hortons.
• Lavazza (Turkey): Italian coffee brand with retail packaged coffee and coffee shop presence in select Turkish cities; comparable as a premium coffee competitor in both at-home and café consumption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/starbucks-t%C3%BCrkiye

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starbucks Türkiye