Trendyol go
Trendyol Go (Uber Eats Trendyol Go) is a Turkey-based mobile food and quick-commerce delivery marketplace connecting thousands of restaurants and grocery retailers with consumers via iOS and Android apps, majority-owned by Uber since May 2025.
- Company typePrivate
- Founded2010
- HeadquartersSariyer
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Trendyol go does
Trendyol Go is a Turkey-based, mobile-first food and grocery delivery platform that connects consumers with thousands of restaurant partners via its Trendyol Yemek vertical and with quick-commerce grocery and retail partners via its Trendyol Hızlı Market vertical. The consumer-facing product is a unified iOS and Android app — now operating under the co-brand Uber Eats Trendyol Go following Uber's May 2025 acquisition of an 85% stake for $700M — offering live courier tracking, flash discounts, an eat-and-earn loyalty coupon program (Yedikçe İndirim), and Yemek Kartı (employer-issued food card) payment acceptance. Restaurant and market partners onboard through dedicated partner portals (partner.tgoyemek.com and partner.tgomarket.com), and independent couriers apply via gokuryebasvuru.com.
The underlying platform is a two-sided marketplace with real-time logistics management, courier dispatch, and order tracking layered on top of standard app-store distribution. Core proprietary feature is "Canlı Takip" (live order tracking) for courier deliveries, providing real-time visibility into order status. The legal operating entity is TYG Turkey Elektronik Ticaret Hizmetleri ve Yatırımları A.Ş., headquartered in Sarıyer, Istanbul. Uber has committed to integrate Getir's Turkish food, grocery, retail, and water delivery operations with Trendyol Go, and to extend the combined model into seven European countries (Czechia, Greece, Romania, Austria, Denmark, Finland, Norway).
Revenue is generated through restaurant marketplace commissions, delivery and transaction fees on quick-commerce grocery orders, and processing of Yemek Kartı food card payments. Customer acquisition is primarily product-led and mobile-driven: app store listings, in-app flash discounts, loyalty rewards, and organic social channels (Instagram, TikTok). Uber's $200M five-year commitment to a Turkish technology development center (its fourth globally) signals significant operational localization.
Trendyol go firmographics
Firmographics- Name
- Trendyol go
- Legal name
- TYG Turkey Elektronik Ticaret Hizmetleri ve Yatırımları A.Ş.
- Website
- https://trendyolgo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Trendyol Go (Uber Eats Trendyol Go) is a Turkey-based mobile food and quick-commerce delivery marketplace connecting thousands of restaurants and grocery retailers with consumers via iOS and Android apps, majority-owned by Uber since May 2025.
- Ownership category
- akta.pro rank
Trendyol go industry classification
Industry- Product category
- Online Food & Grocery Delivery Marketplace
- NAICS
- Grocery and Convenience Retailers (4451), Mobile Food Services (722330)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Convenience Stores (5412)
- akta.pro primary industry
- On-Demand Grocery Delivery Marketplaces (AFAIAMAB)
Keywords
Where Trendyol go is headquartered
LocationHeadquarters
- HQ city
- Sariyer
Offices1 record
Markets served
Trendyol go business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Marketplace Commission: Trendyol Go operates as a marketplace platform connecting thousands of restaurants with consumers. The platform earns commissions from restaurant partners on orders placed through the app. Restaurants pay a commission fee to be listed and to process transactions on the platform.
- Quick Commerce / Grocery Delivery: Trendyol Hızlı Market (Trendyol Quick Market) provides ultrafast grocery delivery services. Revenue is generated from delivery fees and/or commissions on grocery and retail orders placed through the platform.
- Food Card (Yemek Kartı) Payments: The platform accepts Yemek Kartı (food card/voucher) payments at participating restaurants. While food cards are employer-provided employee benefits, the platform processes these transactions, potentially earning interchange or processing fees.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Trendyol go product offering
Product offeringCore offering
Trendyol Go is a mobile-first, two-sided on-demand delivery marketplace that connects Turkish consumers with thousands of partner restaurants (Trendyol Yemek vertical) and quick commerce grocery/retail partners (Trendyol Hızlı Market vertical) for food and grocery delivery. The platform generates revenue from restaurant commissions, grocery transaction/delivery fees, and food card (Yemek Kartı) payment processing, supported by an independent courier network and real-time live order tracking.
Product overview
Uber Eats Trendyol Go is a unified food and grocery delivery platform in Türkiye, formerly known as Trendyol Yemek, now operating under Uber after acquiring an 85% stake in May 2025 for $700 million. The platform offers two core service lines: (1) Uber Eats Trendyol Go Yemek for restaurant food delivery featuring thousands of restaurants with live courier tracking, discount coupons, and meal card payments; and (2) Uber Eats Trendyol Go Hızlı Market for ultrafast grocery and retail delivery. The platform includes dedicated mobile apps for consumers and couriers, plus separate partner portals for restaurant and market vendors to onboard and manage their businesses. Uber has further expanded its Türkiye presence through Getir acquisition agreements in 2026 to consolidate the delivery market.
Differentiator
Problem solved
Functional benefit
Products and services
- Uber Eats Trendyol Go Yemek (Food Delivery) On-demand food delivery marketplace service enabling consumers in Turkey to order meals from thousands of partner restaurants via a mobile app, with fast home delivery, live courier tracking, discount coupons, and Yemek Kartı (food card) payment support.
- Uber Eats Trendyol Go Hızlı Market (Quick Commerce Grocery Delivery) Ultrafast grocery and retail delivery service providing fast home delivery of market essentials and grocery items to Turkish consumers through a network of partnered retailers.
Companies that use Trendyol go
Customer profileSegments2 records
Ideal customer profiles4 records
Trendyol go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trendyol go partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GetircoreUber has agreed to acquire Getir's Turkish delivery business (food, grocery, retail, water) for $335 million in cash, plus a $100 million investment for a 15% stake in Getir's grocery, retail, and water delivery operations. The deal is pending regulatory approval (expected H2 2026). Once closed, Getir's ultrafast grocery services will be combined with Trendyol Go's restaurant network into a unified delivery network. Getir consumers will continue accessing services through the Getir Super App while gaining access to Trendyol Go restaurants.
- Restaurant Partners (Thousands)coreTrendyol Go partners with thousands of restaurants (Trendyol Yemek) and retailers (Trendyol Hızlı Market) that list on the platform to receive delivery orders. Onboarding is handled through dedicated partner portals: partner.tgoyemek.com for restaurant partners and partner.tgomarket.com for market/grocery partners. Courier partners (kurye) are engaged through gokuryebasvuru.com.
- Courier Partners (Kurye)coreIndependent courier (kurye) partners deliver food and grocery orders on behalf of Trendyol Go. The platform offers live courier tracking for deliveries, allowing consumers to follow their order in real time. Courier applications are managed through gokuryebasvuru.com.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Trendyol go competitors and assessment
Company assessmentDirect peers
- Istegelsin: Turkish online grocery and food-delivery platform serving major cities. Competes directly with Trendyol Go's Hızlı Market vertical for on-demand grocery orders in Turkey.
- Yemeksepeti: Turkey's leading online restaurant food-delivery marketplace, owned by Delivery Hero. Directly competes with Trendyol Go's Trendyol Yemek vertical for restaurant orders and consumer mindshare in Turkey.
- Wolt: DoorDash-owned food and retail delivery platform operating across Northern and Central Europe. Comparable marketplace model, target customer, and geographic footprint for Trendyol Go's planned Czechia, Denmark, Finland, Norway, and Austria expansion.
- Getir: Turkish-origin ultrafast grocery delivery operator whose Turkish business Uber is acquiring to combine with Trendyol Go. Operates an overlapping quick-commerce grocery model (Hızlı Market equivalent) and is the most direct competitive and product analogue.
- Glovo: Multi-category on-demand delivery marketplace (food, grocery, convenience) operating across Southern and Eastern Europe. Closest pan-European comparable to Trendyol Go's two-sided delivery model and a likely competitor in the planned European expansion markets.
Broad incumbents
- CarrefourSA: Major Turkish grocery retailer offering online ordering and home delivery. Competes with Trendyol Go's grocery vertical through its own first-party fulfillment rather than a pure marketplace model.
- DoorDash: US-listed on-demand food and grocery delivery platform with growing international presence (via Wolt). Provides a public-market comparable for the dual food-plus-grocery delivery model Trendyol Go operates.
- Migros Yemek: Grocery arm of Migros Türk, one of Turkey's largest supermarket chains. Operates an online grocery ordering and delivery service that overlaps with Trendyol Go's quick-commerce offering while leveraging Migros's owned-store footprint.
- Delivery Hero: Global food-delivery operator and parent of Yemeksepeti. Operates multiple regional marketplaces that compete with Trendyol Go and benchmark similar marketplace-commission and unit-economics dynamics at scale.
- Uber Eats: Global restaurant and grocery delivery platform owned by Trendyol Go's 85% parent, Uber. The closest product analogue at global scale and the brand under which Trendyol Go is now co-branded (Uber Eats Trendyol Go).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Trendyol go social profiles
Digital presenceTrendyol go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendyol go leadership team
Management profileNumber of profiles
Trendyol go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendyol go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendyol go
What does Trendyol go do?
Trendyol Go is a mobile-first, two-sided on-demand delivery marketplace that connects Turkish consumers with thousands of partner restaurants (Trendyol Yemek vertical) and quick commerce grocery/retail partners (Trendyol Hızlı Market vertical) for food and grocery delivery. The platform generates revenue from restaurant commissions, grocery transaction/delivery fees, and food card (Yemek Kartı) payment processing, supported by an independent courier network and real-time live order tracking.
Is Trendyol go a public or private company?
Trendyol go is a private company. It is classified as corporate owned and is currently operating.
When was Trendyol go founded?
Trendyol go was founded in 2010. It employs 501 to 1,000 people.
Where is Trendyol go based?
Trendyol go is headquartered in Sariyer.
How does Trendyol go make money?
Three revenue lines are on record. Restaurant Marketplace Commission is the primary driver. The others are quick Commerce / Grocery Delivery and food Card (Yemek Kartı) Payments.
Who are Trendyol go's main competitors?
Direct peers on record are Istegelsin, Yemeksepeti, Wolt, Getir and Glovo. Broad incumbents are CarrefourSA, DoorDash, Migros Yemek, Delivery Hero and Uber Eats.
Does Trendyol go have an API?
No public API is recorded for Trendyol go.
What industry is Trendyol go in?
Trendyol go's product category is Online Food & Grocery Delivery Marketplace. Its primary akta.pro industry code is AFAIAMAB, On-Demand Grocery Delivery Marketplaces. Its NAICS code is 4451 and its SIC code is 5810.