Star Basketball Academy

What Star Basketball Academy does

Star Basketball Academy, operated by Shooting Star Sports Services LLC, is a UAE-based youth basketball training provider serving boys and girls aged 5 to 18 across multiple venues in Dubai (Al Barsha, Mirdif, Silicon Oasis, Jumeirah, Al Qusais, Al Warqah, Remraam, Al Waha, Barsha South) and Sharjah. The academy delivers weekly training sessions led by FIBA-qualified coaches, organized by age and ability, with structured pathways from beginner play through the in-house Star Basketball League and external UAE competitions up to international tournaments such as the Paris World Games. Its technology stack consists of a WordPress-based website, a dedicated iOS/Android application (Star Academy App) for parent engagement, an internal CRM at crm.starbasketballacademy.com, and an e-learning and online payment portal at elearning.starbasketballacademy.com, supplemented by UK-imported video cameras used to record tournament games for player reflection.

The business model combines recurring subscription revenue from weekly training packages (4, 16, or 40 weeks), one-time registration fees, uniform and equipment sales, tournament entry fees, seasonal camp programs (summer, winter, multi-sport), optional transportation services, and a rewards points loyalty program (2 points per AED, redeemable at 5,000 points). The academy operates within the broader Star Sport Academies umbrella, which also includes Star Football Academy, Star Badminton Academy, Star Volleyball Academy, Star Rhythmic Gymnastics Club, and Star Sport Camps, sharing parent entity Shooting Star Sports Services LLC. Go-to-market is community-led and event-driven, combining word-of-mouth referrals, social media presence across Instagram, YouTube, Facebook, TikTok, LinkedIn, and X, school and community partnerships that provide venue access, and WhatsApp/phone-based inside sales for trial bookings.

Customer segments are predominantly UAE-resident families (parents/guardians as paying customers, youth players as end users), plus participating schools and external academies that engage in the league and tournament ecosystem. Additional monetized touchpoints include basketball birthday parties, online registration and renewal, private class bookings, make-up class requests, and bus transportation with bus-nanny supervision. The company is privately held with no disclosed funding, no external investors, and no public revenue reporting.

Name

Star Basketball Academy

Legal name

Shooting Star Sports Services LLC

Website

https://starbasketballacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Star Basketball Academy, operated by Shooting Star Sports Services LLC, is a UAE-based youth basketball training provider serving boys and girls aged 5 to 18 across multiple venues in Dubai and Sharjah with FIBA-qualified coaches, a dedicated mobile app, and subscription-based weekly training programs.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching & Training

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Collegiate & Scholastic Tournament Organizers (MPAKADAG)

Keywords

• Youth basketball training
• Sports coaching services
• Basketball skill development
• Youth sports academy
• After-school sports programs

Headquarters

HQ city

Al Kheeran, Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Training Sessions: Recurring subscription-based revenue from weekly basketball training sessions offered in flexible packages of 4, 16, or 40 weeks. Parents choose payment plans based on term length.
2. Registration Fees: One-time registration fees charged upon enrollment for new students, covering administrative costs and academy membership.
3. Uniform and Equipment Sales: Sale of basketball uniforms including regular uniforms (AED 175), league uniforms (AED 250), traveling kits (AED 500), and winter kits. Additional items include external league fees.
4. Camp Programs: Revenue from summer and winter sports camps offering multi-sport programs and specialized basketball camps. Camps run during school holidays with various duration options.
5. Tournament Fees: Fees for participation in internal tournaments and external league competitions across the UAE, including external league with uniform (AED 250) and without uniform (AED 150).
6. Transportation Services: Optional bus transportation services for students attending programs at certain venues, priced at AED 100.
7. Reward Points Program: Customers earn 2 reward points per dirham paid, which can be redeemed as cashback (1000 points = 10 AED) towards session payments, uniforms, and other academy activities after accumulating 5000 points.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Star Basketball Academy delivers structured basketball coaching and training programs for boys and girls aged 5 to 18 across multiple venues in Dubai and Sharjah. Programs are led by FIBA-qualified coaches and span beginner sessions through competitive league play, complemented by the Star Basketball League, internal and external tournaments, summer and winter camps, and basketball-themed birthday parties. Parents manage enrollment, view progress, and process payments through a dedicated mobile app and online payment portal, while the academy sells uniforms, equipment, and optional bus transportation as ancillary offerings.

Product overview

Star Basketball Academy operates as a youth basketball training organization offering a comprehensive suite of basketball programs for boys and girls aged 5-18 across Dubai and Sharjah. The core offering consists of weekly professional basketball training led by FIBA-qualified coaches, supported by the Star Academy mobile app for parent engagement and progress tracking. The academy provides multiple training venues across both emirates and organizes players into groups by age and ability. Additional products include the Star Basketball League, basketball tournaments (internal and external), summer and winter camps (including multi-sport options), basketball birthday parties, transportation services, a rewards points program, and an online payment system for registrations. The product portfolio is designed to serve the complete youth basketball development journey from first trial through competitive play.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Training Programs Weekly basketball coaching and skill-development sessions for youth players aged 5–18, organized by age and ability, with individual skill targets, fitness assessments, coach feedback, and twice-yearly progress reports.
• Star Academy Mobile App Mobile app (iOS/Android) that lets parents track player progress, view fitness scores and nutrition logs, receive coach feedback, manage match invitations, access training schedules, and handle registrations and payments.
• Star Basketball League Competitive league hosted by the academy at venues including RIT University and Jumeirah Baccalaureate School, giving players real-game experience, decision-making practice, and confidence-building opportunities.
• Basketball Tournaments Tournament participation for academy members against teams across the UAE, with video-recorded games available for reflection and development goal-setting.
• Internal Basketball Tournament In-academy tournament games played during school breaks, giving all registered players additional competitive experience.
• Winter Camp Winter basketball camp for ages 5–18 offering basketball-focused training and coaching with professional coaches at venues across Dubai and Sharjah.
• Multi-Sport Camp Comprehensive camp at Dubai Sports World featuring football, basketball, badminton, gymnastics, and volleyball with team-building exercises and professional coaching for children aged 6–18.
• Basketball Camp in Al Barsha Specialized basketball training camp focused on improving dribbling, shooting, and teamwork skills under experienced coaches for basketball enthusiasts.
• Basketball Birthday Party Birthday party service for children who want to celebrate with basketball-themed activities and games hosted by the academy.
• Transportation Service Optional bus transportation service to and from various events and activities with bus nannies supervising children during the commute, priced at AED 100 per term.
• Online Payment System Online registration and payment portal supporting new registration, renewal, rejoin, private class bookings, uniforms, league fees, and transportation options.
• Rewards Points Program Loyalty program in which members earn 2 points per AED paid and can redeem 5,000 points (equivalent to 50 AED cashback) toward uniforms, additional classes, or other academy activities, provided their subscription is maintained for 16 weeks without break.
• Make-up Class & Freeze Service Service for scheduling make-up classes for medical absences and processing freeze requests (up to 2 per academic year) for travel-related absences, managed through the academy app and CRM system.
• Uniform and Equipment Sales Retail sale of basketball uniforms and equipment including regular uniforms (AED 175), league uniforms (AED 250), traveling kits (AED 500), and winter kits.

Quantifiable outcome

• Progress tracking with twice-yearly performance reports shared with parents
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hoop Group: Hoop Group provides youth basketball camps, showcases, tournaments, and player-development services. It is directly comparable in combining skill instruction with competitive events and a progression pathway for young players.
• Five-Star Basketball: Five-Star Basketball organizes basketball camps, clinics, and events for youth and developing players. Its instructional formats and competition-oriented offerings are closely aligned with Star Basketball Academy’s camps, tournaments, and player development focus.
• US Sports Camps: US Sports Camps operates youth sports camps, including Nike Basketball Camps, with term-based coaching and competitive activities. Its camp and enrollment model closely overlaps Star Basketball Academy’s youth basketball instruction and seasonal programming.
• A-Star Sports: A-Star Sports is a UAE-based provider of youth coaching and sports programs across multiple activities, including basketball. It is the closest local comparison because it serves families through recurring classes, community delivery, and age-based instruction.

Emerging players

• CoachUp: CoachUp is an online marketplace connecting athletes and parents with private sports coaches, including basketball instruction. It is not an academy operator, but it competes for the same youth coaching use case through technology-enabled discovery and booking.
• Skyhawks Sports: Skyhawks Sports offers youth sports camps and programs delivered through schools, community facilities, and local partners. Its age-based instruction, venue network, and seasonal program structure are relevant comparisons to Star’s community-based training model.
• i9 Sports: i9 Sports delivers age-based youth sports leagues and programs through local community organizations and facilities. Although it is multi-sport rather than basketball-exclusive, its recurring leagues, parent enrollment, and neighborhood delivery are comparable operating models.

Broad incumbents

• IMG Academy: IMG Academy is an established youth sports training institution offering multi-sport development, performance coaching, and educational programming. It is broader and more institutional than Star, but competes for families seeking structured, premium youth athletic development.
• The Little Gym: The Little Gym provides recurring, parent-paid movement and sports-development classes for children through a franchise model. It is broader than basketball-specific instruction but comparable in serving families seeking structured, convenient youth enrichment.

Regional players

• Aspire Academy: Aspire Academy is a Qatar-based youth sports and performance development institution with multi-sport training and competition pathways. It serves a different geography and operates at a much larger institutional scale, but is a relevant regional benchmark for youth athletic development.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/StarBasketballA
• YouTubeyoutube.com/channel/UC02Wfi0PDFrKq7qaM5yv-Tw
• Facebookfacebook.com/Star-Basketball-Academy-2620998341263594
• LinkedInlinkedin.com/company/star-basketball-academy
• Instagraminstagram.com/starbasketballacademy
• TikToktiktok.com/@starbasketballacademy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Basketball Academy