US Sports Camps

What US Sports Camps does

US Sports Camps (USSC), founded in 1975 and headquartered in San Rafael, California, operates North America's largest youth sports camp network and serves as the licensed provider of Nike Sports Camps. The platform offers 20+ sports programs — baseball, basketball, soccer, tennis, lacrosse, golf, swimming, volleyball, and others — across day-camp and overnight-camp formats hosted on partner university campuses (Duke, Villanova, Cal, Oklahoma, Columbia, University of Portland, and others) in all 50 US states, Canada, and England. In 2025 the network served approximately 240,000 youth participants.

The underlying technology is a direct-to-consumer e-commerce registration platform (ussportscamps.com) with multi-sport, multi-geography search and filtering by camp type (clinic, half day, full day, extended day, overnight), skill level (beginner through I.D./Prospect), gender, and brand; the platform integrates Google Reviews (5.0 rating across 1,011 reviews) as social proof and is paired with a toll-free customer service line (1-800-645-3226) and a Camp Store (shop.ussportscamps.com). A first-party skill-level evaluation system groups campers by ability on day one to match instruction across sports and skill tiers.

USSC's business model rests on per-session, per-camper registration fees ranging from $39 (basketball clinic) to $699 (rowing), with deposits, group discounts ($25 off per camper for groups of 5–9; $40 off for 10+), and a $100 Cancellation Protection add-on. Adjacent monetization includes Nike licensing royalties, branded merchandise sales, and corporate sponsorship (e.g., Uber as Official Rideshare Partner, Summer 2026). Distribution is direct-to-consumer via self-serve website and phone, with channel partnership through collegiate facilities and co-branded marketing with athletes (Anthony Newman, Audra Cohen, Tayler Hill) and brands (Nike, Uber, Shoot 360). USSC is a portfolio company of Youth Enrichment Brands, LLC, alongside SafeSplash Swim School, i9 Sports, and School of Rock.

Name

US Sports Camps

Legal name

USSC, a portfolio company of Youth Enrichment Brands, LLC

Website

https://ussportscamps.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

US Sports Camps is the licensed provider of Nike Sports Camps and operates North America's largest youth sports camp network, serving approximately 240,000 youth participants annually across 20+ sports, all 50 US states, Canada, and England via collegiate-facility-hosted day and overnight camps.

Ownership category

akta.pro rank

Product category

Youth Sports Camps

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Youth sports camps
• Summer sports programs
• Athletic development camps
• Overnight sports camps
• Nike Sports Camps

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Camp registration fees: Per-camper, per-session camp tuition charged at the time of registration. Pricing varies by sport and camp type, ranging from $39 (basketball) to $699 (rowing), with a deposit required at registration and balance due before camp starts. Cancellation Protection is offered as a paid add-on for $100.
2. Group and multi-camper discounts: Group discount pricing: $25 off per camper for groups of 5–9, $40 off per camper for groups of 10+, driving multi-child and team registrations.
3. Branded merchandise (Nike camp gear): Online camp store at shop.ussportscamps.com sells Nike Sports Camp branded apparel and gear to camper families.
4. Licensing royalties (Nike): USSC operates as a licensed provider of Nike Sports Camps; Nike and the Swoosh design are registered trademarks of Nike, Inc. used under license. Nike is title sponsor and has no operational control over camps.
5. Sponsorship and partnership revenue: Corporate partnership deals such as Uber as Official Rideshare Partner (Summer 2026) and other brand collaborations generate sponsorship and marketing revenue tied to major market locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

US Sports Camps is the licensed provider of Nike Sports Camps and operates North America's largest youth sports camp network, founded in 1975. It sells sport-specific day and overnight summer camps across 20+ sports (baseball, basketball, soccer, football, lacrosse, golf, tennis, swimming, gymnastics, and others), hosted on collegiate campuses across all 50 US states, Canada, and England, with on-day skill-level evaluation and grouping for beginner through advanced/I.D./Prospect players. Parents register and pay tuition directly through ussportscamps.com or the 1-800-645-3226 call center, with optional Cancellation Protection add-on and group discounts, and can also buy Nike-branded camp gear through the Camp Store at shop.ussportscamps.com.

Product overview

US Sports Camps (USSC) is the licensed provider of Nike Sports Camps and operates North America's largest youth sports camp network, founded in 1975. The offering is a platform-plus-modules architecture built around a single core program — the Nike Sports Camps network — extended by 20+ sport-specific modules (Baseball, Basketball, Cross Country, Dance, Field Hockey, Flag Football, Football, Golf, Gymnastics, Lacrosse, Multi-Sport & Recreation, Pickleball, Rowing, Rugby, Soccer, Softball, Sport Performance, Swim, Tennis, Track & Field, Volleyball, Water Polo, and Wrestling). Each module is delivered through day camps and overnight camps hosted at college campuses and partner facilities across all 50 states, Canada, and England. Sub-brands such as U.S. Baseball Academy, NBC Camps, Snow Valley, Doug Bruno, BEHN, McCracken, Bill Pilat's The Goalie School, Xcelerate Nike Lacrosse, U.S. Softball Academy, and Cal program camps (Cal Gymnastics, Cal Rugby, Cal Rowing) sit inside specific sport modules. Adjacent offerings include the Camp Store (e-commerce for Nike Sports Camp gear), USSC Gives Back / Play Without Limits (social-impact), and parent-affiliation as a portfolio company of Youth Enrichment Brands alongside SafeSplash Swim School, i9 Sports, and School of Rock. New 2026 product additions include the Nike Multi-Sport & Recreation Camps with Anthony Newman in Portland and the Nike Tennis Camp at the University of Oklahoma, plus a partnership-enabled Uber Teen accounts rideshare offering for summer 2026.

Differentiator

Problem solved

Functional benefit

Brands

• U.S. Baseball Academy: Baseball camp brand operated under the US Sports Camps network.
• NBC Camps
• Snow Valley
• Doug Bruno Camps
• BEHN Basketball Camps
• McCracken Basketball Camps
• Bill Pilat's Goalie School
• Xcelerate Nike Lacrosse
• Eastern Field Hockey
• U.S. Softball Academy

Products and services

• Nike Sports Camps (US Sports Camps core program) Licensed provider of Nike Sports Camps and North America's largest youth sports camp network. Operates 20+ sports programs across day and overnight formats, serving 240K youth participants across all 50 US states, Canada, and England in 2025, hosted at college campuses with skill-level groupings from beginner through advanced/I.D./Prospect.
• Nike Baseball Camps Nike baseball camp program covering hitting, pitching, fielding, and baserunning instruction. 152 overnight baseball camps across 40 states; sessions start from $159. Includes U.S. Baseball Academy partner camps.
• Nike Basketball Camps Nike basketball camp program covering shooting, ball-handling, defense, and game strategy. 97 overnight basketball camps across 48 states; sessions start from $39. Branded sub-lines include NBC Camps, Snow Valley, Doug Bruno, BEHN, and McCracken.
• Nike Soccer Camps

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• UberflagshipGTM or Marketing Partner · 9 June 2026US Sports Camps named Uber its Official Rideshare Partner for the 2026 summer season, marking Uber's first North America-wide activation with a national youth sports organization. Families with registered campers get access to Uber Teen accounts allowing teens ages 13–17 to request rides with parental supervision and safety features. The partnership runs May–August 2026 and addresses transportation barriers across 20+ camp locations in the U.S. and Canada. Uber branding featured at major markets including Atlanta, New York, Los Angeles, Miami, Philadelphia, Portland, Toronto, and Washington, D.C.
• University of OklahomacoreStrategic or Co-development Partner · 9 March 2026US Sports Camps hosted a Nike Tennis Camp at the University of Oklahoma led by former NCAA Singles Champion Audra Cohen and veteran Division I coach Nick Crowell, offering small-group coaching and access to OU's collegiate facilities for youth athletes across all skill levels.
• Nike (Shoot 360 HER Month)coreGTM or Marketing Partner · 26 February 2026Shoot 360 launched HER Month, a nationwide initiative in March 2026 to promote women's basketball, in collaboration with former WNBA player Tayler Hill, Nike, and Convoy of Hope. The campaign supports Nike US Sports Camps and includes open gym sessions, clinics, and merchandise sales.
• Shoot 360coreStrategic or Co-development Partner · 14 January 2026Shoot 360, a technology-powered basketball training franchise with 60 locations globally, established a partnership with US Sports Camps for Nike Basketball Camps through US Sports Camps as part of its 2025 high-impact partnership roster. The partnership supports basketball skills camps delivered through the USSC network.
• Anthony Newman (NFL veteran)coreGTM or Marketing Partner · 8 December 2025NFL veteran Anthony Newman, a former NFL defensive back and University of Oregon Hall of Famer, has partnered with US Sports Camps to launch Nike Multi-Sport and Recreation Camps in Portland starting July 2026, providing diverse sports experiences for children aged 6 to 13.
• NikeflagshipStrategic or Co-development PartnerUS Sports Camps operates as the licensed provider of Nike Sports Camps, the title sponsor of the camps. Nike and the Swoosh design are registered trademarks used under license. Nike has no control over the operation of the camps or the acts or omissions of US Sports Camps. The Nike Sports Camps brand anchors the entire USSC network across 20+ sports.
• Youth Enrichment BrandsflagshipStrategic or Co-development PartnerUS Sports Camps is a portfolio company of Youth Enrichment Brands, LLC, alongside sister brands SafeSplash Swim School, i9 Sports, and School of Rock. The parent company reported 20% increase in franchise agreements and 100+ new units opened in 2025 across its brands, supporting expansion and operational scaling.
• Hazel Clark / Clark Family RunningcoreGTM or Marketing PartnerHazel Clark and the Clark family direct Nike Running Camps for US Sports Camps at The Pennington School, The Lawrenceville School, and The Hackley School, providing elite-level distance running coaching to youth athletes.
• Bill Pilat's The Goalie SchoolminorChannel Partner/ Reseller/ DistributorBill Pilat's Goalie School is one of US Sports Camps' lacrosse partner brands, running specialized lacrosse goalie camps under the USSC umbrella, including boys goalie schools in Colorado.
• Xcelerate Nike LacrossecoreChannel Partner/ Reseller/ DistributorXcelerate Nike Lacrosse is a lacrosse partner brand of US Sports Camps, delivering boys and girls lacrosse camps at universities including Wake Forest, James Madison, UNC Charlotte, George Mason, and University of Mary Washington.
• U.S. Baseball AcademyminorChannel Partner/ Reseller/ DistributorU.S. Baseball Academy is one of US Sports Camps' baseball partner brands, running baseball camps and clinics delivered through the USSC network.
• NBC CampsminorChannel Partner/ Reseller/ DistributorNBC Camps is a basketball partner brand offered through US Sports Camps' basketball network.
• Doug Bruno CampsminorChannel Partner/ Reseller/ DistributorDoug Bruno Camps is a basketball partner brand offered through US Sports Camps, delivering girls basketball overnight camps including at North Central College.
• Behn Basketball CampsminorChannel Partner/ Reseller/ DistributorBehn Basketball Camps is a basketball partner brand offered through US Sports Camps.
• McCracken Basketball CampsminorChannel Partner/ Reseller/ DistributorMcCracken Basketball Camps is a basketball partner brand offered through US Sports Camps.
• Snow Valley Basketball CampsminorChannel Partner/ Reseller/ DistributorSnow Valley Basketball Camps is a basketball partner brand offered through US Sports Camps, focusing on skill development for youth basketball players.
• Cal Bears / University of California BerkeleycoreStrategic or Co-development PartnerUC Berkeley partners with US Sports Camps to host Cal Women's Gymnastics Camp, Cal Men's Gymnastics Camp, Cal Women's Rowing Camp, Cal Men's Rowing Camp, and Cal Rugby Camps, providing collegiate facilities and coaching staff for elite-level summer camp experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Skyhawks Sports Academy: Skyhawks operates youth sports camps and clinics across the U.S. in baseball, basketball, soccer, flag football, and multi-sport — directly comparable to USSC's sport-by-sport camp network model. Both target the same parent-paid youth athlete segment with similar day-camp pricing tiers.
• i9 Sports: i9 Sports is a sister brand inside Youth Enrichment Brands that runs youth sports leagues and camps. While it focuses on league play rather than instructional camps, it serves the same parent-paid youth athlete customer and competes for the same family wallet share.
• NBC Camps: NBC Camps operates basketball and volleyball youth camps across North America and is listed as a sub-brand partner of USSC. It is directly comparable as a multi-state basketball camp network with overnight and day formats and similar skill-development positioning.
• Five Star Basketball Camps: Five Star is a long-running basketball camp brand focused on skill development and college exposure — closely comparable to USSC's Nike Basketball Camp offering and the high-end I.D./prospect tier.
• Elite Hoops Basketball Camps: Elite Hoops runs basketball camps and training programs nationally, often on university campuses. Overlaps directly with USSC's basketball camp network in target market (youth/HS athletes), pricing tier, and collegiate-facility delivery model.
• Challenger Sports: Challenger Sports operates youth soccer camps and clinics, including international British Soccer Camps, across the U.S. Comparable as a multi-state camp operator using a similar coach-led instructional model targeting youth athletes.
• SafeSplash Swim School: SafeSplash is a sister brand within Youth Enrichment Brands offering year-round swim lessons and seasonal swim camps. It serves the same parent-paid youth customer and competes for the same discretionary youth-enrichment spend on a recurring basis.

Broad incumbents

• IMG Academy: IMG Academy is a large, established youth sports performance brand offering multi-sport and sport-specific boarding/day programs. It is a broader incumbent in the youth sports training category with overlapping sport coverage (basketball, baseball, soccer, tennis, etc.) and a similar college-recruitment value proposition.

Regional players

• SuperCamps: SuperCamps is a UK-based multi-activity camp operator running holiday and summer programs for children. Comparable as a multi-sport/activity camp network in Europe and a regional analog to USSC's England-based Bradfield College offering.

Emerging players

• Shoot 360: Shoot 360 is a technology-powered basketball training franchise with 60 global locations and a 2025 partnership with USSC. Comparable as an emerging player in basketball skill development that competes for the same youth basketball athlete wallet while bringing a tech-enabled year-round model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/us-sports-camps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Sports Camps