Star Insurance

What Star Insurance does

Star Insurance (Verzekeringen Star Insurance) is an independent Belgian insurance brokerage group founded in 2002 and headquartered in Ledeberg (Ghent), operating under the umbrella Groep Starinsurance with multiple legal entities including BV Ludwig en Gail Invest, Bv Assuranties Verheecke-Starinsurance, Bv Smartsafe - Starinsurance, and Bv Vadesko. The company is co-led by founders Ludwig Vanden Abeele and Gail Hoeylaerts and serves approximately 21-26 employees across 10 branch offices spread across the Flemish region of Belgium, including locations in Ledeberg, Melle, Roeselare, Menen, Vichte, Brugge, Knokke-Heist, Beveren/Melsele, Lebbeke, and Heusden.

The company distributes a comprehensive portfolio of insurance products as an independent broker working with multiple insurance carriers (makelaars-verzekeringsmaatschappijen). Personal lines (particulier) cover hospitalization, pension savings, legal protection, personal accidents, driver safety, domestic staff, life and funeral insurance, auto (BA, omnium, oldtimer), home (fire and theft, bicycle, jewelry, art), and family/horse/boat/hunting liability. Commercial lines (onderneming) cover workers' compensation, guaranteed income, fire and theft, fleet omnium, machine breakdown, operating and professional liability, product liability, business interruption, and objective liability. Financial products (BankB savings, loans, and investments via Tak 21/23/44 and AFER) extend the offering at the Brugge, Knokke, and Denderbelle offices.

Star Insurance generates revenue primarily through insurance brokerage commissions embedded in customer premiums, plus referral fees from the BankB partnership. Pricing is individualized per risk profile and not publicly disclosed. The go-to-market combines a physical branch network with in-person consultations and home visits, complemented by digital channels including the MyBroker secured customer portal, iOS/Android mobile apps, the Crashform e-accident report tool, online appointment booking, and free quote requests. The company is FSMA-regulated (multiple registrations including 110.429A, 023281A-cB, 22906, 011266), AssurMiFID-compliant, GDPR-compliant, SFDR-aligned, and a member of FVF (the Belgian professional federation for insurance brokers).

Name

Star Insurance

Legal name

BV Ludwig en Gail Invest

Website

https://starinsurance.be

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Insurance is an independent Belgian insurance brokerage founded in 2002, operating 10 branch offices across Flanders to distribute personal and commercial insurance, plus financial products, to individuals and SMEs via multiple carrier partnerships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance solutions
• Financial advisory services
• Claims management support

Headquarters

HQ city

Ledeberg (Gent)

HQ country

Belgium

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance brokerage commissions: For insurance distribution services, Star Insurance receives a commission from the insurance company included in the premium paid by the customer. Additional compensation may be tied to the insurance portfolio at the relevant insurer or for supplementary tasks performed by the office.
2. Banking product referrals — BankB: The Brugge, Knokke, and Denderbelle offices serve as bank agents for BankB (formerly CKV), referring customers for savings accounts and term deposits. The bank is an independent Belgian savings bank that collaborates with independent brokers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Star Insurance is an independent Belgian insurance broker that distributes personal and commercial insurance products from multiple partner insurance companies (makelaars-verzekeringsmaatschappijen) across 10 branch offices in Flanders. It also offers financial products including BankB banking referrals, loans, and investment services, supported by digital tools (MyBroker portal, mobile app, and Crashform accident report app). Revenue is generated primarily through brokerage commissions on the premiums placed with partner insurers.

Product overview

Star Insurance (Verzekeringen Star Insurance) is an independent Belgian insurance brokerage network operating under BV Ludwig & Gail Invest (KBO 0844.017.982), established in 2002 and now spanning multiple offices across Flanders. The company offers a comprehensive portfolio of insurance products organized into two main segments: personal insurance (particulier) covering person protection (hospitalization, pension savings, legal assistance, personal accidents, driver safety, domestic staff, life insurance, funeral insurance), property protection (comprehensive auto, fire & theft, bicycle assistance, all-risk jewelry, all-risk art, classic cars), and liability (auto liability, family liability, horse liability, boat liability, hunting liability); and business insurance (onderneming) covering person protection (occupational accidents, guaranteed income, legal assistance), property protection (fire & theft, ABR, fleet omnium, machine breakdown), and liability (BA uitbating, BA na levering, business interruption, objective liability, professional liability). Additionally, Star Insurance provides financial products including banking services through BankB (savings, term deposits), loans, and investment management. The company also offers digital services through its My Broker customer portal and mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitalisatie (Hospitalization Insurance) Supplementary insurance protecting policyholders and their families against costs of unexpected hospital admissions, covering medical expenses beyond what the compulsory health insurance covers. Available to private individuals.
• Pensioensparen (Pension Savings) Pension savings insurance offering tax advantages, allowing regular payments from age 18 until age 64 with options for Tak 21 (guaranteed returns), Tak 23 (market-linked), or combined formulas. For private individuals planning retirement.
• Rechtsbijstand Particulier (Personal Legal Assistance) Legal assistance insurance providing legal defense and cost coverage for disputes related to auto, fire, family, and other insured risks; available as supplementary or standalone coverage. For private individuals.
• Persoonlijke Ongevallen (Personal Accident Insurance) Personal accident insurance that pays agreed amounts for covered bodily injuries sustained in private life accidents, including work accidents and commutes. For private individuals.
• Uitvaartverzekering (Funeral Insurance) Funeral insurance covering funeral expenses to relieve family members of financial burden during bereavement. For private individuals.
• Overlijdensverzekering (Term Life Insurance) Term life insurance ensuring a chosen lump sum is paid to beneficiaries upon death within a predetermined period, providing financial security for partners and families. For private individuals.
• B.A. Auto (Mandatory Auto Liability) Mandatory civil liability auto insurance required by law for vehicles, covering damages caused to third parties when the insured is at fault in a traffic accident. For private vehicle owners.
• Omnium (Comprehensive Auto Insurance) Comprehensive auto insurance offering optional coverages beyond mandatory BA auto, including mini omnium (fire, theft, glass, natural forces, animal collision) and full omnium (adds own-damage coverage). For private vehicle owners.
• Brand & Diefstal Particulier (Home Fire and Theft Insurance) Home insurance covering damage to property and contents including fire, smoke, explosion, lightning, water damage, storm, hail, vandalism, and optional theft coverage. For private homeowners and tenants.
• Familiale (Family Liability Insurance) Family liability insurance covering damages caused by the policyholder, cohabiting partners, household members, domestic staff, pets, and damage from the insured building. For private households.
• Arbeidsongevallen (Workers' Compensation / Occupational Accident Insurance) Occupational accident insurance mandatory for employers, protecting employees against financial consequences of work-related accidents, covering contract workers, temporary staff, artists, and trainees. For businesses.
• Gewaarborgd Inkomen (Guaranteed Income Insurance) Guaranteed income insurance protecting against income loss due to illness or accident, with options for self-employed patron insurance to cover accidents in private and professional life. For self-employed and businesses.
• Rechtsbijstand Onderneming (Business Legal Assistance) Business legal assistance insurance that advises on rights and handles disputes when events lead to situations where the insured has suffered or caused damage. For businesses and self-employed professionals.
• Brand & Diefstal Onderneming (Business Fire and Theft Insurance) Business fire and theft insurance covering property damage from fire, theft, and related risks for commercial establishments. For businesses.
• Autopark Omnium (Fleet Comprehensive Insurance) Fleet comprehensive insurance covering all vehicles in a business fleet, including damage, theft, and other risks. For businesses with vehicle fleets.
• B.A. Uitbating (Operating Liability Insurance) Operating liability insurance covering third-party damages arising from business operations, premises, and activities. For businesses.
• Beroepsaansprakelijkheid (Professional Liability Insurance) Professional liability insurance protecting businesses against claims arising from professional errors, omissions, or negligence. For businesses and self-employed professionals.
• Bedrijfsschade (Business Interruption Insurance) Business interruption insurance covering loss of income and ongoing expenses when business operations are disrupted by insured events. For businesses.
• BankB Banking Referral (Savings and Term Deposits) Banking services through BankB (formerly CKV), an independent Belgian savings bank offering savings accounts and term deposits, available through Starinsurance Brugge, Knokke, and Denderbelle offices. For private individuals and businesses.
• Leningen (Loans and Credit Advisory) Loan services including mortgage financing, investment credit, and optimal debt insurance combination, working with various credit providers including traditional banks and niche market players. For private individuals and businesses.
• Beleggingen (Investments) Investment services offering customized solutions including banking products (savings or term accounts) and insurance products (AFER, Tak 21, Tak 23, Tak 44), considering factors like taxation, costs, duration, and risk profile. For private individuals.
• MyBroker Customer Portal and Mobile App Secured online platform and mobile apps (iOS, Android) enabling customers to manage insurance policies, track claims, digitally sign contracts, receive advice from their broker, and submit questions. For private and business customers of Star Insurance.

Quantifiable outcome

• 24/7 availability for claims and emergencies

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BankB (formerly CKV)minorGTM or Marketing PartnerStar Insurance's Brugge, Knokke, and Denderbelle offices serve as bank agents for BankB, an independent Belgian savings bank. They refer customers for savings accounts and term deposits, earning referral compensation.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Yuzzu: Belgian direct-to-consumer insurer (formerly Touring Verzekeringen) focused on online personal lines distribution. Represents the digital-native competitive threat to Star Insurance's traditional broker model in the Flemish retail segment.

Broad incumbents

• Belfius Insurance: Belgian bank-insurance operator providing personal and commercial insurance products alongside banking. Overlaps with Star Insurance across retail and SMB insurance lines, particularly in the Flemish market.
• Baloise Insurance Belgium: Swiss-headquartered insurer with Belgian operations offering personal and commercial lines through broker and direct channels. Comparable to Star Insurance in product breadth and Belgian market focus.
• P&V Insurance: Belgian cooperative insurer active across personal and commercial lines, with broker distribution. Overlaps with Star Insurance in target customer segments and product categories within the Flemish market.
• Ethias: Belgian mutual insurer offering personal and commercial insurance including public-sector and SMB coverage. Comparable to Star Insurance across personal and commercial lines, particularly in Flanders and Brussels.
• Federated Insurance (Federale Verzekering): Belgian mutual insurer offering personal and commercial lines, with significant presence in Flanders. Comparable to Star Insurance in SMB and personal-line focus, though operating as a carrier rather than pure broker.
• KBC Verzekeringen: Belgian bank-insurance giant offering bundled banking and insurance to Flemish consumers and SMBs. Competes with Star Insurance for the same Flemish personal and commercial insurance segment, with substantially larger scale and cross-selling capacity.
• AG Insurance (Ageas): Major Belgian insurer offering broad personal, commercial, and life insurance through broker and bank channels. A key carrier partner and competitor for Star Insurance, with deep distribution into the Belgian broker market.
• DVV (AXA Belgium): Belgian insurance brand of AXA serving individuals and small businesses through tied agents and brokers. Directly comparable to Star Insurance in product offering and customer segment, with a larger national footprint.

Direct peers

• Van Dessel Verzekeringen: Belgian independent insurance broker active across personal and commercial lines. Closely comparable to Star Insurance in business model (multi-carrier brokerage), product breadth, and Flemish market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/starinsurance.be
• LinkedInlinkedin.com/company/starinsurance

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Insurance