Starkey India
- Company typePrivate
- Founded1961
- HeadquartersNoida, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Starkey India firmographics
Firmographics- Name
- Starkey India
- Legal name
- Starkey Laboratories, Inc.
- Website
- https://starkeyindia.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Starkey India industry classification
Industry- Product category
- Hearing Aids
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)
- akta.pro secondary industries
- On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF), Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
Keywords
Where Starkey India is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Starkey India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hearing Aids Sales: Sale of medical hearing aid devices through authorized dealer network. Hearing aids require professional fitting and consultation, sold as medical devices.
- Hearing Aid Accessories: Sale of accessories including wireless accessories (remote microphones, TV streamers, remote controls), batteries, and charger solutions
- Mobile Applications: My Starkey app and Thrive app for hearing aid control, health monitoring, and remote programming
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Starkey India product offering
Product offeringCore offering
Starkey India manufactures and distributes AI-powered prescription hearing aids (Omega AI, Edge AI, Genesis AI, G Series AI, Evolv AI, Livio, Signature Series, Picasso) along with companion mobile applications (My Starkey, Thrive, Hear Share) and StarLink wireless accessories. Products are sold exclusively through an authorized dealer network of hearing healthcare professionals who provide professional fitting, customization, and ongoing support. The hearing aids integrate health monitoring, fall detection, Bluetooth streaming, and Generative AI assistance.
Product overview
Starkey India offers a comprehensive portfolio of hearing solutions centered on AI-powered hearing aids and companion mobile applications. The core product line includes multiple hearing aid families: Omega AI (flagship with most advanced AI), Edge AI (transparent sound with advanced connectivity), G Series AI (accessible AI-powered hearing), Genesis AI (smallest and most reliable), Evolv AI (effortless connection), Livio (smartphone compatible), Signature Series (custom discreet fit), and Picasso (custom personalized). These hearing aids come in Receiver-in-Canal, Behind-the-Ear, and Custom/In-the-Ear styles. Supporting the hearing aids are two companion mobile apps: My Starkey App (for Omega AI, Edge AI, G Series AI, Genesis AI) featuring Smart Assistant with Generative AI, fall detection, Edge Mode+, health tracking, TeleHear, translation, and transcription; and Thrive Hearing App (for Evolv AI, Livio). A comprehensive ecosystem of StarLink wireless accessories includes Remote Microphones (standard, Edge, Mini, +), Table Microphones, TV Streamers (standard and Edge), and Remote Controls. The portfolio also includes rechargeable options, waterproof models, Bluetooth-enabled devices, and bimodal hearing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Omega AI: Most advanced hearing technology with AI capabilities
- Edge AI
- Genesis AI
- G Series AI
- Signature Series
- Evolv AI
- Livio
- Audibel
- MicroTech
- NuEar
- Thrive
- Start Hearing
- SoundGear
Products and services
- Omega AI Hearing Aids Starkey's flagship AI-powered hearing aids offering superior sound processing, advanced connectivity, and integrated health monitoring capabilities. Designed for individuals with hearing loss and professionally fitted by authorized hearing healthcare providers.
- Edge AI Hearing Aids AI hearing aids with transparent sound processing, seamless Bluetooth connectivity, and advanced features including fall detection and health tracking. Target individuals with hearing loss seeking connected AI hearing solutions.
- G Series AI Hearing Aids Hearing aids with AI-powered directionality that identifies listening environments and automatically adjusts settings. Features Bluetooth connectivity and works with wireless accessories for individuals with hearing loss.
- Genesis AI Hearing Aids Smallest, most reliable, and true-to-life sounding hearing aids in the Starkey portfolio. Available in Receiver-in-Canal, Behind-the-Ear, and Custom styles for individuals with hearing loss.
- Evolv AI Hearing Aids Hearing aids featuring effortless connection and effortless selection. Provides superior sound quality with automatic environment detection and adjustment. Targets individuals with hearing loss.
- Livio Hearing Aids Smartphone-compatible hearing aids with superior sound quality. Features health tracking capabilities and Thrive app integration for hearing aid users.
- Signature Series Hearing Aids Custom-fit hearing aids that sit discreetly inside the ear canal. Deliver clear, true-to-life sound with custom molding for each user's ear shape and size. Targets individuals seeking discreet in-ear hearing solutions.
- Picasso Custom Hearing Aids Custom hearing aids that deliver a personalized experience with custom design based on individual ear impressions. For users with specific ear shape requirements.
- My Starkey App Mobile application for hearing aid control and health monitoring. Compatible with Omega AI, Edge AI, G Series AI, and Genesis AI hearing aids. Features Smart Assistant with Generative AI, fall alerts, Edge Mode+, audio streaming, step tracking, reminders, TeleHear, and language translation. Available on iOS App Store and Google Play Store.
- Thrive Hearing App Mobile application for hearing aid control and wellness monitoring. Compatible with Evolv AI, Livio Edge AI, Livio AI, and Livio. Features health tracking, fall detection, language translation, and TeleHear remote programming.
- Hear Share App Caregiver application for family members to monitor hearing aid wearers' activity, fall alerts, and wellness data remotely.
- StarLink Edge Remote Microphone Compact, rechargeable remote microphone that clips to clothing or places on tables for enhanced one-on-one conversations in noisy environments. Streams audio directly to compatible hearing aids.
- StarLink Edge Table Microphone Rechargeable table microphone with eight built-in microphones for multi-speaker gatherings. Automatically determines the primary speaker's voice and streams it to hearing aids.
- StarLink Edge TV Streamer Future-proof, Auracast-ready TV streamer using Bluetooth Low Energy Audio protocol to stream audio from TV directly to paired hearing aids.
- StarLink Remote Control 2.0 Simple remote control for adjusting volume, changing programs, and accessing favorite features. Compatible with Omega AI, Edge AI, G Series AI, and Genesis AI.
- Hearing Aid Batteries Replacement batteries for non-rechargeable hearing aids sold through Starkey India's authorized dealer network.
- Mini Turbo Charger Portable charging solution for Starkey rechargeable hearing aids, providing quick charging on the go.
Companies that use Starkey India
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Starkey India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature12 records
Starkey India partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- Special Olympics InternationalmajorThrough Starkey Cares corporate social responsibility program, Starkey partners with Special Olympics International to provide hearing health resources to athletes with disabilities around the world.
- Bluetooth SIG, Inc.coreLicensed use of Bluetooth word mark and logos for wireless hearing aid connectivity technology. Bluetooth SIG owns the trademark for Bluetooth technology used in Starkey hearing aids for streaming audio from devices.
- Apple Inc.coreMade for iPod, Made for iPhone, and Made for iPad certified accessory designation. Enables iOS device connectivity and streaming to Starkey hearing aids.
- Google LLCcoreAndroid and Google Play trademark licensing. Enables Android device compatibility and Google Play app distribution for Starkey hearing apps.
- Starkey Hearing Foundationcore501(c)(3) charity founded by Bill Austin that provides free hearing aids to those in need globally. Has touched lives in more than 100 countries. Operates Starkey Hearing Institute in Zambia for professional ear and hearing health education.
- Elton John AIDS Foundation (Rocket Fund)minorTani Austin serves as co-chair of the Elton John AIDS Foundation's Rocket Fund.
- PACER CenterminorTani Austin serves as advisory board member for PACER Center.
- Beth Mugo Cancer FoundationminorTani Austin serves as trustee for Kenya-based Beth Mugo Cancer Foundation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Starkey India competitors and assessment
Company assessmentEmerging players
- Bose Corporation: US consumer-audio incumbent that launched the FDA-cleared Bose SoundControl hearing aids, marking one of the first major consumer-electronics entries into OTC hearing aids. Bose is an emerging player whose brand strength, retail presence, and consumer-audio expertise could threaten Starkey's premium positioning in adjacent use cases.
- Audicus: US-based online hearing-aid retailer offering direct-to-consumer prescription and OTC devices at lower price points than premium brands. Audicus represents the emerging online-first channel that bypasses audiologist fitting and could erode Starkey's authorized-dealer economics over time.
- Eargo: US-based direct-to-consumer hearing-aid company with virtually invisible in-canal devices sold primarily online. Eargo represents the OTC/DTC emerging-player threat that could pressure Starkey's premium prescription channel over time, particularly among younger and mild-to-moderate hearing-loss consumers.
Direct peers
- WS Audiology (Signia, Widex): Singapore-headquartered hearing-aid group formed by the merger of Sivantos and Widex, owner of Signia, Widex and Rexton brands. WS Audiology is a direct competitor in AI-enabled prescription hearing aids with comparable Bluetooth LE Audio and Auracast-enabled product lines, and competes against Starkey in India and globally.
- Cochlear Limited: Australian-listed global leader in implantable hearing solutions (cochlear implants, bone-anchored hearing systems). Relevant because Starkey's bimodal hearing solution combines its hearing aids with cochlear implants on opposite ears — making Cochlear a partial competitor and a complementary partner in severe-to-profound hearing loss segments.
- Demant (Oticon, Bernafon, Sonic, Philips Hearing Solutions): Danish-listed global hearing-aid and hearing-care group whose Oticon, Bernafon and Sonic brands compete directly with Starkey in prescription AI hearing aids. Demant is one of the Big-Five manufacturers with overlapping technology platforms (e.g., Oticon Intent), distribution networks, and an audiology-led go-to-market model.
- Sonova (Phonak, Unitron, Advanced Bionics): Swiss-listed global hearing-aid leader operating the Phonak, Unitron and Advanced Bionics brands. Sonova is the closest direct peer to Starkey with comparable AI-powered premium hearing aids, cochlear implants, and a global professional-channel distribution model — competing head-to-head in India and across all 29+ markets where Starkey operates.
- GN Store Nord (ReSound, Beltone, Jabra): Danish-listed hearing and audio group operating ReSound and Beltone hearing-aid brands. GN is one of the Big-Five hearing-aid manufacturers with direct overlap in AI-enabled prescription devices, Bluetooth streaming, and audiology-channel distribution, competing against Starkey across global markets.
Broad incumbents
- Apple Inc. Consumer-electronics incumbent whose AirPods Pro 2 now offers clinical-grade hearing-aid features (active hearing protection, audiometry, conversation amplification) at a sub-$300 price point. Apple is a 'broad incumbent' that overlaps with Starkey in Made-for-iPhone integration but increasingly encroaches into the OTC hearing-aid category with mainstream consumer devices.
- Sonova (Sennheiser consumer division) / Sonova Group broader portfolio: Sonova's broader portfolio extends beyond Phonak hearing aids into consumer audio-adjacent categories. As a broad incumbent, it competes with Starkey across multiple price tiers and product formats including over-the-counter amplification devices and hearables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Starkey India social profiles
Digital presenceStarkey India compliance and trust
Trust signalCompliance3 records
Starkey India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starkey India leadership team
Management profileNumber of profiles
Profiles19 records
Starkey India subsidiaries and ownership
Company hierarchySubsidiaries3 records
Starkey India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starkey India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starkey India
What does Starkey India do?
Starkey India manufactures and distributes AI-powered prescription hearing aids (Omega AI, Edge AI, Genesis AI, G Series AI, Evolv AI, Livio, Signature Series, Picasso) along with companion mobile applications (My Starkey, Thrive, Hear Share) and StarLink wireless accessories. Products are sold exclusively through an authorized dealer network of hearing healthcare professionals who provide professional fitting, customization, and ongoing support. The hearing aids integrate health monitoring, fall detection, Bluetooth streaming, and Generative AI assistance.
Is Starkey India a public or private company?
Starkey India is a private company. It is classified as corporate owned and is currently operating.
When was Starkey India founded?
Starkey India was founded in 1961. It employs 1 to 10 people.
Where is Starkey India based?
Starkey India is headquartered in Noida, India, in the Asia region.
How does Starkey India make money?
Three revenue lines are on record. Hearing Aids Sales are the primary driver. The others are hearing Aid Accessories and mobile Applications.
Who are Starkey India's main competitors?
Emerging players on record are Bose Corporation, Audicus and Eargo. Direct peers are WS Audiology (Signia, Widex), Cochlear Limited, Demant (Oticon, Bernafon, Sonic, Philips Hearing Solutions), Sonova (Phonak, Unitron, Advanced Bionics) and GN Store Nord (ReSound, Beltone, Jabra). Broad incumbents are Apple Inc. and Sonova (Sennheiser consumer division) / Sonova Group broader portfolio.
Does Starkey India have an API?
No public API is recorded for Starkey India.
What industry is Starkey India in?
Starkey India's product category is Hearing Aids. Its primary akta.pro industry code is CRACAIAD, Hearables (True Wireless Earbuds & Smart Headphones), with a secondary code of HDAAAJAF, On-Device Speech & Audio AI (wake word, ASR, enhancement). Its NAICS code is 621340 and its SIC code is 3845.