Mercedes-Benz SMC Mechelen - Wemmel

What Mercedes-Benz SMC Mechelen - Wemmel does

Mercedes-Benz SMC Mechelen - Wemmel (Star Mobility Center) is an authorized Mercedes-Benz and smart dealership operating from two locations in Mechelen and Wemmel, Belgium, serving the Mechelen-Brussels corridor and surrounding regions of Limburg and Vlaams-Brabant. The dealership offers the full Mercedes-Benz portfolio including passenger cars (EQS, EQE, GLA, GLC, C-Klasse, S-Klasse, CLA, AMG variants), light commercial vehicles (Citan, Vito, Sprinter, V-Klasse and their electric counterparts), Mercedes-AMG performance models, smart electric vehicles, and certified pre-owned vehicles. Supporting services include a full workshop, Mobile Service (on-site maintenance at customer locations), Repair & Reconnect certified bodywork, PARTSpro+ B2B parts platform serving professional garages with 390,000+ genuine parts, Mercedes me connected vehicle services, financial services through Mercedes-Benz Financial Services, and ServiceCare/Mobilo warranty and roadside assistance programs.

The business model is a diversified dealership revenue stream: one-time vehicle sales (new and certified pre-owned) form the core, supplemented by recurring workshop and maintenance services, bodywork repair, B2B parts distribution, subscription-like service contracts (ServiceCare), financing commissions, and insurance products. The dealership holds premium certifications including Mercedes Service 360 (Mechelen was the first in Belgium certified), PARTSpro+ certification, and Duurzaam Repareren sustainable repair certification. Technology integration leverages Mercedes-Benz's manufacturer platform including MBUX infotainment, MB.OS operating system, 800V ultra-fast charging architecture, and over-the-air update capabilities.

SMC Mechelen-Wemmel is a subsidiary of GMS Group, which operates 12 Mercedes-Benz concessions across Limburg and Vlaams-Brabant provinces, itself part of the French Groupe Maurin that operates approximately 36-40 Belgian automotive locations. The dealership was acquired by GMS Group effective October 1, 2022, and rebranded from Mercedes-Benz Mechelen/Wemmel to SMC Mechelen-Wemmel. With 63 employees across its two locations, the business combines full-service retail and fleet operations with dedicated van and truck sales teams, targeting private consumers, business fleet customers, and professional garages in the Flemish region.

Name

Mercedes-Benz SMC Mechelen - Wemmel

Legal name

Mercedes-Benz Mechelen

Website

https://starmobilitycenter.be

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercedes-Benz SMC Mechelen-Wemmel is an authorized Mercedes-Benz and smart dealership operating two full-service locations in Mechelen and Wemmel, Belgium, serving retail consumers, business fleet customers, and professional garages with new vehicle sales, certified pre-owned, workshop, bodywork, and B2B parts distribution.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive dealership
• Vehicle retail
• Fleet services
• Vehicle maintenance
• Auto parts distribution

Headquarters

HQ city

Mechelen

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New vehicle sales (personenwagens): Sale of new Mercedes-Benz passenger cars, including electric models (EQS, EQE SUV, EQC, GLA, GLC, CLE, E-Klasse, S-Klasse, AMG variants) and smart vehicles.
2. New commercial vehicle sales (bestelwagens & trucks): Sale of new Mercedes-Benz vans (Citan, eCitan, Vito, eVito, Sprinter, eSprinter, EQV, V-Klasse) and trucks. Includes electric fleet solutions.
3. Certified pre-owned vehicle sales: Sale of Mercedes-Benz Certified pre-owned vehicles with extended warranty programs (5-year warranty on electric pre-owned vehicles).
4. Workshop / maintenance and repair services: In-house workshop providing scheduled maintenance, mechanical and electronic repairs, technical inspections, and mobile service for both passenger and commercial vehicles.
5. Bodywork and accident repair (Repair & Reconnect): Certified body repair service covering visible and electronic damage, small repairs, glass replacement, with 4-year repair warranty and 2-year parts warranty.
6. Genuine parts and accessories sales (PARTSpro+): Sale of Mercedes-Benz genuine parts, oils, accessories, and tires to professional garage clients and retail customers. B2B online ordering platform with next-day delivery.
7. Financial and insurance products: Financing, leasing, operational lease, and insurance products offered through Mercedes-Benz Financial Services. Includes Select & Drive and insurance products.
8. Service contracts and warranties: ServiceCare packages offering extended warranty and maintenance coverage for vans. Mercedes-Benz Tyre Warranty and Mobilo/MobiloVan roadside assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

SMC Mechelen-Wemmel is an authorized Mercedes-Benz and smart dealer operating from two physical showrooms in Mechelen and Wemmel (Belgium). It sells new and certified pre-owned Mercedes-Benz passenger cars, vans, trucks, and smart electric vehicles, and provides workshop maintenance, bodywork repair, genuine parts, financing/leasing, insurance, and Mobile Service (on-site repairs) for private and business customers.

Product overview

Mercedes-Benz SMC Mechelen-Wemmel operates as an authorized Mercedes-Benz and smart dealer offering a comprehensive automotive portfolio spanning passenger cars, light commercial vans, and trucks. The product range includes the full Mercedes-Benz EQ electric sub-brand (EQS, EQE, EQS SUV, EQE SUV, GLC Electric, C-Klasse Electric, VLE, eCitan, eVito, eSprinter, EQT, EQV), Mercedes-AMG performance models, Mercedes-Benz Certified pre-owned vehicles, and smart electric vehicles. Supporting services include PARTSpro+ parts ordering for professional garages, Mobile Service (on-location maintenance), Repair & Reconnect certified bodywork, Mercedes-Benz ServiceCare extended protection, MobiloVan/Mobilo roadside assistance, financing and leasing (Select & Drive, operational lease, renting), tyre programs with warranty, Mercedes me digital connectivity, and seasonal accessory campaigns. The dealership is part of GMS Group under French Groupe Maurin, with two locations in Mechelen and Wemmel serving private and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz CLA (Electric & Hybrid) Compact sedan/shooting brake offered in fully electric and plug-in hybrid variants, sold to retail consumers and fleet buyers through the SMC Mechelen-Wemmel showrooms.
• Mercedes-Benz GLA Compact SUV sold in electric and mild hybrid variants to retail and fleet customers via the dealership showrooms.
• Mercedes-Benz GLB Compact 5-to-7 seat SUV available in electric and combustion variants for private buyers and families.
• Mercedes-Benz S-Klasse Flagship luxury sedan sold to private retail customers and corporate fleet buyers through the Mechelen and Wemmel showrooms.
• Mercedes-Benz GLC Electric Mid-size electric SUV sold to retail and fleet customers, with 800V architecture enabling ultra-fast DC charging.
• Mercedes-Benz C-Klasse Electric Executive electric sedan sold to retail consumers and corporate buyers via the dealership.
• Mercedes-Benz EQS Full-size flagship luxury electric sedan targeting premium retail buyers and executive fleet customers.
• Mercedes-Benz VLE (Electric Grand Limousine) Electric luxury multi-purpose vehicle for up to 8 passengers, sold to private buyers, hotels, shuttle operators, and fleet customers.
• Mercedes-AMG GT 4-Door Coupé High-performance four-door sports coupe sold to affluent retail buyers and select corporate clients via the SMC showrooms.
• smart #3 Fully electric compact crossover from the smart brand, sold to urban retail buyers and small-fleet operators.
• Mercedes-Benz Vans & Light Commercial Vehicles

Quantifiable outcome

• Mercedes-Benz Mobile Service covers Limburg, Vlaams-Brabant and Mechelen region, bringing maintenance and repairs to the customer's location (home, office, or business site)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MegachargecoreStrategic or Co-development Partner · 1 January 2023In 2023, GMS Group Mercedes-Benz and Megacharge entered into a partnership for fast charging infrastructure. Megacharge provides rapid EV charging solutions that benefit both new vehicle deliveries and workshop operations. General Director Antoine de Harlez stated that fast chargers provide time savings for customers as well as for new vehicle deliveries and workshops. Managing Director of Megacharge Axel Van Lombeek expressed pride in the partnership.
• Miss Belgium Emilie VansteenkisteminorGTM or Marketing PartnerEmilie Vansteenkiste, Miss Belgium, serves as an ambassadrice for SMC Mechelen, representing the brand's elegance and style. She received keys to a new A-Klasse as part of the partnership, with her car delivery ceremony publicized as a brand marketing initiative.
• GMS Group (Group of Maurin)coreOthersSMC Mechelen-Wemmel is part of GMS Group, which is under the French Groupe Maurin. GMS Group operates 12 Mercedes-Benz concessions across Limburg and Vlaams-Brabant provinces, with broader Maurin Belgium operating approximately 36-40 locations including brands such as Mercedes-Benz, smart, Ford, Nissan, Kia, Maxus, Suzuki, and Toyota. GMS Group provides strategic direction and operational support.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cardoen: Belgian automotive retail group operating multiple showrooms across Belgium with both new and used vehicles, plus service operations. Comparable as a Belgian multi-site dealer with overlapping retail and aftersales business lines.
• D'Ieteren Group: Belgian automotive group that is the official importer and distributor of Mercedes-Benz in Belgium, alongside other mobility and vehicle-related businesses (Spio, etc.). Directly comparable as a Belgian Mercedes-Benz franchise and distribution operator serving similar OEM and customer relationships.
• GMS Leuven-Tienen: Sister Mercedes-Benz concession under the same GMS Group / Groupe Maurin umbrella operating in Leuven-Tienen. Directly comparable as an authorized Mercedes-Benz and smart dealer with the same parent group operating model, parts platform, and service certifications.
• Louage & Fils: Belgian multi-brand automotive dealer group operating passenger car, commercial vehicle, and truck franchises across multiple sites. Comparable as a Belgian regional dealer group with similar new-vehicle, service, and parts business model.

Broad incumbents

• AutoNation: Largest US automotive retailer, operating new and used vehicle dealerships plus service, parts, and financing businesses across multiple brands. Comparable as a large, publicly-traded, multi-site franchised dealer group with similar revenue streams.
• Inchcape plc: Global automotive distributor and retailer with premium OEM franchises across multiple continents. Comparable as an established multi-brand automotive retail operator with similar new-vehicle, aftersales, and parts revenue mix.
• Group 1 Automotive: US-based Fortune 500 automotive retailer with new-vehicle, used-vehicle, service, and parts operations across premium and import brands. Comparable as a multi-site franchised dealer group with analogous service/parts revenue diversification.
• Emil Frey Group: Pan-European automotive retail and distribution group headquartered in Switzerland, representing premium and volume OEMs across many markets. Comparable as a large, diversified dealer group with similar OEM franchise, service, and parts operations.
• Asbury Automotive Group: US automotive retailer operating franchised dealerships across premium and volume brands with significant service and parts operations. Comparable as a multi-site dealer group with overlapping OEM franchise, F&I, and aftersales model.

Others

• Cox Automotive: Global automotive services platform providing dealer software, auctions, and parts/logistics solutions to franchised dealers and OEMs. Adjacent peer as the ecosystem infrastructure provider serving dealership service and parts operations similar to SMC's PARTSpro+ B2B platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mercedes-benzsmc
• Facebookfacebook.com/SMCMechelen
• LinkedInlinkedin.com/company/smcmechelenwemmel
• Instagraminstagram.com/smc_mechelen

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz SMC Mechelen - Wemmel