StarOil

What StarOil does

StarOil is Ghana's oldest independent Oil Marketing Company (OMC), incorporated on October 7, 1998, and wholly Ghanaian-owned without foreign or state involvement. Headquartered in East Cantonments, Accra, the company distributes petroleum products including RON95 petrol, Diesel, Super (premium unleaded), Kerosene, Premix (for fishermen), and LPG, alongside an automotive lubricants portfolio marketed under the Ultra Guard and Pro-Tec SYN brands, plus Star-Safe brake fluids, Star-Trans automatic transmission fluids, and Star-Cool coolants. StarOil generates revenue primarily through transaction-based retail fuel sales across a nationwide network of over 240 company-owned and dealer-operated stations, supplemented by B2B direct supply to commercial fleet operators, industrial customers, and fishing industry operators, as well as LPG distribution for household and commercial use.

The company has transformed its retail model from Dealer Owned Dealer Operated (DODO) to predominantly Company Owned Company Operated (COCO), enabling direct control over station economics, quality, and brand experience. Underlying technology includes an ERP system with WAN connectivity across all branches and stations, plus an online daily data reporting and management information system deployed across the retail network for real-time monitoring. Customer-facing digital infrastructure comprises the Star Card prepaid loyalty program (with GCB Bank account-to-card funding) and integrations with MTN Momo, G-Money, Visa, Junipay, Tingg, and R-Pay e-payment channels, plus a lubricant authentication service at staroil.services.

StarOil serves retail consumers, commercial fleet operators, industrial customers, fishermen, and household LPG users across Ghana. Go-to-market combines direct-to-consumer retail at station level with enterprise field sales for B2B supply. Pricing is per-litre unit pricing for fuels (government-regulated), pay-as-you-go for lubricants, and freemium for Star Card. Revenue streams include fuel sales, lubricants, LPG, and loyalty card transaction economics. The company employs approximately 183 staff (with "500 trained experts" cited in company statistics), is led by CEO Philip Tieku (appointed September 1, 2020), and operates as Star Oil Company Limited, a private limited company governed by the laws of Ghana.

Name

StarOil

Legal name

StarOil Company Limited

Website

https://staroil.com.gh

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

StarOil is Ghana's oldest independent, wholly Ghanaian-owned Oil Marketing Company, founded 1998. It distributes petroleum products (RON95, Diesel, Super, Kerosene, Premix, LPG) and automotive lubricants through 240+ retail stations and B2B supply to fleet operators, industrial customers, and fishermen.

Ownership category

akta.pro rank

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum products including RON95, Diesel, Super (premium unleaded), Kerosene, and Premix fuel for fishermen. Primary revenue stream through retail fuel stations nationwide.
2. Lubricants: Sale of automotive lubricants including engine oils, brake fluids, transmission fluids, and coolants under the Ultra Guard and Pro-Tec brands.
3. LPG Sales: Sale of Liquified Petroleum Gas for household and commercial cooking, heating, and hot water applications.
4. Star Card Loyalty Program: Prepaid loyalty card enabling fuel, LPG, and lubricant purchases at Star Oil outlets with rewards and discounts. Card issuance and potential transaction fees generate revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

StarOil is an indigenous Ghanaian Oil Marketing Company that sells petroleum fuels (RON95, Diesel, Super premium unleaded, Kerosene, and Premix), LPG for household and commercial use, and branded automotive lubricants (Ultra Guard, Pro-Tec Syn, Star-Safe, Star-Trans, Star-Cool) through a network of over 240 retail fuel stations across Ghana. The company also operates the Star Card prepaid loyalty and payment program with integrated e-payment channels and serves B2B customers through dedicated commercial fleet and industrial supply contracts.

Product overview

StarOil is an indigenous Ghanaian Oil Marketing Company (OMC) offering a diversified portfolio of petroleum products and automotive lubricants. The core product portfolio consists of six fuel types: RON95 petrol, Diesel, Super (premium unleaded), Kerosene, Premix Fuel (for fishermen), and LPG. Star Oil operates over 240 fuel station outlets nationwide and offers a loyalty program through the Star Card prepaid payment system. The lubricant division includes two branded product lines: ULTRA GUARD (diesel engine oils and monograde lubricants) and PRO-TEC SYN (synthetic motor oils for petrol and diesel engines), complemented by STAR-SAFE (brake fluids), STAR-TRANS (automatic transmission fluids), and STAR-COOL (coolants/antifreeze). The company also provides digital services including an online Star Card portal and lubricant validation authentication.

Differentiator

Problem solved

Functional benefit

Brands

• Star Card: A prepaid payment card loyalty program used to pay for Petrol, Diesel, LPG, and Star Oil Lubricants at Star Oil outlets. Earns rewards and provides fuel discounts.

Products and services

• Petroleum Fuels (RON95, Diesel, Super, Kerosene)
• Premix Fuel
• LPG (Liquefied Petroleum Gas)
• Ultra Guard Lubricants (SHPD 15W40, SAE 40)
• Pro-Tec Syn Lubricants (10W-40, 5W-30 FE, 5W-40, 0W-20 SFE)
• Star-Safe Brake Fluid DOT-4
• Star-Trans ATF D-IIIG
• Star-Cool Coolant
• Star Card Prepaid Loyalty & Payment Card

Quantifiable outcome

• 30,000+ satisfied clients served
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature1 record

Partnerships

One partnership is on record.

• Coral Reef Innovation HubcoreStrategic or Co-development Partner · 6 October 2025StarOil partnered with Coral Reef Innovation Hub to commission an ultra-modern AI Smart Lab at Kaledzi Memorial Basic School in Bleamezado, Volta Region. The facility provides pupils and teachers with hands-on experience in AI, coding, robotics, and digital literacy as part of StarOil's CSR commitment to advancing education through technology.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Oando PLC: Nigerian integrated energy company with downstream fuel retail and lubricants operations across West Africa. Comparable on OMC business model, fuel/lubricant portfolio, and West African GTM — but operates primarily outside Ghana.

Direct peers

• GOIL Company Limited: Ghana's largest state-owned Oil Marketing Company with the broadest nationwide station network. Directly comparable to StarOil on product mix (fuel, LPG, lubricants), Ghana-only GTM, and B2B/retail customer model — but materially larger and state-backed.
• African Petroleum PLC: Ghanaian indigenous OMC operating retail fuel stations and B2B supply. Directly comparable as a fellow Ghana-only, locally-owned downstream competitor with overlapping fuel, LPG, and lubricant offerings.
• TotalEnergies Marketing Ghana: Multinational OMC subsidiary operating retail stations across Ghana selling Total-branded fuel and lubricants. Directly comparable on product portfolio, station-based GTM, and B2B fuel supply — with stronger multinational sourcing and brand.
• Puma Energy Ghana: Multinational downstream fuel and lubricants retailer with Ghana operations. Directly comparable on fuel station retail, B2B fuel supply, and lubricant product lines; competes with StarOil particularly on commercial fleet pricing.
• MRS Oil Ghana: Ghanaian OMC with retail fuel stations and commercial B2B fuel supply. Directly comparable as a domestic downstream competitor targeting the same retail, fleet, and industrial customers as StarOil.
• Vivo Energy Ghana: Shell-branded OMC operating in Ghana under license, one of the largest fuel retail networks in the country. Directly comparable on fuel, lubricants (Shell Rimula, Helix), LPG, and B2B fleet supply; competes with StarOil for the same enterprise and retail customers.
• Engen Ghana: African-focused multinational OMC with retail and B2B fuel operations in Ghana. Directly comparable on station model, fuel grades, lubricants, and B2B commercial customers; recently consolidated into Vivo Energy group.
• Allied Oil Ghana Limited: Ghanaian OMC with retail fuel station network and B2B commercial supply. Directly comparable on domestic fuel retail model and target enterprise customers, though smaller in scale than StarOil.

Broad incumbents

• BOST (Bulk Oil Storage and Transportation Company Limited): Ghanaian state-owned bulk petroleum logistics, storage, and transportation provider. Comparable as a downstream oil value-chain participant serving OMCs (including StarOil) as a supplier and infrastructure counterpart rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/staroilghana
• Facebookfacebook.com/staroil.com.gh
• LinkedInlinkedin.com/company/staroilgh
• Instagraminstagram.com/staroilghana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarOil