STAR OIL LTD

What STAR OIL LTD does

STAR OIL LTD operates within the Crown Group of Companies, a privately held UK fuels and lubricants supplier established in 1947 and headquartered at The Oil Centre in Bury, Lancashire. The group sells a comprehensive portfolio of conventional and renewable fuels (DERV white diesel, red diesel, kerosene, home heating oil, marine gas oil, HVO renewable diesel, biodiesel, carbon offset fuels, and AdBlue) alongside a full lubricants range (industrial, agricultural, automotive, commercial, hydraulic, marine, metalworking, food grade, and biodegradable grades). It also supplies and installs oil storage infrastructure, including plastic and steel bunded tanks (500 litres to over 1 million litres), proprietary CrownCube fuel stations (5,065-19,000 litres), AdBlue tanks, and ancillary dispensing equipment.

The business is built around a direct distribution model: a company-owned fleet of 140+ HVO-fuelled tankers (ranging from 900L emergency vehicles to 36,000L articulated units) delivers nationwide to commercial, industrial, agricultural, marine, construction, and domestic customers, backed by 20 million litres of storage capacity across multiple UK sites and an on-site laboratory at headquarters for fuel testing and R&D. Revenue is generated primarily through per-litre product sales under quote-based, volume-tiered pricing, with secondary streams from lubricants, hardware (tanks and equipment), and professional services including environmental services (fuel uplift, tank cleaning, spill response), tank telemetry monitoring, fuel management contracts, and 24/7 emergency delivery.

Go-to-market is hybrid: an enterprise sales-led motion with one dedicated account manager per commercial customer and a phone sales line (0330 123 1444), supplemented by an online quote form, twice-monthly email newsletter, and digital self-serve tools including a tank size calculator. Customer segments are diversified across at least seven verticals (commercial/industrial, domestic residential, agriculture, marine, transport and logistics, construction, and data centre operators), with named enterprise references including Centrica Power Station for fuel transfer services. The group is privately owned with no external PE/VC backing disclosed; Matthew Greensmith serves as Chair and Jon Taylor as Group Finance Director.

Name

STAR OIL LTD

Legal name

Crown Oil Limited

Website

https://staroil.co.uk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

STAR OIL LTD is part of the privately held Crown Group, a UK fuels and lubricants supplier established in 1947 operating a 140-tanker fleet, 20 million litres of storage, and nationwide delivery of conventional and HVO renewable diesel to commercial, industrial, agricultural, marine, and domestic customers.

Ownership category

akta.pro rank

Product category

Fuel Distribution and Lubricants Supply

NAICS

Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Liquid Bulk Petroleum Terminals (Crude, Refined Products) (TLAHABAH), Refined Products Tank Farms & Terminals (TLAGAKAB), Fuel Systems Service (Diesel/Gas/CNG/LNG, Injectors, Tanks) (TLAKABAH)

Keywords

• Fuel distribution
• Diesel supply
• Lubricants supply
• Heating oil delivery
• HVO renewable fuel

Headquarters

HQ city

Bury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Products Sales: Sale of fuels including DERV (white diesel), red diesel, HVO fuel, kerosene, home heating oil, marine gas oil, furnace fuel, and industrial heating oil. Revenue generated from per-litre pricing with volume-based deliveries.
2. Lubricants Sales: Sale of automotive, commercial, industrial, agricultural, marine, hydraulic, metalworking, biodegradable, and food grade lubricants.
3. Storage Tanks and Equipment: Sale and installation of plastic and steel oil storage tanks, fuel stations, AdBlue tanks, and ancillary products including pumps, drums, and monitoring systems.
4. Environmental Services: Fuel uplift, fuel transfer, fuel polishing, tank cleaning, tank lining, and emergency oil spill response services.
5. Delivery Services: Nationwide fuel delivery including standard 24-48 hour delivery and 24/7 emergency fuel delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

STAR OIL LTD operates as part of Crown Oil Ltd, a UK-based fuels and lubricants supplier distributing DERV, red diesel, HVO renewable diesel, kerosene, heating oils, marine gas oil, furnace fuel, AdBlue, biodiesel, and carbon offset fuels alongside a comprehensive lubricants range, oil storage tanks, and fuel management services. The company delivers nationwide across the UK via a 140+ HVO-fuelled tanker fleet with 24-48 hour standard delivery and 24/7 emergency response, serving commercial, industrial, agricultural, marine, construction, data centre, and domestic customers. Integrated services include tank telemetry monitoring, fuel management contracts, priority fuel contracts, and environmental services such as fuel uplift, polishing, tank cleaning, and spill response.

Product overview

Crown Oil Ltd is a UK-based fuels and lubricants supplier offering a comprehensive portfolio of energy products and related services. The core offering centres on fossil and renewable fuel products (DERV, Red Diesel, Kerosene, HVO, Biodiesel, Marine Gas Oil, Furnace Fuel) alongside an extensive lubricants range (Industrial, Agricultural, Automotive, Hydraulic, Food Grade, Marine, Metalworking, and Biodegradable lubricants). Supporting infrastructure products include oil storage tanks (plastic and steel, 500 litres to 1+ million litres), CrownCube fuel stations, AdBlue tanks, and 205-litre fuel drums. The service layer encompasses nationwide fuel delivery (24-48 hours), emergency response delivery, tank telemetry monitoring, fuel management contracts, environmental services (fuel uplift, polishing, tank cleaning, decommissioning), and technical support with in-house laboratory facilities. The company positions sustainability as a key differentiator, offering HVO as a renewable diesel alternative (90% CO2 reduction) and carbon offset fuels. Founded in 1947, the company operates a fleet of 140+ HVO-fuelled tankers and was the first UK fuel supplier certified carbon neutral to ISO 14068-1 by BSI.

Differentiator

Problem solved

Functional benefit

Brands

• CrownCube: Secure fuel stations for storing HVO and AdBlue®, available in capacities of up to 20,000 litres with 110% bunded design complying with BS799 Part 5.
• Crown Oil Environmental
• Crown HVO Fuel
• CrownOil Sustainability

Products and services

• HVO Fuel (Hydrotreated Vegetable Oil) Renewable diesel alternative made from certified waste streams through hydrotreatment and isomerisation. Reduces up to 90% of net CO2 emissions and serves as a drop-in replacement for conventional diesel, suitable for commercial and industrial customers seeking to reduce emissions.
• DERV (White Diesel) Road-legal white diesel fuel supplied as an independent UK diesel importer with direct terminal access and substantial fuel reserves for commercial and industrial customers.
• Red Diesel Off-road diesel fuel for agricultural, construction, and industrial applications supplied competitively all year round.
• Kerosene Heating fuel for domestic and commercial heating systems.
• Kleenburn Kerosene Carbon clean kerosene alternative that significantly reduces CO2 emissions and improves boiler efficiency.
• Home Heating Oil Heating oil for domestic properties not connected to the gas grid.
• Industrial Heating Oil Heating fuel for industrial and commercial heating applications.
• Furnace Fuel Fuel oil for commercial and industrial furnaces and heating systems.
• Marine Gas Oil Fuel specifically formulated for marine vessels operating in inland waterways and coastal waters.
• AdBlue Diesel exhaust fluid (DEF) solution for selective catalytic reduction systems in diesel vehicles to reduce NOx emissions.
• Biodiesel Biofuel derived from vegetable oils and animal fats for blending with conventional diesel.
• Carbon Offset Fuels Fuels with offset carbon emissions through certified carbon credit projects, applicable to diesel, gas oil, and heating oil.
• Industrial Lubricants Wide range of lubricants for industrial machinery and equipment applications.
• Agricultural Lubricants Lubricants specifically formulated for agricultural equipment and machinery.
• Automotive Lubricants Lubricants for automotive vehicles and fleet applications.
• Commercial Lubricants Lubricants for commercial operations and business fleets.
• Food Grade Lubricants Lubricants certified safe for use in food and beverage processing environments.
• Hydraulic Oil Hydraulic fluids for hydraulic systems in industrial and mobile equipment.
• Marine Lubricants Lubricants designed for marine vessel engines and equipment.
• Metalworking Lubricants Cutting and machining fluids for metalworking operations.
• Biodegradable Lubricants Environmentally friendly lubricants designed to break down naturally.
• Oil Storage Tanks Plastic and steel bunded oil storage tanks in various sizes from 500 litres to over 1 million litres for safe fuel storage.
• CrownCube Fuel Stations Secure bulk fuel storage units with capacities of 5,065 to 19,000 litres featuring 110% bunded design and lockable cabinets for HVO and AdBlue storage.
• AdBlue Tanks Corrosion-resistant AdBlue storage tanks with 12v or 240v pump options, available in 950 to 12,000 litre capacities.
• 205-Litre Fuel Drums 45-gallon (205-litre) welded mild steel drums for storing diesel, HVO, kerosene, and lubricants with UN regulation compliance.
• Emergency Fuel Delivery 24/7 emergency fuel delivery service for time-sensitive scenarios with rapid response capability, available to commercial and industrial customers across the UK.
• Nationwide Fuel Delivery Standard 24-48 hour delivery service across the UK with a fleet of 140+ HVO-fuelled tankers covering all fuel types to commercial and domestic customers.
• Oil Tank Telemetry Tank monitoring system using UK-leading software to track DERV, HVO, red diesel, AdBlue and lubricant levels remotely, enabling automated replenishment and inventory management.
• Fuel Management Service Managed fuel supply service with fixed pricing, regular delivery schedules, and fuel monitoring for budget control, targeted at commercial customers with ongoing fuel needs.
• Priority Fuel Contracts Contract fuel supply arrangements with guaranteed availability and priority delivery status for commercial and industrial customers.
• Environmental Services Comprehensive environmental services including fuel uplift, fuel polishing, tank cleaning, non-destructive testing, tank decommissioning, and emergency oil spill response.
• Fuel Uplift and Transfer Service Safe removal and recycling of redundant or contaminated fuels from sites with minimum 1,000 litres uplift capability.
• Technical Support Technical support with on-site laboratory testing facilities, fuel analysis, quality control, R&D, and OEM collaboration services for fuel and lubricant customers.

Quantifiable outcome

• Up to 90% reduction in net CO2 emissions with HVO fuel
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Crown Oil (Environmental) LimitedcoreStrategic or Co-development PartnerSister company within Crown Group providing environmental services including fuel uplift, tank cleaning, fuel polishing, and spill response. Operates as integrated environmental division.
• Speedy Fuels and Lubricants LLPcoreStrategic or Co-development PartnerRelated company within Crown Group operating under same ownership. Part of the Crown Group of Companies.
• Samuel Cooke & Co Limited (Cooke Fuels)coreStrategic or Co-development PartnerRelated company within Crown Group trading as Cooke Fuels. Part of the Crown Group of Companies.
• Crown Gas & PowercoreStrategic or Co-development PartnerDivision of Crown Oil Limited providing gas and power services. Part of the Crown Group of Companies.
• Crown Energy LimitedcoreStrategic or Co-development PartnerRelated company within Crown Group focused on energy solutions. Part of the Crown Group of Companies.
• Beesley FuelsminorChannel Partner/ Reseller/ DistributorRelated company displayed on Crown Oil website footer as part of group companies network.
• UKIFDAcoreStrategic or Co-development PartnerUK and Ireland Fuel Distributors Association membership. Crown Oil works with UKIFDA on renewable fuels technical support and industry advocacy.
• OFTECcoreStrategic or Co-development PartnerOil Firing Technical Association. Crown Oil works with OFTEC on HVO fuel approval and renewable heating solutions advocacy.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rix Petroleum: UK regional fuel distributor covering domestic heating oil, agricultural red diesel, commercial fuels, and lubricants across northern England. Directly comparable commercial/domestic fuel mix to Crown Oil.
• Watson Fuels: UK-based commercial and domestic fuel distributor offering diesel, heating oil, and lubricants via owned fleet. Direct competitor to Crown Oil in B2B bulk fuel delivery across the UK.
• County Oil Group: UK fuel and lubricants distributor operating across commercial, agricultural, and domestic segments with bulk delivery fleet. Overlapping customer base and product portfolio with Crown Oil.
• Bayford Group: Mid-sized UK fuel, lubricants, and storage tank distributor serving commercial, agricultural and domestic customers. Comparable to Crown Oil in product breadth (fuels, lubricants, tanks) and customer segments.
• Certas Energy: One of the UK's largest fuel distributors (formerly GB Oils), supplying diesel, heating oil, lubricants, and commercial fuels via national depot and fleet network. Closest large-scale direct peer to Crown Oil's commercial fuel model.
• WCF Fuels: UK fuel card and bulk fuel distributor focused on commercial fleets and SME customers. Comparable commercial-fleet fuel delivery and lubricants offering to Crown Oil.

Broad incumbents

• Neste: Global leader in renewable diesel (HVO/My) production from waste and residues. Not a UK distributor but a critical supplier/competitor shaping the HVO market that Crown Oil has built differentiation around.
• DCC Energy: Large UK and European downstream energy distribution group (including Butagaz and Emo Oil). A broad incumbent in liquid fuel and LPG distribution that competes with Crown Oil's commercial fuels business at scale.
• BP (UK retail and B2B fuels): Integrated oil major with significant UK commercial fuels and lubricants operations. Represents the broad-incumbent competitive threat as majors push into HVO and sustainable fuels supply.

Regional players

• Emo Oil: Ireland's largest fuel and lubricants distributor, part of DCC Energy. Comparable product portfolio (diesel, kerosene, lubricants, HVO) to Crown Oil but primarily serving the Irish market, making it a regional rather than direct UK competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/star-oil-ltd

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAR OIL LTD