Dead Horse Point State Park
Dead Horse Point State Park is a Utah state-operated recreation facility near Moab offering camping, yurt lodging, hiking, mountain biking, and dark-sky programs to individual visitors and event groups, funded through state appropriations and user fees.
- Company typePublic
- Founded-
- HeadquartersMoab, Utah, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dead Horse Point State Park does
Dead Horse Point State Park is a unit of the Utah State Parks system, operated under the Utah Department of Natural Resources, a state government entity. Located near Moab, Utah, the park sits atop a 2,000-foot mesa above a gooseneck bend of the Colorado River and is operated as a public recreation facility serving individual visitors, families, and special-event groups. Day-to-day operations are managed by a small staff (1–10 employees including Park Manager James Wells and Assistant Manager Elizabeth Cappa), open year-round from 6:00 am to 10:00 pm, with a Visitor Center operating daily from 9:00 am to 5:00 pm.
The park's product set centers on outdoor recreation: two campgrounds (Kayenta and Wingate) with modern amenities, four yurt accommodations (Wingate Yurts and Moenkopi Yurts), an extensive trail network including Rim Hiking Trails, the Intrepid Mountain Biking Trail, and Mixed Use Trails, plus a Night Sky Program tied to its International Dark Sky Park certification. Ancillary revenue is generated through a gift shop, mountain bike rentals operated by concessionaire Bighorn Mountain Biking, and Special Use Permits covering weddings, drone photography, and other commercial activities. There is no proprietary technology platform; reservations are processed through Reserve America's national reservation system (online or via 800-322-3770), and visitor information is distributed through the Utah State Parks website (stateparks.utah.gov).
The business model is a hybrid of state appropriations and self-generated user fees — camping fees, day-use entry fees (per vehicle, up to 8 people), annual state park passes, concession revenue, and permit fees. The customer base is highly fragmented across outdoor recreation enthusiasts and special-event participants, with no named enterprise or institutional customers. No private capital, funding rounds, acquisitions, or M&A activity exist; the entity is a publicly funded government facility.
Dead Horse Point State Park firmographics
Firmographics- Name
- Dead Horse Point State Park
- Legal name
- State of Utah - Utah State Parks
- Website
- https://stateparks.utah.gov
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dead Horse Point State Park is a Utah state-operated recreation facility near Moab offering camping, yurt lodging, hiking, mountain biking, and dark-sky programs to individual visitors and event groups, funded through state appropriations and user fees.
- Ownership category
- akta.pro rank
Dead Horse Point State Park industry classification
Industry- Product category
- State Park Recreation Services
- NAICS
- Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- National/State Park Campgrounds & Public Campgrounds (THAMAJAI)
Keywords
Where Dead Horse Point State Park is headquartered
LocationHeadquarters
- HQ city
- Moab, Utah
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dead Horse Point State Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Camping Fees: The park generates revenue through camping fees at Kayenta Campground and Wingate Campground, plus yurt rentals (Wingate Yurts and Moenkopi Yurts). Reservations made through Reserve America (800-322-3770).
- Day-Use Fees: Revenue from day visitors accessing the park's hiking trails, viewpoints, and facilities.
- Concession Revenue: Mountain bike rentals offered through Bighorn Mountain Biking concession.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Day Use |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Dead Horse Point State Park product offering
Product offeringCore offering
Dead Horse Point State Park is a publicly operated Utah state park that provides outdoor recreation experiences centered on a 2,000-foot cliff-top overlook above a gooseneck in the Colorado River. Its core offerings include overnight camping at Kayenta and Wingate campgrounds, yurt lodging (Wingate Yurts and Moenkopi Yurts), hiking on rim trails, mountain biking on the Intrepid Trail and mixed-use trails, an International Dark Sky Park night-sky program, mountain bike rentals through Bighorn Mountain Biking, an on-site gift shop, and special use permits for weddings, drone photography, and similar activities.
Product overview
Dead Horse Point State Park is a Utah state park offering outdoor recreation and camping experiences. The park provides multiple camping options including traditional campgrounds (Kayenta and Wingate Campgrounds) and unique yurt accommodations (Wingate Yurts and Moenkopi Yurts). Outdoor activities include hiking along rim trails, mountain biking on the Intrepid Mountain Biking Trail, and Mixed Use Trails. The park is designated as an International Dark Sky Park, offering Night Sky programs for stargazing. Additional services include mountain bike rentals through Bighorn Mountain Biking, a gift shop, and special use permits for weddings and drone photography. The park features modern amenities including a visitor center with WiFi availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Kayenta Campground Campground within Dead Horse Point State Park offering overnight camping with modern amenities for individual visitors and families seeking a high-desert canyon experience.
- Wingate Campground Campground within Dead Horse Point State Park offering overnight camping with modern amenities for visitors exploring the park.
- Wingate Yurts Yurt accommodations at Wingate campground offering an alternative overnight lodging experience for park visitors.
- Moenkopi Yurts Yurt accommodations providing a unique lodging option for visitors to Dead Horse Point State Park.
- Mountain Bike Rentals Mountain bike rental service operated by Bighorn Mountain Biking, allowing visitors to access the park's trails via the Intrepid Mountain Biking Trail and Mixed Use Trails.
- Night Sky Program Dark sky viewing program allowing visitors to observe stars in an International Dark Sky Park, leveraging the park's certified dark-sky conditions and lighting management.
- Gift Shop On-site retail facility offering park merchandise and souvenirs to visiting consumers.
- Special Use Permits Regulated permits for weddings, drone photography, and other special activities within Dead Horse Point State Park.
Companies that use Dead Horse Point State Park
Customer profileSegments2 records
Ideal customer profiles2 records
Dead Horse Point State Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dead Horse Point State Park partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Bighorn Mountain BikingminorBighorn Mountain Biking provides mountain bike rental services at Dead Horse Point State Park, offering visitors equipment to use on the park's Intrepid Mountain Biking Trail and Mixed Use Trails. Reservations can be made through the Bighorn Mountain Biking website.
- Reserve AmericacoreReserve America provides the online camping reservation platform for Dead Horse Point State Park and all Utah State Parks. Visitors can reserve campsites, yurts, and facilities through Reserve America's website or by calling 800-322-3770.
- International Dark-Sky AssociationcoreThe park holds International Dark Sky Park certification from the IDA, recognizing its commitment to dark sky preservation, lighting management, and public education about night sky conservation. The park displays the IDA logo indicating its certification status.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Dead Horse Point State Park competitors and assessment
Company assessmentDirect peers
- Antelope Island State Park: Utah State Park offering camping, hiking, and outdoor recreation; comparable in operating model, reservation system, and visitor segments within the same state parks network, though located in northern Utah.
- Arches National Park: Premier Moab-area National Park with dramatic sandstone landscape and high-volume visitation; competes directly for the same outdoor recreation visitors and serves the same southeastern Utah tourism circuit.
- Goblin Valley State Park: Sibling Utah State Park offering camping, hiking, and outdoor recreation; directly comparable in operating model, reservation platform (Reserve America), and customer segments within the same Utah State Parks portfolio.
- Goosenecks State Park: Neighboring Utah State Park featuring an iconic San Juan River overlook; shares the same canyon viewpoint experience, state park operations, and southeastern Utah visitor base as Dead Horse Point.
- Canyonlands National Park: Adjacent National Park sharing the same Moab-area canyon country landscape; both target the same outdoor recreation tourists, photographers, and hikers with overlapping camping and trail offerings in the southeastern Utah destination cluster.
Regional players
- Capitol Reef National Park: Utah National Park offering similar canyon landscapes and outdoor recreation experiences; comparable as a regional outdoor recreation destination but centered in a different part of Utah with distinct geological features.
- Bryce Canyon National Park: Utah National Park with iconic viewpoints and outdoor recreation; comparable as a regional Utah destination for scenic overlooks, hiking, and dark sky viewing with similar target visitor segments.
- Mesa Verde National Park: Southwest US National Park focused on cultural heritage and scenic landscapes; comparable as a Southwest regional outdoor recreation destination with similar visitation patterns and lodging/camping infrastructure.
Broad incumbents
- Grand Canyon National Park: Iconic National Park offering similar canyon viewpoint experiences and outdoor recreation programming; operates at substantially greater scale, visitation, and brand recognition as the dominant incumbent in the US canyon park category.
- Zion National Park: Major Utah National Park with extensive outdoor recreation offerings including camping, hiking, and climbing; comparable as a premier Utah outdoor recreation destination serving similar visitor segments, though at substantially greater scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dead Horse Point State Park social profiles
Digital presenceDead Horse Point State Park compliance and trust
Trust signalCompliance1 record
Dead Horse Point State Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dead Horse Point State Park leadership team
Management profileNumber of profiles
Profiles2 records
Dead Horse Point State Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dead Horse Point State Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dead Horse Point State Park
What does Dead Horse Point State Park do?
Dead Horse Point State Park is a publicly operated Utah state park that provides outdoor recreation experiences centered on a 2,000-foot cliff-top overlook above a gooseneck in the Colorado River. Its core offerings include overnight camping at Kayenta and Wingate campgrounds, yurt lodging (Wingate Yurts and Moenkopi Yurts), hiking on rim trails, mountain biking on the Intrepid Trail and mixed-use trails, an International Dark Sky Park night-sky program, mountain bike rentals through Bighorn Mountain Biking, an on-site gift shop, and special use permits for weddings, drone photography, and similar activities.
Is Dead Horse Point State Park a public or private company?
Dead Horse Point State Park is a public company. It is classified as state government owned and is currently operating.
When was Dead Horse Point State Park founded?
Dead Horse Point State Park was founded in -1. It employs 1 to 10 people.
Where is Dead Horse Point State Park based?
Dead Horse Point State Park is headquartered in Moab, Utah, United States, in the North America region.
How does Dead Horse Point State Park make money?
Three revenue lines are on record. Camping Fees are the primary driver. The others are day-Use Fees and concession Revenue.
Who are Dead Horse Point State Park's main competitors?
Direct peers on record are Antelope Island State Park, Arches National Park, Goblin Valley State Park, Goosenecks State Park and Canyonlands National Park. Regional players are Capitol Reef National Park, Bryce Canyon National Park and Mesa Verde National Park. Broad incumbents are Grand Canyon National Park and Zion National Park.
Does Dead Horse Point State Park have an API?
No public API is recorded for Dead Horse Point State Park.
What industry is Dead Horse Point State Park in?
Dead Horse Point State Park's product category is State Park Recreation Services. Its primary akta.pro industry code is THAMAJAI, National/State Park Campgrounds & Public Campgrounds. Its NAICS code is 71219 and its SIC code is 7000.