Syndicat Mixte du Mont d'Or - Station de Métabief

Name

Syndicat Mixte du Mont d'Or - Station de Métabief

Legal name

Syndicat Mixte du Mont d'Or

Website

https://station-metabief.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mountain Resort & Outdoor Recreation Services

NAICS

Skiing Facilities (713920), Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industry

Mountain Biking & Cycling Adventure Centers (Trail Parks, Guiding) (THAAAKAH)

Keywords

• Mountain resort operations
• Downhill mountain biking
• Alpine coaster attractions
• Chairlift transport services
• Four-season mountain destination

Headquarters

HQ city

Métabief

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Lift Passes & Day Tickets: Revenue from downhill MTB day passes, chairlift tickets, and multi-day passes. Tickets are sold per ride, per session, or as multi-day bundles. Core driver of visitor revenue.
2. Season Passes: Annual and seasonal passes offering unlimited access to the bike park and lifts for the full season, providing recurring revenue and customer lock-in.
3. Activity Revenue (Rail Sled, Fishing, Guided Hikes): Revenue from additional paid activities including rail sled tickets, fishing permits, guided hikes, Explor Games, and events.
4. Magic Pass Annual Pass: The Magic Pass is sold as an annual multi-resort season ticket (€455 adults / €306 children) providing access to over 100 resorts across France, Switzerland, and Italy, including Métabief. Revenue is shared with the broader Magic Pass network.
5. European Funding (ERDF): European Regional Development Fund (ERDF) contribution of €7.44 million awarded to SMMO for Métabief resort transformation, including the hybrid lift conversion. This is a grant, not revenue, but represents major capital injection.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

SMMO operates the Métabief four-season mountain resort, selling lift passes, activity tickets, and season passes for downhill mountain biking (8 trails, 25 km), the Luge des Cimes alpine coaster, the Morond chairlift, hiking, fishing at Lac du Morond, trail running, and Explor Games outdoor adventures. The resort also participates in the Magic Pass multi-resort season pass network serving over 100 resorts across France, Switzerland, and Italy.

Product overview

Métabief Montagnes du Jura operates as a four-season mountain destination managed by the Syndicat Mixte du Mont d'Or (SMMO), located in the Doubs region of the Jura Mountains, France. The resort's core product portfolio centers on the Bike Park (8 downhill/enduro MTB trails across 25 km with 420m elevation drop), the Luge des Cimes alpine coaster, and the Morond chairlift as primary uplift infrastructure. These are complemented by outdoor activities including hiking (Family Trail, GR5 ridge routes), fishing at Lac du Morond (1,400m), trail running, and the Explor Games mobile-app-based outdoor adventure. Supporting amenities include the Comptoir du Morond summit restaurant and the MCF Mountain Biking School. The Magic Pass season ticket links Métabief to 100+ resorts in France, Switzerland, and Italy. The Passerelles Interreg project (2025 onward) represents a major infrastructure transformation, converting the main chairlift to a hybrid lift system. Online pass products include day VTT passes, multi-day passes, season passes, guided hike tickets, and combined packages (summer pass, family pass).

Differentiator

Problem solved

Functional benefit

Products and services

• Downhill Mountain Biking / Bike Park Downhill and enduro mountain biking experience with 8 trails covering 25 km in the Jura Mountains, including trails from green (beginner) to double black (expert), a 420m elevation drop from Morond summit, and a free Jura Kid Park for beginners. Targeted at mountain bikers of all skill levels.
• Luge des Cimes (Alpine Coaster / Rail Sled) Rail sled ride on the Luge des Cimes offering a 6-minute descent full of sensations in complete safety. Accessible to ages 3 and up, with single tickets and multi-ride packs (10/15/20 tickets). Targeted at families and general leisure visitors.
• Morond Chairlift Chairlift transport to the summit of Morond at 1,420m altitude offering panoramic views of the Alps and Jura mountains. Provides pedestrian access and serves as the primary uplift for mountain bikers. Targeted at hikers, sightseers, and MTB riders.
• Hiking Marked hiking trails including the Family Trail, summit access from Morond, and GR5 ridge routes. Key destinations include Lac du Morond (reachable in ~45 minutes), the Mont d'Or summit (~2 hours via GR5), and the Mont d'Or Sensitive Natural Area. Targeted at families and leisure walkers.
• Fishing at Lac du Morond Trout fishing at Lac du Morond at 1,400m altitude, operated in partnership with AAPPMA La Truite du Haut Doubs. Open from 2 May to 30 November 2026, with daily permits (adult €15/4 catches, child €7/2 catches) and a combined lift-and-fishing ticket at €7.90. Targeted at families and leisure anglers.
• Trail Running Trail running routes through forests, meadows, and panoramic landscapes of the Jura Mountains, with downloadable training routes and organized events including Trail Mont d'Or (mid-June) and the UTMJ Ultra Trail (October). Targeted at trail runners and endurance athletes.
• Explor Games Outdoor Adventure Outdoor adventure game guided by a mobile app, blending orienteering, outdoor escape games, and treasure hunts. Players follow a narrative to find the 'Lost Treasure of Mont d'Or' across three worlds on a 1.5 km scripted adventure. Tablet rental from €15 (1 player) to €40 (4 players) with a €50 deposit. Targeted at families with children aged 5-15.
• Comptoir du Morond Summit Restaurant Mountain restaurant and rest area at the summit of Morond (1,420m) offering local products, panoramic views, wooden games, a pétanque court, and a sandbox. Functions as a hub for hikers and mountain bikers. Targeted at leisure visitors and families seeking dining at altitude.
• VTT Cross Country (XCO) Cross-country mountain biking trails certified by the French Cycling Federation (FFC), with four marked routes totaling 56 km ranging from paved paths to technical single tracks. Routes include Mont Ramey (green, 8.6 km), Les Seignots (blue, 11.7 km), Le Paradis par les crêtes (blue, 13.7 km), and Les Alpages par les crêtes (red, 22 km). Targeted at cross-country mountain biking enthusiasts.
• Electric Mountain Bike Routes Three marked electric mountain bike routes through the Jura Mountains at green (4 km), blue (4 km, 237 m D+), and red (9 km, 551 m D+) difficulty levels. Helmet compulsory, gloves strongly recommended. Targeted at leisure cyclists and families.

Quantifiable outcome

• 25 km of marked downhill and enduro MTB trails serving all skill levels
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Association pour le Développement du Nord vaudois (ADNV)coreStrategic or Co-development Partner · 1 January 2021The Passerelles project is co-developed by SMMO (France) and ADNV (Switzerland) under the Interreg France-Switzerland 2021–2027 programme. It aims to position the Haut-Doubs and Northern Vaud as a single cross-border mountain destination, going beyond simple ski resort diversification to provide a shared response to climate change and evolving consumer behaviours. ADNV represents the Swiss side in this flagship Interreg initiative.
• Haut-Doubs Tourist OfficecoreGTM or Marketing Partner · 1 January 2021Receiving €86,000 ERDF funding as a project partner in the Passerelles initiative. The Tourist Office co-markets Métabief as part of the Haut-Doubs regional destination and provides visitor information, accommodation referrals, and activity listings.
• Magic Pass ConsortiumcoreStrategic or Co-development PartnerMagic Pass is a multi-resort annual season ticket (€455 adult / €306 child, valid May 2026–April 2027) providing unlimited access to over 100 ski and summer resorts across France, Switzerland, and Italy, including Métabief, Jura sur Léman, and Monts Jura in the Jura Mountains. The pass creates a shared revenue pool and cross-distribution network among member resorts.
• AAPPMA - La Truite du Haut DoubsminorStrategic or Co-development PartnerFishing association managing fishing rights and regulations at Lac du Morond (1,400m altitude). In partnership with Métabief, daily fishing permits are sold at Métabief ticket offices on days when the Morond chairlift operates. The AAPPMA manages the regulatory framework (catch limits, minimum size, permitted techniques) and stocks the lake.
• VTT Club Mont d'OrminorGTM or Marketing PartnerLocal mountain biking club that organises the annual French Downhill MTB Cup at Métabief (June 13–14), attracting over 300 competitive riders. The club uses Métabief's bike park infrastructure to host the event.
• Rider Sports EvolutionminorGTM or Marketing PartnerOrganiser of the Piquemiette 500 climbing race (1.5km / 500m elevation gain), held annually at Métabief. Also organises the Mini Pique (children's race, ages 5–15) and Pique en Fête (fun race).
• MCF Métabief Mountain Biking SchoolcoreStrategic or Co-development PartnerThe MCF Mountain Biking School operates year-round at Métabief, providing certified coaching for all levels. Notable for having Sam Péridy, a three-time world downhill MTB champion, as an instructor. Offers group sessions, private lessons, and the Ladies Bike Day coaching programme. Operates in partnership with the resort.
• Bike VisionminorStrategic or Co-development PartnerMountain bike trail design company that partnered with professional rider Vinny T to create the 'Chill Trail' concept — a new trail format combining top athlete vision with professional trail design expertise. Métabief will be the second bike park (after Bernex, 2022) to feature a Chill Trail.

Scale indicators6 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Compagnie des Alpes: Largest French ski resort operator, managing a portfolio of major Alpine resorts (Paradiski, Tignes, Val d'Isère, etc.). Comparable as a multi-resort mountain operator but with vastly greater scale, capital access, and premium-segment reach.
• Chamonix Mont-Blanc: Iconic French mountain destination with global brand recognition, year-round operations, and MTB/ski dual seasons. Comparable in activity mix and four-season strategy but operates at a far larger scale and premium international positioning.

Direct peers

• Les Gets: Mid-sized French mountain resort in Haute-Savoie offering combined winter skiing and summer MTB/hiking. Highly comparable to Métabief in scale, activity mix, and target family/active leisure segments, and frequently paired in cross-Alpine marketing.
• Le Lioran: Massif Central mid-mountain resort with combined winter/summer offerings and similar regional/domestic visitor mix. Directly comparable in scale, climate exposure, and the challenge of competing with high-altitude Alpine destinations.
• Monts Jura: Neighbouring Jura Mountains ski resort also included in the Magic Pass network. Directly comparable in altitude, geography, and target market, and a co-member of the Franco-Swiss Jura destination cluster.
• Bernex: Smaller Haute-Savoie mountain resort that partnered with Bike Vision on the 'Chill Trail' concept before Métabief. Closely comparable as a French mid-mountain resort transitioning toward MTB-led four-season operations.
• Super-Besse: Mid-mountain French Massif Central resort with similar elevation profile (1,000-1,800m), four-season positioning, and family/MTB focus. Comparable in mid-altitude climate exposure and transition strategy toward year-round operation.
• La Clusaz: Mid-sized French Alpine resort offering year-round skiing and MTB activity with strong summer programming. Comparable to Métabief in multi-season positioning, target customer mix, and reliance on regional/domestic visitors.
• Les Saisies: Mid-mountain French resort in Savoie with comparable scale, MTB/ski dual-season operations, and family-friendly positioning. Overlaps directly with Métabief in target segments and event-driven demand generation.

Others

• Magic Pass: Multi-resort annual season pass network covering 100+ resorts in France, Switzerland, and Italy, of which Métabief is a member. Not a competitor but a key channel partner/distribution mechanism that materially shapes Métabief's demand and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/syndicat-mixte-du-mont-d'or

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syndicat Mixte du Mont d'Or - Station de Métabief