Stattreisen München E.V.

What Stattreisen München E.V. does

Stattreisen München E.V. is a Munich-based registered association (eingetragener Verein, e.V.) founded in 1989 that operates guided city walking tours under the brand Stattreisen. The organization offers scheduled open tours that individuals can join without prior booking, alongside customized group tours pre-arranged by email or phone. Its tour portfolio spans themed products covering Munich's history, city districts, food markets (e.g., Viktualienmarkt-Verführ-Tour), literature, Olympic sites, migration, and seasonal topics, with a stated editorial positioning that includes a critical perspective on Munich's past.

The association operates with approximately 6 employees from a single Munich office at Nymphenburger Str. 149 and generates revenue primarily from per-person ticket sales (e.g., 17 EUR for adults on district tours, 45 EUR for the Viktualienmarkt tasting tour) and flat-rate group bookings (e.g., 180 EUR for a school class of 25, 645 EUR for a 15-person tasting group). Additional revenue levers include a 25 EUR surcharge for non-German language tours and a StattreisenCard membership that unlocks discounts at partner locations. Distribution is direct via website booking, walk-up ticket purchases at meeting points, and email/phone-based group bookings.

The company is a member-owned non-profit under German law with no parent company, external venture funding, or acquisitions. Its marketing relies on its website (stattreisen-muenchen.de), a YouTube channel, an email newsletter, and word-of-mouth referrals. Named partners include Alpetour (logistics), Hofpfisterei (bakery foods), and 84GHz (website hosting). Operations are confined to Munich.

Name

Stattreisen München E.V.

Legal name

Stattreisen München e.V.

Website

https://stattreisen-muenchen.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Stattreisen München E.V. is a Munich-based non-profit association founded in 1989 that operates guided themed walking tours of the city for individual tourists, private groups, school classes, and international visitors, selling tickets directly via its website and at meeting points.

Ownership category

akta.pro rank

Product category

Guided City Walking Tours

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Private Guided Tours & Personal Tour Guides (THAJALAA), Street Food Tours (THAJAGAC), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Guided walking tours
• City tour operator
• Culinary market tours
• Cultural city tours
• School group tours

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tour fees: Revenue generated from paid walking tours. Individual tour tickets are sold at fixed per-person rates. Group bookings are priced at flat rates for the group. Additional fees apply for language options beyond German.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stattreisen München E.V. is a Munich-based, non-profit registered association that sells guided walking tours of the city. Its offerings include open scheduled tours for individuals and small groups, private customized group tours, and a broad set of themed tours covering Munich's history, districts, food markets such as the Viktualienmarkt, literature, culture, Olympic history, and seasonal topics. Tours are led by professional guides, run in all weather conditions, and start from a single participant, with multilingual options available for an additional fee.

Product overview

Stattreisen München E.V. is a non-profit association (E.V.) offering guided city tours in Munich. Founded in 1989, the company provides a portfolio of themed walking tours and cultural exploration experiences. The core offering consists of open scheduled tours for individuals, customized group tours, and themed tours covering topics such as Munich's history, districts, food markets, literature, culture, and seasonal events. A StattreisenCard membership provides discounts. The company operates as a tour operator rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Tours (Offene Führungen) Scheduled walking tours for individuals or small groups running on fixed dates and times. Participants meet at a designated meeting point without prior booking, and tours run from one participant upward.
• Group Tours (Gruppenführungen) Customized guided tours booked at preferred dates for groups of various sizes, with flexible scheduling and customizable themes. Booked via email or phone.
• Themed City Tours (Themenbasierte Stadtführungen) Portfolio of themed guided tours covering München für Einsteiger, Durch die Zeit reisen, Stadtteile mit Charakter, Rallyes & mehr, Münchner Kindl unterwegs, Schule unterwegs, Extratouren, Rund ums Essen, Meisterwerke mit Geschichte, Kultur im Grünen, Literarisches München, Töchter und Söhne der Stadt, and Besonders und Saisonal.
• Viktualienmarkt-Verführ-Tour Culinary discovery tour of Munich's Viktualienmarkt including tastings of traditional baked goods, spreads, sausage specialties, soft drinks, cheese, chocolate, and espresso. Adults 45 EUR (incl. tasting); group of 15: 645 EUR flat rate.
• Alte Utting und Bahnwärter Thiel Tour Cultural tour visiting two Munich cultural projects: the Kultur für alle project at the former Bahnwärter Thiel site and the historic Alte Utting ship on a railway bridge.
• Olympiadorf und Olympiapark Tour Tour of Munich's Olympic Park and Olympic Village from the 1972 Summer Games, including the tent roof structure and landscape park designed for the games. School class rate: 180 EUR for 25 persons.
• Altschwabing Tour Walking tour through Munich's Altschwabing district exploring the contrast between former farming village and modern metropolis, including village-era buildings, a theater in a former bathhouse, a hidden Rococo castle, an Art Nouveau civic house, and the boulevard. Adults 17 EUR; Seniors/Students 15 EUR; Group of 25: 210 EUR.
• StattreisenCard Membership card providing discounts and benefits at participating partner locations in Munich and beyond for tour participants.
• Annual Program (Jahresprogramm) Annual program booklet published in PDF format listing all scheduled tours and events for the year; the 2026 edition is available.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• AlpetourminorStrategic or Co-development PartnerLogistic partner for tour operations. Listed among company acknowledgments for Zusammenarbeit und Unterstützung.
• HofpfistereiminorOthersTraditional Munich bakery partner. Listed among company acknowledgments. May supply bakery products for food tours.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Munich City Tours (München Stadtführungen): Munich-focused tour operator offering private and group city tours in multiple languages. Overlaps directly with Stattreisen's group tour and international visitor segments.
• Original Munich Walks: Munich-based walking tour operator offering themed guided walks in English, covering history, beer, and Third Reich topics. Directly comparable to Stattreisen in format, geography, and target market of individual tourists and small groups in Munich.
• Context Travel: Premium small-group walking tour operator with Munich offerings led by scholar-guides. Comparable in walking-tour delivery and themed expert-led experiences, but at a higher price point.
• Radius Tours: Munich-based tour operator running daily walking tours, day trips, and food tours with a similar multilingual, pay-at-meeting-point model. Closest direct competitor to Stattreisen's open-tour format.
• Sandeman's New Europe (Munich): Global free walking tour brand with Munich operations offering pay-what-you-wish guided walks. Competes directly for budget-conscious individual tourists in the same Munich city-tour category.

Others

• TourHQ: Global marketplace connecting travelers with local tour guides and operators, including in Germany. Adjacent enabling platform rather than a direct competitor.

Emerging players

• Withlocals: Online marketplace for private guided tours and experiences, including Munich. Overlaps with Stattreisen on private tour format but is a digital platform aggregator rather than an operator.

Broad incumbents

• GetYourGuide: Global OTA for tours, attractions, and experiences with extensive Munich inventory. Important indirect competitor and potential distribution channel for Stattreisen's tour products.
• Airbnb Experiences: Online marketplace for host-led experiences including walking tours in Munich. Represents an alternative discovery and booking channel that competes for tourist attention and spend.
• Viator: Tripadvisor-owned OTA aggregating tours and activities worldwide, including Munich walking tours. Functions as both a competitor (when reselling similar products) and a potential distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3Ld1NIom0kdh-zGcFAHS7w
• LinkedInlinkedin.com/company/stattreisen-m%C3%BCnchen-e-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stattreisen München E.V.