Boarders Inn and Suites by Cobblestone Hotels

What Boarders Inn and Suites by Cobblestone Hotels does

Boarders Inn and Suites is an upper-midscale hotel sub-brand operated by Cobblestone Hotels, LLC, a privately-held hotel franchisor headquartered in Neenah, Wisconsin. Founded in 2011, the parent organization supports a multi-brand franchise portfolio (Boarders Inn and Suites, Centerstone, Cobblestone Inn Hotel and Suites, Keywest Inn) positioned around the tagline "Big City Quality, Small Town Values," targeting business and leisure travelers in small and mid-sized U.S. markets, primarily in the Midwest. Standardized amenities across properties include a complimentary hot breakfast buffet, wireless internet, daily newspaper delivery, and onsite convenience stores, with the Cobblestone Rewards loyalty program spanning all sub-brands to drive repeat stays.

The business model is franchise-based: Cobblestone Hotels monetizes through franchise fees, royalties, and centralized services while franchisees own and operate individual properties. Distribution relies on direct booking via the stayboarders.com website through the SynXis reservation engine, a centralized phone reservation line, franchise marketing through dedicated acquisition sites, and organic social channels (YouTube and Facebook). The company maintains approximately 60 corporate/franchisor-level employees and operates with no disclosed external funding, M&A activity, or third-party investor backing.

Technology is limited and largely outsourced: core booking runs on the third-party SynXis central reservation system, with no proprietary platform, AI/ML capabilities, patents, or data assets disclosed. The franchisor's strategic emphasis is on unit-count growth across the Midwest via franchisee recruitment, brand-portfolio segmentation, and a unified loyalty program rather than on owned real estate or technology differentiation.

Name

Boarders Inn and Suites by Cobblestone Hotels

Legal name

Cobblestone Hotels, LLC

Website

https://stayboarders.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Boarders Inn and Suites is an upper-midscale hotel sub-brand franchised by Cobblestone Hotels, LLC, serving business and leisure travelers in small U.S. towns primarily across the Midwest. The franchisor drives growth through franchisee recruitment, standardized amenities, and a multi-brand loyalty program.

Ownership category

akta.pro rank

Product category

Upper-Midscale Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Midscale Limited-Service Hotels (THAGABAC)

Keywords

• Upper-midscale hotels
• Hotel accommodations
• Hotel franchise
• Lodging services
• Small-town hotels

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Accommodations: The company generates revenue through hotel room rentals. They offer upper-midscale hotel accommodations for business and leisure travelers with amenities including complimentary hot breakfast, wireless internet, daily newspaper, and onsite convenience stores. Revenue comes from nightly room rates and associated hotel services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Boarders Inn and Suites by Cobblestone Hotels operates upper-midscale hotel accommodations for business and leisure travelers in small-town markets across the United States. Standard amenities at each property include a complimentary hot breakfast buffet, wireless internet, daily newspaper, and onsite convenience stores. The brand is delivered through a franchise model under Cobblestone Hotels, LLC, with bookings handled via the company's website and central reservation line.

Product overview

Boarders Inn and Suites by Cobblestone Hotels operates as a sub-brand within the Cobblestone Hotels portfolio, offering upper-midscale hotel accommodations for business and leisure travelers in small towns across the United States. The brand portfolio includes multiple sub-brands: Boarders Inn and Suites (the primary brand), Centerstone, Cobblestone Inn Hotel and Suites, and Keywest Inn. Standard amenities include complimentary hot breakfast, wireless internet, daily newspaper, and onsite convenience stores. The Cobblestone Rewards Program provides guest loyalty benefits across all properties.

Differentiator

Problem solved

Functional benefit

Brands

• Boarders Inn and Suites: Upper-midscale hotel brand offering 'Big City Quality, Small Town Values' accommodations with complimentary hot breakfast, wireless internet, daily newspaper, and onsite convenience stores.
• Centerstone
• Cobblestone Inn Hotel and Suites
• Keywest Inn

Products and services

• Boarders Inn and Suites Hotel Accommodations Upper-midscale hotel accommodations for business and leisure travelers in small-town U.S. markets, with standard amenities including complimentary hot breakfast buffet, wireless internet, daily newspaper, and onsite convenience stores. Bookings are made via the company's website, central reservation line, or directly at franchise-owned properties such as Grand Island, NE.
• Boarders Inn and Suites Franchise Opportunities Franchise rights enabling investors and entrepreneurs to own and operate Boarders Inn and Suites hotel properties, leveraging the Cobblestone Hotels brand, centralized reservation infrastructure, and brand standards. Marketed through dedicated franchise opportunity websites.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Holiday Inn Express (IHG): Major limited-service upper-midscale franchise brand within IHG's portfolio with strong loyalty (IHG One Rewards) and broad small-town distribution; a scaled incumbent competing for both guests and franchisees.
• Best Western: Large global hotel membership/referral system with deep penetration of small-town US markets via Best Western Plus and Premier; broader portfolio but overlapping traveler base and small-town footprint.
• Hampton by Hilton: Hilton's flagship upper-midscale franchise brand with complimentary breakfast, strong Hilton Honors loyalty, and growing presence in secondary markets; a well-resourced incumbent competing for the same value-conscious business and leisure travelers.

Direct peers

• AmericInn by Wyndham: Upper-midscale franchise hotel chain historically focused on small-town and Midwest markets with complimentary hot breakfast and similar traveler profile; competes head-to-head for the same small-town franchisees and guests.
• Comfort Inn (Choice Hotels): Choice Hotels' flagship upper-midscale franchised brand with complimentary breakfast and a broad footprint including secondary markets; directly competes for both franchisees and guests in Boarders' target markets.
• Quality Inn (Choice Hotels): Long-standing midscale franchise brand from Choice Hotels with broad US coverage including small towns; competes with Boarders Inn for franchisee investment and mid-tier leisure/business guests.
• Sleep Inn (Choice Hotels): Choice Hotels' limited-service midscale franchise brand focused on value-oriented travelers in secondary markets; competes in the same small-town rate band with a similar lean amenity profile.
• Baymont by Wyndham: Wyndham's midscale franchise brand offering complimentary breakfast and Wi-Fi in smaller and mid-sized US markets; comparable product positioning and franchise economics for small-town owners.
• Cobblestone Inn Hotel and Suites: Sister brand under the same Cobblestone Hotels, LLC parent offering an upper-midscale hotel product in small-town US markets with comparable amenity standards; the most directly comparable operating brand to Boarders Inn and Suites.
• Country Inn & Suites by Radisson: Upper-midscale franchise brand emphasizing warm hospitality, complimentary breakfast, and small-to-mid-sized market locations; comparable on price tier, amenity set, and franchise distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCj4jwSUAUu3kONyGWcdciUQ
• Facebookfacebook.com/cobblestonehotels
• LinkedInlinkedin.com/company/boarders-inn-and-suites-by-cobblestone-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boarders Inn and Suites by Cobblestone Hotels