Stayhoops

What Stayhoops does

Stayhoops is an Indonesian privately-held athletic apparel company founded in 2016 and headquartered in Bandung, West Java, operating with approximately 12 employees. The company designs and sells basketball-themed performance socks as its core category, alongside apparel (t-shirts, jerseys, shorts, hoodies, trackpants, compression briefs), accessories (bags, headbands, wristbands, arm sleeves, headwear), and a new footwear line (sandals). Its flagship product is the Poise Tech-Series Hi-Performance Socks, built on a Lycra Fiber blend (58% Cotton, 28% Nylon, 6% Lycra Elastane, 8% Lycra Spandex) with proprietary construction features including left/right anatomical fit, metatarsal anti-slip padding, plantar fascia protection, contoured Y-heel, flat toe seam, and elastic welt cuff. Stayhoops holds three consecutive-year Official Partnership status with the Indonesian Basketball League (IBL) and operates a brand-owned community basketball program, Stayhoops Court, in Bandung.

The company monetizes through a diversified omnichannel model: direct-to-consumer e-commerce (stayhoops.com), three marketplace storefronts (Tokopedia, Shopee, TikTok Shop), and an Indonesian retail network of 40+ partner stores concentrated in Jakarta (12+), Bandung (6+), Bali (8+), Surabaya (4), and Makassar plus several secondary cities. B2B revenue comes from the Team Purchase Program (10-20% volume discounts on 15+ piece orders via WhatsApp) and a Mitra Wholesale & Reseller program for business partners. Pricing spans IDR 59,900 for wristbands to IDR 629,000 for sweatshirts, with performance socks priced at IDR 139,000-159,000. Customer segments include Indonesian basketball players (professional via IBL and amateur), athletic lifestyle consumers using products across court and streetwear contexts, sports teams procuring bulk gear, and wholesale/reseller partners. Marketing is content-led across Instagram, YouTube, TikTok, and The Culture blog, anchored by community events, league partnerships, and cultural collaborations (Borneo Hornbills, Durava for Indonesia Legacy 2.0). International expansion is signaled through a brand ambassador program in Japan (Yu Tatsumi) but no material revenue contribution is yet evidenced.

Name

Stayhoops

Legal name

Stayhoops

Website

https://stayhoops.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stayhoops is an Indonesian privately-held athletic apparel brand (founded 2016, Bandung) specializing in basketball-themed performance socks with proprietary Lycra Fiber technology, plus apparel and accessories, sold via DTC e-commerce, three marketplaces, and 40+ retail partner stores across Indonesia, with the IBL as its flagship three-year partner.

Ownership category

akta.pro rank

Product category

Athletic Apparel & Performance Socks

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Basketball Footwear & Apparel Retail (CRAMACAB), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Performance athletic socks
• Basketball apparel
• Sports accessories
• Athletic streetwear
• Team bulk orders

Headquarters

HQ city

Makassar

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through own e-commerce website (stayhoops.com). Products include performance socks, apparel (t-shirts, shorts, hoodies), accessories, and bags.
2. Marketplace Sales: Sales through third-party marketplaces including Tokopedia, Shopee, and TikTok Shop for wider reach and convenience.
3. Team Purchase Program (B2B Bulk Orders): Bulk order program for basketball/sports teams ordering 15+ socks. Offers 10% discount for 15+ pieces and 20% discount for 30+ pieces. Contact via WhatsApp for customized orders.
4. Wholesale & Reseller (Mitra Program): Wholesale and reseller partnership program for business partners interested in distributing Stayhoops products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Stayhoops designs, produces, and sells basketball-themed performance athletic apparel and accessories, with a core focus on performance socks (Fullprint, Performance, and Hi-Performance Poise Tech-Series lines) made with proprietary Lycra Fiber technology. The portfolio extends to apparel (t-shirts, jerseys, shorts, hoodies, trackpants, compression briefs), accessories (bags, wristbands, headbands, arm sleeves, headwear), and footwear sandals, sold direct-to-consumer via own e-commerce, third-party marketplaces, and 40+ retail partner stores across Indonesia. The brand also operates B2B bulk ordering via the Team Purchase Program and a Mitra Wholesale/Reseller program.

Product overview

Stayhoops is an Indonesian basketball and athletic lifestyle brand offering a comprehensive product portfolio centered on performance socks and sports apparel. The core product lines include Fullprint Socks, Performance Socks, and Hi-Performance Socks (Poise Tech-Series), complemented by apparel categories (T-shirts, jerseys, shorts, hoodies, trackpants, compression wear), accessories (bags, wristbands, headbands, arm sleeves, headwear), and footwear (sandals). The brand operates through multiple sales channels including its Shopify e-commerce platform, marketplace partnerships (Tokopedia, Shopee, TikTok Shop), and an extensive retail network across Indonesia. Key differentiators include Lycra Fiber technology in socks, anatomical fit design, and collaboration products with Indonesian Basketball League (IBL) and Borneo Hornbills. The company also offers a Team Purchase Program for bulk orders and maintains community engagement through Stayhoops Court basketball events.

Differentiator

Problem solved

Functional benefit

Products and services

• Fullprint Socks Patterned socks featuring colorful motifs and designs for everyday athletic and casual wear, sold across the Stayhoops e-commerce site, marketplaces, and partner stores.
• Performance Socks Athletic socks designed for sports performance with features including Elastic Welt Cuff Top, Terry Knitt grip, Flat Toe Seam, Contoured Y-Heel, and Anatomical Fit (left/right foot-specific). Made with 58% Cotton, 28% Nylon, 6% Lycra Elastane, 8% Lycra Spandex. Priced IDR 139,000–149,000.
• Hi-Performance Socks (Poise Tech-Series) Premium performance socks featuring Lycra Fiber technology, Metatarsal Extra Padding for anti-slip grip, and Plantar Fascia Protection for stability during intense activity. Available in crew and ankle heights at IDR 159,000.
• Double Dip Socks Two-layer socks designed for enhanced cushioning and comfort during athletic activities.
• EASE Collection Socks Everyday comfort socks designed for daily wear with plain and ankle styles available in various colors.
• Stripes Collection Socks Classic essential socks featuring stripe patterns for a timeless athletic look.
• Kids Socks Sock collection designed for children with fun patterns and designs suitable for young athletes.
• Compression Briefs Compression wear designed to support muscles during athletic performance; priced at IDR 239,000.
• Trackpants Athletic trackpants including the 2-in-1 Nylon Track Pant for performance and style; priced at IDR 499,000.
• Shorts Athletic shorts in various styles including On The Go Shorts, Swish And Swirl, Floral Fusion, Hoops And Nue, Stryde Black, and collaboration designs; priced IDR 349,000–499,000.
• T-Shirts Athletic and streetwear t-shirts including performance wear and collaboration designs with brands like Borneo Hornbills; priced IDR 299,000–409,000.
• Jerseys Sports jerseys including On The Go Muscle, On The Go Long Sleeve Jersey, and On The Go Jersey for athletic use; priced IDR 259,000–299,000.
• Hoodies & Sweatshirts Athletic hoodies and crewneck sweatshirts including Obsidian collection and collaboration pieces; priced IDR 469,000–629,000.
• Bags Bag collection including Shoes Bags (Grease Shoes Bag IDR 139,000), Tote Bags (Packable Totebag Grey), Waist Bags (SH NSF Essentials, Floral Pattern), Phone Wallets (Paisley), and Neck Bags (Sonder Travel Pouch, Reise Neck Pouch).
• Bracelets & Wristbands Reversible wristbands and braided bracelets with motivational designs including Do it well, Future, Don't Give Up, Mamba Mentality, Like Mike, and similar themes; priced from IDR 69,900.
• Headbands Headbands including Game Changer Headband White (IDR 99,000), Rafe Headband White x IBL (IDR 129,000), Wick head tie white (IDR 79,000), Lemong Headband Black x IBL (IDR 159,000), and Kayon Headband White x IBL (IDR 159,000).
• Handbands Handbands including Ryker Handband White/Black x IBL (IDR 99,000), Kilau Handband White x IBL (IDR 109,000), and Purwa Handband Black x IBL (IDR 109,000).
• Arm Sleeves Arm sleeves including Compact S Solid Sleeve (IDR 189,000), Birong Sleeve Black x IBL (IDR 179,000), Hart Sleeve White/Black x IBL (IDR 179,000), and Natayung Sleeve White x IBL (IDR 179,000).
• Headwear Headwear including bucket hats (Bold Bucket Hat, Stayhoops x Westwew), beanies (Duplex Logo Beanie, Letter Embroidered Beanie), and various headwear accessories.
• Sandals Footwear sandals including Genesis (IDR 549,000) and Eiderdown (IDR 549,000) from Soleful brand.
• IBL x Stayhoops Collaboration Collection Official partnership with Indonesian Basketball League featuring Hi-Performance Socks, headbands, handbands, arm sleeves, jerseys, and hoodies. Includes 41 products with team-inspired designs representing IBL team identities; priced IDR 99,000–359,100.
• Borneo Hornbills x Stayhoops Collaboration Collection Collaboration with Borneo Hornbills sports team featuring Polo Shirts, Hoodies, Sweatshirts, and T-Shirts including Rhys, Tyche, Blizzard, Moksha, Spark, and Tenacity designs.
• Team Purchase Program Bulk ordering service for basketball/sports teams ordering 15+ socks. Offers 10% discount for 15 pieces, 20% discount for 30 pieces. Custom sock options available with minimum quantity requirements; orders processed via WhatsApp. Available for Performance and Hi-Performance socks only.

Quantifiable outcome

• 40+ retail partner stores across Indonesia
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Indonesia Basketball League (IBL)flagshipStrategic or Co-development Partner · 1 January 2024Official partner for third consecutive year. Stayhoops provides performance gear (socks, arm sleeves, headbands, wristbands) for IBL teams, All-Star events, and Playoffs. Collaboration includes team-themed socks featuring Indonesian cultural designs and basketball team identities.
• Borneo HornbillscoreStrategic or Co-development Partner · 1 January 2024Basketball team collaboration for apparel including hoodies, t-shirts, polo shirts, and shorts. Products feature Borneo Hornbills branding and team identity.
• DuravacoreStrategic or Co-development Partner · 1 January 2024Triple collaboration (IBL x Durava x Stayhoops) for Indonesia Legacy 2.0 streetwear collection. Features Indonesian mythology themes and basketball culture, released exclusively at Manahan Solo.
• Hoops PointsminorGTM or Marketing Partner · 1 January 2024Collaboration releasing socks designed to complement favorite sneakers. Combines performance, comfort, and style for players and sneakerheads.
• WestwewminorGTM or Marketing Partner · 1 January 2024Collaboration on bucket hat and other accessories.
• Yu Tatsumi (Stayhoops Japan Brand Ambassador)coreGTM or Marketing Partner · 1 January 2024Yu Tatsumi appointed as Brand Ambassador for Stayhoops Japan, bringing growth philosophy, dedication, and self-expression through Game in Bloom collection.
• Got Beef, Westwew, Stellas Puff Pastry, Mekari, Layr, KetaraminorGTM or Marketing Partner · 1 January 2024Sponsors for Stayhoops Court weekly basketball community events at Siliwangi Basketball Court, Bandung.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stance: Stance is a global performance and lifestyle sock brand with deep roots in basketball, action sports, and pop culture collaborations. Most directly comparable to Stayhoops on product category (socks-first), performance positioning, and reliance on collaboration-driven design.
• Bombas: Bombas is a performance sock brand that built a multi-category apparel business around sock quality, athletic comfort features, and social mission. Comparable to Stayhoops on sock-first product strategy and athletic performance positioning.
• Feetures: Feetures is a performance running and athletic sock specialist emphasizing technical features such as anatomical fit, targeted cushioning, and compression. Comparable to Stayhoops on technical sock engineering and athletic performance positioning.
• Happy Socks: Happy Socks is a design-led sock brand that has expanded into apparel and accessories with bold patterns and collaborations. Comparable to Stayhoops on design-driven socks, collaboration portfolio, and category extension from socks into apparel.

Broad incumbents

• Adidas: Adidas is a global athletic apparel and footwear leader with significant basketball and lifestyle offerings. Comparable to Stayhoops on basketball and lifestyle positioning, multi-category product portfolio, and Indonesian retail reach through marketplaces.
• Under Armour: Under Armour is a global performance athletic apparel brand with emphasis on training and compression categories. Overlaps with Stayhoops on performance apparel, compression wear, and athletic consumer targeting.
• Nike: Nike is the global leader in athletic apparel, footwear, and basketball performance gear with extensive presence in Indonesia. Overlaps with Stayhoops on basketball performance positioning, sock/apparel product categories, and target consumers.

Regional players

• Hype Indonesia: Hype is an Indonesian streetwear and athleisure brand with multi-channel retail and marketplace distribution. Comparable to Stayhoops on Indonesian consumer market, marketplace-first GTM, and streetwear/lifestyle crossover positioning.
• Erigo: Erigo is an Indonesian athleisure and streetwear brand with broad retail and marketplace presence, including international expansion. Comparable to Stayhoops on Indonesian consumer base, marketplace-first distribution, and athleisure/streetwear category overlap.
• Roughneck 1971: Roughneck 1971 is an Indonesian streetwear and activewear brand with strong social media and marketplace presence. Comparable to Stayhoops on Indonesian streetwear positioning, marketplace distribution, and social-media-led brand building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp-VyAOGMB01XC9MfMsoqWA/featured
• Instagraminstagram.com/stayhoops
• TikToktiktok.com/@stayhoops
• LinkedInlinkedin.com/company/stayhoops

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stayhoops