State Farm Insurance cos.
State Farm is a 100-year-old U.S. mutual insurer and the largest auto insurance provider in the country, offering multi-line personal and small-business insurance plus banking and investment services through a nationwide independent agent network.
- Company typePrivate
- Founded1922
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What State Farm Insurance cos. does
State Farm Insurance cos. is the data entity covering both the State Farm Mutual Automobile Insurance Company brand (founded 1922, headquartered in Bloomington, Illinois) and the operations of the Stef Hamilton Ins Agcy Inc independent agency in Winston Salem, North Carolina, which has operated under the State Farm banner since 1999. State Farm is the largest auto insurance provider in the United States by direct premiums written and offers a multi-line portfolio spanning auto, homeowners, condo, renters, motorcycle, boat, recreational vehicle, business, life, health, and pet insurance, alongside supplemental personal-articles coverage. The company extends beyond insurance into banking (via a U.S. Bank distribution partnership covering checking, savings, CDs, credit cards, and personal and business loans), investment services (through wholly-owned broker-dealer State Farm VP Management Corp. and registered investment adviser State Farm Investment Management Corp.), and retirement products including IRAs, mutual funds, annuities, and education savings plans.
The technical platform is built around a telematics-driven pricing layer (Drive Safe & Save offering up to 30% savings based on driving behavior), mobile applications including the State Farm agent app and the Life Enhanced wellness and estate-planning app launched in January 2022, and partner integrations such as Trupanion for pet insurance and Ting for smart-home electrical fire-prevention sensors. Distribution is carried out through a nationwide network of independent insurance agents who operate as independent contractors under the State Farm brand, delivering personalized service via phone, text, email, in-person, and virtual appointments; the agent office profiled here maintains a 4.7/5 Google rating across 28 reviews and a bilingual English/Spanish capability.
The revenue model is primarily subscription-recurring, driven by insurance premiums billed monthly, semi-annually, or annually across personal and commercial lines, supplemented by commissions on financial products sold through registered representatives, referral commissions on U.S. Bank banking products, and referral fees on Trupanion pet-insurance policies. The go-to-market is enterprise field sales in form (agent-led distribution) with self-service digital augmentation via mobile app and online portal; customer segments are horizontally segmented into individuals and families (primary), small business owners, and investors/retirees. Pricing is personalized based on state, risk profile, coverage selections, deductibles, and eligibility for discounts including safe-driver, good-student, multi-policy bundling, and the telematics program.
State Farm Insurance cos. firmographics
Firmographics- Name
- State Farm Insurance cos.
- Legal name
- State Farm Mutual Automobile Insurance Company
- Website
- https://stefhamilton.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- State Farm is a 100-year-old U.S. mutual insurer and the largest auto insurance provider in the country, offering multi-line personal and small-business insurance plus banking and investment services through a nationwide independent agent network.
- Ownership category
- akta.pro rank
Where State Farm Insurance cos. is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
State Farm Insurance cos. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: State Farm generates revenue primarily through insurance premiums collected from policyholders. Policies include auto, home, life, motorcycle, boat, renters, condo, business, and recreational vehicle insurance. Premiums are paid on a recurring basis (monthly, semi-annual, or annual billing cycles).
- Financial Products Commissions: State Farm earns commissions on financial products including mutual funds, annuities, IRAs, education savings plans, and variable universal life insurance sold through agents. These products are offered through State Farm VP Management Corp. (registered broker-dealer) and State Farm Investment Management Corp. (registered investment adviser).
- Banking Products: Through partnership with U.S. Bank, State Farm offers banking products including checking accounts, savings accounts, CDs, credit cards, personal loans, and business banking products. Revenue generated through referral arrangements and potential account fees.
- Pet Insurance: Pet insurance products underwritten by American Pet Insurance Company and ZPIC Insurance Company, administered by Trupanion Managers USA, Inc. State Farm serves as a distribution partner earning referral commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personalized Price Plan - customizable coverage across multiple insurance products |
| Subscription | Annual | Drive Safe & Save telematics discount |
| Subscription | Monthly | Life Insurance policies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
State Farm Insurance cos. product offering
Product offeringCore offering
State Farm underwrites and distributes personal and commercial property & casualty insurance (auto, homeowners, condo, renters, motorcycle, boat, recreational vehicles, business, personal articles) along with life insurance, supplemental health coverage, and pet insurance, sold primarily through independent agents on recurring premiums. The portfolio is extended with investment services (mutual funds, annuities, IRAs, education savings, brokerage), business retirement plans, and banking products made available via a U.S. Bank referral partnership.
Product overview
State Farm Insurance offers a comprehensive insurance and financial services portfolio consisting of core insurance products (Auto, Motorcycle, Homeowners, Condo, Renters, Business, Life, Pet, Recreational Vehicles, and Boat insurance), supplemental health coverage, and financial services including investment services, annuities, business retirement plans, and banking through U.S. Bank partnership. Additional offerings include personal articles insurance, the State Farm mobile app for policy management, the Life Enhanced wellness app for life insurance policyholders, and the Ting fire safety program for homeowners. The company operates as a multi-line insurance provider with 100 years of experience, offering personalized price plans and multi-policy discounts.
Differentiator
Problem solved
Functional benefit
Brands
- Stef Hamilton Ins Agcy Inc: State Farm insurance agency operated by Stef Hamilton in Winston Salem, NC
- Drive Safe & Save
- Life Enhanced
- Ting
Products and services
- Auto Insurance Personal auto insurance offering liability, collision, comprehensive, rental car coverage, emergency road service, and discounts including Drive Safe & Save (up to 30% savings), Steer Clear (under-25 drivers), Good Student, and Vehicle Safety Features. Targeted at individual drivers and households.
- Motorcycle Insurance Coverage for two- and three-wheel motorcycles, mopeds, and scooters, including bodily injury, property damage, theft, and emergency expense coverage options. For motorcycle and scooter owners.
- Homeowners Insurance Homeowners insurance protecting against fire, hail, and other unpredictable events, with options for personalization and claims filing assistance. Targeted at homeowner policyholders.
- Condo Insurance Condo unitowners insurance covering the condominium structure and personal belongings including furniture, pictures, and appliances. For condominium residents.
- Renters Insurance Renters insurance protecting personal property, liability, and coverage for belongings both inside and outside the rental home, including protection against tornado, theft, and water damage. For residential tenants.
- Business Insurance Small business insurance including business owners policies, commercial auto, health insurance, and workers compensation coverage. For small business owners.
- Life Insurance Life insurance products including term, whole, and universal life policies, with guaranteed issue funeral expense coverage available. For individuals and families seeking death-benefit and funeral-expense protection.
- Pet Insurance Pet medical insurance through Trupanion partnership, covering dogs and cats with high-quality medical care. Pre-existing conditions may affect coverage when switching carriers. For dog and cat owners.
- Recreational Vehicles Insurance RV insurance covering travel trailers, motorhomes, and camping vehicles with liability, collision, theft, storage, and emergency road service coverage. For RV owners.
- Boat Insurance Boat insurance with automatic coverages including temporary repairs and emergency service, plus optional endorsements like uninsured watercraft coverage. For boat owners.
- Health Insurance Supplemental health insurance including Medicare supplement plans, individual medical coverage, and disability income insurance. For individuals seeking supplemental medical and disability protection.
- Investment Services Financial services including mutual funds, variable universal life, Traditional and Roth IRAs, education savings plans, estate planning, and brokerage services through State Farm VP Management Corp. For individual investors and retirees.
- Annuities Annuity products including immediate annuities for guaranteed lifetime income and deferred annuities with tax-advantaged growth for retirement savings. For retirees and pre-retirees.
- Business Retirement Plans Business retirement benefit options including considerations for loans, employee count, annual operational costs, and administration fees. For small business owners offering retirement benefits to employees.
- Banking Services Banking products through U.S. Bank partnership including checking accounts, savings accounts, CDs, credit cards, personal loans, and business banking products. Deposit products offered by U.S. Bank National Association, Member FDIC. For individuals and small businesses.
Quantifiable outcome
- Savings up to 30% with Drive Safe & Save telematics program
- +2 more outcomes
Companies that use State Farm Insurance cos.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
State Farm Insurance cos. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
State Farm Insurance cos. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TrupanioncoreTrupanion is a leader in high-quality pet medical insurance. State Farm partners with Trupanion to offer pet insurance products to policyholders. Pet insurance is underwritten by American Pet Insurance Company and ZPIC Insurance Company, administered by Trupanion Managers USA, Inc. State Farm serves as a distribution partner.
- U.S. BankcoreU.S. Bank partners with State Farm to offer banking products including checking accounts, savings accounts, CDs, credit cards, personal loans, and business banking products. Customers can access these products through State Farm agents or online. Installment loans offered by U.S. Bank National Association. Deposit products offered by U.S. Bank National Association, Member FDIC.
- FINRA (BrokerCheck)minorState Farm VP Management Corp. is a registered broker-dealer. FINRA's BrokerCheck service allows customers to verify the background of State Farm investment professionals. Securities Supervisor address: 1 State Farm Plaza, Bloomington, IL 61710-0001.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
State Farm Insurance cos. competitors and assessment
Company assessmentDirect peers
- Progressive: Progressive is one of the largest US auto insurers and a direct peer, competing intensely with State Farm on price and direct-to-consumer digital channels. Its Snapshot telematics program is comparable to State Farm's Drive Safe & Save.
- GEICO (Berkshire Hathaway): GEICO is a top US auto insurer and direct competitor to State Farm's auto business, primarily using a direct-to-consumer model rather than agents. The two compete directly on auto insurance market share and price.
- Nationwide Mutual Insurance: Nationwide is a mutual insurer offering auto, home, and life insurance through agents and direct channels, making it directly comparable to State Farm in product mix, distribution model, and mutual ownership structure.
- USAA: USAA is a major US personal lines insurer focused on military members, offering auto, home, and life insurance comparable to State Farm's core portfolio. It is recognized for high customer satisfaction and competitive pricing.
- Farmers Insurance: Farmers Insurance is a direct competitor to State Farm in personal lines auto and home, with a similar exclusive agent distribution model. Both compete head-to-head in the independent agent channel.
- American Family Insurance: American Family (AmFam) is a mutual personal lines insurer competing with State Farm in auto, home, and life insurance across the Midwest and other US regions, with a comparable exclusive agent model.
- Liberty Mutual Insurance: Liberty Mutual is a major US P&C insurer offering personal and commercial lines comparable to State Farm's. It competes on auto, home, and small business insurance with overlapping agent and direct distribution.
- Allstate: Allstate is the second-largest US personal lines insurer and a direct peer to State Farm, offering comparable auto, home, and life insurance through its own agent network. Both companies compete head-to-head on price, telematics (Allstate's Drivewise), and bundling discounts.
- Travelers Companies: Travelers is a leading US property-casualty insurer with strong positions in personal and commercial lines, including auto and home. It is comparable to State Farm's broader P&C portfolio and competes for the same household and small-business customers.
Broad incumbents
- Chubb Limited: Chubb is a global P&C and life insurer operating at broader scale and higher end of the market than State Farm. While it overlaps with State Farm in homeowners and auto, it specializes more in commercial, high-net-worth, and specialty lines where State Farm has limited presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
State Farm Insurance cos. social profiles
Digital presenceState Farm Insurance cos. financial estimates
Financial estimateRevenue estimate
Valuation estimate
State Farm Insurance cos. leadership team
Management profileNumber of profiles
Profiles3 records
State Farm Insurance cos. subsidiaries and ownership
Company hierarchySubsidiaries4 records
State Farm Insurance cos. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
State Farm Insurance cos. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about State Farm Insurance cos.
What does State Farm Insurance cos. do?
State Farm underwrites and distributes personal and commercial property & casualty insurance (auto, homeowners, condo, renters, motorcycle, boat, recreational vehicles, business, personal articles) along with life insurance, supplemental health coverage, and pet insurance, sold primarily through independent agents on recurring premiums. The portfolio is extended with investment services (mutual funds, annuities, IRAs, education savings, brokerage), business retirement plans, and banking products made available via a U.S. Bank referral partnership.
Is State Farm Insurance cos. a public or private company?
State Farm Insurance cos. is a private company. It is classified as unknown and is currently operating.
When was State Farm Insurance cos. founded?
State Farm Insurance cos. was founded in 1922. It employs 11 to 50 people.
Where is State Farm Insurance cos. based?
State Farm Insurance cos. is headquartered in Bloomington, United States, in the North America region.
How does State Farm Insurance cos. make money?
Four revenue lines are on record. Insurance Premiums are the primary driver. The others are financial Products Commissions, banking Products and pet Insurance.
Who are State Farm Insurance cos.'s main competitors?
Direct peers on record are Progressive, GEICO (Berkshire Hathaway), Nationwide Mutual Insurance, USAA, Farmers Insurance, American Family Insurance, Liberty Mutual Insurance, Allstate and Travelers Companies. Chubb Limited is listed as a broad incumbent.
Does State Farm Insurance cos. have an API?
No public API is recorded for State Farm Insurance cos..