Steffl
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Steffl does
Steffl is a privately held premium multi-brand department store operated by Kaufhaus STEFFL Betriebs AG (Austrian commercial register FN 283788k) at Kärntner Strasse 19 in Vienna's 1st district. The seven-floor flagship curates over 600 international premium and luxury brands across roughly 70,000 SKUs, organized into dedicated departments for Women's, Men's, Trends, Bags, Kids, Shoes, Sports, Lingerie, Marketplace, Luggage, Eyewear, and Watches, plus a beauty department ("Alina – Inspiring Beauty") and the SKY Restaurant Bar & Roofgarden on Floor 7. The store is open Monday–Friday 10:00–20:00 and Saturday 10:00–18:00, and is supplemented by an e-commerce storefront and a loyalty program called STEFFL The Club that offers welcome presents, free delivery, tailoring discounts, birthday vouchers, and event invitations.
Revenue is generated primarily through retail product sales across the department mix, supplemented by gift card/voucher sales (including digital print-at-home gift cards) and the SKY Restaurant hospitality stream. The go-to-market is direct-to-consumer, both physical and online, with customer acquisition driven by the prime-location footfall, newsletter and inspirational content marketing, social media, and the loyalty program. The customer base is a long tail of individual premium fashion consumers, family shoppers, gift buyers, and dining guests; no enterprise or B2B customer concentration is disclosed.
No proprietary technology stack, AI/ML capability, patents, or external funding are disclosed in the source material. The company is privately held within the STEFFL Group (Unternehmensgruppe) with 94 employees, no subsidiaries, and no public listing. Strategic posture in the disclosed data is largely defensive — ongoing sale promotions up to 50% off alongside steady merchandising refresh (pop-ups, beauty department, restaurant) — without clear geographic expansion or M&A signals.
Steffl firmographics
Firmographics- Name
- Steffl
- Legal name
- Kaufhaus STEFFL Betriebs AG
- Website
- https://steffl-vienna.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Steffl industry classification
Industry- Product category
- Premium Department Store Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Luxury Accessories & Leather Goods Department Stores (CRAGADAE)
- akta.pro secondary industries
- Luxury Beauty & Fragrance Department Stores (CRAGADAD), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)
Keywords
Where Steffl is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Steffl business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: STEFFL generates revenue through the sale of fashion products across multiple categories including women's, men's, trends, bags, kids, shoes, sports, lingerie, marketplace, luggage, eyewear, and watches. The store offers over 70,000 premium products from 600+ international brands.
- Gift Cards/Vouchers: STEFFL sells gift cards and vouchers that provide access to products, accessories, beauty products, and dining at SKY Restaurant.
- SKY Restaurant: SKY Restaurant Bar & Roofgarden is located on Floor 7 with views of St. Stephen's Cathedral, offering food and beverage service.
- Membership Program: STEFFL The Club membership program offering exclusive benefits including welcome presents, exclusive surprises, free delivery, discounts on tailoring services, birthday vouchers, and Shopping Drinks.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Steffl product offering
Product offeringCore offering
STEFFL is a premium department store operating a seven-floor retail flagship on Vienna's Kärntner Strasse, offering over 70,000 products from 600+ international premium and luxury fashion brands organized across dedicated departments (Women's, Men's, Trends, Bags, Kids, Shoes, Sports, Lingerie, Luggage, Eyewear, Watches). The store supplements its retail offering with the SKY Restaurant rooftop dining venue, the STEFFL The Club loyalty program, gift cards/vouchers, and an e-commerce platform.
Product overview
STEFFL is a premium department store in Vienna, Austria, operated by Kaufhaus STEFFL Betriebs AG. The store spans seven floors and brings together over 600 international premium and luxury brands across multiple specialized departments. The product portfolio includes distinct departments for Women's, Men's, Trends, Bags, Kids, Shoes, Sports, Lingerie, Marketplace, Luggage, Eyewear, and Watches. Additional offerings include rotating Pop-Ups, the Alina beauty department featuring cosmetics and fragrances, and the SKY Restaurant on Floor 7 with views of St. Stephen's Cathedral. The company operates a loyalty program called STEFFL The Club offering exclusive member benefits, and sells gift cards/vouchers providing access to the store's product offerings. An e-commerce platform supports online shopping and account management.
Differentiator
Problem solved
Functional benefit
Brands
- STEFFL The Club: Exclusive membership program offering premium benefits, personalized services, and invitations to exceptional events in Vienna.
- STEFFL Women's
- STEFFL Men's
- STEFFL Trends
- STEFFL Bags
- STEFFL Kids
- STEFFL Shoes
- STEFFL Sports
- STEFFL Lingerie
- STEFFL Marketplace
- STEFFL Luggage
- STEFFL Eyewear
- STEFFL Watches
- SKY Restaurant
Products and services
- STEFFL Women's Department
Quantifiable outcome
- Over 600 international brands available
- +3 more outcomes
Companies that use Steffl
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Steffl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Steffl partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Steffl competitors and assessment
Company assessmentDirect peers
- La Rinascente: Italian premium department store with flagship locations in major cities. Closely comparable in scale, multi-floor premium assortment, and central-city flagship positioning.
- Liberty London: London-based luxury department store known for premium fashion, beauty, and lifestyle brands. Comparable in single-iconic flagship, premium assortment, and lifestyle-driven positioning.
- Printemps: Paris-based luxury department store operator with flagship locations. Comparable as a multi-floor European luxury department store with curated premium brand assortments and dining offerings.
- KaDeWe: Berlin-based premium luxury department store flagship on Tauentzienstrasse. Directly comparable as a multi-floor European luxury department store offering premium and luxury brands across fashion, beauty, and lifestyle.
- Breuninger: German premium fashion and lifestyle department store with multiple locations and a strong e-commerce platform. Comparable as a multi-brand luxury retailer combining flagship store experience with omni-channel reach.
Broad incumbents
- Selfridges: UK-based luxury department store with flagship locations. Comparable multi-floor luxury department store format with strong brand portfolio and dining/experiential elements.
- El Corte Inglés: Spain's largest department store group, operating large multi-category stores in prime urban locations. Comparable in multi-floor department store format and breadth of premium assortment.
- Galeries Lafayette: Iconic French luxury department store operator with global flagship locations. Comparable multi-brand luxury assortment model and department store retail experience.
Regional players
- Ludwig Beck: Munich-based premium department store flagship. Comparable multi-floor premium retail format, though operating in a different DACH city.
Emerging players
- Mytheresa: Digital-first luxury multi-brand retailer headquartered in Munich. Comparable premium/luxury brand portfolio, with a stronger digital platform that competes for the same customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Steffl social profiles
Digital presenceSteffl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steffl leadership team
Management profileNumber of profiles
Profiles3 records
Steffl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steffl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steffl
What does Steffl do?
STEFFL is a premium department store operating a seven-floor retail flagship on Vienna's Kärntner Strasse, offering over 70,000 products from 600+ international premium and luxury fashion brands organized across dedicated departments (Women's, Men's, Trends, Bags, Kids, Shoes, Sports, Lingerie, Luggage, Eyewear, Watches). The store supplements its retail offering with the SKY Restaurant rooftop dining venue, the STEFFL The Club loyalty program, gift cards/vouchers, and an e-commerce platform.
Is Steffl a public or private company?
Steffl is a private company. It is classified as corporate owned and is currently operating.
When was Steffl founded?
Steffl was founded in -1. It employs 51 to 100 people.
Where is Steffl based?
Steffl is headquartered in Vienna, Austria, in the Europe region.
How does Steffl make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are gift Cards/Vouchers, SKY Restaurant and membership Program.
Who are Steffl's main competitors?
Direct peers on record are La Rinascente, Liberty London, Printemps, KaDeWe and Breuninger. Broad incumbents are Selfridges, El Corte Inglés and Galeries Lafayette. Ludwig Beck is listed as a regional player. Mytheresa is listed as an emerging player.
Does Steffl have an API?
No public API is recorded for Steffl.
What industry is Steffl in?
Steffl's product category is Premium Department Store Retail. Its primary akta.pro industry code is CRAGADAE, Luxury Accessories & Leather Goods Department Stores, with a secondary code of CRAGADAD, Luxury Beauty & Fragrance Department Stores. Its NAICS code is 456120 and its SIC code is 5600.