Steffl

Premium Department Store Retailsteffl-vienna.at

Company typePrivate
Founded-
HeadquartersVienna, Austria
Headcount51–100
GTM typeB2C
OfferingServices

What Steffl does

Steffl is a privately held premium multi-brand department store operated by Kaufhaus STEFFL Betriebs AG (Austrian commercial register FN 283788k) at Kärntner Strasse 19 in Vienna's 1st district. The seven-floor flagship curates over 600 international premium and luxury brands across roughly 70,000 SKUs, organized into dedicated departments for Women's, Men's, Trends, Bags, Kids, Shoes, Sports, Lingerie, Marketplace, Luggage, Eyewear, and Watches, plus a beauty department ("Alina – Inspiring Beauty") and the SKY Restaurant Bar & Roofgarden on Floor 7. The store is open Monday–Friday 10:00–20:00 and Saturday 10:00–18:00, and is supplemented by an e-commerce storefront and a loyalty program called STEFFL The Club that offers welcome presents, free delivery, tailoring discounts, birthday vouchers, and event invitations.

Revenue is generated primarily through retail product sales across the department mix, supplemented by gift card/voucher sales (including digital print-at-home gift cards) and the SKY Restaurant hospitality stream. The go-to-market is direct-to-consumer, both physical and online, with customer acquisition driven by the prime-location footfall, newsletter and inspirational content marketing, social media, and the loyalty program. The customer base is a long tail of individual premium fashion consumers, family shoppers, gift buyers, and dining guests; no enterprise or B2B customer concentration is disclosed.

No proprietary technology stack, AI/ML capability, patents, or external funding are disclosed in the source material. The company is privately held within the STEFFL Group (Unternehmensgruppe) with 94 employees, no subsidiaries, and no public listing. Strategic posture in the disclosed data is largely defensive — ongoing sale promotions up to 50% off alongside steady merchandising refresh (pop-ups, beauty department, restaurant) — without clear geographic expansion or M&A signals.

Steffl firmographics

Firmographics

Name: Steffl
Legal name: Kaufhaus STEFFL Betriebs AG
Website: https://steffl-vienna.at
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Steffl industry classification

Industry

Product category: Premium Department Store Retail
NAICS: Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Jewelry, Luggage, and Leather Goods Retailers (4583)
SIC: Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
akta.pro primary industry: Luxury Accessories & Leather Goods Department Stores (CRAGADAE)
akta.pro secondary industries: Luxury Beauty & Fragrance Department Stores (CRAGADAD), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)

Keywords

Premium department store
Luxury fashion retail
Designer fashion brands
Rooftop dining Vienna
Multi-brand retail

Where Steffl is headquartered

Location

Headquarters

HQ city: Vienna
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

Steffl business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Retail Product Sales: STEFFL generates revenue through the sale of fashion products across multiple categories including women's, men's, trends, bags, kids, shoes, sports, lingerie, marketplace, luggage, eyewear, and watches. The store offers over 70,000 premium products from 600+ international brands.
Gift Cards/Vouchers: STEFFL sells gift cards and vouchers that provide access to products, accessories, beauty products, and dining at SKY Restaurant.
SKY Restaurant: SKY Restaurant Bar & Roofgarden is located on Floor 7 with views of St. Stephen's Cathedral, offering food and beverage service.
Membership Program: STEFFL The Club membership program offering exclusive benefits including welcome presents, exclusive surprises, free delivery, discounts on tailoring services, birthday vouchers, and Shopping Drinks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Steffl product offering

Product offering

Core offering

STEFFL is a premium department store operating a seven-floor retail flagship on Vienna's Kärntner Strasse, offering over 70,000 products from 600+ international premium and luxury fashion brands organized across dedicated departments (Women's, Men's, Trends, Bags, Kids, Shoes, Sports, Lingerie, Luggage, Eyewear, Watches). The store supplements its retail offering with the SKY Restaurant rooftop dining venue, the STEFFL The Club loyalty program, gift cards/vouchers, and an e-commerce platform.

Product overview

STEFFL is a premium department store in Vienna, Austria, operated by Kaufhaus STEFFL Betriebs AG. The store spans seven floors and brings together over 600 international premium and luxury brands across multiple specialized departments. The product portfolio includes distinct departments for Women's, Men's, Trends, Bags, Kids, Shoes, Sports, Lingerie, Marketplace, Luggage, Eyewear, and Watches. Additional offerings include rotating Pop-Ups, the Alina beauty department featuring cosmetics and fragrances, and the SKY Restaurant on Floor 7 with views of St. Stephen's Cathedral. The company operates a loyalty program called STEFFL The Club offering exclusive member benefits, and sells gift cards/vouchers providing access to the store's product offerings. An e-commerce platform supports online shopping and account management.

Differentiator

Problem solved

Functional benefit

Brands

STEFFL The Club: Exclusive membership program offering premium benefits, personalized services, and invitations to exceptional events in Vienna.
STEFFL Women's
STEFFL Men's
STEFFL Trends
STEFFL Bags
STEFFL Kids
STEFFL Shoes
STEFFL Sports
STEFFL Lingerie
STEFFL Marketplace
STEFFL Luggage
STEFFL Eyewear
STEFFL Watches
SKY Restaurant

Products and services

STEFFL Women's Department

Quantifiable outcome

Over 600 international brands available
+3 more outcomes

Companies that use Steffl

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Steffl technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Steffl partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Steffl competitors and assessment

Company assessment

Direct peers

La Rinascente: Italian premium department store with flagship locations in major cities. Closely comparable in scale, multi-floor premium assortment, and central-city flagship positioning.
Liberty London: London-based luxury department store known for premium fashion, beauty, and lifestyle brands. Comparable in single-iconic flagship, premium assortment, and lifestyle-driven positioning.
Printemps: Paris-based luxury department store operator with flagship locations. Comparable as a multi-floor European luxury department store with curated premium brand assortments and dining offerings.
KaDeWe: Berlin-based premium luxury department store flagship on Tauentzienstrasse. Directly comparable as a multi-floor European luxury department store offering premium and luxury brands across fashion, beauty, and lifestyle.
Breuninger: German premium fashion and lifestyle department store with multiple locations and a strong e-commerce platform. Comparable as a multi-brand luxury retailer combining flagship store experience with omni-channel reach.

Broad incumbents

Selfridges: UK-based luxury department store with flagship locations. Comparable multi-floor luxury department store format with strong brand portfolio and dining/experiential elements.
El Corte Inglés: Spain's largest department store group, operating large multi-category stores in prime urban locations. Comparable in multi-floor department store format and breadth of premium assortment.
Galeries Lafayette: Iconic French luxury department store operator with global flagship locations. Comparable multi-brand luxury assortment model and department store retail experience.

Regional players

Ludwig Beck: Munich-based premium department store flagship. Comparable multi-floor premium retail format, though operating in a different DACH city.

Emerging players

Mytheresa: Digital-first luxury multi-brand retailer headquartered in Munich. Comparable premium/luxury brand portfolio, with a stronger digital platform that competes for the same customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Steffl financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Steffl leadership team

Management profile

Number of profiles

Profiles3 records

Steffl funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Steffl M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steffl

What does Steffl do?

Is Steffl a public or private company?

Steffl is a private company. It is classified as corporate owned and is currently operating.

When was Steffl founded?

Steffl was founded in -1. It employs 51 to 100 people.

Where is Steffl based?

Steffl is headquartered in Vienna, Austria, in the Europe region.

How does Steffl make money?

Four revenue lines are on record. Retail Product Sales are the primary driver. The others are gift Cards/Vouchers, SKY Restaurant and membership Program.

Who are Steffl's main competitors?

Direct peers on record are La Rinascente, Liberty London, Printemps, KaDeWe and Breuninger. Broad incumbents are Selfridges, El Corte Inglés and Galeries Lafayette. Ludwig Beck is listed as a regional player. Mytheresa is listed as an emerging player.

Does Steffl have an API?

No public API is recorded for Steffl.

What industry is Steffl in?

Steffl's product category is Premium Department Store Retail. Its primary akta.pro industry code is CRAGADAE, Luxury Accessories & Leather Goods Department Stores, with a secondary code of CRAGADAD, Luxury Beauty & Fragrance Department Stores. Its NAICS code is 456120 and its SIC code is 5600.