Steinbeis Consulting Group Marketing & Sales

What Steinbeis Consulting Group Marketing & Sales does

Steinbeis Consulting Group Marketing & Sales (SCG Marketing & Sales) is a Stuttgart-based consulting group operating under the legal entity Steinbeis Beratungszentren GmbH (SBZ) within the broader Steinbeis-Zentrale network. The group commercializes the Steinbeis Unternehmens-Kompetenzcheck (UKC), also branded in English as the Enterprise Competence Check (ECC) — a web-based enterprise competence assessment instrument that evaluates both personal employee competencies and organizational capabilities using a qualitative five-level scale across 72 indicators (free Schnellcheck / Quick-Check) or 120 indicators (paid Mastercheck), with a research-oriented UKC X.0 / UKC-Research extension. The Schnellcheck is a self-service 20-minute online tool used as a freemium lead generator, while the Mastercheck is delivered by trained UKC consultants and includes industry and regional benchmarking, self-and-external assessment, and time-series analysis.

The business model is a hybrid of self-service SaaS-style assessment and high-touch professional services. The Quick-Check is provided free of charge to drive inbound demand; monetization occurs through paid Mastercheck engagements, strategy development, and implementation consulting, with pricing quote-based and not publicly disclosed. The trained UKC consultant network (Beraterpool) extends delivery beyond the core team of approximately 5 direct employees. Target customers are explicitly segmented into SMEs and large corporations as primary segments, with consultants, educational institutions, and research institutions as secondary segments; named public customers include Hartlieb GmbH (a 90-employee manufacturer in Göppingen) and Hochschule Würzburg-Schweinfurt.

The group benefits materially from its parent ecosystem: the Steinbeis network encompasses roughly 6,000 experts and around 1,000 transfer enterprises with over 30 years of brand heritage in know-how and technology transfer. The company is led by Managing Directors Dr. Michael Ortiz, Dipl.-Ing. (FH) Ralf Lauterwasser, and Dipl.-Wirtsch.-Ing. August Musch. The firm is privately held (GmbH), headquartered at Adornostraße 8, 70599 Stuttgart, Germany, and does not disclose revenue.

Name

Steinbeis Consulting Group Marketing & Sales

Legal name

Steinbeis Beratungszentren GmbH

Website

https://steinbeis-ukc.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Steinbeis Consulting Group Marketing & Sales (part of Steinbeis Beratungszentren GmbH) commercializes the UKC / Enterprise Competence Check, a web-based competency assessment platform serving SMEs, large corporations, consultants, universities, and research institutions via freemium self-service tools and consultant-led engagements.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Management consulting
• Competence assessment
• Business diagnostics
• Marketing consulting
• Organizational benchmarking

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Enterprise Competence Assessment Services: Revenue generated from professional consulting services including the Master-Check assessment, strategy development, and implementation of competence-building measures delivered by trained UKC consultants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Steinbeis Consulting Group Marketing & Sales provides the Unternehmens-Kompetenzcheck (UKC), an evidence-based organizational competence assessment tool, alongside its Schnellcheck (free 72-indicator self-assessment) and Mastercheck (120-indicator consultant-led deep assessment) variants. The firm delivers structured consulting services that benchmark a company's marketing, sales, and operational competencies against a normative reference framework, producing roadmaps for capability improvement. Offerings are delivered to SMEs, mid-market firms, and enterprises, primarily through Steinbeis Beratungszentren GmbH within the broader Steinbeis Network.

Product overview

The Steinbeis Consulting Group Marketing & Sales offers the Unternehmens-Kompetenzcheck (UKC) / Enterprise Competence Check (ECC), a unified assessment platform for holistic company competency analysis. The product portfolio consists of three interconnected modules: the Schnellcheck (Quick-Check), a free 20-minute assessment using 72 indicators on a five-level qualitative scale for initial profiling; the Mastercheck, an in-depth 120-indicator analysis conducted with a trained UKC consultant for strategic development; and the core UKC platform that integrates both tools. The system enables organizations to evaluate personal employee competencies alongside organizational capabilities, providing benchmarking comparisons across industries and regions.

Differentiator

Problem solved

Functional benefit

Brands

• UKC (Unternehmens-Kompetenzcheck): An instrument for holistic analysis of company competencies that helps systematically identify and analyze existing company competencies, supporting organizations in identifying strengths and addressing challenges.
• ECC (Enterprise Competence Check)

Products and services

• Unternehmens-Kompetenzcheck (UKC) / Enterprise Competence Check Evidence-based organizational self-assessment and benchmarking tool that evaluates a company's marketing, sales, and operational competencies against a normative reference framework, producing a roadmap of improvement actions. Designed for SME, mid-market, and enterprise clients seeking structured diagnostics of business capabilities.
• Schnellcheck (Quick-Check) Free entry-level self-assessment comprising 72 indicators that allows organizations to obtain a rapid snapshot of their competence profile and identify priority areas before engaging in deeper consulting work.
• Mastercheck Premium consultant-led assessment covering 120 indicators, providing a comprehensive competence analysis with detailed benchmarking, gap analysis, and a tailored transformation roadmap for the client organization.
• UKC X.0 Updated / next-generation release of the Unternehmens-Kompetenzcheck methodology, extending the indicator set and benchmarking framework to address evolving business and digital competence requirements.

Quantifiable outcome

• Quick-Check completed in approximately 20 minutes with 72 indicators
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Steinbeis NetworkcoreOthersSteinbeis operates as a decentralized network with approximately 1,000 transfer enterprises and 6,000 experts. SCG Marketing & Sales operates within this ecosystem, leveraging shared resources, methodology, and brand credibility. The network enables interdisciplinary collaboration across consulting, research, and development domains.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SHL: Provider of psychometric and competency assessments used by global enterprises for talent and organizational diagnostics; directly comparable product offering to the UK's qualitative indicator-based enterprise competence check.
• Hogan Assessments: Personality- and competency-assessment vendor serving enterprise HR and consulting use cases; comparable in offering structured, indicator-based competency evaluation tools to organizational buyers.
• Gallup: Strengths- and competency-based assessment provider whose CliftonStrengths and employee-engagement tools directly compete with the UK's employee and organizational competency profiling, especially in self-service/enterprise deployments.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with deep talent assessment and competency benchmarking practices; comparable because it sells structured enterprise competency diagnostics to large organizations, though across a far broader portfolio.
• Mercer: Global consulting firm with talent, HR transformation, and organizational effectiveness practices; comparable in delivering enterprise competency and organizational assessment engagements to large multinational clients.
• Roland Berger: Major German-origin strategy and operations consultancy; comparable as a DACH-headquartered broad incumbent serving overlapping corporate clients on organizational and strategy diagnostics.

Regional players

• Horváth & Partners: German-speaking management consultancy focused on performance management, controlling, and organizational transformation; comparable as a regional consulting peer selling structured organizational assessments in DACH.
• Staufen AG: German operational excellence and lean transformation consultancy; comparable as a domestic DACH-region consulting peer offering structured organizational diagnostics and capability development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/steinbeis
• LinkedInlinkedin.com/company/steinbeis-consulting-group-marketing-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steinbeis Consulting Group Marketing & Sales