The Stellenbosch Hotel

What The Stellenbosch Hotel does

The Stellenbosch Hotel is a privately held boutique-style hotel located at the corner of Dorp and Andringa Streets in central Stellenbosch, Western Cape, South Africa. The property occupies a National Monument building dating from 1692-1701, restored in 1987, and operates 37 boutique-style hotel rooms alongside 5 fully serviced self-catering apartments, totaling 42 accommodation units. Established on land granted by Governor Simon van der Stel, the hotel is part of the Ma-Afrika Hotels group, which also owns sister properties Coopmanhuijs Boutique Hotel & Spa and Helena's Restaurant, with Oude Werf Hotel used for overflow during the planned 2026 renovation closure.

The business generates revenue from four streams: accommodation bookings (the primary stream), the on-site Stellenbosch Kitchen restaurant with a pasture-to-plate offering, conference facilities for up to 20 delegates, and ancillary services including room service. Distribution is direct-to-consumer via the Profitroom-powered booking engine, phone reservations, and email, with supplementary reach through third-party direct-book platforms and global online travel agencies. The core customer segments are leisure travelers (primary), corporate/business groups, and families/groups; pricing for accommodation is quote-based, while conference packages are publicly disclosed at R550 per person for a full day and R425 per person for a half day.

The hotel is operated by The Stellenbosch Hotel (Pty) Ltd, a private South African entity with 7 employees. Technology infrastructure is limited to a standard property management stack with Profitroom booking integration, Google Analytics, and a third-party payment processor. The operating footprint is single-site in the Cape Winelands, with no disclosed funding rounds, acquisitions, or executive team details available in the source material. The property is scheduled to close for renovation from 15 June to 31 August 2026.

Name

The Stellenbosch Hotel

Legal name

The Stellenbosch Hotel (Pty) Ltd

Website

https://stellenboschhotel.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Stellenbosch Hotel is a 42-key boutique hotel in a National Monument building in central Stellenbosch, South Africa, serving leisure travelers, corporate groups, and families in the Cape Winelands with on-site dining and conference facilities.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique hotel accommodation
• Self-catering apartments
• Conference venue facilities
• Hotel restaurant dining
• Winelands hospitality

Headquarters

HQ city

Stellenbosch

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation: Revenue from 37 boutique-style hotel rooms and 5 fully serviced self-catering apartments. Includes bed and breakfast packages with full English buffet breakfast at Stellenbosch Kitchen.
2. Restaurant (Stellenbosch Kitchen): On-site restaurant serving traditional South African heritage cuisine with modern twist. 'Pasture-to-plate' dining experience with local wines and artisan beers.
3. Conference Facilities: Conference venue rental with catering packages. Full day (R550 per person) and half day (R425 per person) conference rates including lunch, refreshments, and AV equipment.
4. Room Service: In-room dining service without additional delivery charges, as noted in guest testimonials.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Stellenbosch Hotel provides boutique-style accommodation in central Stellenbosch comprising 37 hotel rooms (Petite, Classic, and Superior categories) and 5 fully serviced self-catering apartments (Studio, Classic Two-Bedroom, and Superior Two-Bedroom). The property also operates the Stellenbosch Kitchen on-site restaurant serving traditional South African heritage cuisine and rents conference facilities for up to 20 delegates.

Product overview

The Stellenbosch Hotel is a classic boutique-style hotel offering accommodation and hospitality services. The property comprises 37 boutique-style hotel rooms (Petite, Classic, and Superior categories) and 5 fully serviced self-catering apartments (Studio, Classic Two Bedroom, and Superior Two Bedroom). The hotel operates the Stellenbosch Kitchen restaurant serving traditional South African cuisine, and provides conference facilities for up to 20 guests. Additional amenities include DSTV satellite TV, complimentary Wi-Fi, secure parking, 24/7 security, secretarial services, and breakfast dining. The hotel also offers promotional packages such as the Take-A-Breather Special for extended stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Boutique Hotel Accommodation Boutique-style hotel offering 37 en suite rooms (Petite, Classic, and Superior categories) and 5 fully serviced self-catering apartments (Studio, Classic Two-Bedroom, and Superior Two-Bedroom) with private bathrooms, DSTV satellite TV, air-conditioning, bar fridges, telephones, room safes, and complimentary Wi-Fi. All rates include a full English buffet breakfast with continental options. Targets leisure travelers, families, and corporate visitors to the Cape Winelands.
• Stellenbosch Kitchen Restaurant

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Coopmanhuijs Boutique Hotel & SpacoreStrategic or Co-development PartnerSister property within the MA-AFRIKA Hotels group. Both properties are owned by The Stellenbosch Hotel (Pty) Ltd, providing guests with alternative accommodation options in Stellenbosch.
• Helena's RestaurantcoreStrategic or Co-development PartnerSister restaurant within the MA-AFRIKA Hotels group, located in Stellenbosch. Part of the same hotel ownership group.
• Oude Werf HotelminorChannel Partner/ Reseller/ DistributorRecommended sister property during planned winter closure (15 June to 31 August 2026). Located on Church Street, short walk from main hotel. Referrals made for guests with existing bookings during renovation period.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Devonvale Golf & Wine Estate: Smaller Stellenbosch-area estate offering accommodation and conferencing alongside wine and golf. Comparable in size and on-site amenity mix, though less centrally located.

Direct peers

• Coopmanhuijs Boutique Hotel & Spa: Sister property within the Ma-Afrika Hotels group in Stellenbosch, offering boutique accommodation and spa services. Comparable in size, market, and parent group affiliation.
• Majeka House: Boutique hotel and restaurant in Stellenbosch targeting leisure and corporate travelers. Comparable in scale, on-site dining concept, and Stellenbosch corporate/leisure dual-segment focus.
• Lanzerac Wine Estate: Iconic heritage wine estate hotel in Stellenbosch offering luxury accommodation, multiple restaurants, and conference facilities. Comparable on heritage positioning, Winelands location, and full-service boutique model.
• Spier Hotel: Wine-estate hotel on the Spier property in Stellenbosch with conferencing, restaurants, and event facilities. Comparable on Winelands leisure and conference product mix, though larger in scale.
• Oude Werf Hotel: Sister property under the Ma-Afrika Hotels group, also a historic boutique hotel in central Stellenbosch on Church Street. Directly comparable in scale, heritage positioning, and target guest profile, and explicitly cross-referred during the Stellenbosch Hotel's 2026 closure.

Broad incumbents

• Delaire Graff Estate: Luxury estate in Stellenbosch offering high-end accommodation, fine dining, and wine experiences. Comparable on heritage/Winelands positioning but operates at a meaningfully higher price point and larger scale.
• Twelve Apostles Hotel and Spa: Luxury hotel in Camps Bay/Atlantic Seaboard offering accommodation, spa, and conferencing. Comparable as a Western Cape upscale full-service property targeting both leisure and corporate segments.
• The Table Bay Hotel: Large luxury hotel at the V&A Waterfront in Cape Town operated by Sun International. Comparable as a Western Cape full-service heritage-style property but at substantially greater scale.

Regional players

• The Bay Hotel: Boutique-style hotel in Camps Bay, Cape Town, serving leisure and corporate travelers. Comparable in boutique full-service offering, though in a beachfront rather than Winelands setting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheStellenboschHotel
• Instagraminstagram.com/stellenbosch_hotel/?hl=en
• LinkedInlinkedin.com/company/the-stellenbosch-hotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stellenbosch Hotel