Stemal Srl

What Stemal Srl does

Stemal Srl is an Italian theatrical production and artistic representation agency founded in 1992 in Rome, operating as a 'Centro di Produzione, Consulenza e Sviluppo Artistico' (Center for Production, Consulting and Artistic Development). The company produces and distributes live theatrical shows, manages artists for television and corporate events, and organizes sports and branded entertainment events. Its product portfolio is anchored on the Massimo Lopez Show (a one-man variety show with the Jazz Company directed by Maestro Gabriele Comeglio), the Massimo Lopez & Tullio Solenghi Show (a duo reunion format), the more recent 'Dove eravamo rimasti' production, and the long-running Celebrity Golf Cup sports event format launched in 2001.

The company monetizes through four primary revenue streams: theatrical ticket sales distributed via direct theater partnerships and the TicketOne platform; commission-based artist representation for actors, singers, and performers; production services for corporate events, sports events, and television specials; and brand partnerships encompassing sponsorships, brand ambassadorships, and promotional campaigns with major Italian and international corporates (Telecom Italia, Vodafone, RAI, Mediaset, Mondadori, Jaguar, Martini, Bayer, Danone, Skoda, Kia Motors, Bentley Milano, TriplAassicura). Distribution spans Italian theaters in nine regions plus a recurring international tour to Miami's Colony Theatre. The company is family-controlled, led by President Alessandro Lopez with Stefano Lopez and Marco Leva in operational and communications roles, and operates with a lean team of 16 employees from its Rome headquarters.

Name

Stemal Srl

Legal name

Stemal S.r.l.

Website

https://stemal.it

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Stemal Srl is a Rome-based Italian theatrical production and artist representation agency, founded in 1992, that produces and tours live comedy-variety shows anchored on Massimo Lopez and Tullio Solenghi, distributes via national theaters and broadcasters, and executes brand-sponsored corporate events for major Italian corporates.

Ownership category

akta.pro rank

Product category

Theatrical Production Services

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Theatrical production
• Artist representation
• Live entertainment
• Event production
• Talent management

Headquarters

HQ city

Roma, ROMA

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Theatrical Productions: Revenue from live theatrical performances including ticket sales for shows like Massimo Lopez Show, Massimo Lopez & Tullio Solenghi Show, and other productions touring Italian and international venues.
2. Artist Representation: Commission-based representation of artists including actors, singers, and performers for television, theater, and corporate events.
3. Event Production Services: Production and organization of events including corporate events, sports events (Celebrity Golf Cup), and television productions.
4. Advertising and Brand Partnerships: Collaborations with major brands for sponsorship, brand ambassadorships, and promotional campaigns.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Stemal Srl is a Centro di Produzione, Consulenza e Sviluppo Artistico that produces theatrical shows (primarily featuring Massimo Lopez and collaborations with Tullio Solenghi), provides artist representation and management services for actors, singers, and performers, and organizes corporate events and sports events such as the Celebrity Golf Cup. Its portfolio includes the Massimo Lopez Show, Massimo Lopez & Tullio Solenghi Show, Dove eravamo rimasti, and the Celebrity Golf Cup, distributed through Italian theaters, TicketOne, and national broadcasters.

Product overview

Stemal Srl is a Centro di Produzione, Consulenza e Sviluppo Artistico (Production, Consulting and Artistic Development Center) operating in theatrical, television, audiovisual, and events sectors. The company offers a portfolio of theatrical productions centered on Italian comedic talent, primarily featuring Massimo Lopez and his collaborations with Tullio Solenghi. Key productions include the 'Massimo Lopez Show' (one-man show), 'Massimo Lopez & Tullio Solenghi Show' (duo performance), and 'Dove eravamo rimasti' (reunion show). The company also organizes the Celebrity Golf Cup sports event and provides artist representation and management services. The productions typically feature live musical accompaniment by the Jazz Company directed by Maestro Gabriele Comeglio, combining music, comedy, imitations, and theatrical performances.

Differentiator

Problem solved

Functional benefit

Brands

• Massimo Lopez Show: One-man show featuring Massimo Lopez with music, irony and theatre, accompanied by the Jazz Company directed by Maestro Gabriele Comeglio.
• Massimo Lopez & Tullio Solenghi Show
• Dove eravamo rimasti
• Celebrity Golf Cup

Products and services

• Massimo Lopez Show One-man theatrical show featuring Massimo Lopez with music, irony, and theater, accompanied by the Jazz Company directed by Maestro Gabriele Comeglio; presents swing classics, imitations, and musical performances. Distributed through Italian theaters and TicketOne.
• Massimo Lopez & Tullio Solenghi Show Theatrical show featuring the reunion of Massimo Lopez and Tullio Solenghi after 15 years, including sketches, imitations, musical performances, and audience interactions, accompanied by the Jazz Company. Achieved approximately 100 dates in the 2017/2018 and 2018/2019 seasons.
• Dove eravamo rimasti New theatrical production by Massimo Lopez and Tullio Solenghi featuring variety arts, musical numbers, sketches, and video content, with the Jazz Company directed by Maestro Gabriele Comeglio.
• Celebrity Golf Cup Celebrity golf tournament featuring sports and entertainment personalities, originally organized in 2001 and run for twelve consecutive years with Italian and international brand sponsorship (e.g., Telecom Italia).
• Artist Representation & Management Artistic representation and talent management services for actors, singers, and performers, including casting and career development.
• Theatrical Production Services Production, consulting, and artistic development services for theater, television, audiovisual, and events sectors, including corporate event production and television production services.

Quantifiable outcome

• 100+ theatrical dates per season for flagship productions
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Vincenzo Berti and Gianluca Bonanno (Ventidieci)coreChannel Partner/ Reseller/ DistributorVentidieci handles organization and distribution for Massimo Lopez Show, working alongside Stefano Francioni Produzioni.
• Stefano Francioni ProduzionicoreChannel Partner/ Reseller/ DistributorCo-organizer and distributor for Massimo Lopez Show theatrical productions.
• Gabriele Comeglio (Jazz Company)coreStrategic or Co-development PartnerMusical director leading the Jazz Company that accompanies all major Stemal theatrical productions including Massimo Lopez Show and Massimo Lopez & Tullio Solenghi Show.
• International Music and ArtscoreStrategic or Co-development PartnerCo-producer for Massimo Lopez & Tullio Solenghi Show productions.
• Telecom ItaliacoreGTM or Marketing PartnerMajor sponsor for Celebrity Golf Cup event and brand partner for various productions.
• Giglio Promozione & ManagementmajorGTM or Marketing PartnerPress and promotion agency handling media relations for Stemal productions including Massimo Lopez Show.
• Gruppo Grassi AseminorStrategic or Co-development PartnerCollaborator for UFFICIOSTILE FREZZA CELEBRITY OPEN 2024 golf event at Golf Club Castelgandolfo.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endemol Shine Italy: Italian operations of Endemol Shine, one of the largest global TV production groups, producing entertainment and variety content for Italian broadcasters. Comparable to Stemal's TV production and broadcaster-distribution arm, but at global-incumbent scale.
• Fremantle Italia: Italian operations of Fremantle, one of the largest global TV production groups, producing entertainment, scripted and variety formats for Italian broadcasters. Comparable to Stemal's TV-distribution and entertainment-format activities, but operating at global-incumbent scale.
• Banijay Italia: Italian arm of Banijay, a leading global TV production and distribution group with entertainment-format operations in Italy. Comparable to Stemal's TV-format production and broadcaster relationships, but operating at global-incumbent scale.
• Live Nation Italy: Italian arm of the global Live Nation live-entertainment platform, promoting concerts and live tours at scale across Italy. A broader incumbent operating in the same live-performance distribution channel Stemal uses (TicketOne, Italian theaters), but at materially larger scale and with no proprietary productions.

Direct peers

• Magnolia: Italian independent TV and entertainment production company producing variety, factual and live-event content for Italian broadcasters. Comparable to Stemal's entertainment-format production, particularly its newer TV formats (Monday Show, St@rSistem Night).
• Friends & Partners: Italian artist management, booking and live-event agency representing Italian artists for concerts, TV and corporate events. Comparable to Stemal's artist-representation and management business alongside its production activities.
• Show Bees: Italian live entertainment and event production company that produces and tours theatrical and music shows across Italian venues, with comparable touring scale, Italian-broadcaster distribution, and corporate-event brand activations. Closest peer to Stemal's blended production + tour model.
• Balich Wonder Studio: Italy-based live event and ceremonial production house producing large-scale live shows, brand spectacles, and corporate events globally. Comparable to Stemal's event-production arm and its Celebrity Golf Cup format, though at a much larger scale.
• Stand by Me: Italian stand-up comedy and live-entertainment production company that produces, books and tours comedy shows and TV comedy formats. Comparable to Stemal's variety/comedy stage productions built around Italian comedic talent.
• Taodue Group: Rome-based Italian TV and theatrical production company producing scripted, variety and entertainment content for major Italian broadcasters (RAI, Mediaset). Closely comparable to Stemal's TV-format and theatrical production activities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stemalsrl
• Facebookfacebook.com/stemalsrl
• Instagraminstagram.com/agenziastemalsrl
• LinkedInlinkedin.com/company/stemal-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stemal Srl