SET Steril Expert Ticino
SET Steril Expert Ticino is a privately held Swiss distributor and service provider specializing in UFSP-certified sterilization, radiology, and dental/veterinary medical equipment for clinics and care homes in Canton Ticino and across Switzerland.
- Company typePrivate
- Founded-
- HeadquartersRancate, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SET Steril Expert Ticino does
SET Steril Expert Ticino is a privately held Swiss medical equipment and service company headquartered in Rancate, Canton Ticino. The firm operates two principal divisions — UMANA (medical and dental) and VETERINARIA (veterinary) — distributing, installing, and servicing sterilization equipment, dental chairs, autoclaves, CBCT and intraoral scanners, digital X-ray systems, and complementary consumables and air-purification devices for healthcare facilities, dental practices, veterinary clinics, and care homes.
The company holds UFSP certification as an authorized entity for validation and conformity of human and veterinary radiological equipment in Switzerland, and operates under ISO 9001, ISO 13485, and Swissmedic-aligned quality and reprocessing standards. Its proprietary technology assets include the SET SmartApp augmented-reality Windows application that interfaces with EPSON Moverio smartglasses and intraoral scanner CAD systems, and the ARIA modular veterinary imaging and clinic-management software. Beyond resale of partner-vendor brands such as W&H, SciCan, Takara Belmont, Melag, Dürr Dental, Foschi, EMS, 3Shape, Kavo, and Teethan, SET delivers certified technical services, periodic testing, clinic and sterilization-room design, and continuing education courses for healthcare professionals.
SET generates revenue through one-time equipment sales, recurring technical services and maintenance contracts, professional training and education fees, and consulting engagements for clinic design and regulatory compliance. Go-to-market is sales-led and direct, delivered by a small team of certified technical specialists across Canton Ticino with national service reach for radiology. The business is co-owned and operated by CEO Daniele David and Head of Marketing & Operations Rosemarie Zucca, and operates without disclosed external institutional investment.
SET Steril Expert Ticino firmographics
Firmographics- Name
- SET Steril Expert Ticino
- Legal name
- SET – Steril Expert Ticino
- Website
- https://sterilexpert.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SET Steril Expert Ticino is a privately held Swiss distributor and service provider specializing in UFSP-certified sterilization, radiology, and dental/veterinary medical equipment for clinics and care homes in Canton Ticino and across Switzerland.
- Ownership category
- akta.pro rank
SET Steril Expert Ticino industry classification
Industry- Product category
- Medical Equipment Distribution and Sterilization Services
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000)
- akta.pro primary industry
- Sterilization Services & Contract Reprocessing (ETO/Gamma/E-beam providers) (HLAHANAB)
- akta.pro secondary industries
- Radiation Processing & Sterilization Services (Medical device sterilization, food irradiation, materials modification) (EUAKAIAG), Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)
Keywords
Where SET Steril Expert Ticino is headquartered
LocationHeadquarters
- HQ city
- Rancate
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
SET Steril Expert Ticino business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Medical Equipment Sales: Sales of sterilization equipment, radiology systems, dental chairs, autoclaves, and related medical devices to healthcare facilities
- Technical Services & Maintenance: Technical assistance, repairs, and maintenance services for medical devices with UFSP certification and periodic testing
- Training & Education: Continuing education courses for healthcare professionals including sterilization processes, device reprocessing, quality management, and regulatory compliance training
- Clinic Design & Consulting: Design and planning services for medical facilities including sterilization rooms and UFSP-certified radiological areas
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SET Steril Expert Ticino product offering
Product offeringCore offering
SET Steril Expert Ticino is a UFSP-certified Swiss distributor and service provider of medical sterilization equipment, dental units, radiology systems, and veterinary solutions. Operating through two divisions — UMANA (medical/dental) and VETERINARIA (veterinary) — the company sells and installs autoclaves, dental chairs, intraoral scanners, CBCT and digital X-ray systems, while also providing certified technical assistance, UFSP/Swissmedic compliance certification, training courses, and clinic design services.
Product overview
SET Steril Expert Ticino is a Swiss medical equipment company specializing in sterilization, radiology, and dental/veterinary equipment. The company offers a comprehensive portfolio organized into two main divisions: UMANA (medical/dental equipment) and VETERINARIA (veterinary solutions). Core products include ARIA veterinary software for image management, the W&H sterilization product line (LISA autoclave, Assistina lubrication, Implantmed surgical motors), dental chairs (Belmont Eurus S4), and diagnostic imaging equipment (CBCT, intraoral scanners, digital X-ray panels). The company also provides UFSP-certified radiology services, remote technical assistance, and continuing education courses. Key software products include SET SmartApp for augmented reality visualization on EPSON Moverio glasses, Smile Lynx for digital smile design, and Teethan for surface electromyography-based occlusal analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- UMANA (Medical Equipment Division) SET's medical and dental equipment division offering sterilization devices, dental chairs, CBCT, intraoral scanners, and digital RX systems to dental practices, healthcare facilities, and hospitals.
- VETERINARIA (Veterinary Solutions Division) SET's veterinary solutions division providing radiology, instrumentation, consumables, ARIA software, and certified technical support to veterinary practices and clinics.
- ARIA Veterinary Imaging Software Intelligent, modular veterinary software that enables veterinarians to acquire high-quality images and view them within seconds for precise and timely diagnosis. All modules integrate and complement each other, allowing flexible expansion based on clinic needs.
- SET SmartApp Augmented Reality Software Proprietary Windows software that interfaces with CAD acquisition systems for any intraoral scanner and transmits real-time images to EPSON Moverio AR glasses. Also supports surgical planning visualization for guided procedures including laparoscopy, biopsies, and other surgical interventions.
- Smile Lynx Swiss (Smile Design Software) Digital smile design planning software that lets dentists show patients their expected smile outcome in approximately five minutes, enhancing patient communication and trust during consultation.
- Teethan Occlusal Analysis System Digital surface electromyography instrument for dentists that measures occlusal balance by detecting electrical signals from the masseter and temporal muscles during clenching tests, helping identify occlusal problems not detectable with traditional methods.
- W&H Sterilizzatrice LISA Autoclave Class B autoclave with EliSense LED status indicators, EliTrace data traceability, and Eco Dry+ technology that adapts drying time to load mass for energy-efficient sterilization of medical instruments.
- W&H Implantmed Plus Surgical Motor Wireless surgical motor for dental implantology with an intuitive color touch screen, automatic torque control, and optional Osstell ISQ module for measuring implant stability during placement procedures.
- W&H Assistina Lubrication Station Lubrication station using innovative oil nebulization technology, capable of processing up to 360 dental instruments per hour with HEPA-filtered active aspiration for handpiece maintenance.
- SciCan Statim 2000 G4 Cassette Autoclave Rapid cassette autoclave with a 12-minute cycle, touchscreen, network portal, WiFi, cycle data recording, EN 13060 compliance, and remote monitoring capabilities for dental and medical practice sterilization.
- Belmont Dental Eurus S4 Chair Hydraulic dental chair with floor-mounted folding design, precision hydraulic mechanics for silent fluid movements, multiple joystick controls, available in Contour (mobile armrests, 200 kg capacity) and Eurus 90° Syncro (synchronized front access movements) models.
- UFSP-Certified Radiology Systems UFSP-certified X-ray systems including the Neeo C-ARM mobile C-arm for fluoroscopy/radiography, MatriX dr digital radiography unit, Simply HP and MatriX HP mobile bedside units with rotating arm, fixed and portable digital flat panels, and complete PACS software solutions.
- Zefiro Air Purification System Medical-device-certified air sanitization system with 4-stage molecular filtration and UVC lamp chamber, designed to eliminate up to 100% of harmful agents and viruses in environments up to 1,000 m3, with quiet operation.
- Formazione SET (Continuing Education Courses) Continuing education and training programs for healthcare professionals covering sterilization processes, medical device reprocessing, quality management systems (SGQ), and regulatory compliance according to Swissmedic and UFSP standards.
- Assistenza Tecnica Remota (Remote Technical Assistance) Remote technical assistance service delivered through remote-support software (Iperius Remote, AnyDesk, TeamViewer) for troubleshooting and supporting medical devices installed at customer sites.
- Clinic Design and UFSP Consulting Services Design and planning services for medical facilities, including the design of sterilization rooms and UFSP-certified radiological areas, delivered by certified technical staff.
Companies that use SET Steril Expert Ticino
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SET Steril Expert Ticino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
SET Steril Expert Ticino partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- HCM SwissminorCo-organizer of CUSTODI dei DATI cybersecurity and privacy event for healthcare sector in collaboration with SET.
- CURADEN AGminorEvent collaborator for healthcare cybersecurity and privacy training event.
- dMTV InternationalminorEvent collaborator providing legal expertise on privacy for healthcare sector events.
- W&H (Wohrer)coreDistribution and service partnership for W&H autoclaves, surgical motors (Implantmed Plus), and Assistina lubrication systems. SET provides sales, installation, and technical support for W&H sterilization and surgical equipment.
- SciCancorePartnership for Statim cassette autoclaves (including used equipment) and HIP Ultra chemical indicators. SET provides distribution and maintenance services.
- Takara Belmont (Belmont)coreDistribution partner for Belmont Eurus S4 dental chairs and related equipment for dental practices.
- TeethancoreSwiss distribution and training partner for Teethan surface electromyography devices for dental occlusal analysis. SET organizes events, demos, and training for Teethan technology.
- MelagcorePartnership for Melag sterilization equipment and medical device reprocessing products.
- Dürr DentalcorePartnership for Dürr Dental imaging and dental equipment solutions.
- Foschi RadiologiacorePartnership for Foschi veterinary radiology equipment including ARIA software integration.
- IBIS Xray SystemcorePartnership for IBIS X-ray systems for medical and veterinary applications with UFSP certification.
- MentorMedicacoreEducational partner providing certified training courses on device reprocessing, quality management systems (SGQ), and regulatory compliance for healthcare professionals.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SET Steril Expert Ticino competitors and assessment
Company assessmentBroad incumbents
- STERIS: Global leader in sterilization and infection prevention products and services for medical, dental, and pharmaceutical customers. Comparable as a major incumbent whose sterilization offering competes with and complements SET's distribution and certification business.
- Getinge: Global medical technology company with a leading infection control and sterilization portfolio. Comparable as an OEM/incumbent whose sterilization products overlap with SET's core competency in device reprocessing and sterilization services.
- Cantel Medical (now part of Stericycle): Specialist in infection prevention with strong dental and endoscopy sterilization and reprocessing lines. Comparable in dental and medical device reprocessing, an area where SET provides equipment, certification, and training services in Switzerland.
- Henry Schein: Largest global dental and medical equipment distributor with broad product portfolios and service offerings. Comparable because both serve dental/medical practices with equipment, consumables, and service; Henry Schein is the scaled version of SET's distribution-plus-service model.
- Midmark Corporation: US-based manufacturer of dental and medical equipment including sterilization and imaging. Comparable because Midmark's dental and animal health equipment lines overlap with SET's W&H, SciCan, and Belmont distribution portfolio.
- Patterson Companies: Major US-listed dental and animal health distributor offering equipment, software, and service. Comparable because Patterson Animal Health and Patterson Dental mirror SET's split between veterinary and dental verticals, including equipment sales and ongoing service revenue.
- IDEXX Laboratories: Global leader in veterinary diagnostics and software for companion animal practices. Comparable in the veterinary vertical where SET sells radiology, software (ARIA), and clinic management solutions to veterinary clinics.
Regional players
- Pluradent: German dental equipment and consumables distributor with a broad portfolio and service operations. Comparable as a regional DACH dental distributor that combines equipment sales, technical service, and training, similar to SET's UMANA division.
Emerging players
- Acteon Group: Dental equipment manufacturer specializing in imaging, ultrasonic, and surgical solutions for dental practices. Comparable as a specialist dental equipment vendor whose products overlap with SET's CBCT, intraoral scanner, and digital imaging portfolio.
Direct peers
- Dürr Dental: German dental equipment manufacturer and distributor of imaging, sterilization, and practice solutions. Directly comparable as a SET partnership counterpart; both operate in the same dental equipment and sterilization categories serving dental practices in the DACH region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SET Steril Expert Ticino social profiles
Digital presenceSET Steril Expert Ticino compliance and trust
Trust signalCompliance5 records
SET Steril Expert Ticino financial estimates
Financial estimateRevenue estimate
Valuation estimate
SET Steril Expert Ticino leadership team
Management profileNumber of profiles
Profiles4 records
SET Steril Expert Ticino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SET Steril Expert Ticino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SET Steril Expert Ticino
What does SET Steril Expert Ticino do?
SET Steril Expert Ticino is a UFSP-certified Swiss distributor and service provider of medical sterilization equipment, dental units, radiology systems, and veterinary solutions. Operating through two divisions — UMANA (medical/dental) and VETERINARIA (veterinary) — the company sells and installs autoclaves, dental chairs, intraoral scanners, CBCT and digital X-ray systems, while also providing certified technical assistance, UFSP/Swissmedic compliance certification, training courses, and clinic design services.
Is SET Steril Expert Ticino a public or private company?
SET Steril Expert Ticino is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SET Steril Expert Ticino founded?
SET Steril Expert Ticino was founded in -1. It employs 1 to 10 people.
Where is SET Steril Expert Ticino based?
SET Steril Expert Ticino is headquartered in Rancate, Switzerland, in the Europe region.
How does SET Steril Expert Ticino make money?
Four revenue lines are on record. Medical Equipment Sales are the primary driver. The others are technical Services & Maintenance, training & Education and clinic Design & Consulting.
Who are SET Steril Expert Ticino's main competitors?
Broad incumbents on record are STERIS, Getinge, Cantel Medical (now part of Stericycle), Henry Schein, Midmark Corporation, Patterson Companies and IDEXX Laboratories. Pluradent is listed as a regional player. Acteon Group is listed as an emerging player. Dürr Dental is listed as a direct peer.
Does SET Steril Expert Ticino have an API?
No public API is recorded for SET Steril Expert Ticino.
What industry is SET Steril Expert Ticino in?
SET Steril Expert Ticino's product category is Medical Equipment Distribution and Sterilization Services. Its primary akta.pro industry code is HLAHANAB, Sterilization Services & Contract Reprocessing (ETO/Gamma/E-beam providers), with a secondary code of EUAKAIAG, Radiation Processing & Sterilization Services (Medical device sterilization, food irradiation, materials modification). Its NAICS code is 339112 and its SIC code is 3841.