STET Holland B.V.
STET Holland B.V. is an international seed potato trading house that breeds, multiplies, and exports proprietary heat-tolerant potato varieties for fresh, French fry, and crisping markets, serving processors and contracted growers across Europe under HZPC Holding B.V.
- Company typePrivate
- Founded2016
- HeadquartersEmmeloord, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What STET Holland B.V. does
STET Holland B.V., founded in 1973 and headquartered in Emmeloord, Flevoland, is an international seed potato trading house specializing in the development, cultivation, and export of proprietary potato varieties bred for stable high yields in hot, continental, and Mediterranean climates. The company is a wholly-owned subsidiary of HZPC Holding B.V. and operates through three regional offices: the headquarters and main export hub in Emmeloord (Netherlands), STET France Sarl in Bapaume (established July 2016, expanded into Bretagne in 2021), and STET Potato Ltd in Lincoln, United Kingdom (formed in 2016 via the acquisition of the KWS potato division). Its product portfolio comprises approximately 20 named varieties in active multiplication spanning fresh market (Vitalia, Brianna, Bricata KWS, Bonnata KWS, Camel, Royata KWS, Cerata, El Mundo), French fry processing, and crisping/chips processing (VR 808, SH C 909, SH C 1010, SH C 1001, SH C 2030), plus Grand Export varieties (Everest, El Mundo) for hot-climate markets.
The company's revenue model is built on one-time license-style seed potato sales to growers and processors, supplemented by international export operations, with a sales-led go-to-market executed through direct regional offices and participation in European industry events (STET Potato Days, Potato Europe, Aardappeldemodag Westmaas, Interpom). STET serves enterprise-scale food processors (unnamed leading chips and fries manufacturers) on the demand side and a network of contracted seed potato growers in England, Scotland, and France on the supply side. France planted area reached 440 ha in 2024, a 16% year-over-year increase, signaling demand pull across its three target end-use segments. Pricing is not publicly disclosed. STET also operates a digital portal (STET Connect) under the HZPC Group infrastructure, though no AI/ML-driven breeding, product, or operational capabilities are evident from the available data.
STET Holland B.V. firmographics
Firmographics- Name
- STET Holland B.V.
- Legal name
- STET Holland B.V.
- Website
- https://stet-potato.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STET Holland B.V. is an international seed potato trading house that breeds, multiplies, and exports proprietary heat-tolerant potato varieties for fresh, French fry, and crisping markets, serving processors and contracted growers across Europe under HZPC Holding B.V.
- Ownership category
- akta.pro rank
STET Holland B.V. industry classification
Industry- Product category
- Seed Potato Breeding and Variety Development
- NAICS
- Potato Farming (111211)
- akta.pro primary industry
- Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)
Keywords
Where STET Holland B.V. is headquartered
LocationHeadquarters
- HQ city
- Emmeloord
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
STET Holland B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Seed Potato Sales: Development and sale of proprietary potato seed varieties to growers and processors
- Export Operations: International export of seed potatoes to markets worldwide
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
STET Holland B.V. product offering
Product offeringCore offering
STET Holland B.V. is an international seed potato trading house that develops, cultivates, and exports proprietary potato seed varieties specifically bred for stable high yields in hot, continental, and Mediterranean climates. The company supplies approximately 20 varieties across the fresh table, French fry, and crisping market segments to leading processors and seed potato growers in Europe and global export markets. As part of the HZPC Group, STET operates through regional offices in the Netherlands, France, and the United Kingdom.
Product overview
STET Holland B.V. is an international trading house specialized in the development, cultivation, and export of seed potato varieties. As part of the HZPC Group, STET breeds and supplies high-quality seed potatoes for table, French fry (frites), and crisping (chips) markets. Their varieties are specifically bred to guarantee stable high yields in challenging climates including hot, continental, and Mediterranean regions. The company operates regional offices in the Netherlands (Emmeloord), France (Bapaume, Hauts de France), and the United Kingdom (Lincoln), producing approximately 20 varieties in multiplication across these regions. The product portfolio includes named varieties such as VR 808 and Vitalia, categorized by market use: crisping varieties (VR 808, SH C 909, SH C 1001, SH C 1010, SH C 2030) for the chip/crisp industry, and fresh market varieties (Brianna, Bricata KWS, Bonnata KWS, Camel, Royata KWS, Cerata KWS, Vitalia) for table consumption, as well as export-oriented varieties like Everest and El Mundo.
Differentiator
Problem solved
Functional benefit
Brands
- STET Potato: International trading house specialized in development, cultivation, and export of seed potatoes. STET varieties guarantee stable high yields in hot, continental and Mediterranean climates.
Products and services
- Seed Potatoes (Pootaardappelen)
Quantifiable outcome
- 16% increase in planted area year-over-year (France, 2024 vs 2023)
Companies that use STET Holland B.V.
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
STET Holland B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
STET Holland B.V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KWScoreSTET Holland acquired the KWS potato division in 2016, forming STET Potato Ltd in the UK. This acquisition expanded STET's breeding portfolio and market presence in the United Kingdom.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
STET Holland B.V. competitors and assessment
Company assessmentDirect peers
- Europlant Pflanzenzucht: German family-owned seed potato company with proprietary varieties and global distribution. Direct peer across table and processing segments, particularly in continental Europe and export markets.
- AGRICO: Dutch cooperative and one of the world's largest seed potato companies. Sells proprietary varieties to growers and processors globally, directly competing with STET across fresh, processing, and export markets.
- IPM Potato Group: Irish-headquartered international seed potato group with operations across multiple countries. Competes with STET in variety development, multiplication, and export of seed potatoes.
- Norika: German seed potato breeder with broad table and processing variety portfolio and active export program. Comparable in scale, geography, and product mix to STET.
- Averis Seeds B.V. Dutch seed potato breeder focused on developing and commercializing proprietary varieties for table and processing markets. Direct peer in the European variety development and licensing landscape.
- Solana Seeds: German seed potato breeder with international reach and proprietary varieties across table and processing segments. Competes with STET in continental European markets and export channels.
- Meijer Potato: Dutch family-owned seed potato breeder with a global distribution network and broad variety portfolio across table, French fry, and crisping segments. Direct competitor to STET in Europe and export markets with comparable go-to-market approach.
- Danespo: Danish seed potato breeder supplying varieties across Europe. Direct competitor in table, French fry, and crisping segments with overlapping variety positioning.
Broad incumbents
- KWS SAAT SE & Co. KGaA: German plant breeding major that divested its potato division to STET in 2016. While no longer active in seed potatoes, KWS is comparable as a large crop genetics incumbent that previously competed in STET's current categories.
- HZPC Holding B.V. STET's parent company and the world's largest seed potato breeder. While STET is a wholly-owned subsidiary, HZPC operates broadly across all climates and segments, making it both a parent and the most directly comparable peer in seed potato breeding and global distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
STET Holland B.V. social profiles
Digital presenceSTET Holland B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
STET Holland B.V. leadership team
Management profileNumber of profiles
STET Holland B.V. subsidiaries and ownership
Company hierarchySubsidiaries2 records
STET Holland B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STET Holland B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STET Holland B.V.
What does STET Holland B.V. do?
STET Holland B.V. is an international seed potato trading house that develops, cultivates, and exports proprietary potato seed varieties specifically bred for stable high yields in hot, continental, and Mediterranean climates. The company supplies approximately 20 varieties across the fresh table, French fry, and crisping market segments to leading processors and seed potato growers in Europe and global export markets. As part of the HZPC Group, STET operates through regional offices in the Netherlands, France, and the United Kingdom.
Is STET Holland B.V. a public or private company?
STET Holland B.V. is a private company. It is classified as corporate owned and is currently operating.
When was STET Holland B.V. founded?
STET Holland B.V. was founded in 2016. It employs 11 to 50 people.
Where is STET Holland B.V. based?
STET Holland B.V. is headquartered in Emmeloord, Netherlands, in the Europe region.
How does STET Holland B.V. make money?
Two revenue lines are on record. Seed Potato Sales are the primary driver. The others are export Operations.
Who are STET Holland B.V.'s main competitors?
Direct peers on record are Europlant Pflanzenzucht, AGRICO, IPM Potato Group, Norika, Averis Seeds B.V., Solana Seeds, Meijer Potato and Danespo. Broad incumbents are KWS SAAT SE & Co. KGaA and HZPC Holding B.V..
Does STET Holland B.V. have an API?
No public API is recorded for STET Holland B.V..
What industry is STET Holland B.V. in?
STET Holland B.V.'s product category is Seed Potato Breeding and Variety Development. Its primary akta.pro industry code is AFAGAEAC, Starch Potato Farming (Industrial Potatoes). Its NAICS code is 111211.