St. Eugene Golf Resort Casino

What St. Eugene Golf Resort Casino does

St. Eugene Golf Resort Casino is an Indigenous-owned integrated hospitality and gaming operation located on a 300+ acre property at 7777 Mission Road in Cranbrook, British Columbia, on the traditional territory of the Ktunaxa Nation. The resort was established in 2000 on the site of the former Kootenay Indian Residential School (1912-1970) following a Ktunaxa-led reclamation initiative that began in 1992 under former Chief Sophie Pierre, and has been solely owned by the four Canadian Ktunaxa bands and the Shuswap Indian Band since June 2017. Its core offerings are an 18-hole Les Furber-designed championship golf course (par 72, 7,007 yards), the 19,000 square foot Casino of the Rockies (slots, electronic table games, table games, lottery, and the region's first Proline Sportsbook Lounge), 125 guest rooms and suites across the restored Mission Building and a modern Lodge, a KOA RV Park, multiple dining venues, and the Ktunaxa Interpretive Centre, which delivers cultural tours and educational programming about Ktunaxa heritage. Each golf hole is named in the Ktunaxa language with accompanying cultural stories, a feature with no direct parallel in the regional market.

The business operates a direct-to-consumer go-to-market model, distributing through its own website (steugene.ca), phone reservations (1.866.292.2020), and third-party platforms (Rezeze.net for accommodations, Chronogolf for tee times), supplemented by marketing partnerships with Indigenous Tourism BC, Tourism Cranbrook, and Golf Canada. Revenue is generated across seven streams: golf operations (green fees, cart rentals, club rentals, lessons, pro shop, and season passes from $500 to $4,475), casino gaming, lodging, food and beverage (Numa restaurant, the 19th Hole, Snack Shack, and Kʔisʔk kikiʔ restaurant), meetings and events (weddings, corporate, tour groups), the KOA RV Park (added 2018), and cultural tours of the Ktunaxa Interpretive Centre ($25/person for the 2-hour experience). Pricing is dynamic for green fees, seasonal for lodging, and package-based for combined golf-stay offerings (e.g., $415 Summer Stay & Play, $828 Stay & Play for Two at St. Eugene plus Wildstone). The customer base is highly diversified across leisure travelers, regional East Kootenay residents (who receive 20-25% discounts), golf leagues, and cultural tourism visitors, with no enterprise anchor customers. The company does not publicly disclose revenue, is privately held with no external equity, and has no active M&A or capital-raising activity disclosed in the input.

Name

St. Eugene Golf Resort Casino

Legal name

St. Eugene Resort

Website

https://steugene.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

St. Eugene Golf Resort Casino is an Indigenous-owned, Ktunaxa Nation-operated integrated resort in Cranbrook, BC, offering an 18-hole championship golf course, Casino of the Rockies gaming, 125 guest rooms, RV park, dining, and cultural tours to leisure travelers, regional residents, and group clients.

Ownership category

akta.pro rank

Product category

Resort Hospitality and Gaming

NAICS

Casino Hotels (721120), Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Hotels & Motels (7011)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Destination Casino Hotels (THAGAJAC), Resort Convention Hotels (THAGALAC)

Keywords

• Golf resort hospitality
• Casino gaming entertainment
• Resort lodging services
• Cultural tourism experiences
• Wedding event venues

Headquarters

HQ city

Cranbrook

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Operations: Revenue from green fees, power cart rentals, club rentals, driving range sessions, golf lessons, pro shop merchandise sales, and season passes. Golf operations represent a core revenue stream for the resort.
2. Casino Gaming: Revenue from slot machines, table games, lottery games, and the Proline Sportsbook Lounge at Casino of the Rockies. The 19,000 square foot casino operates year-round with extended hours on weekends.
3. Lodging: Revenue from 125 guest rooms and suites across the Mission Building and Lodge rooms, including seasonal room rates and package offerings.
4. Food & Beverage: Revenue from resort dining including Numa restaurant, the 19th Hole Restaurant & Bar, Snack Shack, and Kiʔsuʔk k̓ikiⱡ restaurant at the casino.
5. Meetings & Events: Revenue from wedding bookings, meetings, group events, and tour groups utilizing the resort's event spaces.
6. RV Park: Revenue from KOA RV Park accommodations, added to the resort offerings in 2018.
7. Cultural Tours: Revenue from the Ktunaxa Interpretive Centre tours, offering 2-hour experiences including Interpretive Centre Tour ($25/person), Guided Mission Building Tour, and Movie Presentation Red Brick School.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

St. Eugene Golf Resort Casino operates an integrated hospitality resort offering an 18-hole championship golf course, a full-service casino, 125 hotel rooms and suites, RV park camping, multiple dining outlets, and event venues. The resort also delivers Indigenous cultural programming through the Ktunaxa Interpretive Centre and is marketed as a destination combining golf, gaming, lodging, and cultural tourism in the East Kootenay region of British Columbia.

Product overview

St. Eugene Golf Resort & Casino is an Indigenous-owned resort complex operated by the Ktunaxa Nation. The integrated resort offering centers on an 18-hole championship golf course (St. Eugene Golf Course) and a 19,000 square foot casino (Casino of the Rockies), supplemented by 125 guest rooms across the Mission Building and Lodge, a KOA RV Park, multiple dining outlets including Numa and Kiʔsuʔk k̓ikiⱡ, and meeting/event facilities. Additional offerings include a Pro Shop with club rentals and fittings, PGA-certified golf instruction, cultural experiences at the Ktunaxa Interpretive Centre, and golf vacation packages combining accommodation with course access.

Differentiator

Problem solved

Functional benefit

Brands

• Casino of the Rockies: Cranbrook's premiere gambling, dining and entertainment venue featuring slot machines, table games, Proline Sportsbook Lounge, and the Kiʔsuʔk k̓ikiⱡ restaurant.
• Ktunaxa Interpretive Centre

Products and services

• St. Eugene Golf Course 18-hole Les Furber-designed championship golf course spanning 300+ acres beside the St. Mary River, with 7,007 yards from black tees, par 72, driving range, PGA-certified instruction, and Ktunaxa-language hole names for individual golfers and group play.
• Casino of the Rockies 19,000 square foot casino offering slot machines, electronic table games, lottery games, the Proline Sportsbook Lounge, and the Kiʔsuʔk kʃikiʔ restaurant for resort guests and walk-in visitors.
• Hotel Rooms & Suites 125 guest rooms and suites across the historic Mission Building and modern Lodge offering resort accommodations with views of gardens, golf course, and mountains.
• KOA RV Park RV park with full hookups and amenities providing an alternative camping accommodation option for resort guests.
• Proline Sportsbook Lounge Regional-first sports betting facility with an 18-foot screen, in-person betting terminals, and non-stop sports viewing at Casino of the Rockies.
• Ktunaxa Interpretive Centre Cultural heritage center operated by the Ktunaxa Nation Council featuring tours, historic artifacts, contemporary art, traditional craft displays, and Ktunaxa-language and cultural programs for visitors and educational groups.
• Golf Packages Stay & Play bundles combining lodging and golf rounds at St. Eugene and partner courses, including the Summer Stay & Play package (from $415) and Stay & Play for Two (from $828).
• Resort Dining Multiple on-site dining options including Numa (breakfast), the 19th Hole Restaurant & Bar, Snack Shack, and the Kiʔsuʔk kʃikiʔ restaurant at Casino of the Rockies, serving casual small plates, sandwiches, salads, entrees, craft cocktails, and full bar service.
• Meetings & Events Resort-owned venues for weddings, corporate meetings, group retreats, and tour group visits with customized packages combining accommodation, dining, golf, and entertainment.
• Golf Lessons PGA of Canada professional golf instruction including private lessons (45-minute, $90), semi-private lessons ($70/person), 3-pack and 5-pack lesson bundles, and custom lesson packaging for individuals and small groups.
• Pro Shop Full-service golf shop offering club and cart rentals, Trackman 4 club fittings, and merchandise from Titleist, Callaway, and Ping for resort guests and outside golfers.
• Season Passes and League Golf Annual golf season passes (Unlimited Single, Couple, Junior, and Seasonal League Pass) plus Men's and Ladies' league play with Golf Canada membership benefits for regular local golfers.

Quantifiable outcome

• First resort in Canada to reclaim a former residential school for community economic benefit
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ktunaxa Nation (4 Canadian Bands)coreStrategic or Co-development Partner · 1 June 2017In June 2017, St. Eugene Resort became solely owned by the four Canadian Ktunaxa bands (St. Mary's, Columbia Lake, Lower Kootenay, Tobacco Plains) and the Shuswap Indian Band. This ownership structure represents the core of the resort's identity and mission, transforming a former residential school site into an Indigenous-owned economic development enterprise.
• Shuswap Indian BandcoreStrategic or Co-development Partner · 1 June 2017Joint ownership with the Shuswap Indian Band, who settled in the Kootenay territory in the mid-19th century and were part of the Ktunaxa Nation until 2004.
• Les Furber / GDS Golf Design ServicescoreTechnology or Integration · 1 January 2000Championship golf course designed by acclaimed architect Les Furber, considered one of the best golf course architects in Canada. The design philosophy emphasizes creativity, originality, golf strategy, and shot values while maintaining balance between playability and challenge.
• Wildstone Golf CourseminorChannel Partner/ Reseller/ DistributorPartnership for Stay & Play for Two package, combining golf at St. Eugene with play at Wildstone Golf Course for regional golf vacation experiences.
• Tourism CranbrookminorGTM or Marketing PartnerRegional tourism partnership promoting nearby activities including trail riding, fly fishing, hiking, heritage sites (Kimberley Underground Mining Railway, Canadian Museum of Rail Travel, Fort Steele Heritage Town), and adventure tourism.
• Indigenous Tourism BCminorGTM or Marketing PartnerAffiliation promoting Indigenous cultural tourism experiences at the resort and supporting Indigenous-owned businesses.
• Golf CanadaminorGTM or Marketing PartnerSeason pass holders receive Golf Canada Membership as a benefit, connecting the resort to national amateur golf governance.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• River Rock Casino Resort: Large-scale integrated casino hotel resort in Richmond, BC operated by Great Canadian Entertainment. It is the closest BC comparable in combining gaming, lodging, dining, and entertainment under one roof, though significantly larger than St. Eugene.
• Talking Rock Golf Resort: Resort-style golf property near Chase, BC with on-site lodging, dining, and packages. Comparable as a BC destination golf resort competing for the same Stay & Play vacationer segment.
• Fairmont Hot Springs Resort: Long-established BC mountain resort with golf courses, lodging, dining, and pools. Comparable to St. Eugene as a destination resort in the same Kootenay/Rocky region with multi-stream leisure offerings.
• Cascades Casino Resort Langley: BC integrated casino resort combining slots, table games, hotel rooms, and multiple dining venues. Comparable to St. Eugene as a multi-revenue-stream gaming-anchored property in the British Columbia market.
• Parq Vancouver: Luxury integrated casino resort in downtown Vancouver with hotel, spa, multiple restaurants, and large gaming floor. Relevant as an aspirational BC peer for upscale integrated-reset positioning, though far larger and urban.
• Eagle Ranch Golf Resort: Mountain golf resort in Invermere, BC — under two hours from Cranbrook and a natural substitute Stay & Play destination in the same regional golf cluster that St. Eugene anchors. Directly comparable as a BC resort-course operator with packages and lodging.
• Hard Rock Casino Vancouver: Integrated casino and hotel property in Coquitlam, BC featuring slots, table games, multiple F&B outlets, and live entertainment. Directly comparable as a BC gaming-centric resort, though with a much larger entertainment footprint than St. Eugene.

Regional players

• Kananaskis Country Golf Course: Alberta mountain golf course near Kananaskis Village with resort partnerships. Comparable as a Canadian Rockies resort-course product targeting similar drive-to leisure golfers, though on the Alberta side of the border.

Others

• Squamish Lil'wat Cultural Centre: Indigenous-owned cultural tourism facility in Whistler offering guided cultural experiences, galleries, and performances. Comparable to St. Eugene's Ktunaxa Interpretive Centre as a First Nations cultural-tourism anchor that builds the broader Indigenous tourism segment in BC.

Broad incumbents

• Chances Casino (Multiple BC Locations): Multi-property regional casino operator in BC with locations across the province. Comparable as a regulated BC gaming peer, though without St. Eugene's lodging and golf-course integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/steugeneresort
• Facebookfacebook.com/steugeneresort
• Instagraminstagram.com/steugeneresort
• LinkedInlinkedin.com/company/st.-eugene-golf-resort-casino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Eugene Golf Resort Casino