What Parq Vancouver does

Parq Vancouver is an integrated entertainment resort located at 39 Smithe Street in downtown Vancouver, British Columbia, situated between BC Place Stadium and Rogers Arena. Founded in 2017 and operating 24/7, the property combines a two-floor casino, two luxury hotels, twelve dining venues, event spaces, a spa, and a fitness facility under one roof. Casino operations include poker (described as BC's biggest poker room), table games with new stadium gaming technology, slot machines, a high-limit gaming area, and a ProLine sportsbook lounge operated under license from the British Columbia Lottery Corporation. Hotel accommodations are delivered through partnerships with Marriott International under the JW Marriott and The Douglas (Autograph Collection) brands, with Spa by JW, Aqua Lounge, and a fitness centre supporting the wellness offering.

The resort's product portfolio spans four core revenue streams: casino gaming (house-edge model on tables and slots), hotel accommodations (Marriott-managed), food and beverage (twelve outlets including Honey Salt, The Victor steakhouse, KOI Noodle Bar, D/6 rooftop lounge, Johnnie Walker Lounge, Centre Bar, Passione Gelato, Starbucks, and 24/7 Eats), and group bookings for events, weddings, conferences, and filming for groups of 10 to 1,000 guests. The Encore Rewards loyalty program ties these segments together through bonus play, dining discounts, exclusive contests, and free parking. Distribution is primarily direct via walk-in traffic, supplemented by Marriott.com for hotel bookings and a dedicated in-house group sales team. Marketing is multi-channel across the corporate website, LinkedIn, Facebook, Instagram, email newsletter, and PR.

The business model is a multi-vertical, multi-revenue-stream integrated-resort model typical of major North American gaming jurisdictions, with regulatory dependency on BCLC. Customer segments include gaming patrons, luxury and event-driven hotel guests, local and visiting diners, and group/event planners. Technology disclosed is limited to digital stadium-gaming interfaces and standard web/mobile channels; no AI/ML, proprietary software platform, or data assets are described. Ownership and corporate structure are not disclosed in the source material, representing a meaningful data gap for investors.

Name

Parq Vancouver

Legal name

Parq Vancouver

Website

https://parqvancouver.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Parq Vancouver is an integrated entertainment resort in downtown Vancouver combining a two-floor casino, two Marriott-branded hotels, twelve dining venues, event spaces, and a loyalty program, serving gaming patrons, hotel guests, diners, and event planners.

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (72112), Casinos (except Casino Hotels) (71321), Drinking Places (Alcoholic Beverages) (7224), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Casino Resorts (THAGACAJ)

akta.pro secondary industries

Casino All-Inclusive Resorts (THAGAKAI), Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

Keywords

• Casino gaming services
• Hotel accommodations
• Food and beverage
• Event venues
• Entertainment complex

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Casino Gaming: Two-floor gaming operation featuring table games, slot machines, poker room, sportsbook lounge (ProLine), and high limit gaming. Revenue generated from house edge on table games and slot machine revenue share.
2. Hotel Accommodations: Two luxury hotels operated under the JW Marriott and The Douglas (Autograph Collection) brands. Revenue from room bookings, suites, and associated spa/fitness services.
3. Food & Beverage: 12 dining venues including Honey Salt, The Victor (steakhouse), KOI Noodle Bar, D/6 Lounge, Centre Bar, Johnnie Walker Lounge, Passione Gelato, Starbucks, and 24/7 Eats. Revenue from restaurant covers, bar sales, and catering for events.
4. Group Bookings & Events: Venue rentals for weddings, conferences, meetings, private dining, and filming. Also includes casino bookings for private events and group bookings for 10 to 1,000 guests.
5. Loyalty Program: Encore Rewards membership program driving customer retention through bonus play credits, dining discounts, exclusive contests, and free parking benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Parq Vancouver operates an integrated 24/7 entertainment resort at 39 Smithe Street in downtown Vancouver. Its core offerings are casino gaming across two floors (poker, table games with stadium gaming, slots, a ProLine sportsbook lounge, and high-limit gaming), two Marriott-affiliated hotels (JW Marriott Parq Vancouver and The Douglas, Autograph Collection) with Spa by JW and fitness facilities, and twelve food and beverage venues. The property also books groups of 10 to 1,000 for weddings, conferences, private dining, hotel suites, and filming, anchored by the Encore Rewards loyalty program.

Product overview

Parq Vancouver is an integrated resort complex offering a unified entertainment destination. The core product is Parq Casino featuring two floors of gaming with poker, table games, slots, sportsbook, and high limit gaming. The food and drink portfolio includes 12 distinct dining options spanning casual fine dining (Honey Salt), upscale steakhouses (The Victor), rooftop lounges (D/6 Lounge), Asian cuisine (KOI Noodle Bar), quick service (24/7 Eats, Starbucks), specialty treats (Passione Gelato), and whisky bars (Johnnie Walker Lounge). Accommodation is provided through two Marriott-branded hotels: JW Marriott and The Douglas Autograph Collection, complemented by Spa by JW and wellness facilities. The property also offers group bookings for conferences, weddings, and private events, plus an Encore Rewards loyalty program. The complex integrates entertainment programming and serves as a venue for the World Cup Vancouver 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Encore Rewards: Loyalty rewards program offering bonus play, discounted food and drink, exclusive contests, and free parking
• ProLine Sportsbook Lounge
• World Cup Vancouver 2026

Products and services

• Parq Casino Gaming Two-floor gaming floor featuring BC's biggest poker room with tournaments, traditional and stadium-format table games, slot machines, a ProLine sportsbook lounge and a dedicated high-limit gaming area. Targeted at adult individual gaming patrons.
• JW Marriott Parq Vancouver Hotel Full-service luxury hotel located within the Parq complex, with suites, spa, fitness and direct access to casino, dining and event spaces. Targeted at luxury leisure and business travellers.
• The Douglas, Autograph Collection Hotel Boutique luxury hotel under Marriott's Autograph Collection brand, positioned within the Parq complex for guests seeking a distinctive, designer hotel experience. Targeted at leisure and business travellers.
• Food & Beverage Venues Twelve dining and bar venues spanning casual fine dining, upscale steakhouse, rooftop and casino bars, Asian noodle bar, whisky lounge, gelato, coffee and quick-service offerings. Targeted at casino guests, hotel guests, local diners and private event bookings.
• Spa by JW & Wellness Facilities Full-service spa (Spa by JW) plus the Aqua Lounge upscale aquatic-themed lounge and Fitness Centre on site. Targeted at hotel guests and wellness-seeking visitors.
• Encore Rewards Loyalty Program Free-membership loyalty program offering Bonus Play credits, dining discounts, exclusive contests, free parking and other perks to drive repeat visitation across casino, hotel, dining and event purchases. Targeted at individual adult patrons.
• Group Bookings & Events Dedicated event and group booking service covering weddings, corporate conferences, meetings, private hotel suites, private dining, casino bookings and filming enquiries for groups of 10 to 1,000+. Targeted at event planners, wedding planners, corporate meeting organizers and production companies.
• Parq Gift Cards Gift cards available for purchase in variable denominations for use across Parq Vancouver's casino, dining, hotel and event offerings. Targeted at individual consumers and gift purchasers.
• ProLine Sportsbook Lounge Sports betting lounge operated under regulatory partnership with BC Lottery Corporation (BCLC), offering wagering on NHL, NFL, NBA, MLB and other professional sports leagues. Targeted at adult sports-betting patrons.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• JW Marriott (Marriott International)coreStrategic or Co-development PartnerJW Marriott operates a full-service hotel within the Parq Vancouver complex. The partnership provides Parq with a globally recognized luxury hotel brand, access to Marriott Bonvoy's millions of members, and joint marketing capabilities. Hotel guests have seamless access to casino, dining, and entertainment amenities.
• The Douglas (Autograph Collection)coreStrategic or Co-development PartnerThe Douglas is an Autograph Collection hotel by Marriott operating within the Parq Vancouver complex. The boutique luxury property complements the JW Marriott offering and targets a different guest profile seeking unique, designer hotel experiences.
• Johnnie Walker (Diageo)minorGTM or Marketing PartnerThe Johnnie Walker Lounge at Parq Vancouver features premium Scotch whisky pairings and branded experiential hospitality. The partnership targets affluent gaming guests and high-limit players seeking luxury amenities.
• StarbucksminorChannel Partner/ Reseller/ DistributorStarbucks outlet operates as a tenant within the Parq Vancouver complex, providing coffee and quick-service beverages to casino guests and hotel visitors. Contributes to the 12 dining options available on property.
• ProLine (BCLC)coreStrategic or Co-development PartnerParq Vancouver hosts the ProLine Sportsbook Lounge, operated under regulatory partnership with BC Lottery Corporation (BCLC). This enables legal sports betting on NHL, NFL, NBA, MLB, and other professional sports leagues.
• BC Lottery Corporation (BCLC)coreStrategic or Co-development PartnerBCLC is the provincial gaming regulator and operator that licenses and oversees Parq Vancouver's casino operations. The relationship involves regulatory compliance, gaming license maintenance, and revenue sharing arrangements for provincial gaming revenue.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gateway Casinos & Entertainment: One of Canada's largest gaming and entertainment operators with multiple BC properties. Comparable as a multi-property BC casino operator with overlapping regulatory exposure, gaming mix, and customer base.
• Great Canadian Entertainment: Owner-operator of River Rock and other major BC casino resorts. Directly comparable as the largest integrated resort operator in British Columbia with parallel gaming, hotel, and entertainment offerings under the same provincial regulatory regime.
• River Rock Casino Resort: British Columbia's flagship casino resort operated by Great Canadian Entertainment. Directly comparable as a BC-based integrated resort with casino gaming, hotel accommodations, F&B, and event spaces serving overlapping customer segments in the same regulatory environment.
• Hard Rock Hotel & Casino Vancouver: Coquitlam-based integrated casino resort operated by Gateway Casinos. Directly comparable as a BC casino resort offering gaming, dining, and entertainment under a globally recognized brand, competing for the same Greater Vancouver gaming and leisure market.

Broad incumbents

• Caesars Entertainment: Major North American integrated resort and casino operator with Caesars Rewards loyalty program. Comparable in operating an integrated casino-resort model with hotel, F&B, and loyalty-driven repeat visitation.
• Wynn Resorts: Luxury integrated resort operator known for premium dining, hotel, and casino experiences. Comparable in positioning around upscale F&B, luxury accommodations, and a destination-resort value proposition.
• Mohegan Sun: Large integrated resort in Connecticut featuring casino gaming, hotels, F&B, and entertainment venues. Comparable as a single-asset, multi-vertical resort complex with similar scale and operating model to Parq.
• MGM Resorts International: Global integrated resort operator with luxury hotel, casino, and entertainment portfolio. Comparable as a large-scale, multi-vertical gaming/hospitality operator, though operating at much greater scale and geographic breadth than Parq.

Regional players

• Cascades Casino (Gateway): Gateway Casinos' BC-based gaming and entertainment properties in Langley and Kamloops. Comparable as BC provincial competitors offering casino gaming, dining, and event spaces to overlapping regional customer bases.

Others

• JW Marriott (Marriott International): Strategic brand partner and operator of JW Marriott Parq Vancouver. Relevant as the parent brand/licensor of the on-property hotel, the Bonvoy distribution channel, and the property's global hospitality credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parqvancouver
• LinkedInlinkedin.com/company/parq-vancouver
• Instagraminstagram.com/parqvancouverbc/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parq Vancouver