Steve Cannon - State Farm Insurance Agent

What Steve Cannon - State Farm Insurance Agent does

Steve Cannon State Farm is an independent State Farm insurance agency operating from a single office at 4463 Towne Lake Parkway, Suite 500, in Woodstock, Georgia. Steve Cannon has been a State Farm agent since 1989 and has run the Woodstock office since 1992, building a team of approximately 11 staff including account representatives, account managers, and customer relations personnel. The agency serves individual consumers and families, plus small businesses, across Cherokee County and the broader Metro Atlanta area (Canton, Acworth, Kennesaw, Atlanta), with active insurance licensure extending sales reach into Alabama, Tennessee, and South Carolina.

The agency distributes a full standard State Farm product set — personal lines (auto, motorcycle, homeowners, condo, renters, boat, recreational vehicles, pet), small commercial (business, workers' compensation, professional liability, surety bonds), and life/health — alongside banking deposit and installment-loan products through U.S. Bank National Association and annuities through State Farm Life. Underlying technology is entirely State Farm's corporate stack: the State Farm mobile app, Drive Safe & Save telematics program, Life Enhanced app, online quote retrieval, claims filing, and ID-card portals. No proprietary technology, APIs, or AI models are developed at the agency level.

The business model is commission-based on insurance premiums written through State Farm Mutual Automobile Insurance Company, with revenue mechanics that are recurring and tied to the policy renewal book. Go-to-market is direct-to-consumer across office walk-ins, phone/text (770-926-1010, available 24/7 per the website), online quote requests, and community-driven referral. Customer acquisition is reinforced by Steve Cannon's civic roles (Cherokee County Board of Realtors, Cherokee County Gridiron Club, U.S. Coast Guard Academy admissions coordinator) and an above-average online reputation (4.9/5 across 519 Google reviews). The agency holds no external funding and operates as an independent contractor under the State Farm franchise umbrella.

Name

Steve Cannon - State Farm Insurance Agent

Legal name

Steve Cannon State Farm

Website

https://stevecannoninsurance.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Steve Cannon State Farm is an independent State Farm insurance agency in Woodstock, Georgia, serving individuals, families, and small businesses across Metro Atlanta with personal, commercial, life, and financial products distributed since 1989.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: Revenue is generated through insurance premiums collected by State Farm. The agent sells various insurance products including auto, homeowners, condo, renters, business, life, health, pet, recreational vehicles, and boat insurance. Additional financial products include banking and annuities offered through State Farm's partner U.S. Bank National Association.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Steve Cannon State Farm is an independent insurance agency that sells State Farm personal and commercial insurance products (auto, motorcycle, homeowners, condo, renters, boat, recreational vehicle, pet, business, and life) along with banking products offered through U.S. Bank National Association and annuities issued by State Farm Life Insurance Company. The agency operates from a single Woodstock, Georgia office, serves the Metro Atlanta/Cherokee County area, and is licensed in Georgia, Alabama, Tennessee, and South Carolina. Customers can obtain quotes and service through the office, by phone, by text, or through the agency's website and State Farm's corporate digital tools.

Product overview

Steve Cannon State Farm is an independent insurance agency offering a comprehensive portfolio of insurance products and financial services through the State Farm brand. The core offerings include personal insurance products (Auto, Motorcycle, Homeowners, Condo, Renters, Boat, Recreational Vehicles, and Pet insurance) as well as commercial coverage (Business Insurance) and financial products (Life Insurance, Banking, and Annuities). The agency operates as a licensed State Farm agent providing personalized quotes and policy management services. Pet insurance is underwritten by American Pet Insurance Company and ZPIC Insurance Company, while banking products are provided through U.S. Bank National Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• 4.9/5 average rating on Google with 519 reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• U.S. Bank National AssociationminorChannel Partner/ Reseller/ DistributorU.S. Bank National Association offers installment loans and deposit products through State Farm agents. State Farm agents offer credit cards under license from Visa U.S.A. Inc. This partnership enables Steve Cannon to offer banking and financial products to customers alongside insurance coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Erie Insurance: Mid-Atlantic / Southeast regional P&C carrier distributed exclusively through independent agents. Competes on price and service quality in many of the same southeastern metros and is often the alternative cited by independent insurance shoppers comparing against the State Farm channel.

Broad incumbents

• Progressive: Direct-to-consumer P&C leader and major independent-agent channel partner. Competes with State Farm on auto and bundled home, frequently winning price-sensitive shoppers who use the agency channel only as a quote reference.
• USAA: Member-only carrier serving military families and veterans with strong southeastern penetration. While eligibility is narrower, USAA is frequently cited as the most-preferred auto insurer among Woodstock-area households with military affiliation, directly displacing local-agent premiums.
• Liberty Mutual: Top-five U.S. P&C carrier selling through both captive-style and independent channels. Offers comparable personal and small-commercial lines and competes in the Metro Atlanta market on price, bundling, and digital service.
• GEICO: Largest direct-to-consumer auto insurer in the U.S. While GEICO does not use captive agents, it competes for the same auto and renters premiums the Steve Cannon agency sells, increasingly online and via mobile — putting structural pricing pressure on the local-agent model.
• State Farm Mutual Automobile Insurance Company: The parent carrier and brand under which Steve Cannon operates. State Farm is the largest U.S. P&C insurer and underwrites every policy the agency sells, so the corporate entity defines the product set, pricing structure, and technology stack the agency is bound to.
• Allstate: Largest direct competitor to State Farm in the U.S. captive-agent channel, distributing similar auto, home, and life products through exclusive Allstate agents in the same Metro Atlanta footprint. Operates with a parallel captive-agency business model that competes head-to-head for the same household insurance wallet.
• Farmers Insurance: Captive-agent carrier with a similar 'neighborhood agent' model and product breadth (auto, home, life, business). Direct head-to-head competitor for the same local Woodstock-area consumer looking for a trusted in-person agent.
• Nationwide Mutual Insurance Company: Major U.S. multi-line carrier distributing through captive and exclusive agents. Competes with State Farm in the same southeastern markets with comparable auto, home, and life products, often benchmarked on price and bundle discounts.

Emerging players

• Lemonade: Digital-first, mobile-native P&C insurtech using AI-driven underwriting and zero-commission model. Represents the structural threat to local-agent economics — particularly for younger consumers in the Woodstock catchment entering the market for the first time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/247449848603165
• LinkedInlinkedin.com/company/stevecannon-sfinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steve Cannon - State Farm Insurance Agent