Swindon Town FC Community Foundation

What Swindon Town FC Community Foundation does

Swindon Town FC Community Foundation is a UK-registered charity (Charity Number 1121820) headquartered at Foundation Park, County Ground Lane, Swindon, delivering community programmes across five pillars: Schools & Education, Health & Fitness, Courses & Packages, a youth development Pathway, and competitive Teams. Education offerings include Premier League Primary Stars, Premier League Inspires, the C6 Football Education Programme, free In Schools PE coaching, and downloadable PLPS worksheets; health offerings cover Extra Time, Football Fans in Training, Memory Café, and Staying Connected. The foundation runs an age-spanning pathway from Mini Foundation (ages 2–4) through Youth Foundation Invitational, plus boys' and girls' competitive teams including the Girls' Centre of Excellence, and operates international events including Gothia Cup and Dana Cup participation and a Zambia (Livingstone) tour.

The organisation is structurally affiliated with Swindon Town Football Club and operates under formal partnerships with the Premier League Communities programme, the EFL Trust, the FA, and the PFA, aligning delivery with Premier League and EFL in the Community themes (Sports Participation, Education, Social Inclusion, Health). Foundation Park, a state-of-the-art facility opened in 2020, functions as the central delivery hub. Booking, scheduling, and pricing are managed through third-party platforms Official Soccer Schools and EZFacility; no proprietary technology platform or AI/ML capability is disclosed. Roots became main sponsor in August 2025, joining Swindon Borough Council as a local funding partner.

Revenue is generated across three streams: programme fees (holiday courses, party packages, team registrations), sponsorship and partnership income, and charitable funding from Premier League, EFL, FA, PFA, and Swindon Borough Council. Go-to-market is community-led and event-driven, with direct delivery into schools and community venues by 19 staff, supplemented by digital marketing (website, Facebook, Instagram, LinkedIn, Twitter/X). Customer segments are diversified across primary school children, 11–18 youth cohorts, competitive youth footballers, and older adults, with no fee charged for In Schools PE sessions.

Name

Swindon Town FC Community Foundation

Legal name

Swindon Town FC Community Foundation

Website

https://stfcfoundation.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Swindon Town FC Community Foundation is a UK-registered charity (1121820) delivering sports, education, health, and youth development programmes in Swindon and surrounding areas from its Foundation Park hub, serving children, young people, and older adults under Premier League and EFL frameworks.

Ownership category

akta.pro rank

Product category

Community Sports and Education Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Community Centers & Neighborhood Support Services (BPAGAEAL), Community Foundations (BPAGAKAB)

Keywords

• Community sports programs
• Youth football development
• School education programmes
• Health fitness initiatives
• Charity foundation services

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Fees: Fees charged for various programs including holiday courses, party packages, and team registrations
2. Sponsorship and Partnerships: Support from main sponsor Roots and other corporate partners
3. Charitable Funding: Registered charity 1121820 - funding from Premier League, EFL, FA, PFA, and Swindon Borough Council

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Swindon Town FC Community Foundation is a UK-registered charity (No. 1121820) that delivers community programmes across sports, education, and health in Swindon and surrounding areas. It runs schools-based education programmes (Premier League Primary Stars, Premier League Inspires, In Schools PE), youth football pathway and competitive teams, health programmes for older adults (Extra Time, Football Fans in Training, Memory Café, Staying Connected), holiday courses, party packages, and international events. All delivery is anchored at Foundation Park, a state-of-the-art sporting hub opened in 2020.

Product overview

Swindon Town FC Community Foundation is a registered charity (1121820) delivering community programmes through sports, education, and health initiatives in Swindon and surrounding areas. The organisation operates a multi-layered portfolio structured around five core pillars: Schools & Education (including Premier League Primary Stars and Premier League Inspires), Health & Fitness programmes (Extra Time, Football Fans in Training, Memory Café, Staying Connected), Courses & Packages (Holiday Courses, Foundation Centres, Party Packages), Pathway youth development (Mini Foundation through Youth Foundation Invitational for ages 2-18+), and competitive Teams (C6, Boys' Advanced, Boys Elite, Girls' Emerging Talent Centre, Girls' Centre of Excellence). The Foundation also organises international events and tours, and runs its operations from Foundation Park, a purpose-built sporting facility opened in 2020. All programmes align with Premier League and EFL Trust objectives around Sports Participation, Education, Social Inclusion, and Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Premier League Primary Stars Educational programme using football to inspire primary school children aged 5-11 in English, Maths, PE, and PSHE topics including resilience, diversity, and fair-play.
• Premier League Inspires Mentoring and workshop programme for young people aged 11-18 that uses football to develop life skills, confidence, and community engagement through social action projects.
• C6 Football Education Programme Football-focused education programme for school-age participants.
• In Schools PE Free coaching programme delivered in local schools, with 30-minute sessions for each class focusing on balance, coordination, and love of sport.
• PLPS Activities Downloadable worksheets for Key Stage 1 and Key Stage 2 students focused on English, Maths and PSHE skills themed around Swindon Town FC.
• Extra Time Health and fitness programme for older adults.
• Football Fans in Training Health and fitness programme engaging football fans in training activities.
• Memory Café Health and wellness programme providing memory support services.
• Staying Connected Health programme focused on social connectivity and wellbeing.
• Holiday Courses Football courses available during school holidays for children and young people.
• Foundation Centres Regional training centres for youth football development.
• Party Packages Football-themed birthday party packages.
• Mini Foundation (2-4) Early years football development programme for children aged 2-4.
• Junior Foundation (4-6) Football development programme for children aged 4-6.
• Youth Foundation (6-14) Comprehensive football development programme for children aged 6-14.
• Foundation Goalkeepers Specialised goalkeeping training programme.
• Girls Youth Foundation Football development programme specifically for girls.
• Youth Foundation Invitational Invitational programme for elite youth footballers.
• C6 Boys' and Girls' Teams Youth football teams competing in the C6 league for boys and girls.
• Boys' Advanced Teams Advanced-level boys' football teams.
• Boys Elite Teams Elite-level boys' football teams.
• Girls' Emerging Talent Centre Talent identification and development centre for girls' football.
• Girls' Centre of Excellence Centre of excellence for girls' football development.
• International Events International football events and tours, including trips to Zambia (Livingstone) and participation in tournaments like the Gothia Cup in Sweden and Dana Cup in Denmark.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and moderate.

• RootscoreGTM or Marketing Partner · 4 August 2025Main sponsor providing financial and marketing support to the foundation.
• Premier League CommunitiescoreStrategic or Co-development PartnerOfficial partnership for delivering Premier League Primary Stars and Premier League Inspires programs. Premier League funding supports community engagement initiatives.
• EFL in the CommunitycoreStrategic or Co-development PartnerPartnership with EFL Trust for delivering community programs aligned with Football League objectives.
• The FAcoreStrategic or Co-development PartnerAffiliation with The Football Association for national community football initiatives.
• Swindon Town FCcoreStrategic or Co-development PartnerParent football club providing brand association, facilities access, and joint community initiatives.
• Professional Footballer's Association (PFA)moderateStrategic or Co-development PartnerSupport from PFA for player engagement and community programs.
• Official Soccer Schools and EZFacilitycoreChannel Partner/ Reseller/ DistributorBooking partner platform for managing session bookings, times, locations, and pricing.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Newport County AFC Foundation: Community foundation of Newport County AFC running comparable youth football, schools and health programmes with similar funding structures.
• Crewe Alexandra Foundation: Charitable arm of Crewe Alexandra FC, offering a parallel schools, youth and community portfolio at a comparable tier within the EFL network.
• Exeter City Community Trust: Charitable arm of Exeter City FC running schools, health and participation programmes in Devon. Operates at a similar scale and delivers a comparable Premier League/EFL-aligned portfolio.
• Cambridge United Community Trust: Charitable arm of Cambridge United FC delivering schools, health and youth football programmes of comparable scale and structure to the Swindon Town FC Community Foundation.
• Forest Green Rovers Foundation: Community foundation of another Southwest-based EFL club, offering parallel health, education and inclusion programmes to local schools and communities.
• Burton Albion Community Trust: Charitable foundation of Burton Albion FC offering EFL-aligned schools and community programmes at a similar organisational scale.
• Stevenage FC Foundation: Charitable foundation of Stevenage FC delivering EFL Trust-aligned schools, health and participation programmes of similar size and scope.
• Walsall FC Community Programme: Community arm of Walsall FC running a comparable portfolio of schools, inclusion and youth football programmes in the West Midlands.
• Bristol City Community Foundation: Community charity of neighbouring EFL club Bristol City, delivering similar schools, health and youth football programmes in the Southwest. Closely comparable in tier, geography and programme mix to Swindon Town FC Community Foundation.
• Crawley Town Community Foundation: Community foundation of Crawley Town FC delivering parallel schools, youth development and health programmes funded by Premier League/EFL Trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stfcfoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swindon Town FC Community Foundation