Burton Albion Community Trust

What Burton Albion Community Trust does

Burton Albion Community Trust (BACT) is a registered charity (No. 1142920) and the independent charitable arm of Burton Albion Football Club, founded in September 2010 and headquartered at the Pirelli Stadium in Burton upon Trent, East Staffordshire. The trust organises its work across three themes — Sport & Community Inclusion, Health & Wellbeing, and Education & Training — operating 46 projects that engage more than 7,000 people per week and deliver over 21,000 community engagement hours annually. Participants span children and young people (ages 5+), people with disabilities (PAN-disability football, Cerebral Palsy, walking football, social clubs), older adults aged 50+ (Walking Football, Extra Time Hub, Fifties Fitness), disengaged students (Alternative Education, Football & Education), and individuals with health conditions such as dementia, Parkinson's and joint pain (Golden Memories, Joint Effort, Social Prescribing). Age range served extends from approximately 4 to over 80.

The trust operates two physical facilities — the Burton Albion Community Football Centre (BACFC) at Pirelli Stadium, offering 3G pitches across multiple configurations, and the Anglesey Community Football Centre, a 7-a-side pitch venue — and delivers additional programmes at 16 community sites and 7 partner schools. Technology infrastructure is limited to standard website, participant.co.uk booking, and the JOY app for social prescribing referrals; no proprietary platform exists.

Revenue is generated through a diversified mix: donations and corporate fundraising, session fees typically £4–£5 per session with first session free, a weekly lottery draw partnership with NYCDA (£1 per entry, £1,000 jackpot), legacy giving, and significant grant funding from the Premier League Charitable Fund and EFL Trust for flagship programmes such as Premier League Kicks (delivered since 2016), Premier League Primary Stars, Premier League Inspires (since 2025), and the EFL Move & Learn project. The annual Brewers 10K running event provides additional fundraising, and corporate partners include MPWR Group, Pirelli, Palletforce, Midlands Fire and Holiday Inn Express Burton.

Name

Burton Albion Community Trust

Legal name

Burton Albion Community Trust

Website

https://burtonalbioncommunitytrust.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Burton Albion Community Trust is a registered charity and the community arm of Burton Albion Football Club, delivering sport, health, education and inclusion programmes across East Staffordshire and engaging more than 7,000 people weekly across 46 projects.

Ownership category

akta.pro rank

Product category

Charitable Community Sport & Wellbeing Services

NAICS

Civic and Social Organizations (81341), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community sports programmes
• Disability football
• Social prescribing services
• Alternative education provision
• Health and wellbeing programmes

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Fundraising: The Trust relies on donations from individuals and corporate partners, with stated goals of raising £300 to run health and wellbeing projects for 2 weeks, and £150 to support vulnerable individuals for a month. Weekly draw lottery partnership with NYCDA generates ongoing revenue.
2. Weekly Lottery Draw Partnership: Partnership with NYCDA Weekly Draw where members pay £1 per week for chance to win prizes including £1000 jackpot, with proceeds supporting community programmes.
3. Session Fees: Various programmes charge session fees ranging from £4-£5 per session for activities including disability social clubs, walking football, fitness sessions, and disability football programmes. Some programmes offer first session free.
4. Legacy Giving: Trust encourages supporters to leave legacies in wills to support ongoing community work.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Burton Albion Community Trust is a registered charity (No. 1142920) and the independent charitable arm of Burton Albion Football Club, delivering community sport, health, and education programmes across East Staffordshire. Its portfolio spans disability and inclusive football (PAN, Cerebral Palsy, Walking Football), youth development centres, health and wellbeing sessions for older adults and people with health conditions, alternative education provision in schools, and social prescribing services in partnership with the local Primary Care Network. The Trust also manages two football facilities (BACFC and Anglesey) and operates fundraising activities including the Forever Brewers Weekly Draw and Brewers 10K running event.

Product overview

Burton Albion Community Trust (BACT) operates as a charitable community sports trust offering a portfolio of community programmes organized across three core themes: Sport & Community Inclusion, Health & Wellbeing, and Education & Training. The trust manages two facilities—the Burton Albion Community Football Centre (BACFC) and Anglesey Community Football Centre—providing pitch hire and programme delivery. Its offerings include disability football programmes (PAN, Cerebral Palsy, Walking Football), youth development centres (Advanced Development Centre, Emerging Talent Centre), health programmes (Joint Effort, Golden Memories, Extra Time Hub, Walking Football), education services (Alternative Education, Football & Education, Premier League Primary Stars, USW Degree), and community engagement initiatives (Premier League Kicks, Premier League Inspires). The trust also operates fundraising activities including the Forever Brewers Weekly Draw and Brewers 10K event. All programmes aim to 'Inspire, Engage and Educate' communities across East Staffordshire, engaging over 7,000 people weekly.

Differentiator

Problem solved

Functional benefit

Products and services

• PAN Player Development Centre Football sessions for individuals aged 6 to 50 with disabilities, providing opportunity to participate and interact with others who share enthusiasm for the game. Wednesday 7-8pm at Anglesey 3G.
• Cerebral Palsy Pan Development Centre

Quantifiable outcome

• More than 7,000 people engaged per week
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• MPWR GroupcoreStrategic or Co-development Partner · 18 March 2026Multi-award-winning organisation preventing exclusion and disengagement through fitness. Partnership includes mentoring delivery within BACT's alternative education provision and wider youth services. MPWR Group is headline sponsor of the Brewers 10K event.
• Premier League Charitable FundcoreGTM or Marketing Partner · 1 January 2016Funding provider for Premier League Kicks programme enabling free sessions for young people in high-need areas. BACT is one of 93 clubs delivering the programme.
• Burton & South Derbyshire CollegecoreStrategic or Co-development PartnerPartnership to deliver Football & Education Programme for 16-19 year olds combining practical and theory-based approaches. Students gain qualifications while training for Burton Albion FC.
• University of South WalescoreStrategic or Co-development PartnerPartnership with EFL and University of South Wales to provide degree programmes including Community Football Coaching, Sports Coaching and Development, and Sports Business and Management at Burton Albion Community Football Centre.
• NYCDA (National Youth & Community Development Association)coreGTM or Marketing PartnerWeekly lottery draw partnership generating funds for community activities. Members pay £1/week with prizes including £1000 jackpot, with all proceeds supporting BACT's mission.
• Street Soccer FoundationcoreStrategic or Co-development PartnerPartnership to deliver Burton Albion's Street Soccer Academy - a free 10-week personal development programme combining football coaching with mindset training and employability skills.
• YMCA BurtonminorStrategic or Co-development PartnerCommunity partner in Street Soccer Academy delivery, providing integrated approach to personal growth for participants.
• Alzheimer's SocietyminorStrategic or Co-development PartnerPartnership supporting Golden Memories social group for people affected by Dementia and Parkinson's and their carers.
• Home InsteadminorStrategic or Co-development PartnerHomecare company partnered with Golden Memories programme for dementia and Parkinson's support.
• All About FootballminorChannel Partner/ Reseller/ DistributorPartner for Female Participation (Learn to Play) programme delivering football sessions for women and girls.
• East Staffordshire PCNcoreStrategic or Co-development PartnerPrimary Care Network partnership delivering Social Prescribing service connecting patients with community support through 7 Social Prescribers.
• EFL TrustcoreGTM or Marketing PartnerPartnership for Move & Learn project and Joy of Moving festivals, delivering educational sports programmes in schools.
• Show Racism the Red CardminorStrategic or Co-development PartnerAnti-racism education workshops delivered at Pirelli Stadium for local school children.
• Black History PartnershipminorStrategic or Co-development PartnerPartnership delivering Windrush Tournament celebrating football, culture, and community with regional club community organisations.
• PalletforceminorGTM or Marketing PartnerCorporate partner supporting Easter Egg Campaign, donating 109 Easter eggs for community distribution.
• PirelliminorGTM or Marketing PartnerCorporate partner supporting Easter Egg Campaign and previously donating laptops to the Trust.
• Midlands FireminorGTM or Marketing PartnerCorporate partner supporting Easter Egg Campaign for third consecutive year.
• Holiday Inn Express BurtonminorGTM or Marketing PartnerValued partner supporting BACT's disability programmes.
• West Bromwich Albion's Albion FoundationminorStrategic or Co-development PartnerHost of Midlands Premier League Kicks Cup regional qualifier where BACT U16 girls' team progressed to semi-finals.
• King's TrustminorStrategic or Co-development PartnerQualification provider for secondary alternative education provision students.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Coventry City Community Trust: Charitable arm of Coventry City FC, delivering education, sport, and inclusion programmes across the West Midlands. Operates the same EFL club trust model as BACT but with a different primary catchment.

Direct peers

• Walsall FC Community Trust: Charitable arm of Walsall FC delivering education, health, and sports inclusion programmes in the West Midlands. Highly comparable smaller EFL club trust model to BACT.
• Albion Foundation: West Bromwich Albion's official charitable arm, also operating as an EFL club community trust in the West Midlands with PL Kicks, disability football, education, and health programmes. Directly comparable to BACT in mission, programme mix, and Premier League-funded delivery model.
• Leicester City in the Community: Charitable trust of Leicester City FC delivering sport, education, health, and inclusion programmes in the East Midlands. Comparable in scale-up pathway and PL-funded programme delivery.
• Stoke City Community Trust: Charitable arm of Stoke City FC running sport, education, and health programmes in Staffordshire and surrounding areas. Regional peer with overlapping catchment and Premier League-funded delivery.
• Derby County Community Trust: Charitable arm of Derby County FC, operating health, education, sport inclusion, and disability programmes across Derbyshire. Closest geographic and structural peer to BACT, sharing the East Midlands catchment and Premier League/EFL programme portfolio.

Emerging players

• CP Sport: National disability and cerebral palsy sports organisation running the National CP Football League in which BACT's Cerebral Palsy Pan Development Centre competes. Specialised peer for the disability football vertical.
• Street Soccer Foundation: UK charity using football for personal development and employability among disadvantaged adults. Active delivery partner with BACT (Street Soccer Academy) and partial overlap in social-prescribing-adjacent programming.

Broad incumbents

• EFL Trust: National umbrella body coordinating community programmes across all 72 EFL club trusts. Co-funder of BACT programmes such as Move & Learn, and the structural coordinating layer for the entire EFL community trust sector.
• Aston Villa Foundation: Charitable arm of Aston Villa, one of the largest Premier League club foundations in the West Midlands. Larger incumbent offering similar health, education, and inclusion programming with broader regional reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burtonalbionct
• Facebookfacebook.com/BurtonAlbionCommunityTrust
• LinkedInlinkedin.com/company/burton-albion-community-trust

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burton Albion Community Trust