What St. Hippolyt Mühle Ebert GmbH does

St. Hippolyt Mühle Ebert GmbH is a German manufacturer of specialized horse feed and care products, headquartered and produced at the historic Mühle Ebert mill in Dielheim near Heidelberg. Founded in 1988, the company produces a comprehensive portfolio of equine nutritional products including concentrate feeds (Krippenfutter), mash, high-fiber feeds (Faser), mineral feeds, supplements under the HorseCare brand, high-performance formulations, treats and lick stones, liquid supplements, pellets, and müsli. Products are formulated using high-fiber, cold-pressed-oil ingredients with deliberately moderate starch content, marketed as "pferdegerecht" (horse-appropriate), with raw materials predominantly sourced through regional contract farming (Vertragsanbau) arrangements that provide upstream quality and cost control.

The company operates a hybrid go-to-market model combining proprietary direct-to-consumer e-commerce (st-hippolyt.shop) with an authorized German dealer network accessed through an online Händlersuche locator tool. Its offerings are segmented horizontally by horse type (leisure, sport, breeding, seniors, special needs), riding discipline (dressage, show jumping, eventing, western, racing, endurance, vaulting, working equitation, show, driving), and special dietary properties (grain-free, alfalfa-free, soy-free, starch/sugar reduced, non-mineralized). Beyond the core St. Hippolyt brand, the company maintains three sub-brands: brandon® (innovative health-focused feeding management developed through interdisciplinary specialist collaboration), WES for Horses (high-protein/amino acid formulations for horses with elevated nutritional needs, including starch/sugar-reduced variants), and Relax BioCare (pet and human wellness addressing metabolic conditions and allergies). Distribution is primarily German with documented Swiss reach via channel partner Medvetico; revenue mechanics rest on one-time product sales of feed, supplements, accessories, and care products through B2C channels.

Name

St. Hippolyt Mühle Ebert GmbH

Legal name

St. Hippolyt Mühle Ebert GmbH

Website

https://st-hippolyt.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Hippolyt Mühle Ebert GmbH is a German specialty horse-feed manufacturer producing natural, high-fiber equine nutritional products at its Mühle Ebert mill in Dielheim, serving German horse owners, riders, and breeders through direct e-commerce and a national authorized dealer network.

Ownership category

akta.pro rank

Product category

Equine Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA)

akta.pro secondary industries

Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)

Keywords

• Horse feed products
• Equine nutrition supplements
• Animal feed manufacturing
• Natural pet nutrition
• Equestrian care products

Headquarters

HQ city

Dielheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Horse Feed Products: Sale of complete horse feed, supplements, mineral feeds, mash, fiber feeds, pellets, and muesli for horses across all disciplines and life stages.
2. Specialty Animal Products: Additional product lines for dogs (Relax BioCare) and humans, expanding revenue streams beyond core equine business.
3. Accessories and Care Products: Sale of equine accessories, care products, and extras including fly sheets and rider equipment.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

St. Hippolyt Mühle Ebert GmbH manufactures and sells natural horse feed products at its Mühle Ebert mill in Dielheim, Germany. The portfolio includes concentrate feeds (Krippenfutter), mash, high-fiber feeds (Faser), mineral feeds, supplements under the HorseCare line, high-performance feeds, treats and lick stones, liquids and oils, pellets, and müsli. Sub-brands Brandon, WES for Horses, and Relax BioCare extend the range into specialized health and metabolic nutrition for horses, dogs, and humans.

Product overview

St. Hippolyt Mühle Ebert GmbH is a German horse feed manufacturer producing a comprehensive portfolio of feed products from its mill in Dielheim near Heidelberg. The core offering consists of concentrate feeds (KRIPPENFUTTER), mash, high-fiber feeds (FASER), mineral feeds, supplements (HORSECARE SUPPLEMENTE), high-performance feeds, treats and lick stones (LECKERLIS & LECKSTEINE), liquids and oils, pellets, and müsli. Products are formulated with high-quality, sustainable raw materials, predominantly from regional contract farming, featuring cold-pressed oils and moderate starch content. The portfolio is organized by horse type (leisure, sport, breeding, young horses, special breeds, easy keepers, hard keepers, seniors), riding discipline (dressage, show jumping, eventing, western, driving, racing, endurance, vaulting, working equitation, show), and special properties (grain-free, alfalfa-free, soy-free, non-mineralized, starch and sugar reduced). The company also operates sub-brands: Brandon/MEDVETICO for innovative health-focused feeding management, WES for Horses for horses with elevated nutritional requirements, and Relax BioCare for pets with metabolic conditions and allergies. Accessories for horses and riders are also offered.

Differentiator

Problem solved

Functional benefit

Brands

• brandon®: Innovative health and feeding management brand for horses, focusing on individual horse health through interdisciplinary collaboration of specialists
• WES for Horses
• Relax BioCare

Products and services

• Krippenfutter (Concentrate Feed)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Brandon (brand brandon®)coreStrategic or Co-development PartnerSubsidiary brand focusing on innovative health and feeding management for horses. Products result from interdisciplinary collaboration of various specialists targeting horse health issues and wellness maintenance.
• WES for HorsescoreStrategic or Co-development PartnerBrand offering base and supplementary feeds for horses with elevated protein/amino acid and trace element/vitamin requirements. Products suitable for healthy sport and leisure horses as well as horses with equine myopathies or stomach problems. All products are starch/sugar reduced, grain and alfalfa free, without molasses or sugar additives.
• Relax BioCareminorStrategic or Co-development PartnerBrand addressing metabolic diseases and allergies in animals through natural, holistic approaches. Focus on wellbeing and health of pets with sensitivity to artificial substances. Also offers human wellness products.
• MedveticominorChannel Partner/ Reseller/ DistributorSwiss distribution partner for Brandon brand products in Switzerland, operating from medvetico.ch website.
• Regional Contract Farmers (Vertragslandwirte)coreStrategic or Co-development PartnerNetwork of regional farmers providing raw materials through contract farming arrangements, ensuring quality and sustainability of ingredients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cavalor: Cavalor is a Belgian premium equine nutrition and care brand offering feeds, supplements, and care products targeted at high-performance sport horses. It competes with St. Hippolyt's HIGH PERFORMANCE and brandon® lines in the premium sport-horse segment.
• Pavo: Pavo is a Dutch horse feed brand (now part of Cargill Animal Nutrition) producing a comprehensive range of muesli, pellets, and supplements across Europe. It is a direct peer competing across sport, leisure, and breeding segments with strong dealer and DTC distribution.
• Connolly's RED MILLS: Connolly's RED MILLS is an Irish premium horse feed manufacturer with a broad portfolio of muesli, pellets, and supplements distributed across Europe and globally. It is a direct comparable as a family-owned, premium-positioned equine feed specialist serving sport and leisure segments.
• Eggersmann: Eggersmann is a German horse feed specialist offering compound feeds, mash, muesli, and mineral supplements with a strong natural/grain-free orientation. Its positioning around species-appropriate, low-starch formulations is closely aligned with St. Hippolyt's pferdegerecht philosophy.
• Höveler: Höveler is a long-standing German horse feed manufacturer known for cereal-based and specialty horse feeds sold via equestrian dealers. It is a direct competitor in the traditional compound feed category where St. Hippolyt's KRIPPENFUTTER and MÜSLI lines compete.
• Marstall: Marstall is a long-established German horse feed manufacturer based in Upper Bavaria producing compound feeds, muesli, and supplements. It is one of the closest direct competitors to St. Hippolyt in the German premium horse feed market, with comparable product breadth and dealer-based distribution.
• Mühldorfer Pferdefutter: Mühldorfer is a German horse feed manufacturer producing pelleted, muesli, and specialty feeds distributed through equestrian retailers. It competes head-to-head with St. Hippolyt in the German-speaking market across leisure, sport, and breeding segments.

Broad incumbents

• Spillers: Spillers is a long-established UK equine feed brand (now part of Mars Horse & Pet) offering a wide range of compound feeds, balancers, and supplements. It competes with St. Hippolyt across the European equine nutrition market as a larger, broader-portfolio incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@st.hippolytofficial3792
• Facebookfacebook.com/St.Hippolyt
• LinkedInlinkedin.com/company/st-hippolyt-m%C3%BChle-ebert-gmbh
• Instagraminstagram.com/sthippolyt_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Hippolyt Mühle Ebert GmbH